ultron.pngThe official release:

MovieTickets.com reports that North American advance ticket sales for Marvel's "Avengers: Age of Ultron" are currently 3.7 times greater than the 2012 release of "The Avengers" and 4.6 times greater than the 2013 release of "Iron Man 3" at the same point in the sales cycle of each respective film.

The May 1st release is also trending #1 for MovieTickets.com with 84% of all tickets sold in the last 24 hours being from moviegoers wanting to see the Avengers assemble again.

Internationally, MovieTickets.com's reports its number one and two markets over the past weekend for the release of "Avengers: Age of Ultron" were Buenos Aires followed by London.

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Hong Kong (April 28, 2015) - GDC Technology Limited ("GDC Technology"), a world leading digital cinema solutions provider, today announced Tony Adamson has joined GDC Technology as new Senior Vice President of Strategic Planning.

In his new role, Mr. Adamson will be responsible for driving sales and developing marketing strategies that will deliver added value to GDC's customers. Building upon the company's expertise in cinema technology, and its leading position in the market, he will focus on creating new business opportunities and nurturing business partnerships worldwide.

With more than 30 years of experience in the cinematic industry, Mr. Adamson brings an insightful global perspective to GDC that will greatly aid the expansion of the company's business ecosystem. His leadership will play a key role in driving forward company strategy, and realizing GDC's ambitions for future growth.

"Having known Dr. Chong and the GDC team for nearly a decade, I have always been extremely impressed with their innovative products and ability to drive the industry forward. With the transition to digital cinema nearly complete, the doors have opened for new technologies and techniques. This is an exciting time for the industry, and I'm equally excited to be a part of a world-class company that is leading the way in improving the movie-going experience," said Mr. Adamson.

Dr. Man-Nang Chong, GDC Technology's founder, chairman, and CEO, added: "We are very fortunate that Tony is joining the company. His experience in international sales and marketing, combined with his proven record for executing highly successful corporate strategies that increase both brand awareness and industry sales, makes him the ideal choice for this new role, especially at a time when we are expanding globally into new businesses. I have the utmost respect for Tony's experience and accomplishments. Having worked together extensively in the past, we have developed a close and trusted relationship that will enable us to collaborate effectively to facilitate GDC's expansion."

Prior to joining GDC Technology, Mr. Adamson served as the Worldwide Strategic Program Manager for Texas Instruments' Enterprise and Cinema Products - a global leader that provides award-winning TI DLP® technology which powers the world's top display devices in movie theatres (DLP Cinema® products) to deliver high resolution images rich with color, contrast, clarity and brightness. Mr. Adamson is also on the boards of the International Cinema Technology Association (ICTA) and Variety, The Children's Charity of Texas, where he is a past Chairman of the Board. Before joining TI, he held the post of Director of Strategic Marketing for AMC Entertainment.

 

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Kortrijk, Belgium, 28 April 2015 - Global visualization leader Barco is proud to launch Barco Capital, its brand-new portfolio of equipment financing options. Barco Capital opens up new ways for customers to finance their investment in cutting-edge Barco technology to boost their business while balancing the payment spike. The Barco Capital portfolio is initially available for the Digital Cinema, Venues and Hospitality, and Retail and Advertising product portfolios, starting with customers based in Europe and the Americas.
"For both current and potential Barco customers, it's essential to keep abreast of the latest innovation to generate business growth," says Sjoerd De Clerck, Global Director Barco CapitalTM. "With Barco CapitalTM, we help customers upgrade their equipment or invest in our state-of-the-art technology when the traditional capex-driven sales cannot be achieved or aren't appropriate."

Innovative growth
"With the launch of Barco CapitalTM, Barco continues its strategic path of innovative growth," states Paul Hermans, Treasurer at Barco. "A pioneer in many industries, Barco has the legacy of being a true technology innovator. With Barco CapitalTM, we are also raising the bar for innovative services - in this case, financial services. As a one-stop shop, we help customers acquire, maintain and experience the technology they need."

Financial products
The Barco CapitalTM offering - structured by Barco and its financial partners in the applicable region - includes both standard and readily available financial offerings as well as more tailor-made financing products. In both cases customers know the costs, terms and duration beforehand for true peace of mind. With the introduction of the Barco CapitalTM portfolio customers can now also turn to Barco to obtain the right financing for their investment.

 

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By Daniel Garris

Universal's Furious 7 took in $17.82 million this weekend to lead the weekend box office for a fourth consecutive frame. In doing so, Furious 7 became the first film to lead the box office for four consecutive weekends since The Hunger Games did so back in 2012. The seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 39 percent from last weekend. Furious 7 was aided a bit this weekend by moviegoers who wanted to catch the film before Disney's highly anticipated Avengers: Age of Ultron debuts in theatres this coming Friday. Furious 7 has grossed a massive $320.08 million in 24 days. That places the film a very impressive 46 percent ahead of the $219.72 million 24-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 held steady in a not-so-distant second place with $14.78 million. Sony's modestly budgeted Kevin James led comedy sequel fell 38 percent from last weekend's debut. Paul Blart: Mall Cop 2 has grossed a solid $43.22 million through ten days of release. The film continues to run in line with pre-release expectations and is running 2 percent ahead of the $42.38 million ten-day start of 2011's Zookeeper (which fell 38.5 percent in its second weekend to gross $12.33 million). Despite very poor critical reviews, Paul Blart: Mall Cop 2 will hope to hold up well going forward due in part to facing a relatively limited amount of new competition for family audiences.

