"Bill Campbell personifies the best aspects of volunteerism. A busy and committed family man and small-business operator, Bill nonetheless finds time to lead independent exhibitors through his management of NATO's Cinema Buying Group. Bill helped hundreds of theater owners survive the digital transition and, by extension, preserve moviegoing in small towns all across America. He is now leading independent exhibitors through new programs at the CBG. His positive impact on this industry will be felt for decades to come." -John Fithian, President and CEO of NATO

by Daniel Loria

Making popcorn in a basement might not sound like a glamorous job, but for an eight-year-old, few other tasks are as fun as watching the kernels pop. That was precisely Bill Campbell's first job in the exhibition business, as he helped his father, Ross, cover the essential concession-stand operation at the WYO Theatre in Sheridan, Wyoming. Bill would return to his hometown after graduating from Montana State University and a stint working as a manager for Theatre Operations, Inc. He is now a second-generation exhibitor in Sheridan, operating seven screens across two locations.

Bill has also served as managing director of NATO's Cinema Buying Group since 2009, working tirelessly to protect the interests of independent exhibitors across the nation and assisting them with the transition to digital cinema. To date, 221 companies comprising 457 theaters and 2,998 screens have benefitted from CBG's efforts.

With Bill Campbell's 2015 NATO Marquee Award, Ross and Bill Campbell become the first father-son honorees of the exhibition industry's top award.

Congratulations on the award. In our last interview [September 2014] we talked about the Cinema Buying Group. What are the latest developments there?

The biggest thing is that earlier this year we hired a purchasing director, Brad Wardlow, to help us implement programs to get the buying group up and running the way we want it to. He's been working on some programs and hopefully, by the time CinemaCon rolls around, we'll have a couple of programs we can announce to our members; we're trying to get rebooted.

Was there anything in particular that informed your decision to go back into the family business as an exhibitor?

I started working in Sheridan, Wyoming, at a very young age. My brothers and sisters decided to take over the family business when I went to college. I was working at Theater Operators Inc. up in Bozeman, Montana, when Tim Warner was general manager or CEO of the company, and we had discussions about the future of movie businesses in small towns. He convinced me I'd make a good living out of it in Sheridan, so that's when I made the commitment to come back to exhibition and take over the family business.

What is the current state of independent exhibition in small towns here in the U.S.?

It's always been challenging. The digital conversion was a big, big part, but we've always had concerns with print availability from distributors. We watch our percentages at the box office, our margins slip as studios ask for more every time-it's a tough challenge. I think any exhibitor is fighting the percentages at the box office. I think there's been a lot more government intervention in the last few years; it's always hard. Minimum wages are always a concern in small towns, and labor costs can get really high pretty quickly because you don't have the grosses that a lot of the big chains have. ADA has been a big issue in the last 30 years for us as well.

Cinema Buying Group helps independent exhibitors like yourself maintain a competitive advantage. Why is an event like CinemaCon a good opportunity for smaller theaters to attend?

For one, they can see what's going on with new trends in exhibition. It's always important to try to give the best quality product to your small towns. It's hard to do; there's a balancing act of course. You can't just go and buy every new piece of equipment that the manufacturers come out with. You always try to go there and find something new, something that you can update with and improve your moviegoing experience with. As a trade show, CinemaCon has always been huge. It's just a great way to get knowledge of what's going on.


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PVR Ltd., Logix City Centre, Noida, India, and Two Japanese Multiplexes Introducing the 4DX Cinema Experience to Moviegoers

Los Angeles and Las Vegas (April 21, 2015) - CJ 4DPLEX (BOOTH #2003), the world's first 4D cinema company for full feature films, announced today at CinemaCon in Las Vegas that it has signed deals with the Indian exhibitor, PVR Ltd., and two Japanese exhibitors to bring 4DX technology to their movie theatres.

PVR Ltd., the largest multiplex chain in India, will launch the 4DX technology at PVR Cinemas this year at its first Superplex, a 15-screen multiplex at Logix City Centre in Noida, India. This will make the Superplex India's most advanced cinematic viewing experience, strategically located in the heart of the city, bringing the audience world class formats including IMAX, ECX, PVR Premier, PVR Gold Class, PVR 4DX and PVR Playhouse.

While addressing the media at a signing ceremony at CinemaCon, Mr. Gautam Dutta, CEO PVR Ltd. said, "We are excited about our association with CJ 4DPLEX. India is a land of cinema lovers. The country has an immense potential to both produce and consume movies in various formats. Introducing 4DX at PVR Cinemas will be another step to offer finest movie experience to our patrons here. PVR has always aimed to give the best to its audiences and we see a promising future for this technology in our country."

