aug14wknd.png

By Daniel Garris

Universal's Straight Outta Compton took in $7.28 million on Tuesday to easily lead the daily box office for a fifth straight day. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 2 percent from Monday. That represented the day's poorest daily percentage hold among wide releases, but that was quite understandable given the size of the film's grosses this week and its excellent daily holds on both Sunday and Monday. In the bigger picture Straight Outta Compton continues to impress in a big way with a five-day gross of $74.94 million. That places the film 48 percent ahead of the $50.73 million five-day start of last year's Ride Along and 24 percent ahead of the $60.29 million five-day take of 2002's 8 Mile.

Mission: Impossible - Rogue Nation held steady in second with $2.43 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount increased 31 percent over Monday and decreased 47 percent from last Tuesday. Mission: Impossible - Rouge Nation has grossed $142.61 million through 19 days of release. That places Rogue Nation a very healthy 35 percent ahead of the $105.51 million 19-day take of 2006's Mission: Impossible III and 4 percent ahead of the $137.03 million 19-day gross of 2011's Rise of the Planet of the Apes.

Warner's The Man from U.N.C.L.E. grossed $1.94 million to remain in third place. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer was up a healthy 37.5 percent over Monday. However, The Man from U.N.C.L.E. is still performing below pre-release expectations with a soft five-day start of $16.77 million. The film is currently running 13 percent behind the $19.32 million five-day take of last year's Jack Ryan: Shadow Recruit.

Fantastic Four continued to claim fourth place with $1.28 million. Fox's superhero franchise re-launch attempt was up 33 percent from Monday, but still down a sharp 56 percent from last Tuesday. Fantastic Four has only managed $44.37 million in twelve days. That places the film a very disappointing 56.5 percent behind the $102.05 million twelve-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

Minions continued to display its Tuesday strength with a fifth place take of $1.07 million. The 3D computer animated blockbuster from Universal and Illumination Entertainment was up 45 percent over Monday and down 42 percent from last Tuesday. Minions is the fifth highest grossing release of 2015 so far domestically with a 40-day gross of $314.72 million.

STX Entertainment's The Gift was down one spot from Monday to land in sixth with $1.02 million. The low budget Joel Edgerton directed thriller increased 34 percent over Monday and decreased a solid 41.5 percent from last Tuesday. The twelve-day total for The Gift stands at a stronger than expected $25.36 million.

Read more

PRESS RELEASE:

MX4D_MMI_Full-Color_1_.png

Showcase Cinema de Lux Revere Hosts VIP Debut For First MX4D® Cinema Install on U.S. East Coast

REVERE, MA - August 18, 2015 -- An enthusiastic crowd of prominent local media and movie industry lights gathered at the official opening of Showcase Cinema de Lux Revere's new MX4D® Motion EFX Theatre. The premiere, staged Thursday, August 6, at the newly refurbished, 20-screen venue, featured a special screening of Universal's dinosaur blockbuster, "Jurassic World," to demonstrate the full "crowd-pleasing" potential of this new immersive movie format.

"4D" technology allows audiences to "feel" the onscreen action, such as the ground shaking with the approach of a monstrous T-REX, the frenetic turns of a terrified jeep driver, or the strong winds created by explosions and other calamities. The various special effects are created by a combo of "pitch, heave and roll" motion seats and in-theatre technology. Other effects include neck and leg ticklers, seat poppers, air blasts, light water sprays, scent, fog, wind and more.

Showcase Cinema de lux Revere presented a "soft opening "of its Showcase MX4D® theatre for the general public on Friday, July 31 also showing "Jurassic World." Initial reactions from movie-goers to the new MX4D® Motion EFX theatre were that it was a "completely heightened experience, life-like, terrifying and surprising all at the same time," noted theatre manager, David Maloney.

