Opening April 30, new facility to provide a complete entertainment destination featuring DreamLounger℠ recliner seating, premium large format screens and unique food and beverage options 

Milwaukee, April 29, 2015...This weekend, Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is opening the doors to its new, state-of-the-art Palace Cinema, located at 2830 Hoepker Road in Sun Prairie, Wisconsin. As the company's first newly constructed theatre since 2007, the Marcus Palace Cinema is set to become the ultimate entertainment destination for residents in the area.

The new theatre will open its doors to the public for the first time on Thursday, April 30, with an "Avengers" double feature at 4 p.m. That evening, guests will begin to experience amenities that go beyond the standard trip to the movies as well. From DreamLounger℠ recliner seating in every auditorium and two massive UltraScreen DLX®auditoriums, to a variety of food and beverage options, Marcus Palace Cinema has it all under one roof.

"As Marcus Theatres continues to invest in its circuit with new options, comforts and conveniences for our guests, we are thrilled to introduce our first brand-new facility in eight years," said Rolando B. Rodriguez, president and chief executive officer of Marcus Theatres. "The Palace Cinema showcases many of the new amenities that help make Marcus Theatres a leader and an innovator, both in the movie exhibition business and the entertainment industry at large."

Marcus Palace Cinema will provide guests with a complete night out, offering several innovations to enhance the moviegoing experience:

• DreamLounger recliner seating - All 12 auditoriums feature DreamLounger leather recliners to provide moviegoers with maximum comfort that feels like home, with seven feet of legroom between the rows. These seats enable guests to go from a seated, upright position to a full recline at the touch of a button. Additionally, guests can select and reserve their seats in advance to provide a convenient, stress-free experience upon arrival.

• Two UltraScreen DLX® auditoriums - The new theatre will house two UltraScreen DLX® auditoriums featuring DreamLounger recliners and massive screens more than 60-feetwide. With Dolby® Atmos® multidimensional sound, these premium, large-format screens provide a lifelike, virtual soundscape with speakers placed in the front, back, sides and even across the ceiling of each auditorium.

• Choices at the concession stand - With freshly-made popcorn, crunchy nachos, soft pretzel bites and sweet candy treats, there is truly something for everyone at the concessions counter. In fact, there are more than 25 choices of candy alone! Add a Pepsi product or an ICEE® as the perfect companion.

• Big Screen Bistro℠ in-auditorium dining - Guests can enjoy dinner and a movie simultaneously inside four, full-service Big Screen Bistro℠ auditoriums, with waitstaff serving up food and beverage items directly to their seats. A complete menu offers entrees, appetizers, salads, sandwiches, desserts and drinks. The DreamLounger recliners in these auditoriums are fitted with swivel tables for a comfortable dining experience.

• Zaffiro's® Express in the lobby - The Zaffiro's Express concept, based on a renowned Milwaukee landmark pizzeria since 1954,enables moviegoers to enjoy menu items that go beyond the usual concession stand fare. THINCREDIBLE® handmade thin-crust pizza, sandwiches, appetizers, salads, desserts and other menu items are available for quick pick-up in the theatre lobby. Guests can place their order at the concession counter and enjoy their meal in the lobby or inside an auditorium.

• Take Five® Lounge in the lobby - Highlighted by an in-lobby cocktail lounge connected to an outdoor patio with a fire pit, the Take Five Lounge offers beverages, appetizers and meal options in a casual, relaxing atmosphere. Guests can mingle and enjoy menu items before or after a movie, or they can bring beverages from the lounge into the auditorium to enjoy during the movie. The Take Five Lounge also provides a venue for group outings or watching sporting events on a 20-foot-wide screen mounted on the wall.

For more information and showtimes at Marcus Palace Cinema, visit

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Three industry leaders got together to successfully demonstrate a coin-less, ticket-less, card swipe, unattended redemption solution to the movie theater industry in Las Vegas, NV April 21st - 23rd. Embed displayed their industry first emONE card system vendor, Benchmark Games provided the its prize delivery system Prize Station and a Monster Drop Single and Tricorp Amusements, a Nationwide Amusement Service Provider to the Theater industry, offered an invaluable amount of operating experiences with both the Embed system and Prize Station products.

"Our booth had an actual game room set up!" stated Anthony Maniscalco - VP Sales Benchmark Games. "The visitors were walked through the entire process to understand the efficiency and simplicity of this new entertainment solution." Lisa Chapman, HelixLeisure, demonstrated their new "emONE" play card vendor. "Once the visitor understood the easy and intuitive guest interaction that emONE provided, they quickly grasped the entire unattended, card swipe solution" exclaimed Chapman. From the emONE, Maniscalco ushered visitors to the Monster Drop Single to demonstrate how the credit was taken from the card and the points/tickets won were added to the card. Then it was on to the Prize Station (aka Tickets to Prizes) where visitors were able to redeem points from the card for prizes. Tricorp representatives Chuck Pietz (President ) and Joe Ingui (EVP -Business Dev.) capped off the product demonstration with the financial and guest satisfaction benefits of this new innovative redemption solution, which by the way, is based on the professional experience of operating these systems in major theaters across the country. "We have seen actual revenues soar over 30-40% above the traditional video game/merchandiser game rooms" said Pietz. "We have piloted numerous Debit Card Systems in the Theater Industry recently and the feedback has been overwhelmingly positive" stated Joe Ingui. "There is great opportunity for those seeking a change in their current game room line-up - just contact us and we would be glad to discuss the details!"