Mr. Byung Hwan Choi, CEO of CJ 4DPLEX said, "Our partnership with PVR is a great opportunity for 4DX to accelerate expansion in the world's largest film-producing country. Being loved by the Indian moviegoers is a worthwhile challenge for us, and we are eager to achieve it. We look forward to a successful partnership with PVR."

CJ 4DPLEX is also expanding its reach in Japan. It has announced today that, as of March 31, it signed with Harima Enterprise to bring a 96-seat 4DX auditorium to a newly built multiplex in Himeji city, Japan. Located in the center of Hiroshima, Kobe, and Osaka, the Himeji 4DX site is anticipated to play a key position providing a totally new entertainment platform in this area. Additionally, another top-tier Japanese exhibitor is scheduled to sign in the last week of this month, becoming 4DX's sixth partner exhibitor in Japan - the second largest number of partners in a single country thus far, behind only China.

Since its first 4D screening of Avatar in 2010, CJ 4DPLEX has brought more than 23,000 4DX seats to 170 theatres in 33 countries - opening on approximately one new screen every week as theatres recognize the power of being able to offer a wider range of formats and differentiated movie-going experiences to its patrons. In 2014 alone, 4DX launched 53 new screens compared with 47 in the previous year. Globally, 4DX has attracted more than 20 million attendees as of January 2014, and it is expected to pass 30 million by the end of 2015.

CinemaCon attendees and press can visit 4DX in booth #2003.

About 4DX by CJ 4DPLEX
CJ 4DPLEX is operating 4DX, the world's first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experience through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of April 2015, there are more than 23,000 4DX seats across 170 sites in 33 countries. For more information, please visit: Homepage: / Facebook: (USA) & (International)

About PVR
PVR Ltd. is the largest and the most premium film and retail entertainment company in India. Since its inception in 1997, the brand has redefined the way people watch movies in India. PVR currently operates a cinema circuit comprising of 471 screens at 106 properties in 44 cities pan India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons at PAN India level. Currently amongst the top 10 cinema companies in the world with respect to admissions per screen, PVR has entered the World Economic Forum's List of Fastest-Growing 'Global Growth Companies'.

About Harima Enterprise
With the head office located in Hyogo prefecture in Japan, Harima Enterprise Co., Ltd. was established by Sanyo Enterprise Co., Ltd. (Current EMIS Enterprise Co., Ltd.) in 1984 to operate movie theaters. It is currently operating "Cine Palace Sanyo-Za" in Himeji city. It will open a 12-screen cinema complex "Earth Cinemas Himeji" equipped with modern facilities in a commercial facility named "TERRASO Himeji", which is scheduled to open by EMIS Enterprise Co., Ltd. in a redeveloped area 2 minutes by walk from Himeji station of Japan Railways in the summer of 2015.

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Rancho Cordova, Calif., USA - 21 April, 2015 - Digital cinema market share leader Barco and Posse Films announce today a multi-title agreement for Posse Films to release projects for its three-screen, panoramic movie format, Barco Escape. "Racer's Heart," a story based on NASCAR Hall of Fame member Bobby Allison, is slated as the first film under the new partnership.

Posse Films, which controls the rights to several historically significant and uplifting true stories, will leverage the Barco Escape technology to give viewers an immersive experience inside NASCAR racing not available on a single screen.

"We want our audience to feel as if they are in the race car going over 200+ miles per hour with Bobby," says Travis Cloyd, President of Posse Films. "We are excited to utilize this game changing technology to create captivating experiences that truly envelop our audiences."

"‘Racer's Heart' is a great fit for Barco Escape's fully immersive experience," says Todd Hoddick, Vice President Global Entertainment from Barco. "We're thrilled to partner with such an innovative production company and look forward to collaborating with Posse Films to bring audiences a compelling new way to watch movies."

Posse Films joins a growing group of filmmakers committed to developing for Barco Escape. Barco recently announced Jerry Bruckheimer Films signed on to bring multiple projects to the format, with Bruckheimer joining the Barco Escape board.

Barco Escape debuted in theaters in September with director Wes Ball and 20th Century Fox's hit film "The Maze Runner," which featured select scenes in the three-screen format. Its next release is a special performance event with Tony Bennett and Lady Gaga, which was the first film to be shot natively for Barco Escape.

