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By Alex Edghill

Monday Morning Update: So Minions finally debuted to a massive $115 million this past weekend, thereby validating and explaining all the months and months of hype it has generated on Facebook and Twitter.

Paper Towns came away with the Facebook crown this past week as it was the only film to cross six digits (111,486) in new likes. Its overall like number now stands at 1,255,662, a very hefty number for the young adult adaptation genre. Author John Green's last (and only adaptation to date) The Fault In Our Stars had 2,905,597 likes at the exact same distance from release so this is running at a little less than half so far. Considering that Paper Towns doesn't have a big recognizable actor like Shailene Woodley (who was red hot going into Fault thanks to her role as Tris in Divergent), the fact that it has grabbed over 1 million likes so far is a huge plus. Recent comparisons that come to mind include The DUFF which had 168,311 likes at the same distance before release, The Longest Ride and its 205,275 likes and If I Stay which had 652,150 likes. We are currently predicting $32 million on opening weekend.

The Goosebumps trailer had enough in it to see it snag second spot on the week on Facebook with more than a 50% jump to just shy of 200,000 likes. A modern-day Jumanji the film's marketing has started better than I would have expected and if the film can appeal to family audiences rather than just fans of the Goosebumps novels and TV shows.

Deadpool had its first trailer leak online after it was aired to fans at the San Diego Comic Con over the weekend and it has started to explode on both Twitter and Facebook. With many fans worried that film makers would tone down the anti-heroes wit and irreverence, the trailer goes a long way to reassure that it is going to be a faithful adaptation of the comic character.

Star War: The Force Awakens also made the top 5 as it seems to do just about every week. Its added over 600k new likes on the year so far on top of its existing 13 million which is very strong. It is such a massive pop culture mainstay that I believe this will linger in the top 5-10 until release even without any major news.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday July 12th

Rank Release Movie Likes Previous Change % Change
1 07/24/15 Paper Towns 1,255,662 1,144,176 111,486 9.74%
2 10/16/15 Goosebumps 197,814 129,297 68,517 52.99%
3 02/12/16 Deadpool 247,904 192,140 55,764 29.02%
4 07/17/15 Trainwreck 334,084 281,668 52,416 18.61%
5 12/18/15 Star Wars: The Force Awakens 13,901,033 13,855,149 45,884 0.33%

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by Daniel Loria

The Minions conquered the North American box office this weekend, claiming $115.2 million from 4,301 theaters and a $26,875 average per theater. The overseas results proved to be similarly impressive, contributing $124.3 million from 56 territories and takings its overseas cume to $280.5 million. Minions placed #1 in 29 of the 30 territories where it opened this weekend. Minions is now the biggest animated opener of all time in France, Hungary, Russia, Serbia/Montenegro, South Africa, Ukraine, Chile, Mexico, Trinidad, Venezuela, Hong Kong, Philippines, Taiwan, Thailand and Vietnam

Mexico led this weekend's openers with $19.7 million and 79% of the market share, making it the second biggest opening weekend of all time for any film in Mexico. Russia claimed the top spot with $14.3 million and 73% of the market share, claiming the top opening of all time in admissions and second biggest opening weekend in gross behind Furious 7. France opened to $12.1 million, the biggest debut in the country since 2012. Venezuela made $5.6 million, setting the record for the biggest opening weekend of all time in the country.

Minions has grossed a total of $395.7 million worldwide as it prepares to launch in 11 additional territories over the next couple of months. Next weekend will bring the United Arab Emirates and the rest of the Middle East markets.

Terminator: Genisys expanded to 14 markets this weekend, including Japan, Germany, Spain, Italy and Argentina. The new countries helped add $47.3 million from a total of 60 territories, bringing the film's overseas cume up to $156.1 million.

Japan led all the new openers with $5.4 million form 339 locations. Germany enjoyed a #2 debut with a $3.1 million take form 554 sites. Argentina took $2.3 million from 157 cinemas, while Spain opened to $1.4 million at 373 locations. Italy was the only major market to enjoy a #1 debut over the weekend, grossing $1.2 million from 530 cinemas.

South Korea led the holdovers with $5.1 million from 775 cinemas in its second frame, finishing #2 in the market after a 54% slide from its debut. The film has now grossed a total of $19 million in the market. Russia's sophomore frame yielded $3.8 million from 1,121 locations, a 70% slide from its debut that brings the market total to $19.1 million. The UK grossed $2.7 million from 541 cinemas, a 43% drop from its opening weekend, to bring the cume to $11.5 million. Other top holds include Brazil ($2.7M from 485 sites, -25%, $8.1M cume), Australia ($2.2M from 260 cinemas, -40%, $8M cume), France ($1.9M from 713 locations, -52%, $6.9M cume), and Mexico ($1.6M from 673 sites, -67%, $9.7M cume).

