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Sunday Report: Universal's Dumb and Dumber To took in an estimated $38.05 million this weekend to claim first place. The long awaited comedy sequel starring Jim Carrey and Jeff Daniels outpaced Big Hero 6 by an estimated $2.04 million for the frame, in what turned out to be a close race for first place. Dumb and Dumber To exceeded expectations this weekend, as the film proved to be critic-proof. Pre-release online buzz for the film had been relatively soft as well, but fans of the original 1994 film clearly showed up in a big way on opening weekend. Dumb and Dumber To represented the largest live-action debut for Carrey since the $67.95 million debut of Bruce Almighty back in 2003. For a number of reasons, box office comparisons are tough to make to Carrey's more recent films. Dumb and Dumber To did open an impressive 19 percent ahead of the $32.06 million start of last year's Jackass Presents: Bad Grandpa.

Dumb and Dumber To opened in first place on Friday with $14.2 million (which included $1.6 million from Thursday night shows), decreased a slim 2 percent on Saturday to fall to second with $13.9 million and is estimated to fall 28 percent on Sunday to gross $9.95 million. That places the film's estimated opening weekend to Friday ratio at a very respectable 2.68 to 1. The film did receive a lackluster B- rating on CinemaScore, which along with a fan-driven opening weekend, could signal front-loading going forward, though that remains to be seen. The audience breakdown for the film skewed towards male moviegoers (55 percent) and towards moviegoers 25 years and older (57 percent).

Disney's Big Hero 6 placed in a close second with an estimated $36.01 million. The 3D computer animated film from Walt Disney Animation Studios held up well this weekend, as it declined a healthy 36 percent from last weekend's strong start. Big Hero 6 surpassed the $100 million mark this weekend and has now grossed $111.65 million through ten days of release. That is in line with the film's lofty pre-release expectations and places Big Hero 6 19 percent ahead of the $93.65 million ten-day take of 2014's Wreck-It Ralph (which fell 33 percent in its second weekend to gross $33.01 million). Big Hero 6 represents another strong recent performer for Walt Disney Animation Studios, joining the likes of Wreck-It Ralph, 2010's Tangled and last year's Frozen. The film will likely continue to hold up well throughout the holiday season.

Also holding up well this weekend was Paramount's Interstellar. The high-profile Christopher Nolan directed sci-fi film was down an encouraging 39 percent from last weekend's lower than expected debut to place in third with an estimated $29.19 million. This weekend's hold was especially encouraging given the new competition the film faced for older moviegoers from Dumber and Dumber To. Interstellar is being helped out by its continued strong IMAX grosses, from good word of mouth and from its long running time and older-skewing audience leading to some natural back-loading. Interstellar is on the verge of reaching the $100 million mark with $97.81 million after ten days of wide release. It should be noted that Interstellar has fallen further behind the pace of last year's Gravity. Interstellar is now running 20 percent behind the $122.32 million ten-day take of Gravity (which fell just 23 percent in its second weekend to gross $43.19 million).

Beyond the Lights opened in fourth place this weekend with an estimated 6.5 million. Despite strong reviews and strong pre-release online buzz levels, the low-budget drama from Relativity opened below expectations. Beyond the Lights debuted 13 percent below the recent $7.49 million start of Addicted (which opened in significantly fewer locations). Beyond the Lights started out with $2.3 million on Friday, increased 14 percent on Saturday to gross $2.63 million and is estimated to decline 40 percent on Sunday to gross $1.57 million. That places the film's estimated opening weekend to Friday ratio at 2.83 to 1. That is an early encouraging sign when it comes to potential holding power, as is the film's strong A rating on CinemaScore.

Fox's Gone Girl rounded out the weekend's top five with an estimated $4.63 million. In the process, the critically acclaimed David Fincher directed film surpassed the $150 million domestic mark this weekend. Gone Girl continues to display terrific holding power, as it was down just 25 percent from last weekend. The 45-day total for the film stands at $152.699 million.

