By Alex Edghill

Monday Morning Update: Furious 7 added over 500,000 new likes over the last week, making it one of a select few films to break the 500,000 like increase in a week barrier over the last few months (Age Of Ultron, Star Wars: The Force Awakens and Jurassic World). Hardly a surprise since this is the second most liked franchise ever on Facebook behind only Harry Potter overall. Triple figures is all but assured here, which should allow it to easily surpass last year's Captain America: The Winter Soldier's $95 million start.

Paper Towns continued its climb this past week as it rose a further 213,946 likes to surpass the 500,000 like mark. Yes still a long way to go to 8 million pre-release as The Fault In Our Stars managed but I'm quietly surprised at its staying power and draw so far in the aftermath of its first trailer.

Unfriended slowed somewhat, only increasing by 58k on the week but that brought its tally to 847,213 likes overall. 1 million by its release weekend looks like a good bet thusfar which is pretty much unheard of from an Indie horror such as this. Mission: Impossible - Rogue Nation used its first trailer to propel it 55,105 tweets upwards, crossing the 3 million total like number in the process.

Lastly, Age Of Adeline crossed into the top 5 for the first time on the week. With a target audience that should skew older and female I don't expect this to shatter any social media records but the mere fact it popped up at all in the top 5 is a good sign. Double digits might not be out of the question on opening weekend for the film.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday March 29th

Rank Release Movie Likes Previous Change % Change
1 04/03/15 Furious 7 53,759,629 53,221,807 537,822 1.01%
2 07/24/15 Paper Towns 576,872 362,926 213,946 58.95%
3 04/17/15 Unfriended 847,213 789,468 57,745 7.31%
4 07/31/15 Mission: Impossible - Rogue Nation 3,010,471 2,955,366 55,105 1.86%
5 04/24/15 The Age of Adaline 126,455 73,595 52,860 71.83%

Subscribe to Box Office for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

Read more



by Jonathan Papish


Updated: 3.31.15


Cinderella grossed $38.7M from 52 overseas territories in its third weekend, bringing its total to $186.2M. The Disney fantasy opened at #1 in the UK ($5.5M), Spain ($2.8M), and Brazil ($3.4M) in its latest frame. Key holdovers include Italy, where the film continued its reign in the top spot for the 3rd weekend ($13.7M cume) and China, where it added another $6.4 million to reach a $65.1M total in the market. Cinderella has grossed $336.2M globally and will open in South Africa next weekend and in Japan on April 25th. 


The Divergent Series: Insurgent overseas haul was $29M this weekend, bringing the total overseas gross to $92.32M in 81 markets after two weekends and a global total of $178.1M. Key markets include France ($10.56M), the UK ($7.68M), Brazil ($7.52M), and Russia ($6.97M). In France, the sequel is up 82% in local currency over its predecessor, Divergent, which translates to 40% in USD. In Brazil it has taken 1.5 times the gross of the first film in local currency and is showing 75% improvement in USD.


Kingsman: The Secret Service reigned in $27.94M in 30 territories, lifting its cume to $211.75M and $331.36M globally. In its opening weekend in China, the film made $24.2M to take the top spot, accounting for 60% more than Bourne Legacy’s opening and 73% more than The Expendables, a very healthy sign looking forward. Strong holds include South Korea ($1.84M weekend, $42.5M cume) down only 31% in its 7th weekend and Germany ($939K weekend, $5.1M cume ) down only 25% in its 3rd weekend. 


Home found $25.45M this weekend in 55 new international markets bringing its overseas total to $49.6m and $105.32M globally. It grabbed the top spot in 15 of those markets including Mexico ($3.05M), the Philippines ($728K), and Puerto Rico (686K) --which is the highest grossing opening weekend of 2015. Russia ($3.47M weekend, $11.01M cume) and the UK ($3.94M weekend, $14.08M cume) had excellent holds as Home retained its #1 spot in the former and lost only 29% in the latter.


Focus found $8.7M this weekend in 62 markets, opening at #3 in France with $2.0M and #2 in Spain with $1.35M and raising its international cume to $83.0M. Its global tally now stands at $134.97M. The film will open in Japan on May 1st.


Taken 3 took in $5.96M from three markets bringing its total overseas haul to $238.21M and its global total to $327.18M. The film is performing particularly well in Venezuela ($300K weekend, $3.66M cume) where it slipped only 35%.


