By Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

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Miami, FL

Cinema Equipment and Supplies will begin a 681-screen roll out of Cielo, a cloud based proactive monitoring and support solution, for Marcus Theatres, the fifth  largest theatre circuit in North America.

The Marcus Theatres partnership with Cielo began during the Cielo Beta testing program where Mark Collins, Director of Projection Technology, experienced the benefits of Cielo and provided invaluable feedback that influenced the official Cielo product.  

"I am very impressed with the Cielo team," says Collins. "They're responsive. They made my feedback a priority and delivered results in a short timeframe. The analytics that they have built into Cielo are preparing for the future exhibitor to better manage individual theatres and their overall business. That's really powerful."

"Cielo provides visibility into theater operational data that enables our customers to make better decisions, more efficiently," explains Peter Malloy, VP of Product at CE+S. "Marcus Theaters will have a competitive advantage over other exhibitors by having this powerful data at their fingertips."

"To say we're thrilled to have Marcus on board as a Cielo customer is an understatement. When you spend just a short amount of time with Mark, you immediately grasp his passion for this industry and his excitement around where technology can really push Marcus Theatres forward," says Alex Younger, VP of Sales.

CE+S has cultivated and maintained a strong customer base in Latin America for over 30 years. Rolling Cielo out in Marcus Theatres gives CE+S a solid foothold in the North American market. "Marcus Theatres promises a top-of-the-line experience to our guests including unique seating, sound and screens, and food and beverage concepts," says Rolando Rodriguez, president and CEO of Marcus Theatres. "It makes sense to embrace technology that supports our approach of providing an ideal entertainment experience by putting customers first."

Email sales@cielocinema.com or call 305-232-8182 to get Cielo for your cinema today.  Learn more at http://www.cielocinema.com

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CJ 4DPLEX's New Partnership with Regal Cinemas Paves Way for 2 Manhattan Movie Theatres to Offer Immersive Consumer Experience

Regal Union Square Stadium 14 and Regal E-Walk 13 Slated to Premiere 4DX by Q4 2015

Seoul, Korea and New York (July 31, 2015) - CJ 4DPLEX, the world's first 4D cinema company, announced today that it has entered into a new partnership with Regal Cinemas, the largest theatre circuit in the United States. The agreement will bring 4DX technology to two movie theatres in Manhattan, making New York the second major city in the United States to offer the immersive five-sense cinematic experience.

The two Manhattan theatres are: Regal Union Square Stadium 14, one of Regal's top grossing theatres, located at 850 Broadway and Regal E-Walk 13 located at 247 West 42nd Street in Times Square.

The 4DX technology from CJ 4DPLEX enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents to enable a completely immersive event that transcends the traditional cinema experience. The result is that 4DX, going far beyond 3D, offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.

A sampling of blockbuster movies that have already screened in 4DX theatres range from Transformers: Age of Extinction, Furious 7 and Avengers: Age of Ultron, to Jurassic World Dawn of the Apes andSan Andreas.

"As a theatre chain that prides itself on being cutting edge, we at Regal are very excited to continue our partnership with CJ 4DPLEX while growing the 4DX arena in the United States with these two launches," said Regal Cinemas Chief Technical & Theatre Operations Officer Rob Del Moro. "New York City moviegoers are going to be in for an incredible cinematic treat later this year."

"We are very excited to be partnering with America's largest theatre chain to bring our state-of-the-art immersive movie experience to the city that never sleeps," said Mark W. Shaw, CEO of CJ 4DPLEX America. "Based on our experience around the world introducing 4DX to the industry, we are confident that our launches in New York will mark the beginning of a long and prosperous relationship between our companies."

CJ 4DPLEX's 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live's 4DX Auditorium has generated $1.7 million in revenue which is triple the total from the previous year and attendance has doubled during the same period since the conversion. Also, the theatre moved up nearly 40 spots in overall U.S. box office rankings.

Since debuting with a 4D screening of Avatar in 2010, there are now more than 23,000 4DX seats operating in 182 theatres in 34 countries - opening on approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. To date 4DX has been introduced around the world in such countries as Mexico, China, Brazil, Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Korea, Peru, Poland, Russia, Taiwan, Ukraine, the United Arab Emirates and Venezuela, among others.

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Silverspot Cinemas has selected Cielo, a cloud based solution from Cinema Equipment and Supplies (CE+S), to proactively monitor and support their new 11 screen luxury cinema in Coconut Creek, FL as well as their flagship location in Mercato shops in Naples, FL.