Upon expanding into wider release, Fox Searchlight's Birdman claimed tenth place with an estimated $2.45 million. That was up a slim 6 percent from last weekend and gave the Alejandro González Iñárritu directed awards season hopeful starring Michael Keaton a modest per-location average of $2,859 from 857 locations. After a very strong platform start, Birdman has been unable to maintain momentum as it has expanded into wider release. With that said, the film has still grossed a very respectable $11.58 million to date and will hope to stick around throughout the awards season.

In limited release, neither Open Road's Rosewater nor Samuel Goldwyn's Kirk Cameron's Saving Christmas lit the box office on fire this weekend. The Jon Stewart directed Rosewater opened with an estimated $1.20 million from 371 locations, while the Kirk Cameron led Saving Christmas was slightly softer with an estimated $1.01 million from 410 locations. Respective per-location averages were $3,235 for Rosewater and $2,468 for Saving Christmas.

Sony Pictures Classics' Foxcatcher was off to a more encouraging start in platform release with an estimated $288,113 from 6 locations. That gave the Bennett Miller directed awards season hopeful starring Steve Carell and Channing Tatum a healthy per-location average of $48,019 for the frame.

Elsewhere in platform release, Focus' The Theory of Everything held up nicely with an estimated $738,000 from 41 locations. That gave the James Marsh directed awards season hopeful a strong per-location average of $18,000 for the frame.

Saturday Report: Universal reports that Dumb and Dumber To claimed first place on Friday with a strong $14.2 million opening day. That marks the best first-day take for a live action Jim Carrey flick since 2003's Bruce Almighty ($20.1 million), while also topping his voice-led Dr. Seuss' Horton Hears A Who ($13.3 million). For similar genre comparisons, the Dumber sequel also topped Bad Grandpa's $12.6 million opening day just over a year ago. Clearly, 90s nostalgia worked for this flick as Universal's ad campaign successfully interested many 20- and 30-somethings who grew up quoting the now-classic original 1994 film.

Unfortunately, though, word of mouth could be an issue this time around. Aside from an expected critical disapproval (27 percent on Rotten Tomatoes), the film's 63 percent Flixster audience score is concerning. By comparison, Anchorman: The Legend Continues stood at 72 percent one day after its Wednesday release last December--and that film didn't have a slew of comedies to contend with in subsequent weeks as Dumber To will throughout the holidays. Still, there's no questioning the success of this opening for a sequel whose production budget was a rumored (and modest) $35 million or so. BoxOffice projects the film will make that back by Sunday with a projected $36 million opening weekend.

Christopher Nolan's Interstellar was off 50 percent from last Friday (its wide opening day) to $8.3 million yesterday. By comparison, Gravity declined just 28 percent from its first-to-second Friday last fall, while Skyfall posted a 60 percent Fri-to-Fri drop. Nolan's space epic has accumulated $76.9 million to-date now and is projected to earn $27.9 million over its second weekend.

Disney's Big Hero 6 held up very well to begin its second weekend. The well-reviewed, and well-received, animation was off 49 percent from opening day last week to $8.01 million yesterday. That gives the pic $83.655 million through 8 days of release, 22 percent more than Wreck-It Ralph totaled through the same point. BoxOffice is projecting a $33.6 million sophomore frame.

Beyond the Lights bowed to an estimated $2.3 million from 1,789 locations yesterday, noticeably behind Addicted's $3 million opening day from 846 locations last month. Healthy reviews (84 percent Rotten Tomatoes) and director Gina Prince-Bythewood's prior success with Love & Basketball and The Secret Life of Bees drove great pre-release buzz for the flick. BoxOffice projects a $6.4 million opening frame.

Rounding out Friday's top five, Gone Girl added another $1.35 million to boost its domestic total to $149.4 million. Look for a weekend around $4.4 million.

Expanding into 857 theaters this weekend, Birdman grabbed $0.69 million yesterday for an $805 per-theater average. The film's total now stands at $9.8 million. BoxOffice projects a $2.3 million weekend.