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By Daniel Garris

Universal's Furious 7 took in $1.16 million on Monday to remain in first place at the daily box office. The seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 74 percent from Sunday and down 43 percent from last Monday. Furious 7 has grossed a massive $321.24 million in 25 days. That places the film a very impressive 45.5 percent ahead of the $220.80 million 25-day take of 2013's Fast & Furious 6.

Lionsgate's The Age of Adaline claimed second place with $0.91 million. The romantic drama starring Blake Lively declined 68 percent from Sunday's performance. The Age of Adaline has grossed $14.12 million in four days of release. That is on the high end of pre-release expectations and places the film 2 percent ahead of the $13.82 million four-day start of The Longest Ride earlier this month.

Paul Blart: Mall Cop 2 placed in third with $0.62 million. Sony's modestly budgeted Kevin James led comedy sequel fell 83 percent from Sunday and a sizable 51 percent from last Monday. Paul Blart: Mall Cop 2 continues to run in line with expectations with a solid eleven-day take of $43.84 million. That places the film 1 percent behind the $44.23 million eleven-day gross of 2011's Zookeeper.

A24's Ex Machina finished in fourth with an estimated $0.50 million. The critically acclaimed Alex Garland directed sci-fi film was down 64 percent from Sunday. Ex Machina has grossed a promising $7.33 million through 18 days of release. The film is currently running 49 percent ahead of the recent $4.91 million 18-day gross of It Follows.

Unfriended rounded out Monday's top five with $0.39 million. Universal's ultra low-budget horror film fell 71 percent from Sunday and 53 percent from last Monday. Unfriended has grossed $25.46 million in eleven days. That places the film 28 percent behind the $35.57 million eleven-day take of last year's Ouija.

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ultron.pngThe official release: reports that North American advance ticket sales for Marvel's "Avengers: Age of Ultron" are currently 3.7 times greater than the 2012 release of "The Avengers" and 4.6 times greater than the 2013 release of "Iron Man 3" at the same point in the sales cycle of each respective film.

The May 1st release is also trending #1 for with 84% of all tickets sold in the last 24 hours being from moviegoers wanting to see the Avengers assemble again.

Internationally,'s reports its number one and two markets over the past weekend for the release of "Avengers: Age of Ultron" were Buenos Aires followed by London.

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Hong Kong (April 28, 2015) - GDC Technology Limited ("GDC Technology"), a world leading digital cinema solutions provider, today announced Tony Adamson has joined GDC Technology as new Senior Vice President of Strategic Planning.

In his new role, Mr. Adamson will be responsible for driving sales and developing marketing strategies that will deliver added value to GDC's customers. Building upon the company's expertise in cinema technology, and its leading position in the market, he will focus on creating new business opportunities and nurturing business partnerships worldwide.

With more than 30 years of experience in the cinematic industry, Mr. Adamson brings an insightful global perspective to GDC that will greatly aid the expansion of the company's business ecosystem. His leadership will play a key role in driving forward company strategy, and realizing GDC's ambitions for future growth.

"Having known Dr. Chong and the GDC team for nearly a decade, I have always been extremely impressed with their innovative products and ability to drive the industry forward. With the transition to digital cinema nearly complete, the doors have opened for new technologies and techniques. This is an exciting time for the industry, and I'm equally excited to be a part of a world-class company that is leading the way in improving the movie-going experience," said Mr. Adamson.

Dr. Man-Nang Chong, GDC Technology's founder, chairman, and CEO, added: "We are very fortunate that Tony is joining the company. His experience in international sales and marketing, combined with his proven record for executing highly successful corporate strategies that increase both brand awareness and industry sales, makes him the ideal choice for this new role, especially at a time when we are expanding globally into new businesses. I have the utmost respect for Tony's experience and accomplishments. Having worked together extensively in the past, we have developed a close and trusted relationship that will enable us to collaborate effectively to facilitate GDC's expansion."

Prior to joining GDC Technology, Mr. Adamson served as the Worldwide Strategic Program Manager for Texas Instruments' Enterprise and Cinema Products - a global leader that provides award-winning TI DLP® technology which powers the world's top display devices in movie theatres (DLP Cinema® products) to deliver high resolution images rich with color, contrast, clarity and brightness. Mr. Adamson is also on the boards of the International Cinema Technology Association (ICTA) and Variety, The Children's Charity of Texas, where he is a past Chairman of the Board. Before joining TI, he held the post of Director of Strategic Marketing for AMC Entertainment.


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