Plans for the Revere MX4D® installation were originally announced April 2015 at CinemaCon in Las Vegas by National Amusements, owners of Showcase Cinemas, and 4D manufacturer and interactive technologies company MediaMation, Inc. Showcase Cinemas de Lux Revere is the first MX4D® cinema theatre on the U.S. East Coast, and only the second such movie theatre install in the nation. MX4D®, the branded 4D technology pioneered by MediaMation, is currently well-received in numerous foreign markets, with recent installs for major cinema chains in China and Japan, as well as Mexico, Colombia, the Caribbean and the United Arab Emirates.

Reflecting on the MX4D® debut, Duncan Short, vice president, USA and international operations, National Amusements, shared his excitement for the positive first reactions: "Our goal is always to provide the best possible movie-going experience, and this new in-theatre offering has the potential to revolutionize the cinema industry and provide a sought-after new option for our movie-goers, one that they have been waiting for and are excited to now have right here in Revere."

Observed Dan Jamele, vice president/CTO, MediaMation: "The new Showcase MX4D® theatre is part of MediaMation's corporate initiative to expand its presence in the U.S. cinema market, and we anticipate the theatre will be a highly popular draw. National Amusements did a great job staging the official premiere, and the many media representatives in attendance were eager to learn more about our next-generation cinema technology - it elevates the movie-going experience to a whole new plane."

Added Heather Blair, MMI head of cinema sales, a few days following the event: "With the successful opening of the Showcase MX4D® theatre in Boston, we are finding several other large domestic cinema chains are expressing a new level of interest in MMI's MX4D® technology. We anticipate announcing some new partnerships in the very near future."

ABOUT NATIONAL AMUSEMENTS, INC.

National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K. and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.

ABOUT MEDIAMATION, INC.

For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: sales@mediamation.com.

 

Read more

aug14wknd.png

By Daniel Garris

Universal's Straight Outta Compton continued its very impressive start on Monday with a first place take of $7.46 million. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 55.5 percent from Sunday's performance. After experiencing a sharp daily decline on Saturday, Straight Outta Compton has stabilized nicely on both Sunday and Monday. The film is outpacing its already lofty expectations with an excellent four-day start of $67.66 million. That places Straight Outta Compton 39 percent ahead of the $48.63 million four-day take of last year's Ride Along and 19 percent ahead of the $56.96 million four-day gross of 2002's 8 Mile. Straight Outta Compton will have a good chance of holding up well going forward thanks in part to its strong critical reviews, strong early word of mouth and the relatively soft new competition the film will face as the summer season winds down.

Mission: Impossible - Rogue Nation placed in second with $1.86 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down 63 percent from Sunday and down 44 percent from last Monday. Rouge Nation has grossed $140.18 million through 18 days of release. That places the film a healthy 34 percent ahead of the $104.65 million 18-day take of 2006's Mission: Impossible III and 4 percent ahead of the $135.21 million 18-day gross of 2011's Rise of the Planet of the Apes. Like Straight Outta Compton, Mission: Impossible - Rouge Nation should hold up well going forward thanks to strong word of mouth and to the soft new competition it will face throughout the rest of the summer.

Warner's The Man from U.N.C.L.E. claimed third place with $1.41 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer fell 60.5 percent from Sunday. The Man from U.N.C.L.E. has grossed just $14.93 million in its first four days. That is below pre-release expectations and is soft with the film's price tag in mind. The strong competition from Straight Outta Compton and Rogue Nation is clearly taking a toll on The Man from U.N.C.L.E. The film is currently running 17 percent behind the $18.03 million four-day start of last year's Jack Ryan: Shadow Recruit.

Fantastic Four took fourth for the day with $0.962 million. Fox's superhero franchise re-launch attempt fell 59 percent from Sunday and a sharp 57.5 percent from last Monday. Fantastic Four continues to under-perform in a big way with an eleven-day take of just $43.09 million. That places the film a very disappointing 57 percent behind the $99.84 million eleven-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

STX Entertainment's The Gift rounded out Monday's top five with $0.758 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton declined 60 percent from Sunday and 44 percent from last Monday. The Gift continues to exceed expectations with an eleven-day take of $24.34 million. The film is running essentially on par with the $24.40 million eleven-day gross of last year's The Giver.

