By Alex Edghill

Saturday Morning Update: For the first time I can remember the top 4 films remained the same for the second week in a row. Spectre has shown amazing legs and staying power to remain at or around 40,000 tweets for the past week. The after-shocks from the first trailer have been kind, with additional details about the film surfacing and even a Grand Theft Auto recreation of the trailer, all of which helped to balloon its buzz.

What was perhaps the most impressive thing about Spectre this past week was that it managed to hold off the peaking Avengers: Age Of Ultron which is now only three weekends from release. I'd expect it to take over top spot this upcoming week but the early run by Spectre here has cemented it as a triple digit opener in my mind.

Deadpool also continues to turn heads, with news this week from its set and more pics from star Ryan Reynolds helping to boost its buzz. Fox has a marketing winner in Ryan Reynolds, as his posts of Deadpool hilarity from the movie have been eaten up by fans of the character worldwide. If I were them I'd keep up using this channel to get word out about everyone's favourite anti-hero. Fox had a teaser trailer for the first teaser trailer of X-Men: Days OF Future Past (yes I know that's quite the tongue twister) and I wouldn't be at all surprised to see the same tactic used here for Deadpool with Mr. Reynolds 'leaking' the teaser. If a photo he posted can generate 70,000 tweets I'm thinking trailer number one has a strong shot of crossing 100k.

Fantastic Four was waning from its recent trailer but still had enough in the tank to hold off Entourage for fourth. The latter rode buzz from its latest trailer to the top 5 on the week with a 375% buzz increase. Its been four years since the TV series ended, the same amount of time that had lapsed between Sex And The City's HBO end date and its first movie premiere. Entourage was never as big of a show but the interest online has been solid and as such we are predicting a $17 million start based on early signs.

Twitter Top 10 Movies for the week of April 3rd to April 9th

Date Movie Tweets Rank Change
11/06/15 Spectre 282,329 1 (-) -20.27%
5/01/15 Avengers: Age of Ultron 180,948 2 (-) 63.79%
2/12/16 Deadpool 94,066 3 (-) 0.46%
8/07/15 Fantastic Four (2015) 65,536 4 (-) -16.35%
6/05/15 Entourage 44,161 5 (+16) 375.62%

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Sunday Update: Universal's Furious 7 easily led the weekend box office for a second straight frame with an estimated weekend take of $60.6 million. That represented the twelfth largest second weekend performance of all-time (without adjusting for ticket price inflation). The well-received seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 59 percent from last weekend. While that was obviously a sizable second weekend decline, it nonetheless represented an impressive hold given the size of the film's grosses and that the previous three installments of The Fast and The Furious franchise all experienced second weekend declines in the range of 61 percent to 64 percent. Furious 7 was aided by strong word of mouth, strong critical reviews and the lack of any new direct competition this weekend. And as massive as last weekend's debut was; it was likely still deflated slightly by Easter weekend.

Furious 7 has grossed $252.52 million through ten days of release, which ranks as the ninth largest ten-day start of all-time. The film is running an extremely impressive 48 percent ahead of the $171.00 million ten-day gross of 2013's Fast & Furious 6 and 2 percent ahead of the $248.48 million ten-day gross of 2012's The Hunger Games. Furious 7 is now the highest grossing film of The Fast and The Furious franchise domestically, as it has already surpassed the $238.68 million final gross of Fast & Furious 6. Furious 7 will zoom past the $300 million domestic milestone before long and is in excellent shape to eventually surpass the $350 million mark.

Home held steady in second place with an estimated $19.0 million. The 3D computer animated film from Fox and DreamWorks Animation was down 30 percent from last weekend. On the heels of last weekend's sizable second weekend decline, Home stabilized nicely this weekend. Home continues to exceed expectations in a very big way with a 17-day take of $129.55 million. That places the film 3 percent ahead of the $125.35 million 17-day gross of 2013's The Croods. Home will have a good chance of holding up well going forward, especially with no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

Fellow Fox release The Longest Ride debuted in third place with an estimated $13.5 million. The Nicholas Sparks adaptation starring Britt Robertson and Scott Eastwood opened on the lower end of pre-release expectations. Compared to other Nicholas Sparks adaptations, The Longest Ride debuted 35 percent ahead of the $10.00 million start of last year's The Best of Me and 40 percent below the $22.52 million launch of 2012's The Lucky One.

The Longest Ride opened with $5.50 million on Friday (which included an estimated $625,000 from Thursday evening), fell 11 percent on Saturday to gross $4.90 million and is estimated to decline 37 percent on Sunday to take in $3.10 million. That places the film's estimated opening weekend to Friday ratio at just 2.45 to 1. That isn't the greatest early sign for the film going forward. However, The Longest Ride did receive a very encouraging A rating on CinemaScore.

