kfp3.pngTheir official press release:

LOS ANGELES - January 27, 2016 - "Kung Fu Panda 3" is kicking its way to the top of Fandango's Fanticipation movie buzz indicator with a masterful 88 out of 100 points and boldly outpacing DreamWorks Animation's previous hits, "Home" and "Kung Fu Panda 2" at the same point in the Fandango sales cycle.

"With its dazzling animation, all-star voice cast and moving story," says Fandango Chief Correspondent Dave Karger, "some critics are calling ‘Kung Fu Panda 3' the best film of the hit franchise. It's no wonder the film is leading Fandango's weekend ticket sales this weekend, thanks to families starved for star-studded animated adventure."

To celebrate the release of "Kung Fu Panda 3," Hawaiian-born street artist Aaron "Woes" Martin -- best known for his angry pandas -- creates a giant spray-paint canvas as a colorful tribute to Po for Fandango Movieclips' live art video series, "TAG." You can watch the "Creating the Canvas" episode here and a behind-the-scenes "Artist's Profile" video here.

About Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 42 million unique visitors per month.*

*According to comScore.

Read more


MMI ICTA STAR WARS event approved photo.jpg

Torrance, CA . . . January 26, 2016 - Representatives from Disney, Lionsgate, Dolby, All Media Capital and other movie industry entities were among the crowd at the MediaMation (MMI) MX4D® VIP screening of Disney's mega-blockbuster, "STAR WARS: THE FORCE AWAKENS," January 20, 2016 at the Plaza Stadium Cinemas 14 in Oxnard, CA.

MX4D® is MediaMation's uniquely branded "4D" motion EFX system. This emerging technology, growing in popularity across the globe, allows theatre patrons to "feel" certain action sequences of a major Hollywood blockbuster, as well as those of locally produced feature films, via carefully programmed "pitch, roll, and heave" motion EFX, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself.

The highly successful, VIP "STAR WARS: THE FORCE AWAKENS" MX4D® screening served as a culmination of events associated with the International Cinema Technology Association (ICTA) conference running Jan. 18-20 in Los Angeles. Prior to the screening, attendees enjoyed a gourmet box meal and champagne aboard a chartered bus, courtesy of MMI, running from the ICTA conference at the Universal Hilton to the Oxnard venue. Once arriving at the theatre, ICTA members and select industry guests were treated to soft drinks and popcorn, compliments of Santa Rosa Entertainment Group, before settling into their seats to hear brief welcoming remarks from MMI CEO Alison Jamele, CTO Dan Jamele and Head of Cinema Sales, Heather Blair.
Reacting to "STAR WARS: THE FORCE AWAKENS" in the MX4D® format, Jeff Thomas, President, All Media Capital, remarked: "It totally immerses the viewer into the film. It's something that you cannot get at home. Absolutely incredible, awesome technology. Great experience."

Added Michael Archer, ICTA President and Vice President, WW Cinema Sales, Dolby Laboratories. "It was a lot of fun - my son really enjoyed it. I thought it [4D] definitely added to the experience."

Blair summed up the impact of the event: "We value the ICTA and look forward to the LA Seminar Series every year. We invited ICTA members for a special VIP screening of "STAR WARS: THE FORCE AWAKENS" to show them MX4D® at its finest. The overall reaction was extremely positive.

"We also invited ‘super fans' to attend and address the audience," Blair continued. "The super fans -- a group of locals who evangelize MX4D® -- explained how they discovered MX4D® and why they don't see a movie if it's not in this format. Their authentic enthusiasm was well received and duly noted. As we grow both domestically and internationally, knowing that fans of MX4D® forego seeing a movie in other formats is very interesting and important to both Distribution and Exhibition."

Read more



Dolby Cinema arrives in China this year at Wanda Cinema Line with award-winning Dolby Vision laser projection, Dolby Atmos sound, and inspired design

San Francisco and Beijing, January 27, 2016-Wanda Cinema Line Corporation Ltd. and Dolby Laboratories, Inc. (NYSE: DLB) today announced a collaboration to open 100 Dolby CinemaTM locations in China in the next five years, with the first location scheduled to open this spring. Dolby Cinema, featuring Dolby VisionTM and Dolby Atmos®, is a premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.

"We are thrilled to become the first cinema chain to bring the Dolby Cinema premium experience to moviegoers in China," said John Zeng, President, Wanda Cinema Line. "Wanda Cinema Line always strives to provide audiences with the most advanced film projection technique and the best movie viewing experience. I believe that Dolby Cinema, with its award-winning sound and imaging technologies and inspired design, will provide Wanda Cinema patrons a moviegoing experience that is unlike any other in China."

"Dolby's collaboration with Wanda Cinema Line marks a significant step in delivering the next-generation cinema experience on a global scale," said Kevin Yeaman, President and CEO, Dolby Laboratories. "Dolby Cinema delivers a unique moviegoing experience, with rich and vivid images and lifelike sound that will transport audiences across China deeper into the story. We are excited that Wanda shares our vision, and we look forward to delivering its audiences an unforgettable experience."

Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie's world.

Dolby Cinema also includes the Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby® technologies with the design and comfort of the Dolby Cinema will make audiences feel closer to the onscreen action than ever before.

Read more


By Daniel Garris

Fox's The Revenant led the way on Monday with $1.47 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was down 59 percent from Sunday's performance (which was deflated by the NFL Conference Championship Games) and down 74 percent from last Monday's performance (which was inflated by the Martin Luther King Day holiday). The Revenant passed the $120 million mark yesterday and has grossed an impressive $120.67 million after 18 days of wide release (and an additional two weeks of platform release). The film is currently running 25 percent ahead of the $96.76 million 18-day gross of 2010's Shutter Island.

Disney's Star Wars: The Force Awakens placed in a close second with $1.30 million. The seventh chapter of the Star Wars franchise was down 65 percent from Sunday and down 81 percent from last Monday. Star Wars: The Force Awakens continues to pad its total as the highest grossing film of all-time domestically with $880.41 million through 39 days of release. That leaves the film just $19.59 million away from becoming the first ever the reach the $900 million domestic mark.

Ride Along 2 took third place with $0.964 million. Universal's PG-13 rated comedy sequel starring Ice Cube and Kevin Hart fell 67 percent from Sunday and 83 percent from last Monday. Thanks in part to poor holding power thus far, Ride Along 2 is performing below expectations with an eleven-day take of $59.57 million. That places the film 22.5 percent behind the $76.90 million eleven-day gross of 2014's Ride Along.

Dirty Grandpa claimed fourth place with $0.922 million. The R-rated comedy from Lionsgate starring Robert De Niro and Zac Efron declined 61 percent from Sunday. Dirty Grandpa has grossed $12.03 million in four days of release. That is towards the lower end of pre-release expectations and places the film 32 percent behind the $17.70 million four-day start of 2013's Last Vegas (which fell 67 percent on its first Monday to gross $1.36 million).

13 Hours: The Secret Soldiers of Benghazi rounded out Monday's top five with $0.900 million. The Michael Bay directed action thriller from Paramount was down 54 percent from Sunday and down 70 percent from last Monday. 13 Hours has grossed $33.66 million in eleven days, which is a bit below expectations and places the film 27 percent behind the $46.14 million eleven-day take of 2012's Act of Valor.

Sony's The 5th Wave and STX Entertainment's The Boy claimed sixth and seventh place with respective daily grosses of $0.725 million and $0.720 million. The two films were separated by a very slim $4,804 for the day. The 5th Wave was down 71 percent from Sunday, while The Boy declined 70 percent. Respective four-day starts stand at $11.50 million for The Boy and at $11.05 million for The 5th Wave. Both films are performing towards the lower end of expectations and both films are likely limiting the potential of one another as a result of the overlap between their audiences.

Read more



NCM's FirstLook Pre-Show Inventory Now Available Alongside Local TV Buys Through STRATA's Systems

CHICAGO and CENTENNIAL, Colo. (January 26, 2016) - STRATA, the leader in media buying and selling software, announced today it has partnered with National CineMedia (NCM), America's Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time. NCM's premium FirstLook pre-show inventory is now available to STRATA's client base of over a thousand agencies.

The initial launch will allow NCM to be planned, purchased, and billed through STRATA in the top 25 Designated Market Areas (DMAs), with NCM's full national network of 20,050 movie screens in 1,600 theaters in 187 DMAs expected to be available in the system by mid-year. Following a record year at the box office and record ratings for NCM, FirstLook is one of the top Prime-Time shows in the U.S. every week, translating to a Nielsen rating of over 7.0 for adults 18 to 49. NCM has also declared its movie theaters to be "politics-free zones," making it an especially attractive option for brands in an election year.

"NCM is a new affiliate entering the $75 billion Spot marketplace with the often #1 rated show in Prime-Time, no political advertising, no pre-emptions and no premiums," said Cliff Marks, NCM's President of Sales and Marketing. "Our network offers the best video content from Hollywood with the most highly-engaged audience around - all at a cost competitive with premium Prime-Time TV programming like sports and other live events. Being able to buy both TV and cinema locally through STRATA is the perfect way for buyers to extend the reach of any advertising campaign while also maximizing message recall and likeability. It's a great combination that we hope will help make their job a little bit easier."

Total NCM impressions in the STRATA system will be estimated based on a combination of historical box office trends, individual theater attendance projections and film-specific box office projections. Demographic comp estimates are applied on national Nielsen demos, and ratings are based on standard TV Universes. Nielsen Posts are created for all NCM National and Spot buys.

"Reaching highly engaged audiences in movie theaters, with the ability to create customized and localized ad campaigns in any major market, is a critical function for advertisers as the media marketplace continues to fragment," said Judd Rubin, Vice President at STRATA. "NCM is measured by Nielsen and ratings are based on standard TV universes, offering our agencies an easy way to reach local movie audiences alongside local Spot TV buys through our software. This is a natural and exciting partnership for STRATA and our agencies."

Read more

Subscribe to Articles Feed