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By Alex Edghill

Friday Morning Update: The buzz for The Hunger Games: Mockingjay Part 1 has just about reached fever pitch and it is still a week away. Last week it led all upcoming films with a very healthy 300k tweets. Each of its last five days saw over 35k tweets including a 90k tweet day on Monday to coincide with the film's London premiere. Nothing seems to get Twitter fired up like a red carpet premiere and pictures for films targeting young girls and women.

A surprising (to me at least) second place went to Beyond The Lights which came in just shy of 100k tweets on the week. Appealing to a similar young female demographic as Mockingjay the film has really surprised with its appeal in the past few weeks in general despite having no a-listers (or any household names period for that matter). The real star here in the film is the story of romance for a young starlet. Based on the hype surrounding every one of Taylor Swift's new boyfriends or breakups on Twitter its not hard to see that the subject matter is spot on for much of its target demographic. The big numbers don't always assure box office riches (Endless Love this February gone had over 215k tweets the week before its release that translated to $13 million over its first three days), but it is an impressive feat and exercise in word of mouth and awareness amongst its key demo which goes a long way to ensuring profitability. Considering that the film was rejected by several studios initially and had a budget of only $7 million this looks like a win to me.

50 Shades OF Grey debuted its much anticipated first full trailer last night during an episode of 'Scandal', with it following closely online. This was enough to boost it to 31,839 yesterday but the true test will be today and how high it can soar. The first teaser trailer nabbed a Twitter trailer-record 240,697 tweets. General rule of thumb is a 50-60% drop in buzz between first and second trailers so something in the region of 100k today will be expected. The popularity and thirsty for all things Grey appears to not have waned at all during the production of the film. With a reported budget of $40 million and the stars locked for subsequent installments this is another super-profitable franchise in the wings.

Twitter Top 15 Movies for the week of November 7th to 13th

Date Movie Tweets Rank Peak Change
11/21/14 The Hunger Games: Mockingjay Part 1 305,293 1 (+1) 1 65.27%
11/14/14 Beyond The Lights 97,381 2 (+6) 2 152.87%
2/13/15 Fifty Shades Of Grey 55,191 3 (+7) 3 152.09%
5/01/15 Avengers: Age of Ultron 52,948 4 (+2) 1 -26.93%
12/18/15 Star Wars: The Force Awakens 51,980 5 (+29) 5 -11.70%
11/14/14 Dumb And Dumber To 41,796 6 (+7) 6 131.79%
12/17/14 The Hobbit: The Battle of the Five Armies 37,984 7 (-) 7 -28.42%
12/25/14 Into The Woods 30,204 8 (+1) 6 -18.89%
7/10/15 Minions 28,322 9 (-6) 3 -75.91%
3/20/15 The Divergent Series: Insurgent 27,341 10 (+7) 4 247.76%
11/26/14 Horrible Bosses 2 19,648 11 (+3) 11 78.73%
5/29/15 San Andreas 19,324 12 (-1) 10 -7.90%
4/03/15 Furious 7 13,427 13 (-12) 1 -95.56%
11/26/14 Penguins Of Madagascar 13,185 14 (+4) 10 75.99%
12/12/14 Exodus: Gods and Kings 10,670 15 (+17) 15 424.32%

Please check the methodology page for information about our Twitter project or here for historic data.

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regalentertainmentgroup.pngLights, Camera, RECLINE at Regal's New Luxury Theatre

KNOXVILLE, Tenn., Nov. 13, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening of Laurel Towne Centre 12 in Laurel, Maryland. Activities include preview events Sunday, November 16 through Tuesday, November 18 with $3 movies, popcorn and soft drinks to benefit local charities. The official grand opening will be Thursday, November 20 with first-run feature films including The Hunger Games: Mockingjay - Part 1. Moviegoers who belong to the Regal Crown Club will also enjoy free popcorn and soft drinks with each paid admission Thursday, November 20, through Thursday, November 27.

"Bringing the Regal luxury experience to Laurel is very exciting for us and at this entirely new open-air shopping center. Moviegoers will soon be able to stretch out, relax and recline while watching the movie," says Christine White, marketing manager for Regal Entertainment Group. "Maryland is important to Regal and this investment at Laurel comes after our recent success opening another new 12-screen nearby at Waugh Chapel." The preview events include recently released films with themed days where all proceeds benefit local charities. On Sunday, November 16, the theme is "Regal Superheroes for a Cause," benefiting Casey Cares Foundation including recent superhero film selections. On Monday, November 17 "Help and Hope at Regal" features recent inspirational film selections benefiting Fisher House Foundation. Tuesday, November 18 benefits Johns Hopkins Children's Center with family friendly films for a day entitled "Family Fun Day at Regal." During the three days of preview events, all movies will be $3 with proceeds benefiting the respective charities. During these fundraising days, small soft drinks and small popcorn are only a $3 donation each.