Warner's Get Hard placed in fourth with an estimated $8.64 million. The R-rated comedy starring Will Ferrell and Kevin Hart was down one spot and 34 percent from last weekend. Much like Home, Get Hard also stabilized very nicely this weekend after experiencing a sharp decline last weekend. Get Hard has grossed $71.20 million through 17 days of release. That is towards the lower end of expectations and places the film 19 percent behind the $88.25 million 17-day take of 2010's The Other Guys.

Cinderella rounded out the weekend's top five with an estimated $7.23 million. Disney's blockbuster fairy tale adaptation was down one spot and a healthy 29 percent from last weekend. Cinderella has grossed $180.77 million in 31 days, which leaves the film $19.23 million away from reaching the $200 million domestic milestone. Cinderella is running 10.5 percent behind the $202.01 million 31-day gross of last year's Maleficent.

The Divergent Series: Insurgent placed in sixth with an estimated $6.85 million. The second installment of Lionsgate's young adult franchise was down one spot and just 32 percent from last weekend. Insurgent has grossed $114.85 million in 24 days. That places the film 8 percent behind the $124.76 million 24-day take of last year's Divergent.

The Weinstein Company's Woman In Gold followed in seventh with $5.85 million in its first weekend of wide release. The drama starring Helen Mirren and Ryan Reynolds generated a per-location average of $3,891 from 1,504 locations. Woman In Gold was up 180 percent over last weekend's limited launch and has grossed a very solid $9.30 million in twelve days.

On the platform front, A24's Ex Machina was off to a strong start with an estimated $249,956 from 4 locations in New York and Los Angeles. That gave the critically acclaimed Alex Garland directed sci-fi film a per-location average of $62,489 for the frame. Ex Machina will expand into additional locations going forward.

Saturday Update: Universal reports that Furious 7 took in another $18.8 million on Friday, boosting its domestic haul up to $210.7 million. Crossing the $200 million domestic threshold in an impressive eight days, the well-received film topped The Hunger Games' $208.6 million as the ninth best eight-day haul in history. The pic is also pacing an incredible 44 percent ahead of Fast & Furious 6, and even surpassed the final $209.8 million domestic total of Fast Five yesterday. Word of mouth and the emotional tribute to Paul Walker continue driving the film's success as it heads toward what Universal projects will be a $60.2 million sophomore frame.

Holding onto second, DreamWorks' Home added $5.58 million yesterday, down 51 percent from Good Friday last week. Through 15 days, the animated hit has tallied $116.1 million domestically -- 5 percent ahead of the pace of The Croods. BoxOffice projects a $19.5 million third frame.

Debuting in third place yesterday, The Longest Ride posted $5.5 million -- 33 percent ahead of The Best of Me's $4.1 million first day last October. The latest Nicholas Sparks adaptation is generating average word of mouth for the genre with a 71 percent Rotten Tomatoes audience score and 29 percent critics' score this morning. BoxOffice projects a $14 million opening weekend.

Get Hard claimed fourth place on Friday with $2.63 million, off 47 percent from Good Friday. The Will Ferrell-Kevin Hart comedy has banked a modest-but-successful $65.2 million thus far. BoxOffice projects $8.0 million for the weekend.

Filling out the top five, Cinderella took in $2.28 million for a 44 percent decline from Good Friday. Disney's flick stands at $175.8 million domestically and should take in around $7.4 million this weekend. Just behind that film was The Divergent Series: Insurgent with $2.15 million, bringing its total to $110.15 million. The latter film is projected to earn $7 million for the weekend.

Meanwhile, Woman In Gold expanded to 1,504 locations this weekend and brought in $1.8 million on Friday. That gives the film $5.25 million in the bank since debuting in limited release last week. BoxOffice projects a $6.0 million weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Furious 7 is headed for $63 million during its sophomore frame. 

The Longest Ride is looking solid with a potential $15 million-$16 million debut frame.

Check back tomorrow for updated projections and official studio numbers.

Friday Update #1: Sources report that Fox's The Longest Ride saddled up with a decent $625,000 to start its weekend last night. That's slightly ahead of the $530,000 Thursday night start posted by fellow Nicholas Sparks adaptation The Best of Me last October. That film went on to earn $10 million for its weekend. Pre-release tracking had suggested The Longest Ride could open to mid-teens, so it'll need to hold up a bit stronger starting today to match that target.