Terminator: Genisys has grossed $224.8 million worldwide.

Jurassic World bit off $21.7 million from 65 markets, takings its overseas cume up to $875.2 million. The film has now grossed a whopping $1.466 billion worldwide, making it the fifth highest grossing film of all time globally. Jurassic World ranks seventh in terms of highest grossing films overseas. The next and final market for the dinosaurs is Japan, scheduled for August 5.

Inside Out grossed $19.1 million from 44 territories in its fourth weekend overseas. The animated film is now reporting a $151.8 million overseas cume from only 48% of the international marketplace. South Korea brought in $5.1 million in its debut, the biggest Pixar opening of all time in the market. The film continues to show strong legs in holdover markets; top performers include Mexico ($27.7M), Australia ($18.9M), Russia ($18.3M), and France ($16M).

Inside Out has grossed a total of $435.4 million worldwide and will open in Spain, Japan, and the Netherlands next weekend. Upcoming releases include the UK (July 24), Italy (September 16), and Germany (October 1).

Ted 2 made $12.4 million from 35 territories over the weekend, including a $6 million debut and #2 finish in the UK. The raunchy sequel topped the box office in Peru with a $438k debut and enjoyed a $2 opening in Poland with $573k. Germany led the holdovers with a $1.3 million #4 finish, raising its cume in the market to $7.5 million. Ted 2 has grossed a total of $53.2 million overseas and $124.8 million worldwide and still has 27 territories left on its schedule. Next week brings Denmark, Finland, Greece, Hungary, Norway, Sweden, and Vietnam.

Magic Mike XXL danced its way to a $10.3 million weekend from 3,800 screens in 30 markets. Australia opened to $4 million with 386k admissions from 401 screens. France enjoyed a $563k debut with 80k admissions from 295 screens. UK leads the holdovers with $1.6 million from 551 screens and a $6.3 million total. The film has grossed a total of $20.5 million overseas and $68.8 million globally. Upcoming key markets include Germany (July 23) and Brazil (July 30).

Insidious: Chapter 3 took $3.9 million from 1,890 screens in 50 territories. The horror film is now up to $47 million overseas and $98.6 million worldwide. South Korea enjoyed a $1.5 million debut on 368 screens, ranking 6th in the market. France opened to $945k from 245 screens, also placing 6th in the weekend chart. Top holdovers include Germany in its second weekend ($550k weekend, $1.5M cume) and Mexico in its third frame ($440k weekend, $4.5M cume).

Avengers: Age of Ultron grossed $2.9 million in its second weekend in Japan, its final overseas market in release. The ensemble superhero sequel has grossed a total of $13.5 million in the market after 9 days in release. The Avengers have grossed a total of $933.3 million overseas in their second outing, with a global cume of $1.388 billion. Top overseas performers include China ($235.5M), South Korea ($82.2M), UK ($73.6M), Mexico ($51M), and Brazil ($48.4M).

Paper Towns took a $2.4 million debut from 630 screens in Brazil, finishing its opening weekend in the market #2 in terms of admissions and #3 in gross behind Minions and Terminator: Genisys. Brazil has proven to be a formidable market for Young Adult dramas, The Fault in our Stars opened to $5.56 million last year en route to a $30.6 million run in the country. Paper Towns opens in North America on July 20.

Spy added $1.7 million over the weekend to reach a $116.4 million overseas total. The film will expand to Italy, its final market, next week. Spy has grossed $219.9 million worldwide.

The Gallows opened in 13 smaller territories, earning a combined $1.2 million. Argentina is the early leader with $442k from 79 screens. The film expands to the UK and Mexico next weekend before moving on to France, Australia, Russia, and Brazil in a couple of weeks.

Poltergeist grossed $1 million over the weekend to take its overseas total to $47.2 million. Hong Kong was the only new market, where the horror remake grossed $275k from 65 screens. Three markets are left for Poltergeist, including a South Korean release scheduled for October. Poltergeist has grossed $94.3 million globally.

 

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By Alex Edghill

Saturday Morning Update: The Minions have finally left the list of upcoming movies (and are doing wonders at the box office as long predicted), so that leaves the way for something else to nab top place, something which Paper Towns willingly snatched. Its still running at about a third to a quarter of the buzz that The Fault In Our Stars was but as I've said that doesn't spell trouble here at all. Stars helped to build in a large audience who are going to see the film regardless. I think it has a strong chance of an opening in the range of $20-$30 million which would be a huge win once again for John Green and company.

Star Wars: The Force Awakens walked away with second spot despite not having any big news on the week. Just its natural churn as fanboys continue to discuss and share any slight morsel of news. I'll go out on a limb and say that if J.J Abrams can deliver a strong story (which he has done time and time again with past projects) this is going to not only be the highest grossing film on the year but also give Avatar's overall record a run for its money.