Cielo provides cinema managers and owners with circuit wide visibility into their theater operations, immediately influencing operational efficiencies. Cielo delivers proactive real time alerts to any device with an internet connection, enabling the Cielo user to quickly diagnose issues and resolve them before they become lost shows and lost revenue.

"Silverspot Cinemas prides itself on delivering an exceptional customer experience," says Francisco Schlotterbeck, CEO Silverspot Cinemas. "Cielo is a product that aligns with and supports that mission."

Alex Younger, VP of Sales at CE+S speaks highly of the relationship CE+S has built with Silverspot over the past 5 years. "Silverspot's purchase of Cielo speaks volumes of their trust in CE+S to keep their business profitable."

Silverspot is also taking advantage of Cielo's Technical Support offering where they will have access to an extensive knowledge base, integrated support tickets within Cielo and around the clock support.  Alex continues, "It's a great feeling to get Silverspot on board with this product and we can't wait to grow with them as their footprint in the US expands.

"The Cielo team will be demoing the Cielo product at ShowSouth booth 29 on August 18-19, 2015.  Learn more about Cielo on the Cielo site.

About Cielo

Cielo is true proactive monitoring and support. Customers can access Cielo from any device connected to the internet, giving them the freedom to manage the customer experience outside the confines of their offices. Learn more and get started with Cielo today: cielocinema.com

About Silverspot Cinemas:

Silverspot Cinemas is a privately held, customer centric company specializing in sophisticated cinemas that offer an enhanced, hassle free entertainment experience in a boutique environment catering to an upscale clientele. Silverpot at Mercato, located in Naples, Florida, marked the initial expansion of Silverspot Cinemas throughout the United States. Since 2009, in the U.S. Silverspot operates 12 screens in a luxury movie theater located in Naples, FL  and during the first semester 2015 Silverspot will open another two movie theaters in Coconut Creek, FL and Chapel Hill, NC respectively. During 2016, Silverspot Cinemas will start operations in Miami Downtown and Beachwood, Ohio. 



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GLOBAL REPORT: 'MI5' Kicks Off To $121M Worldwide, 49% Ahead of 'GHOST PROTOCOL'; 'PIXELS' Freezes in Second Frame; China's 'MONSTER HUNT' Still On The Prowl Nearing $300M


Jonathan Papish @ChinaBoxOffice


Mission: Impossible - Rogue Nation kicked off by opening #1 in 33 of 40 overseas territories this weekend, grossing an impressive $65 million which is 49% ahead of Ghost Protocol across the same marketplace. Including NA’s opening weekend of $56 million, the fifth film in the MI franchise is at a solid $121 million worldwide after one frame. 


South Korea topped all territories with $17.1 million from 1,201 locations. That’s the biggest opening ever for a Tom Cruise film in Korea and 48% ahead of Ghost Protocol. The UK/Ireland scored $8.7 million for its biggest opening in the MI franchise. Mexico more than doubled Ghost Protocol’s opening with $5.1 million at 680 locations. Taiwan ($5.0M), Australia ($3.9M), Malaysia ($2.7M), and Hong Kong ($2.6) all opened well above Ghost Protocol. Twenty-five markets will release in the coming weeks with all eyes on China opening September 8.

Minions opened well in both Japan and South Korea this week, grabbing $39.1 million (-14%) across 62 territories for an overseas total of $567.3 million and a worldwide total of $854.6 million. Minions is now the 9th highest-grossing animated film of all-time worldwide passing Shrek The Third ($799M). Next up is Ice Age: Continental Drift ($880M). Japan opened at #2 with $6 million behind local manga adaptation Attack on Titan. South Korea opened at #3 with $6.4 million behind MI5 and Assassination. That opening is 5 times bigger than Despicable Me 2’s opening weekend. Germany ($49M cume) and Argentina ($33.8M cume) both held onto #1 for the fifth consecutive weekend, and Minions is the highest-grossing film of all-time (in USD) in Argentina. Five more territories to release: Slovenia (August 13), Italy (August 27), Turkey (September 4), China (September 13), and Greece (September 24).


Monster Hunt had another solid weekend in China, taking the top spot with $30.6 million (-41%) despite several new big releases. The live-action/3D animated hybrid family film is already the highest-grossing Chinese language film of all-time in China with $290 million and is closing in on Transformers 4 ($319 million) to become the 2nd highest-grossing film of all-time. Monster Hunt has been the #1 movie in China for its entire release, 17 consecutive days.

