Total tweets for April 30th Openers

A Nightmare On Elm Street had 2,977 tweets on Tuesday, or 8.1% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Crazies had 974 tweets its Tuesday before release, Shutter Island had 2,416, and Saw VI had 1,518. Of those 2,977 tweets, 577 were positive (19.38%) and 361 negative (12.13%). Pretty much in line with yesterday's numbers ratings-wise. By tomorrow we should have a very clear picture of where it will end up for the week but I would imagine it needs about 4,000 tweets today to hit the 20,000 tweet week mark since its Thursday will likely be over 9,000 (chuckle). All appears to be on course for a mid-teen millions Friday.

Furry Vengeance had another pretty poor showing on Tuesday with 303 tweets which mapped to 0.8% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Spy Next Door had 226 tweets its Tuesday before release, and The Tooth Fairy had 352. Of those 303 tweets it had yesterday, 39 were positive (12.62%) and 65 negative (21.04%). Things seem to be getting worse on the ratings-front which is not going to help it on release. Everything seems to be pointing south of $3 million for its opening day now, perhaps even under $2.5 million.

Check back tomorrow to see the Wednesday numbers and the official predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets042310.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Summit has found a director for Breaking Dawn, the final installment of the Twilight franchise. Bill Condon (Dreamgirls) will step behind the camera.

"I'm very excited to get the chance to bring the climax of this saga to life on-screen. As fans of the series know, this is a one-of-a-kind book - and we're hoping to create an equally unique cinematic experience," said Bill Condon.


Each installment in the lucrative franchise has been directed by a different person. Catherine Hardwicke started things off in 2008, Chris Weitz directed New Moon and David Slade helmed Eclipse.

Eclipse opens on June 30, and that is a highly advantageous release date for a film that is aimed predominately at teens. Expect records to be broken.

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WOODLAND HILLS, CA - Veteran entertainment industry executive Bob Pisano has been elected as Chairman of the Motion Picture & Television Fund's Board of Directors, it was announced today by Bob Beitcher, interim MPTF President and CEO. Pisano succeeds Frank Mancuso, who has served in that post since 2003 and will continue to serve on the Board for the next two years as Immediate Past Chair.

"On behalf of the Board and the entire MPTF organization, I want to express profound appreciation to Frank Mancuso for his dedicated service as Chairman," said Beitcher. "Frank led the Fund through a difficult period during which health care and its future became the critical social issue not only for the country but for the Fund and our industry as well. Because of his leadership, we are better positioned today than ever before to meet future challenges."

"We are very fortunate to have found an individual with the unique combination of experience, dedication, integrity and compassion to take on this responsibility," said outgoing Board chairman Mancuso. "Bob Pisano understands what this organization means to the entertainment industry, and I cannot think of a more qualified person to lead MPTF forward."

Pisano was previously elected to the Board of Directors of the Motion Picture & Television Fund in 2003 and was a member of the Joint Planning Committee.

Pisano currently serves as the President and Interim CEO of the Motion Picture Association of America (MPAA) and is responsible for worldwide operations of the motion picture and television industry trade association. A member of the Board of Directors, Pisano joined the MPAA in 2005 as President and COO. Prior to joining the MPAA, he was appointed to the top post at the Screen Actors Guild where he served as National Executive Director and Chief Executive Officer. Previously, Pisano served six years at Metro-Goldwyn-Mayer, first as Executive Vice President, then as Vice Chairman and member of the Board of Directors. Pisano also served as Executive Vice President and General Counsel, Office of the Chairman, of Paramount Pictures. He is a member of the Council on Foreign Relations, the Pacific Council on International Policy and the Executive Branch of the Academy of Motion Picture Arts and Sciences.

"Bob Pisano has been a friend and colleague for over 20 years," said Jeffrey Katzenberg, Chairman of the Motion Picture & Television Fund Foundation. "During that time I've admired his willingness to take on and resolve critical and complex issues involving all aspects of the industry. As MPTF continues to look at every aspect of its operations, governance, and mission, having Bob's leadership in navigating the organization through these matters will be truly valuable. I share the excitement of our other Board members in welcoming Bob to this new role."