The Hunger Games: Mockingjay - Part 2 came in second on the week due to the buzz it received from its 'trailer' of sorts, more like a promotional propaganda video for District 13 against the capital. Coming off of the weakest opening of the franchise there are a lot of questions as to if the final installment will see a return to the financial heights reached by the first two films or continue the slide. Its hard to tell based on this promo-clip as I don't have suitable comparisons but this unique marketing clip getting as much as 40k tweets on a single day was indeed impressive. Its first trailer last month lagged noticeably behind all other Hunger Games films in terms of buzz but with its storied past and massive worldwide revenues my money is on it rallying to become the most talked about by the time its release draws close.

On the eve of its release Ant-Man continues to impress. Yes the Marvel Cinematic Universe might be reaching a bit to bring heroes to the big screen but it appears as though they have once again managed to pull the rabbit out of the hat.

Deadpool popping up in any top 5 at the moment is simply ludicrous and goes a long way towards demonstrating just how attractive he is to not only comic book fans but people in general. The Minions of the comic book world he is arguably the most popular anti-hero ever created by Marvel and with a clever marketing campaign and promotion this is going to turn a lot of heads next February.

Lastly, though it didn't crack the top five, Goosebumps' new trailer pushed it to #6 on the week and over 30,000 tweets on Wednesday. The big question here is if it will be able to attract younger kids who were the core demographic for the books and TV series or if only young adults who were fans as kids will come out. If it can manage to draw from both new and old fans of the books then this could very well be a modern day Jumanji or Night At The Museum, both of which were $100 million earners.

Twitter Top 5 Movies for the week of July 3rd to July 9nd

Date Movie Tweets Rank Change
7/24/15 Paper Towns 120,448 1 (+2) 38.25%
12/18/15 Star Wars: The Force Awakens 119,524 2 (+2) 40.51%
11/20/15 The Hunger Games: Mockingjay - Part 2 112,975 3 (+11) 356.87%
7/17/15 Ant-Man 87,411 4 (-2) -6.03%
2/12/16 Deadpool 78,043 5 (+3) 148.22%

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Sunday Update: Minions delivered in a very big way this weekend with an estimated debut of $115.2 million. The highly anticipated 3D computer animated spin-off from Universal and Illumination Entertainment opened on the high end of its very lofty pre-release expectations. Without adjusting for ticket-price inflation, Minions scored the second largest opening weekend take ever for an animated film; behind only the $121.63 million start of 2007's Shrek the Third. Minions opened just ahead of the $110.31 million debut of 2010's Toy Story 3. Minions was an impressive 28 percent stronger than the $90.03 million three-day start of 2013's Despicable Me 2 (though it should be noted that Despicable Me 2 opened on a Wednesday). Minions was clearly helped out by goodwill from both Despicable Me films and by a very high-profile marketing campaign that was seemingly everywhere. Potential sequel fatigue for the film may have also been turned into a non-factor in this case thanks in part to the film's nature as a spin-off.

Minions opened with $46.2 million on Friday (which included an estimated $6.2 million from Thursday evening shows that began at 6 p.m.), decreased 16 percent on Saturday to gross $39.0 million and is estimated to decline 23 percent on Sunday to gross $30.0 million. That places the film's estimated opening weekend to Friday ratio at 2.49 to 1, which is a sign of initial front-loading. Mixed critical reviews and the film being the third installment of its franchise will likely lead to the film being significantly more front-loaded than both previous Despicable Me films were. At the same time, Minions did receive a strong A rating on CinemaScore, which suggests that the film is going over better with audiences than it has with critics. Going forward the film should also be helped out by the lack of high-profile animated films on the remainder of this summer's schedule.

The audience breakdown for Minions skewed towards female moviegoers (59 percent) and towards moviegoers under the age of 25 (55 percent). Family audiences made up 60 percent of the film's overall audience. Minions marks yet another blockbuster level performer for Universal in 2015, as it joins the likes of Jurassic World, Furious 7, Pitch Perfect 2 and Fifty Shades of Grey.

Universal also claimed second place this weekend as Jurassic World took in an estimated $18.12 million over the frame. The 3D sci-fi adventure blockbuster sequel was down a very solid 38 percent from last weekend's performance (which had been deflated a bit by Independence Day falling on Saturday). Without adjusting for ticket price inflation, Jurassic World registered the seventh largest fifth weekend performance of all-time. Jurassic World has grossed a massive $590.66 million through 31 days of release, which leaves it just $9.34 million away from becoming the fourth film ever to reach the $600 million domestic milestone. Jurassic World is currently running $37.71 million and 7 percent ahead of the $552.95 million 31-day take of 2012's Marvel's The Avengers.

