Minimal Slow-down from Record-Breaking First Weekend
Los Angeles, CA (April 14, 2015)- As Furious 7 continued to set records around the country with its second weekend's performance, the country's first 4DX theater located at the Regal Cinemas L.A. LIVE Stadium 14 set the pace with its own high-octane numbers for its second week.
In its second weekend on 4DX, the premier immersive movie experience incorporating fluid motion-seating and realistic environmental effects, Furious 7 clocked in at an amazing 94% weekend occupancy rate - numbers more typical of a blockbuster's opening weekend. This pace extends Furious 7's hot streak on 4DX, which closed out its first weekend with over 98% occupancy and then continued the first week with a 90% average occupancy rate across all 4DX. In its second week on 4DX, Furious 7 showed only a minor 22% drop in overall revenue - far smaller than the national average 59% drop rate - primarily due to the loss of late-night screenings.
"Movie-goers enthusiastically chose to visit 4DX to experience Furious 7 in a unique setting that allows you to experience every explosion and be in the driver seat for every adrenaline-pumping scene," said Byunghwan Choi, CEO of CJ 4Dplex, the company behind 4DX.
Meanwhile worldwide, 4DX has seen more than 330,000 movie goers clamor to experience Furious 7 in the 4DX immersive format in 25 countries around the world, including the U.S., recording approximately 70% average seat occupancy rates system-wide, the highest of any 4DX title so far this year.
4DX is the world's first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experience through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of April 2015, there are more than 23,000 4DX seats across 170 sites in 33 countries. For more information, please visit: Homepage: www.CJ4DX.com / Facebook: www.facebook.com/4dxusa (USA) & www.facebook.com/4dplex (International)