"Regal is so fortunate to be able to give back during Laurel's grand opening festivities to these very worthwhile local organizations. Casey Cares helps so many families with critically ill children, Fisher House adds assistance to military families and Johns Hopkins is world-renowned for their care," says Russ Nunley, vice president of marketing and communications for Regal Entertainment Group. "These fundraising activities add to our celebration, are representative of our role as a community gathering place, and also give us a chance to show off our brand new luxury theatre."
The experience of going out to the movies continues to evolve as Regal raises the bar. Regal Entertainment Group is invested in providing amenities that further enhance the moviegoing experience. At Laurel Towne Centre 12, guests will enjoy a new state-of-the-art theatre featuring Regal King Size Recliners providing more room, comfort and true luxury. Each recliner has an electric control for multiple positions and features padded footrests.

Laurel Towne Centre 12 also offers the Regal Crown Club to reward frequent guests. Regal fans can access their card through their mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.

The 12-screen theatre can accommodate over 1,000 moviegoers. Patrons will enjoy digital projection in every auditorium and stadium seating, with each row elevated for an unobstructed view. For more information about the Regal Crown Club program, grand opening activities and showtimes, please visit www.REGmovies.com.

Available at all new and existing Regal Entertainment Group theatres is a cutting-edge technology, the Sony Entertainment Access System, to assist moviegoers who are deaf, hard of hearing, blind or low vision. The system includes specially designed lightweight eyewear for guests who are deaf or hard of hearing to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks via a pair of headsets for guests who are blind or have low vision. The access glasses and audio headsets allow moviegoers to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating.

Guests desiring such accommodations need only request the Sony Entertainment Access System from any manager. Captions and descriptive audio can only be accessed by use of this equipment and it is not available to other moviegoers. To select films offering this service, online showtimes will note: "Accessibility devices available."

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,356 screens in 574 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of October 23, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539

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nov7.pngBy Shawn Robbins

Paramount reports that Interstellar returned to first place on Wednesday with a $3.4 million take. That gives the Christopher Nolan space epic a total of $65.25 million through 6 days of wide release (8 days when including the early IMAX opening), 12 percent off the pace of Gravity.

Disney's Big Hero 6 came back down to earth on Wednesday after a huge Veterans' Day boost on Tuesday. Yesterday's gross was $1.88 million, giving the animated hit $73.8 million through 6 days of release. That puts the flick 26 percent ahead of where Wreck-It Ralph stood at the same point.

David Ayers' Fury eased 43 percent from last Wednesday to $0.49 million yesterday. The war drama has amassed $71.6 million domestically.

Gone Girl refuses to go away as it continues to hang around the top five, earning another $0.47 million yesterday for a 36 percent week-to-week drop. The total domestic gross now stands at $147.6 million.

Rounding out the top five, Nightcrawler brought in $0.45 million for a 48 percent slide from last Wednesday. The thriller's total is now $21.55 million.

 

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dumb2.pngLOS ANGELES - November 12, 2014 - According to Fandango, the nation's leading moviegoer destination, the Jim Carrey-Jeff Daniels comedy sequel "Dumb and Dumber To" is a no-brainer for moviegoers this weekend, representing more than 50% of Fandango's weekend wide release sales and scoring a bright 86 out of 100 points on the company's Fanticipation movie buzz indicator. "Dumb and Dumber Too" is currently outselling last year's irreverent comedies, "Anchorman 2" and "We're the Millers," at the same point in the Fandango sales cycle.

According to a survey of more than 1,000 "Dumb and Dumber To" ticket-buyers on Fandango:
95% of moviegoers have seen the first film (but only 47% of them saw it on the big screen);

93% are Jim Carrey fans; 82% are also Jeff Daniels fans;

89% will see the film with a best friend or group of friends;

87% said they would not have seen "Dumb and Dumber To" if either actor had not returned;

86% have been looking forward to a sequel ever since the first film;

77% are fans of the film's directors, The Farrelly Brothers.


"It's rare to see so much anticipation for a sequel to a twenty-year-old movie," says Fandango Chief Correspondent Dave Karger. "Fans of the first movie will be happy to see Carrey and Daniels together again, and even those moviegoers who are too young to remember the first movie will enjoy its riotous silliness."

In a creative original video, "Dumb and Dumber To: How Much Would it Cost", Fandango Movieclips calculates the cost of taking a Harry & Lloyd-style cross-country road trip, as portrayed in the first "Dumb and Dumber" movie.

Also premiering exclusively on Fandango, the brand-new trailer for 20th Century Fox's highly-anticipated "Night at the Museum: Secret of the Tomb," starring Ben Stiller, Owen Wilson, Rebel Wilson, the late Robin Williams and a star-studded cast, debuts today. Opening in theaters on December 19, 2014, the new "Museum" trailer can be found at http://youtu.be/i0vTJeYLRnA.


About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

Press Contacts:
Dana Benson
dbenson@fandango.com
310-954-0278, ext. 300

Harry Medved
hmedved@fandango.com
310-954-0461

 

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