Read more

PRESS RELEASE

movio.png

Leading Exhibitor in the Middle East Partners with Movio, The Global Leader in Marketing Data Analysis and Insights

London, UK; August 18, 2015 -  Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, is delighted to announce the signature of VOX Cinemas, the largest and fastest growing cinema exhibitor in the Middle East, for its Movio Cinema platform. VOX Cinemas, a brand owned and operated by Majid Al Futtaim Cinemas, will use Movio Cinema to further develop and boost its loyalty programme. Movio Cinema makes it faster and more cost-efficient for exhibitors to analyse their data and execute personalised campaigns to their customers. The news was announced today by Sarah Lewthwaite, Movio's Strategic Partnerships Director for the EMEA Region, and Michelle Walsh, Marketing Director for VOX Cinemas. 

"Sarah Lewthwaite and the Movio team made sure that we understood the full power of the Movio Cinema platform but also spearheaded the construction of our new loyalty programme based on and best industry practices," said Ms. Walsh.  "Movio is genuinely interested in helping VOX achieve its strategic goal:  to deliver the best in cinema experiences and create great moments for moviegoers in the Middle East. We already foresee the benefits of Movio Cinema for our customers." 

"We're thrilled that VOX Cinemas will be working with Movio Cinema to enhance its bespoke loyalty programme," said Ms. Lewthwaite.  "VOX is not only the biggest cinematic force in UAE, Oman and Lebanon, it is also leading the market in technology and cinematic innovation.  Movio will help them maximise that leadership position by forging an even deeper bond with their customers, thus guaranteeing maximum financial returns."  

Reflecting the company's commitment to innovative leadership, VOX recently announced a partnership with IMAX to bring its next-generation digital laser projection system will be launched as part of a completely new development of their flagship VOX Cinema located within the landmark Mall of the Emirates in Dubai.  In addition, VOX holds the exclusive rights to 4DX in the Middle East, a concept out of CJV in Korea that offers a complete sensory experience and lends itself perfectly to high-action movies for a fully immersive experience.


About Majid Al Futtaim Cinemas

VOX Cinemas is the Middle East's most innovative and customer-focused cinema experience.  VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 154 screens currently across the region, including 122 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East's largest and most rapidly growing cinema exhibitor.  In 2014, the company announced a 1 billion dirham investment in cinemas that will see the company expand to operate over 500 screens in 8 countries by 2018.Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema concepts including its luxury VOX GOLD experience, its VOX Plus premium experience, an immersive VOX 4DX experience, the big screen cinema VOX MAX experience, its myVOX private cinema experience and its 3D cinema experience.

About Majid Al Futtaim 

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East. Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 60 hypermarkets and over 70 supermarkets in 13 countries.  Majid Al Futtaim operates 143 VOX Cinema screens and 18 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, Majid Al Futtaim launched Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.

About Movio: 

Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission is to revolutionise the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains, and captures the behaviour of 30 million moviegoers. Movio operates in North America, Latin America, Europe, Middle East, Australia, New Zealand, China, and South East Asia.

Read more

aug14wknd.png

By Daniel Garris

Universal's Straight Outta Compton was strong straight out of the gate this weekend with a first place debut of $60.20 million. The modestly budgeted F. Gary Gray directed N.W.A biopic outpaced its already lofty expectations (as well as Sunday's weekend estimate), which had risen rapidly thanks in part to high levels of online buzz surrounding the film and strong early critical reviews. Without adjusting for ticket price inflation, Straight Outta Compton registered the fifth largest opening weekend performance ever in the month of August. Making the film's performance even more impressive was that it didn't have higher priced 3D or IMAX admissions to boost its grosses. The film also opened in a relatively modest 2,757 locations, which gave it an impressive per-location average of $21,835 for the frame. Straight Outta Compton opened 45 percent stronger than the $41.52 million debut of last year's Ride Along and 17.5 percent ahead of the $51.24 million debut of 2002's 8 Mile (though it should be noted that when taking into account price inflation the opening weekend for 8 Mile adjusts to $74.12 million).