Ant-Man hauled off with $20 million (-44%) in its third weekend of overseas release from 50 territories, opening this weekend in Lebanon and South Africa. The Disney/Marvel heist film has grossed $159.5 million overseas and $291.648 million worldwide. This weekend saw strong holds in Europe, highlighted by France (-29%), Spain (-36%) and Germany (-39%). Top grossing territories are the UK/Ireland ($19.9M), Mexico ($13.2M), Brazil ($10.9M), Russia ($10.5M), France ($9.7M), Taiwan ($9.4M), and Australia ($9.3M). Paul Rudd’s Ant-Man opens in Italy on August 12, South Korea on September 3 and Japan on September 19. It is awaiting a confirmed release date in China.


Sony’s disappointing Pixels opened in 18 new markets this weekend and grossed $19.8 million (-6%) from ~9,000 screens, bringing the overseas cume to $56.5 million and the global total to $102.11 million. Germany opened with $2.6 million, 9% ahead of Teenage Mutant Ninja Turtles and 57% ahead of Ant-Man. Italy took to the top spot with $1.5 million accounting for a third of this weekend’s market. Peru outperformed MI5 this weekend and opened with $755K. Russia held on to #1 again this weekend for $1.1 million and has already surpassed The Lego Movie with $4.7 million total. Other top performing territories are Mexico ($8M), Brazil ($7.3M), Argentina ($5.1M), South Korea ($4.7M), and France ($3.4M). Pixels hits the start button in UK/Ireland on August 12, Australia on September 10, Japan on September 12, and China on September 15.


Disney/Pixar’s Inside Out grossed $17.8 million (-37%) from 51 territories in its seventh weekend of overseas release, lifting the international cume to $272.7 million and the global tally to $602.294 million). Top grossing territories are Mexico ($30.6M), South Korea ($27.2M — the 3rd highest grossing animated release ever behind Frozen and Kung Fu Panda 2, UK/Ireland ($26.6M after just two weekends), Australia ($22.3M — the #3 Pixar release of all-time), France (down 22% this weekend for $21.8M) and Russia ($18.9M). There were no new openings this week. Next weekend sees openings in Taiwan and Lebanon. Italy bows on September 16 and Germany opens October 1.


Paper Towns located $6.0 million (-20%) from 3,930 screens in 57 overseas markets this weekend, lifting the international cume to $25.7 million and the global total to $49.5 million. The YA targeted film opened at #5 in Germany with $829K, #4 in the Netherlands with $322K, and #4 in Belgium with $225K. Top grossing territories so far are Brazil ($6.05 million), Mexico ($3.4 million), Australia ($3.35 million), and Venezuela ($1.4 million). Paper Towns opens in 10 additional markets this month with Spain coming August 7, France on August 12, HK on August 13 and the UK/Ireland on August 17.


Terminator: Genisys grossed $4.8 million this weekend across 64 territories, lifting the international cume to $230 million and worldwide total to $317.65 million. Japan earned $1.3 million for $19.6 million after a month in release, and Germany made $550K for $8.8 after 4 weekends. China opens on August 23.


Jurassic World stomped to $4.4 million (-47%) in 63 territories this weekend, bringing its overseas total to $928 million and its global total to a staggering $1.560 billion. Japan is the final release this Wednesday, August 5. 


Ted 2 opened in Spain and Middle Eastern territories this weekend, grossing $3.6 million across 45 territories. The Seth McFarlane helmed sequel has grossed $79.8 million overseas and $160.3 million worldwide. Spain opened in second place with $1.1 million at 350 locations. France and French-Switzerland open on Wednesday.


Magic Mike XXL grossed $3.5 million (-44%) from 42 markets this weekend, bringing the international cume to $46.4 million and the global total to $111.17 million. Brazil more than doubled the opening of Magic Mike with $1.2 million from 171 screens, and Germany held well with $1.35 million for a $5.2 million cume after two weekends of release. 


Films with $2 million or less overseas this weekend (Weekend Total/Overseas Total/Global Total)

Insidious: Chapter 3 -  $1.5 million/$65.43 million/$117.5 million

Avengers: Age of Ultron - $0.9 million/$941.5 million/$1.398429 billion

Pitch Perfect 2 - $0.59 million/$99.2 million/$283 million

Spy - $0.47 million/$123.56 million/$232.39 million

Trainwreck - $0.29 million/$0.6 million/$80.3 million

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