Meanwhile, Furious 7 will easily claim first place again for its sophomore frame. Having already become the top grossing film of 2015 thus far, the blockbuster sequel is expected to land north of $60 million this weekend.

More as it comes.

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By Daniel Garris

Universal's Furious 7 took in $8.23 million on Thursday to lead the daily box office for a seventh straight day. The well-received seventh installment of the popular franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down a sizable 10 percent from Wednesday, though it should be noted that all wide releases experienced percentage declines on Thursday. Furious 7 took in a massive $191.93 million in its first seven days of release. That was well above the film's already lofty pre-release expectations and represented the tenth largest seven-day start of all-time. Furious 7 is running an extremely impressive 41 percent ahead of the $135.84 million seven-day take of 2013's Fast & Furious 6.

Home held steady in second place with $3.09 million. The 3D computer animated film from Fox and DreamWorks Animation fell 7 percent from Wednesday and 32 percent from last Thursday. Home placed in second for the week with $42.32 million. That represented a solid 38 percent decline from the film's opening week performance and brings the film's two-week total to a stronger than expected $110.55 million. Home is running 6 percent ahead of the $104.70 million 14-day gross of The Croods.

Cinderella continued to claim third place with $1.34 million. Disney's blockbuster fairy tale adaptation was down 5 percent from Wednesday and down 34.5 percent from last Thursday. Cinderella took fourth place this week with $16.59 million. That was down a healthy 32 percent from the previous frame and brings the film's four-week total to a strong $173.55 million. Cinderella is running 10 percent behind the $193.63 million 28-day gross of last year's Maleficent.

Warner's Get Hard took in $1.17 million to remain in fourth. The R-rated comedy starring Will Ferrell and Kevin Hart was down 5 percent from Wednesday and down 50 percent from last Thursday. Get Hard placed in third for the week with $18.48 million. Due in part to the added presence of Furious 7 in the marketplace, Get Hard fell a very sharp 58 percent from last week. The film's two-week total stands at $62.57 million.

The Divergent Series: Insurgent rounded out the day's unchanged top five with $0.96 million. The second installment of Lionsgate's young adult series was down a slim 1 percent from Wednesday and down a sizable 52 percent from last Thursday. Insurgent claimed fifth place for the week with $14.61 million. That represented a 50 percent slide from the previous week and places the film's three-week total at $107.99 million.

The Weinstein Company's Woman In Gold placed in sixth with $288,579 from just 258 locations. That gave the drama starring Helen Mirren and Ryan Reynolds a strong per-location average of $1,119 for the day. Woman in Gold placed in seventh for the week with $3.36 million and has grossed $3.45 million in nine days. The film will be playing in 1,504 locations this weekend.

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WASHINGTON, D.C. (April 10, 2015) - Paul Feig will receive the "CinemaCon® Comedy Filmmaker of the Year Award" at this year's CinemaCon, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be held April 20 - 23, 2015 at Caesars Palace in Las Vegas. Feig will be presented with this special honor at the "CinemaCon Big Screen Achievement Awards" ceremony to take place on Thursday evening, April 23, in The Colosseum at Caesars Palace. The Coca-Cola Company, the official presenting sponsor of CinemaCon, will host the final night gala awards program.
"Come the end of CinemaCon 2015 we will have screened two of the funniest movies in recent memory, "The Heat" and "Spy," both starring Melissa McCarthy, and both directed by Paul Feig, noted Neuhauser. "How lucky can you get? No one has his finger on the pulse of comedy better than Paul Feig. He simply never disappoints with his outrageously funny comedies and we're thrilled that exhibitors will have this opportunity to say thank you."

On June 5, 2015, 20th Century Fox will release Feig's latest project "Spy," which he directed, produced and wrote via his production company Feigco Entertainment. Susan Cooper (Melissa McCarthy) is an unassuming, deskbound CIA analyst, and the unsung hero behind the Agency's most dangerous missions. But when her partner (Jude Law) falls off the grid and another top agent (Jason Statham) is compromised, she volunteers to go deep undercover to infiltrate the world of a deadly arms dealer, and prevent a global disaster. The cast also includes Rose Byrne, Bobby Cannavale, Allison Janney, Curtis "50 Cent" Jackson, and Miranda Hart.

A graduate of the University of Southern California Film School, Feig is a multi-talented filmmaker, writer, producer and author. Feig is the director behind the hysterical hit films "The Heat" and "Bridesmaids." A three-time EMMY nominated writer/director and DGA Award winner, Feig was the creator of the critically acclaimed series "Freaks and Geeks," and he has directed multiple episodes of the hit television series "Arrested Development," "The Office," "Nurse Jackie," "Bored to Death," "Weeds," "30 Rock," "Mad Men."