The Spongebob Movie: Sponge Out of Water soaked up another $5.4M this weekend from 44 territories swelling to $127.7M overseas and $287.3M worldwide. It opened at #3 in the UK with $3.3M and will be released in Australia next weekend.


Get Hard scored a $41.24M global day-and-date debut this weekend with $4.85M from 9 international markets. The UK ($2.1M) and Australia ($1.4M) posted solid opening numbers, and the comedy grossed an outstanding $639K to take the top spot in the UAE.


Big Hero 6 swept up $3.2M in overseas markets adding to its $651.7M global gross. This weekend saw $2.7M coming from China where the film is now the second highest grossing animated release ($81.8M) behind Kung Fu Panda 2. 


Fifty Shades of Grey earned $2.2M in 54 territories this weekend and is nearing the $400M mark overseas. Factoring in its $165M domestic grab, the film has made $563.7M globally.

Read more


By Alex Edghill

Sunday Morning Update: After tallying the numbers for the past week it really was no surprise that Furious 7 topped all buzz seeing as though it is on the eve of its release and has been getting surprisingly strong views by those critics fortunate enough to have been offered a screening. Regardless of what critics said this was going to be a blockbuster thanks to the upward trajectory of recent films and the tragic story of this being Paul Walker's last role. I would be very surprised if this didn't rake more than $100 million n its first weekend. Here at Box Office our early number is $119 million. With a start like that it should be a real contender for $1 billion worldwide during its run.

A waning Paper Towns and Avengers: Age Of Ultron occupied second and third slot on the weekend despite falling 50% and 35% respectively. Nothing to be alarmed with really as news from recent announcements died down. While I do expect Paper Towns to cool a bit in the coming weeks until more news/another trailer surfaces, the Age Of Ultron marketing machine is about to kick into high gear in coming weeks as its release approaches. It should reign supreme for the 2-3 weeks prior to release at least.

Mission: Impossible - Rogue Nation unveiled its first trailer in the beginning of the week where it peaked at just over 24,000 tweets. The last installment Ghost Protocol had just 11,200 tweets with its first trailer back in June of 2011 so there is clearly an uptick in buzz surrounding the trailer here. Ghost Protocol was by far the most profitable in the franchise in terms of worldwide grosses, and Rogue Nation is no doubt hoping to build on that success (not unlike Furious 7 I might add). The film has been scheduled for a release over Christmas but the brass at Paramount decided it would be a better move to debut it in the late Summer. The first three films were May releases and saw openings north of $45 million in 1996, 2000 and 2006. Dare I say that Rogue Nation looks poised to open far above that, perhaps even topping $80 million. Hard to bet against its chances here.

Twitter Top 10 Movies for the week of March 20th to March 27th

Date Movie Tweets Rank Change
4/03/15 Furious 7 143,850 1 (+2) 45.99%
7/24/15 Paper Towns 91,743 2 (-1) -50.52%
5/01/15 Avengers: Age of Ultron 74,071 3 (-1) -35.76%
7/31/15 Mission: Impossible - Rogue Nation 59,787 4 (+75) 359.90%
10/16/15 Goosebumps 49,824 5 (+13) 371.77%

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

Read more


Sunday Update: Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $86.39 million, the film is running 8.5 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Saturday Update: Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Home and Get Hard are both off to strong starts.

Home will easily win the weekend with a total that could end up between $45 million-$50 million based on early Friday results. That would mark a huge win for DreamWorks following the disappointing performance of How to Train Your Dragon 2 and Penguins of Madagascar last year.

Get Hard is headed for a $35 million debut. Kevin Hart continues to be a solid earner, while Will Ferrell receives a much-needed boost.

Check back tomorrow for official studio numbers and updated projections.

Friday Update #1: Warner Bros. reports that Get Hard started with $1.8 million from early shows last night. That easily tops the $800,000 Thursday night of The Wedding Ringer back in January, as well as Ride Along's $1.06 million last year. The Will Ferrell-Kevin Hart comedy team-up will have to fend off poor reviews, but this indicates a strong opening weekend ahead.

Also opening this weekend is Fox/DreamWorks' Home, although no early figures had been reported at the time of publishing.

Check back for further updates today and throughout the weekend.

Read more


By Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Read more

Subscribe to Articles Feed