By Daniel Garris

The Hunger Games: Mockingjay - Part 1 took in $8.98 million on Monday to easily lead the daily box office for a fourth consecutive day. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence was down 65 percent from Sunday. In comparison, last year's The Hunger Games: Catching Fire fell 64 percent on its first Monday to gross $12.32 million. Mockingjay - Part 1 surpassed the $130 million mark on Monday and has grossed $130.88 million in four days. While Mockingjay - Part 1 is off to the largest four-day start of 2014, the film is performing below pre-release expectations and is running a significant 23 percent behind the massive $170.39 million four-day start of Catching Fire.

Disney's Big Hero 6 placed in second with $2.18 million. The 3D computer animated film from Walt Disney Animation Studios was down 64 percent from Sunday and up a strong 67 percent over last Monday, as the approaching Thanksgiving holiday is already providing a boost to the film and the marketplace in general. Big Hero 6 continues to perform well with $137.93 million in 18 days. That places the film 11.5 percent ahead of the $123.69 million 18-day take of 2012's Wreck-It Ralph.

Paramount's Interstellar claimed third place with $1.73 million. The Christopher Nolan directed sci-fi film fell 60 percent from Sunday and a healthy 20 percent from last Monday. Interstellar has grossed $122.66 million after 18 days of wide release. That places the film 27.5 percent behind the $169.28 million 18-day take of last year's Thor: The Dark World. Interstellar should be able to stabilize this weekend thanks to the holiday frame and continued IMAX grosses.

Dumb and Dumber To took fourth place with $1.19 million. Universal's long awaited comedy sequel starring Jim Carrey and Jeff Daniels continues to display signs of significant front-loading, as the film was down 66 percent from Sunday and down 42 percent from last Monday. Dumb and Dumber To has grossed $58.92 million in eleven days and is set to surpass the $60 million mark today. While Dumb and Dumber To is running in line with expectations, the film is highly likely to continue to lose momentum quickly going forward.

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cinemacon.pngWASHINGTON D.C. (November 25, 2014) - The Fifth Annual CinemaCon, the official convention of the National Association of Theatre Owners (NATO), will return to Caesars Palace in Las Vegas on 20-23, April, 2015. For the fifth consecutive year, CinemaCon will have the support and commitment of The Coca-Cola Company as its official presenting sponsor.

"Since taking our first step in 2011, we have witnessed the evolution and growth of CinemaCon to become the must attend event for the worldwide motion picture industry. I can't believe it's been five years", said Mitch Neuhauser, Managing Director of CinemaCon. "This growth is due in large part of the continued support received from our friends in exhibition, distribution, the equipment and concessions sectors of the industry and as well, The Coca-Cola Company, CinemaCon's official presenting sponsor. In this, our fifth year, we will continue to strive to produce an event that is unequaled in its benefit to the industry. Our goal is to provide our attendees with the best experience imaginable."

CinemaCon, the largest and most important annual gathering of cinema owners and operators from around the world, will attract upwards of 5,000 motion picture professionals from all facets of the industry - from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the moviegoing experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office. In returning to Caesars Palace, CinemaCon is able to offer its delegates a modern and upscale conference facility and a one-of-a-kind moviegoing experience in The Colosseum, the 4,200 seat theatre and crown jewel of Caesars Palace.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its trade show partners.

About CinemaCon
CinemaCon is expected to play host to more than 5,000 motion picture theater industry professionals. CinemaCon is delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the movie industry's most highly regarded and respected partners. Additional information on CinemaCon, the official convention of NATO, can be found at www.cinemacon.com.

About NATO
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theater owners, too.

Additional information on CinemaCon can be found at www.cinemacon.com.

Media Contacts:
Heather Lewandoski
Rogers & Cowan

Maureen O'Connor
Rogers & Cowan

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sw.pngDisney and the official StarWars.com website officially announced the 30 theaters that will screen the first teaser trailer for Star Wars: The Force Awakens, exclusively from Friday, November 28 through Sunday, November 30.

The site also reports the teaser will be 88 seconds long and will begin screening in theaters around the world after the coming weekend.

Check out the full list of participating theaters at the link above.

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By Alex Edghill

50 Shades Of Grey led all tracked films last week in Facebook like increases for the second week in a row. Yes it was a relatively slow week but 50 Shades' repeat on top of the list was impressive all the same. Yes the buzz surrounding this second trailer might have been lower in general than the first but lets not lose sight of the fact that it has one of the highest like totals for a film prior to release, book adaptation or otherwise. The Hunger Games for instance had less than 1 million likes this same distance from release.

Jurassic World started to show signs of life yesterday after a teaser to its first trailer made its way online. With the full trailer expected online on Thursday I wouldn't be surprised to see this leading the list this time next week. Well, that is if it can make it past Star Wars: The Force Awakens which also unveils its trailer on Thanksgiving day.

The Divergent Series: Insurgent released its first trailer back on November 12th but really has not made much waves at all on Facebook. It has seen a rise of just over 50k likes in the two weeks since then which is pretty paltry, especially for a sequel to such a well received film. Someone over at Summit better had pay some more attention to engaging Facebook audiences because its lagging to say the least.

Facebook Top 15 Movies by Like Increase for the Week Ending Sunday November 23rd

Rank Release Movie Likes Previous Change % Change
1 02/13/15 Fifty Shades of Grey 6,613,559 6,447,534 166,025 2.58%
2 04/03/15 Furious 7 53,938,707 53,844,498 94,209 0.17%
3 07/10/15 Minions 27,175,646 27,095,018 80,628 0.30%
4 06/12/15 Jurassic World 4,843,203 4,765,061 78,142 1.64%
5 05/01/15 Avengers: Age of Ultron 12,491,377 12,426,188 65,189 0.52%
6 06/26/15 Ted 2 20,780,851 20,728,051 52,800 0.25%
7 11/26/14 Penguins of Madagascar 3,335,981 3,283,887 52,094 1.59%
8 12/17/14 The Hobbit: The Battle of the Five Armies 14,253,174 14,221,981 31,193 0.22%
9 03/20/15 The Divergent Series: Insurgent 3,810,378 3,783,546 26,832 0.71%
10 03/25/16 Batman V Superman: Dawn of Justice 3,604,896 3,583,075 21,821 0.61%
11 12/18/15 Star Wars: The Force Awakens 12,916,499 12,898,530 17,969 0.14%
12 01/16/15 Paddington 426,579 408,904 17,675 4.32%
13 12/25/14 Into the Woods 109,462 98,561 10,901 11.06%
14 12/19/14 Annie (2014) 229,979 220,039 9,940 4.52%
15 12/12/14 Exodus: Gods and Kings 109,352 100,016 9,336 9.33%

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