Straight Outta Compton opened with $24.12 million on Friday (which included an estimated $4.96 million from Thursday night screenings), declined 20 percent on Saturday to gross $19.30 million and declined a slim 13 percent on Sunday to gross $16.78 million. That placed the film's opening weekend to Friday ratio at 2.50 to 1. While Straight Outta Compton was somewhat front-loaded this weekend, the film will have a good chance of stabilizing as it goes forward thanks in part to its strong critical reviews, strong early word of mouth (the film received an A rating on CinemaScore and has a current Flixster audience score of 96 percent) and the relatively soft new competition the film will face as the summer season winds down.

Straight Outta Compton had clear four-quadrant appeal this weekend as the film skewed slightly towards female moviegoers (52 percent) and slightly towards moviegoers under the age of 30 (51 percent). Straight Outta Compton marks another very impressive performer for Universal in 2015, as it joins a list of box office successes that already includes Jurassic World, Furious 7, Minions, Pitch Perfect 2, Fifty Shades of Grey and Trainwreck.

Mission: Impossible - Rogue Nation held up nicely this weekend with a second place take of $17.19 million. After leading the box office for each of the past two weekends, the fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down one spot and a very solid 40 percent. Thanks in part to the film's holding power thus far, Rogue Nation has grossed $138.32 million through 17 days of release. That places the film 34 percent ahead of the $103.54 million 17-day take of 2006's Mission: Impossible III and 3.5 percent ahead of the $133.58 million 17-day gross of 2011's Rise of the Planet of the Apes. Mission: Impossible - Rogue Nation is extremely likely to continue to hold up well throughout the remainder of the summer.

Warner's The Man from U.N.C.L.E. was off to a soft start this weekend with a third place take of $13.42 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer opened below pre-release expectations and didn't perform well with its price tag in mind. Opening against Straight Outta Compton and so soon after Mission: Impossible - Rogue Nation clearly took a toll on the film. While it wasn't expected to do so, The Man from U.N.C.L.E. was unable to duplicate the success of Kingsman: The Secret Service earlier this year, as it opened 63 percent below the $36.21 million debut of Kingsman. The Man from U.N.C.L.E. performed more in line with the $15.45 million start of last year's Jack Ryan: Shadow Recruit.

The Man from U.N.C.L.E. took in $4.80 million on Friday (which included an estimated $900,000 from Thursday evening shows), increased an encouraging 5 percent on Saturday to gross $5.05 million and declined 29 percent on Sunday to gross $3.57 million. The film registered an opening weekend to Friday ratio of 2.79 to 1. The Man from Uncle received a respectable B rating on CinemaScore. The film's audience skewed slightly towards male moviegoers (52 percent).

The bad news continued for Fantastic Four this weekend as Fox's superhero franchise re-launch attempt was down two spots to place in fourth with $8.17 million. Fantastic Four was down a massive 68 percent from last weekend's already disappointing start. The sharp second weekend decline for Fantastic Four didn't come as a surprise given the film's toxic word of mouth, the competition it faced from the break-out performance of Straight Outta Compton and the Fantastic Four franchise being naturally front-loaded to begin with. Fantastic Four has managed just $42.13 million in ten days. The film is currently running 57 percent behind the $97.46 million ten-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

STX Entertainment's The Gift held up far better with a fifth place take of $6.51 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton was down two spots and a very respectable 45 percent from last weekend. The Gift continues to exceed expectations with a ten-day take of $23.59 million and is performing nicely with its reported production budget of just $5 million in mind. The film is running nearly on par with the $23.80 million ten-day start of last year's The Giver (which fell 48 percent in its second weekend to gross $6.43 million).

Read more

Subscribe to Articles Feed