To learn more, visit

About Posse Films
About Posse Films: Headquartered in Culver City, California Posse Films launched in 2013 with aims to be a leader in the motion picture industry and is focused on inspirational entertainment through its fully integrated production, marketing and distribution platforms.

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

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Record Number of Installations in Past Year Include More than 20 Groupo Cinemex CinemeXtremo 

Auditoriums Featuring Dolby Atmos for Exceptional Power and Performance


CINEMACON/LAS VEGAS – (April 21, 2015) – Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016. 


The latest locations to embrace Christie Vive – Southern Theatres’ Movie Tavern in Baton Rouge, Louisiana, and Movie Tavern in Flourtown, Pennsylvania – are scheduled to open in May and July 2015, respectively. The installations are a testament to Southern Theatres’ confidence in Christie Vive. The company was one of the first in the U.S. to power a multiplex exclusively with Christie Vive Audio and Christie Solaria Series Projectors – the Grand 14 Esplanade in Kenner, La., which opened in 2013; and the Movie Tavern Northshore in Covington, La., which opened last year. They followed in the steps of other renowned exhibitors such as Grupo Cinemex, which opened 21 CinemeXtremo Premium Large Format auditoriums with Christie Vive and Dolby Atmos®.  

With 40 regional locations and growing, Southern Theatres has won extensive praise for providing the ultimate in movie viewing, with state-of-the-art digital projection, audio technology, and 3D capability. Its Movie Tavern locations are recognized for their full-service offerings that include casual dining, a full bar option, luxury recliners in every auditorium, and reserve seating. The result is a memorable experience that caters to all the senses, from taste and touch, to the brilliant sight of digital cinema and aural excellence of systems like Christie Vive, which unlocks the full potential of DCI digital cinema audio formats. 


“We’re proud of our tradition of bringing the latest developments in cutting-edge technology, which Christie Vive Audio helps us deliver,” said Ron Krueger II, President and Chief Operating Officer, Southern Theatres. “We’re the first theatre to power every auditorium with Christie Vive Audio, a revolutionary leap in cinema loudspeaker design that provides an improved sound experience for every guest in every seat in the house, and our commitment to installing Vive Audio is evident in our growth plans for 2015.”


Rolando Maggi, Director of Infrastructure, Grupo Cinemex, agreed. “We are passionate about bringing our guests the latest in cutting-edge cinema visual and sound technology, and we count on Christie to help us deliver a consistently memorable movie viewing experience.”


He added: “Since our first launch of CinemeXtremo a year ago, we remain committed to opening additional CinemeXtremo auditoriums with Dolby Atmos® and Christie Vive Audio for their exceptional performance. Cinemex Tlalnepantla will be the next locations to treat its audiences to the awesome experience of a CinemeXtremo auditorium.”


“Christie Vive Audio’s exceptional pace of installation attests to the groundbreaking innovation that is its cinema-specific line array design and immersive sound,” said Patrick Artiaga, Director of Business Development, Audio Solutions, Christie. “We take great pride in the confidence, support, and trust that renowned exhibitors such as Southern Theatres and Grupo Cinemex place in Christie to provide them with quality cinema visual and audio solutions to meet the highest demands of today’s tech-savvy audience. We look forward to celebrating many more future installations as exhibitors ‘heed the call’ of the superior audio experience that is Christie Vive.”


For more information on Christie’s new audio initiatives, visit




About Movie Tavern

Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 19 high-quality theatres and 149 digital screens in nine states. In September 2013, Movie Tavern was acquired by New Orleans-based Southern Theatres, a portfolio company of Veronis Suhler Stevenson (VSS), a leading private equity firm. With the acquisition of Movie Tavern, Southern Theatres became the eighth largest theatre company in North America.


About Southern Theatres

Southern Theatres, LLC., owned and operated by George Solomon, was formed in May of 2002. Solomon has been in the theatre business with his family for over 50 years and launched Southern Theatres, LLC. to develop and operate state-of-the art multiplex stadium-seating movie theatres. In April 2005, Veronis Suhler Stevenson (VSS) made a $30 million equity investment in Southern Theatres, LLC. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, LLC. is the eighth largest theatre circuit in The United States and is currently responsible for the daily operation s of The Grand Theatres, Amstar Cinemas, The Theatres at Canal Place and oversight of operations for Movie Tavern. The company operates 40 locations with 452 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern Theatres, LLC. is well positioned for continued expansion in key markets throughout the United States. Southern Theatres, LLC. is proud to be headquartered in New Orleans, La.


About Grupo Cinemex

Cinemex is the sixth largest cinema chain worldwide, with 267 sites and

2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal.