Jon Stewart's directorial debut, Rosewater, opened to $422,000 from 371 locations on Friday. The per-theater average was $1,137. BoxOffice projects the film will pull around $1.3 million for its opening weekend.

Unfortunately, opening day grosses for Foxcatcher were not available at the time of publishing.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Report: Sources tell BoxOffice that Dumb and Dumber To is currently on pace for between $36 million-$39 million. If word of mouth is strong, the comedy could easily hit $40 million.

Beyond the Lights is looking at mediocre $6 million-$7 million debut.

Check back tomorrow for official studio estimates.

Thursday Night Report: Sources report that Dumb and Dumber To bagged $1.6 million from Thursday evening shows. That's a generally healthy start for the long-gestating comedy sequel starring Jim Carrey and Jeff Daniels, although it does trail the $2.3 million Tuesday night start of Paramount's Anchorman: The Legend Continues last year (which debuted one week before Christmas). Fellow Universal comedy Neighbors pulled $2.56 million Thursday night gross as part of its $49 million opening weekend back in May.

Based on these early results, an opening weekend close to $30 million is on the table, potentially more if the 30-something audience shows up with a sense of nostalgia. The big question mark is whether or not the sequel will dethrone Big Hero 6 from first place, which has a good chance to repeat atop the chart thanks to strong reviews/word of mouth and no crossover audience with the Dumb sequel.

Check back later for an early report on Friday numbers.

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By Daniel Garris

Paramount's Interstellar took in $3.37 million on Thursday to lead the daily box office for a second consecutive day. The Christopher Nolan directed sci-fi film was down a slim 1 percent from Wednesday. Interstellar took second place for the week with a weekly haul of $66.47 million. Interstellar has grossed $68.62 million after seven days of wide release (and two additional days of limited release). The film is running a bit below expectations and 13 percent behind the $79.13 million seven-day start of last year's Gravity.

Disney's Big Hero 6 held steady in second place with $1.88 million. The 3D computer animated film from Walt Disney Animation Studios was essentially unchanged from Wednesday's performance. Big Hero 6 placed in first for the week with a strong seven-day start of $75.64 million. That is in line with the film's lofty pre-release expectations and is an impressive 25 percent stronger than the $60.63 million seven-day take of 2012's Wreck-It Ralph.

Sony's Fury took in $0.49 million to remain in third. The World War II film starring Brad Pitt was unchanged from Wednesday and down 41 percent from last Thursday. Fury placed in fourth for the week with $8.36 million. That represented a 33 percent decline from the previous week and brings the film's four-week total to $72.13 million.

Fox's Gone Girl followed closely behind in fourth with $0.47 million. The critically acclaimed David Fincher directed film was up 1 percent over Wednesday and down 36 percent from last Thursday. Gone Girl took third place for the week with $8.75 million. That was down just 24 percent from the previous frame and brings the six-week total for the film to a very impressive $148.07 million.

Nightcrawler rounded out the day's unchanged top five with $0.42 million. Open Road's critically acclaimed crime thriller starring Jake Gyllenhaal fell 7 percent from Wednesday and 45 percent from last Thursday. Nightcrawler took fifth place for the week with $7.72 million. That was down 46 percent from the film's opening week performance and places the film's two-week total at $21.96 million.

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Warner Bros. reports that Interstellar has reached $135.5 million overseas as of Thursday, which puts it on par with Inception and Gravity at the same point in the release cycle.

Key Thursday grosses from WB:

China grossed an outstanding Rmb 30.35m ($5.0m) from 7,742 screens, by far the #1 film in the market with an estimated 63% of the Top 5 market share. These results are 144% ahead of INCEPTION, 4% ahead of TDKR and 10% ahead of GRAVITY! The two day cume is Rmb 63.6m ($10.4m).

Korea - Performance has been nothing short of phenomenal with Thursday grossing KRW 2.7b ($2.5m) on 1,201 screens, marking an increase of +39% over last week's opening! Continuing at a dominant 71% of the Top 5 market share, the cume to date is now KRW$24.3m ($22.5m).