Feig's upcoming projects include a series he created and executive produced for Yahoo Screen called "Other Space" launching April 14th, 2015 and a reboot of "Ghostbusters" with a female-led cast that will hit theaters in July 2016.

About CinemaCon
CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry -from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry's greatest and highly regarded and respected partners in the world of the movies.
About NATO

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.

Additional information on CinemaCon can be found at www.cinemacon.com.


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Global Leader in Marketing Data Analysis for Theatrical Exhibitors Leverages Brand Loyalty Behavior Data Far Beyond the Popcorn or Candy Question

Kiwi Innovation Helps Improve How Films Are Marketed: Days of Having Interns With Clipboards At Preview Screenings Are Over

Auckland, NZ and Los Angeles, CA - April 9, 2015 - Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, is proud to announce the debut of its newest product platform: Movio Media. Designed for, and Beta-tested by, US film studios and distributors, Movio Media allows movie marketers to analyze and connect with the most avid moviegoers (those attending films six times a year or more) for more targeted messaging, interactive conversation and increased ROI.

With close to 16,000 screens (21% of the worldwide total) currently engaged in its highly regarded Movio Cinema platform, which maintains real-time, authoritative data on the loyalty activity and transactions of customers for many of the world's biggest cinema chains, Movio captures the behavior of 30 million moviegoers. It operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific. Headquartered in Auckland, New Zealand, Movio has offices in London, Los Angeles, Mexico City, Sydney and Shanghai.

Now, with Movio Media, the company turns its attention to the studio and distribution end of the cinema spectrum. Thanks to big data and successful algorithms, Movio Media revolutionizes the way the film industry interacts with moviegoers allowing movie marketers to find the people who will want to see a film and engage with them in a profound way. Recency, frequency and monetary value are just some of the insights offered. A marketing executive can determine:

· When do people go the movies? Do they go opening weekend? How many days before they get to the theater? What are the actual demographic breakdowns?

· Access to unique insights, highlighting what stands out within the audience explored. Movio Media helps eliminate the guesswork and ambiguity and tells a studio what is actually going on amongst the movie-going audience.

· Studio research and marketing departments get an awful lot right. But as with any projection, there is a margin of error, which might mean millions of dollars in unrealized ROI. Movio Media helps cut down that margin of error by making a marketing spend more targeted and more effective. Real-time insights into audiences allow marketing strategies to pivot almost instantly to maximize a movie's full potential. Over and above data insights, Movio Media has the ability to bridge the gap between studios and moviegoers. Studios will be able to isolate an exact target audience and activate them via exhibition loyalty programs delivering precise content and rewarding engagement.

"Now movie marketers can work with the actual, real time feedback of millions of people," says Movio CEO William Palmer. "The data can be used to conceive more effective overall strategies, fine tune trailers through testing, provide interactive communication with the moviegoer, etc. That's why our studio and distribution partners are so excited. The days of having interns with clip boards at the back of a preview screening are over. Movio Media aggregates data across a region to provide film distributors and studios with comprehensive market data, delivering crucial audience insights and innovative campaign solutions never before available."

The underlying premise driving Movio's growth is the increasing realization by the film industry that data generated about moviegoers at point-of-sale are invaluable assets. Prior to co-founding Movio in 2010, Palmer and his partner ran an agency in New Zealand specializing in loyalty programs, data analytics, and campaign management. Since starting Movio and working with many of the world's leading cinema exhibitors, he realized that studio marketing departments were designing and executing campaigns based on limited information.

"While it is early days, we are impressed by the breadth and depth of demographic and transactional data about active moviegoers available in the Movio Media platform, as well as the ability to contact these individuals and track their activity right through to purchasing tickets," says Lewis Oberlander, Senior Vice President, Market Research at Warner Bros. Pictures Inc.

Longtime Movio Cinema customer Regal Entertainment Group has this to say about the Movio Media platform launch. "At Regal Entertainment Group, we pride ourselves on being at the forefront of the film industry, so our partnership with Movio is a perfect fit," says Ken Thewes, CMO at Regal Entertainment Group. "Having built the largest cinema chain in the US we have always needed to evolve and embrace new ideas, data and technology. I strongly believe that Movio Media will help transform the film industry providing movie-going insights we've never seen before."

About Movio

Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema is used by customers in 11 countries and holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains, and captures the behavior of 30 million moviegoers in real time. Movio operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific.


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