About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and entertainment audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit 

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National CineMedia (NCM) Expands Theater Network With Santikos Theatres and Cinetopia 

New Affiliate Agreements With Santikos And Cinetopia, As Well As Others Including Crossroads and Rosecrest Entertainment, Will Add Over 10 Million Attendees

Centennial, CO — April 21, 2015 — National CineMedia (NCM), the largest cinema advertising network in the U.S. and the #1 weekend network in America, continues to expand its national reach with the addition of five new movie theater circuit affiliates in 2015 and 2016, representing an increased audience of over 10 million moviegoing attendees.

Santikos Theatres has signed an agreement to become an NCM affiliate as of 2016, adding its 142 screens to NCM’s national theater network. The Santikos Theatre circuit includes nine unique entertainment venues in South Texas, including some of the top grossing theatres and top PLF screens in the US. Featured locations include the Palladium IMAX in San Antonio and the Palladium AVX and Silverado IMAX in the Houston area. Opening in early 2016 for Santikos is another unique entertainment complex, the Casa Blanca. John L. Santikos, the circuit's founder and owner passed away in late 2014, leaving operation and assets of the circuit to the San Antonio Area Foundation, which makes Santikos Theatres the only known theatre circuit that donates all profits to local charities. Santikos employees proudly continue the company's 104-year-old tradition of providing exceptional guest experiences, superior cinematic presentations and multiple entertainment offerings within fabulous and unique facilities.

Cinetopia, with its four theaters and 63 screens, have joined NCM’s network as an affiliate, effective beginning this month. Cinetopia theaters include the Overland Park 18 in the Kansas City area, the Progress Ridge 14 in the Portland, Oregon area, and the Vancouver Mall 23 and the Mill Plain 8 in the Vancouver, Washington area. Each of Cinetopia's locations adds luxury to the movie-watching experience in grand auditoriums, living-room theaters, movie parlors and GXL theaters with wine, a selection of local microbrews, fresh market-to-table cuisine and plush seats.

Other regional and local affiliates which recently became a part of NCM’s national network include the Crossroads Movies 8 in Oklahoma City and the Rosecrest Entertainment Lexington Cinema 8 in North Carolina.

In addition, NCM has also renewed affiliate agreements with Galaxy Theatres, with 13 theaters and 66 screens in the Los Angeles, Seattle, Las Vegas, Austin, and Des Moines areas, and the premier entertainment destination LA Live in Los Angeles — further solidifying its position as America’s largest cinema network.

“Advertisers value ubiquitous audience coverage, so creating a premier national video advertising network with a larger impression base that can compete more effectively with TV, online and mobile networks is good for both our advertising clients and our theater circuit partners,” said NCM Chairman and CEO Kurt Hall.

Mr. Hall continued, “And we are making good progress that bodes well for our theater circuit partners in the coming year, as we are seeing increasing advertiser demand that has resulted in our 2015 upfront commitments nearly doubling versus 2014, after a strong Q4 2014 where revenue per average network screen increased 13% versus Q4 2013.”

Mr. Hall concluded, “We are confident that the addition of these new high-quality theater affiliates to our network, along with the increased investments we are making in our proposal, inventory management and audience targeting technology systems, will allow us to compete even more effectively in the video advertising marketplace of the future.” 

The new affiliate theatre circuits announced today will join other national theatre circuits  AMC, Cinemark, Regal Entertainment Group and over 40 other leading regional theater circuit affiliates nationwide in exclusively presenting NCM’s FirstLook pre-show with Shazam interactivity and the ability to seamlessly target moviegoers online and on mobile devices through NCM’s digital offerings.

These new affiliates will also benefit from NCM’s industry-leading innovations including its Turbo initiative, which accelerates the delivery time of media from proposal to on-screen to less than 72 hours to give businesses that rely on time-sensitive promotional advertising strategies, such as car dealerships, retail stores and QSRs, the opportunity to take advantage of the power of cinema. NCM will also be launching the industry’s first Cinema Audience Targeting Optimizer (CATO) system this year that will help attract new advertisers to cinema by giving brands the ability to create more effective media plans with NCM based on film genres to maximize consumer targetability.

About National CineMedia (NCM)

National CineMedia (NCM) is the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 20,100 screens in approximately 1,600 theaters in 183 Designated Market Areas® (49 of the top 50). During 2014, over 700 million moviegoers attended theaters that exclusively present NCM's FirstLook pre-show program, including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal Entertainment Group (NYSE: RGC), and over 40 other leading regional theater circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.1% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit  (NCMI-A)

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