The UK continues to do excellent business, taking 56% share of the Top 5 on Thursday to gross £606k ($969k) from 1,298 screens. Cume is now £8.3m ($13.3m).

Russia grossed Rbl 30.5m ($670k) from 1,680 screens. Controlling 56% of the Top 5 market share, the cume to date is now Rbl 532.2m ($12.2m).

Germany grossed €338k ($422k) from 718 screens. Cume to date is now €5.1m ($6.4m).

Australia grossed A$483k ($419k) on 551 screens, with a solid 48% of the Top 5 market share. The cume to date is A$6.3m ($5.5m).

France grossed €283k ($354k) with 44k adms from 745 screens. Share of the Top 5 market is 47%. Cume €7.6m ($9.5m) and 1.16m adms.

Italy had an outstanding gross of €260k ($325k) from 604 screens, carrying 34% share of the Top 5. Cume €4.1m ($5.2m).

Mexico grossed Ps 3.2m ($239k) on 1,200 screens, with 46% of the Top 5 market share. Cume to date is Ps57.3m ($4.2m).

Brazil grossed Rs 416k ($164k) on 426 screens, bringing the cume to Rs 6.4m ($2.6m).

Spain grossed €130k ($162k) from 555 screens with a 65% share of the Top 5. Cume €3.1m ($3.8m).

 

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By Alex Edghill

Friday Morning Update: The buzz for The Hunger Games: Mockingjay Part 1 has just about reached fever pitch and it is still a week away. Last week it led all upcoming films with a very healthy 300k tweets. Each of its last five days saw over 35k tweets including a 90k tweet day on Monday to coincide with the film's London premiere. Nothing seems to get Twitter fired up like a red carpet premiere and pictures for films targeting young girls and women.

A surprising (to me at least) second place went to Beyond The Lights which came in just shy of 100k tweets on the week. Appealing to a similar young female demographic as Mockingjay the film has really surprised with its appeal in the past few weeks in general despite having no a-listers (or any household names period for that matter). The real star here in the film is the story of romance for a young starlet. Based on the hype surrounding every one of Taylor Swift's new boyfriends or breakups on Twitter its not hard to see that the subject matter is spot on for much of its target demographic. The big numbers don't always assure box office riches (Endless Love this February gone had over 215k tweets the week before its release that translated to $13 million over its first three days), but it is an impressive feat and exercise in word of mouth and awareness amongst its key demo which goes a long way to ensuring profitability. Considering that the film was rejected by several studios initially and had a budget of only $7 million this looks like a win to me.

50 Shades OF Grey debuted its much anticipated first full trailer last night during an episode of 'Scandal', with it following closely online. This was enough to boost it to 31,839 yesterday but the true test will be today and how high it can soar. The first teaser trailer nabbed a Twitter trailer-record 240,697 tweets. General rule of thumb is a 50-60% drop in buzz between first and second trailers so something in the region of 100k today will be expected. The popularity and thirsty for all things Grey appears to not have waned at all during the production of the film. With a reported budget of $40 million and the stars locked for subsequent installments this is another super-profitable franchise in the wings.

Twitter Top 15 Movies for the week of November 7th to 13th

Date Movie Tweets Rank Peak Change
11/21/14 The Hunger Games: Mockingjay Part 1 305,293 1 (+1) 1 65.27%
11/14/14 Beyond The Lights 97,381 2 (+6) 2 152.87%
2/13/15 Fifty Shades Of Grey 55,191 3 (+7) 3 152.09%
5/01/15 Avengers: Age of Ultron 52,948 4 (+2) 1 -26.93%
12/18/15 Star Wars: The Force Awakens 51,980 5 (+29) 5 -11.70%
11/14/14 Dumb And Dumber To 41,796 6 (+7) 6 131.79%
12/17/14 The Hobbit: The Battle of the Five Armies 37,984 7 (-) 7 -28.42%
12/25/14 Into The Woods 30,204 8 (+1) 6 -18.89%
7/10/15 Minions 28,322 9 (-6) 3 -75.91%
3/20/15 The Divergent Series: Insurgent 27,341 10 (+7) 4 247.76%
11/26/14 Horrible Bosses 2 19,648 11 (+3) 11 78.73%
5/29/15 San Andreas 19,324 12 (-1) 10 -7.90%
4/03/15 Furious 7 13,427 13 (-12) 1 -95.56%
11/26/14 Penguins Of Madagascar 13,185 14 (+4) 10 75.99%
12/12/14 Exodus: Gods and Kings 10,670 15 (+17) 15 424.32%

Please check the methodology page for information about our Twitter project or here for historic data.