"The Motion Picture & Television Fund has played a vital role in the lives of entertainment industry members for almost nine decades, and I am committed to ensuring that we as an organization continually address the changing needs of those we serve," said Pisano. "Above all else, we will continue to stay true to our mission of taking care of our own."

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Even though the ceremony doesn't take place until January 16, 2011, the Hollywood Foreign Press Association has already tapped Ricky Gervais to return as the host of the Golden Globes.


Gervais gave the telecast a different feel last year with his unfliching sense of humor.

The multihyphenate has Cememtary Junction set to open this year. Gervais not only stars in the film, but he also served as writer, director and producer.

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LOS ANGELES -- IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) and Warner Bros. Pictures, a unit of Time Warner Inc. (NYSE:TWX), announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX's format over the course of the next three and a half years (from 2010 through 2013). The agreement strategically aligns Warner Bros.' tent-pole business with the increasing worldwide popularity of The IMAX Experience(R) in both 2D and IMAX(R) 3D, providing the studio with an added distribution platform that consistently delivers strong box office returns. The agreement underscores the excitement around the studio's future films which are anticipated to be among the best Hollywood event titles slated for release in the coming years.

Under the agreement, Warner Bros. movies that will be released in IMAX are: Legends of the Guardian: The Owls of Ga'Hoole 3D (September 24, 2010); Harry Potter and the Deathly Hallows: Part 1 (3D) (November 19, 2010); Harry Potter and the Deathly Hallows: Part II (3D) (July 15, 2011); Happy Feet 2 (3D) (November 18, 2011); and The Hobbit (December 2013). Warner Bros. and IMAX also plan to release an additional 15 films over the course of 2011, 2012 and 2013, including Gravity, Dark Shadows, Fury Road, Batman 3, and Superman.

"Our track record with IMAX has been incredible, and incorporating 3D into this collaborative effort will serve as the ultimate experience for our audiences," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "We are extraordinarily proud of our forthcoming slate and eager to offer these films to audiences in the most premium of movie-going experiences."

"We're thrilled to join with IMAX in bringing global audiences new and exciting experiences through the 3D IMAX format," said Veronika Kwan-Rubinek, President, International Distribution, Warner Bros. Pictures. "We have a tremendously powerful slate of quality tentpole films, and as IMAX theaters continue to expand internationally, more and more audiences will have the opportunity to experience our films using this exciting format."

"Warner Bros. is and has been an important strategic partner for IMAX. The success of our partnership to date is a result of our integrated approach to marketing and release strategies, and we believe this formula will lead to more box office success in the future," said Richard L. Gelfond, CEO of IMAX. "Our digital theatre system has accelerated the growth of our theatre network and provides us with significant flexibility in the release and programming schedule in our theatres. This important announcement provides increased visibility into our future film slate, enabling existing and potential exhibitors to better know what's 'coming soon' in their IMAX(R) theatres."

"IMAX has a deep appreciation for Warner Bros.' approach to the film business; they consistently work with the industry's most talented filmmakers, produce and release blockbuster films that captivate global audiences and make going to the movies a fun, powerful and inspiring experience," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We are confident that continuing to team with Warner Bros. to distribute market, promote and showcase their 'all-star' titles in IMAX will delight movie-goers around the world and achieve box office and critical success that will benefit our two companies and our exhibitor partners."

Since June 2003, Warner Bros. Pictures has released 25 titles in IMAX's format, 10 of which featured IMAX 3D, including several live action pictures that were partially converted into 3D with IMAX's proprietary 2D-to-3D conversion technology. Warner Bros. films have generated approximately $565 million in box office revenues at IMAX theatres around the world. Each Hollywood title was digitally re-mastered into the image and sound quality of The IMAX Experience using IMAX's proprietary IMAX DMR(R) (Digital Re-Mastering) technology. Also included in the tally are the studio's four original IMAX 3D co-productions, NASCAR 3D (2003), Deep Sea 3D (2008), Under the Sea 3D (2009) and Hubble 3D, in select IMAX theatres now.

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