Lionsgate's The Age of Adaline debuted in third place this weekend with $13.20 million. The romantic drama starring Blake Lively opened on the high end of expectations. The Age of Adaline opened just ahead of the $13.02 million start of Fox's The Longest Ride earlier this month. That was an impressive feat given that The Age of Adaline wasn't adapted from a pre-existing novel. The Age of Adaline took in $4.96 million on Friday (which included an estimated $575,000 from Thursday evening shows), increased 8.5 percent on Saturday to gross $5.39 million and declined 47 percent on Sunday to gross $2.86 million. That placed the film's opening weekend to Friday ratio at 2.66 to 1. The Age of Adaline received an encouraging A- rating on CinemaScore.

Home grossed $8.01 million to remain in fourth place this weekend. The successful 3D computer animated film from Fox and DreamWorks Animation was down a slim 25 percent from last weekend. Home continues to exceed expectations in a big way with a 31-day take of $153.49 million. That places the film just behind the $154.63 million 31-day take of 2013's The Croods.

Universal's Unfriended rounded out the weekend's top five with $6.16 million. The ultra low-budget horror film from Blumhouse Productions was down two spots and a sharp 61 percent from last weekend. Unfriended has grossed $25.08 million in ten days. While Unfriended isn't quite living up to its break-out potential, it is still performing well with its cost in mind. Unfriended is running 28 percent behind the $34.80 million ten-day take of last year's Ouija (which fell 46 percent in its second weekend to gross $10.74 million).

A24's Ex Machina expanded very nicely in its first weekend of semi-wide release with a sixth place take of $5.35 million. The critically acclaimed Alex Garland directed sci-fi film generated a solid per-location average of $4,263 while playing in 1,255 locations this weekend. Ex Machina delivered the largest weekend performance ever for an A24 release in its first weekend of major release. The young distributor's previous high-water mark was the $4.86 million take of 2013's Spring Breakers in its first weekend of semi-wide release. Ex Machina has grossed a promising $6.83 million in 17 days. A24 will continue to expand the film into additional locations going forward.

Elsewhere in semi-wide release, Little Boy debuted all the way down in 13th place with $2.75 million. The modestly budgeted comedy drama from Open Road earned a respectable per-location average of $2,632 from 1,045 locations. Little Boy was especially front-loaded this weekend; the film opened with $1.36 million on Friday, decreased an alarming 41 percent on Saturday to gross $0.80 million and fell 26 percent on Sunday to gross $0.59 million. That gave the film an opening weekend to Friday ratio of just 2.03 to 1, which isn't a good early sign for the film going forward.

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Projector Lights Up Giant Screen Of Historic Twilight Theatre in Greensburg, Kansas

CYPRESS, Calif. - (April 27, 2015) - A Kansas town devastated by a major tornado in 2007 has rebuilt its historic theatre, lighting up its giant screen with a state-of-the-art digital cinema projector donated by Christie®. The projector illuminates the 58-foot-wide screen of the Twilight Theatre and Community Auditorium in Greensburg, Kan., which is part of Kiowa County - about 100 miles west of Wichita. The theatre celebrated its grand reopening the weekend of April 24 with a red carpet-style opening night, featuring live music and a free screening of the 1985 hit movie, Back to the Future. The celebration continued over the weekend with family friendly activities and movies.

The opening of the Twilight Theatre in 1917 marked a new era of entertainment in America. It featured modern opera chairs, beautifully painted Art Deco styling throughout, and a soaring, 24-foot ceiling. It was soon offering programming that included silent films, vaudeville, musical performances, and rallies for war bonds. The entire building was destroyed in the EF-5 tornado in 2007 that also leveled 95 percent of the town and badly damaged the remaining structures. Against all odds, the town rebuilt again to become America's leading community in LEED-Certified buildings, with wind turbine energy supplying much of its power.

The new, ultra-modern Twilight Theatre, in partnership with the Kiowa County School, will show first run movies, serve as the school's auditorium, be a community meeting space, and host theatre, dance and other community functions. It includes an improved sound system featuring Dolby® Surround 7.1, and other modern amenities.

A Call to Action
Twilight Theatre's Executive Director Adam Wagner, who picked up the mantle in securing funding and rebuilding the theatre, recalled walking trade show floors last year, approaching cinema manufacturers who might assist in donating equipment.

"When we approached Christie, they immediately offered to donate one of their top-of-the-line digital cinema projectors. We were absolutely thrilled by their generosity," said Wagner. "Christie's digital cinema projector is truly the theatre's ‘crowning jewel,' providing us with a state-of-the-art auditorium on par with the best, most modern facilities in the world. We are very appreciative for the consideration of great companies such as Christie."

"Christie's projector was installed by Cinema Equipment & Supplies (CE+S), which also donated its services, and for this I know that we, Adam, and the community, are very appreciative," said Scott McCallum, Christie's Midwest-based Entertainment Solutions Manager.

"Giving back to the community is an integral part of our corporate culture and something we strive to accomplish every day," said Kathryn Cress, vice president, Global and Corporate Marketing, Christie. "We didn't hesitate to contribute to the town's amazing success story. They literally came back from the rubble, becoming the ultimate example of what people can accomplish when they work together for a common cause. We are proud to know that our digital cinema projector will be providing many years of exceptional entertainment to the people of this amazing community."

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