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regalentertainmentgroup.pngLights, Camera, RECLINE at Regal's New Luxury Theatre

KNOXVILLE, Tenn., Nov. 13, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening of Laurel Towne Centre 12 in Laurel, Maryland. Activities include preview events Sunday, November 16 through Tuesday, November 18 with $3 movies, popcorn and soft drinks to benefit local charities. The official grand opening will be Thursday, November 20 with first-run feature films including The Hunger Games: Mockingjay - Part 1. Moviegoers who belong to the Regal Crown Club will also enjoy free popcorn and soft drinks with each paid admission Thursday, November 20, through Thursday, November 27.

"Bringing the Regal luxury experience to Laurel is very exciting for us and at this entirely new open-air shopping center. Moviegoers will soon be able to stretch out, relax and recline while watching the movie," says Christine White, marketing manager for Regal Entertainment Group. "Maryland is important to Regal and this investment at Laurel comes after our recent success opening another new 12-screen nearby at Waugh Chapel." The preview events include recently released films with themed days where all proceeds benefit local charities. On Sunday, November 16, the theme is "Regal Superheroes for a Cause," benefiting Casey Cares Foundation including recent superhero film selections. On Monday, November 17 "Help and Hope at Regal" features recent inspirational film selections benefiting Fisher House Foundation. Tuesday, November 18 benefits Johns Hopkins Children's Center with family friendly films for a day entitled "Family Fun Day at Regal." During the three days of preview events, all movies will be $3 with proceeds benefiting the respective charities. During these fundraising days, small soft drinks and small popcorn are only a $3 donation each.

"Regal is so fortunate to be able to give back during Laurel's grand opening festivities to these very worthwhile local organizations. Casey Cares helps so many families with critically ill children, Fisher House adds assistance to military families and Johns Hopkins is world-renowned for their care," says Russ Nunley, vice president of marketing and communications for Regal Entertainment Group. "These fundraising activities add to our celebration, are representative of our role as a community gathering place, and also give us a chance to show off our brand new luxury theatre."
The experience of going out to the movies continues to evolve as Regal raises the bar. Regal Entertainment Group is invested in providing amenities that further enhance the moviegoing experience. At Laurel Towne Centre 12, guests will enjoy a new state-of-the-art theatre featuring Regal King Size Recliners providing more room, comfort and true luxury. Each recliner has an electric control for multiple positions and features padded footrests.

Laurel Towne Centre 12 also offers the Regal Crown Club to reward frequent guests. Regal fans can access their card through their mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.

The 12-screen theatre can accommodate over 1,000 moviegoers. Patrons will enjoy digital projection in every auditorium and stadium seating, with each row elevated for an unobstructed view. For more information about the Regal Crown Club program, grand opening activities and showtimes, please visit www.REGmovies.com.

Available at all new and existing Regal Entertainment Group theatres is a cutting-edge technology, the Sony Entertainment Access System, to assist moviegoers who are deaf, hard of hearing, blind or low vision. The system includes specially designed lightweight eyewear for guests who are deaf or hard of hearing to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks via a pair of headsets for guests who are blind or have low vision. The access glasses and audio headsets allow moviegoers to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating.

Guests desiring such accommodations need only request the Sony Entertainment Access System from any manager. Captions and descriptive audio can only be accessed by use of this equipment and it is not available to other moviegoers. To select films offering this service, online showtimes will note: "Accessibility devices available."

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,356 screens in 574 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of October 23, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539

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