Inside Out followed closely behind in third with an estimated $17.11 million. The 3D computer animated blockbuster from Disney and Pixar was down 42.5 percent from last weekend. That represented a solid hold, especially when considering the new direct competition the film faced from Minions this weekend. Inside Out continues to outpace expectations with a very strong 24-day take of $283.64 million. That leaves the film just $16.36 million away from reaching the $300 million domestic milestone. Inside Out is running an impressive 19 percent ahead of the $237.77 million 24-day gross of 2013's Monsters University and 16 percent behind the $339.24 million 24-day take of 2010's Toy Story 3.

Paramount's Terminator Genisys placed in fourth with an estimated $13.70 million. The pricey Arnold Schwarzenegger led 3D sci-fi action sequel fell 49 percent from last weekend. Terminator Genisys has grossed $68.72 million in twelve days of release. The film continues to perform below its already scaled back expectations and is running 26 percent behind the $92.66 million twelve-day gross of 2009's Terminator Salvation. At this rate Terminator Genisys is likely to fall short of reaching the $100 million domestic mark; especially with Disney's Ant-Man, Sony's Pixels and fellow Paramount release Mission Impossible: Rogue Nation all entering the marketplace throughout the rest of July.

Warner's The Gallows opened in fifth place with an estimated $10.02 million. The low-budget horror film from New Line and Blumhouse Productions opened on the lower end of its modest expectations. The Gallows had generated high levels of online activity in the days leading up to its release, but that ultimately didn't help at the box office this weekend. Potential for the film was likely limited somewhat by its R rating and its poor critical reviews. The Gallows opened nearly on par with the $10.20 million start of The Lazarus Effect earlier this year.

The Gallows started out with $4.53 million on Friday (which included an estimated $900,000 from Thursday evening shows), fell a troubling 31 percent on Saturday to gross $3.13 million and is estimated to decline 25 percent on Sunday to gross $2.36 million. That gives the film an estimated opening weekend to Friday ratio of just 2.21 to 1. That isn't a good early sign going forward and neither is the film's modest C rating on CinemaScore. The audience breakdown for The Gallows skewed slightly towards female moviegoers (52 percent) and slightly towards moviegoers under the age of 25 (53 percent).

Fellow Warner Bros. release Magic Mike XXL held up well this weekend with an estimated sixth place take of $9.64 million. That was down just 25 percent from last weekend's holiday deflated performance. The modestly budgeted Channing Tatum led sequel has displayed strong holding power over the past week, but in the bigger picture the film is still performing significantly below expectations with a twelve-day take of $48.36 million. Magic Mike XXL is currently running a lackluster 38 percent behind the $77.86 million twelve-day gross of 2012's Magic Mike.

Meanwhile, Focus' Self/Less debuted in eighth place with an estimated $5.38 million. The Ryan Reynolds led sci-fi film opened to disappointing results and had been widely expected to do so heading into the weekend. Self/Less opened 58 percent below the $12.69 million debut of 2013's R.I.P.D. Self/Less started out with $1.97 million on Friday, decreased a slim 1 percent on Saturday to gross $1.95 million and is estimated to decline 25 percent on Sunday to take in $1.46 million. That gives the film an estimated opening weekend to Friday ratio of 2.73 to 1. Self/Less did receive a solid B+ rating on CinemaScore, but in all likelihood that won't matter going forward given the film's soft start this weekend.

Saturday Update: Universal reports this morning that Minions got off to a smashing start with an estimated $46.2 million opening day, including Thursday night's early shows. That figure makes it the best opening day by an animated movie in domestic box office history, surpassing Toy Story 3's $41.15 million first day in June 2010. The spin-off of the hugely popular characters also bested Despicable Me 2's $35 million opening day two summers ago, although that sequel bowed on a Wednesday. Early word of mouth from the online crowd isn't exactly glowing with a 65 percent Flixster score (plus a weak 56 percent critics' score on Rotten Tomatoes), but ultimately the target audience (kids) will be more forgiving to the flick. For the weekend, Universal itself projects a $120.9 million opening weekend, although we're a bit more cautious given the strong Thursday turnout and mid-July release. BoxOffice projects a $117 million opening, which would rank as the second best ever for an animated title (behind Shrek the Third's $121.6 million and ahead of Toy Story 3's $110.3 million).

In second place on Friday, Inside Out added another $5.36 million, boosting its total to $271.9 million. The strongly received Pixar flick should rebound well after taking a minor hit from the new animated competition this weekend. BoxOffice projects a $17.7 million fourth frame for the flick.

In third, Jurassic World took in $5.3 million, giving it a new domestic tally of $577.84 million. The mega-blockbuster remains at a 7 percent advantage over where Marvel's The Avengers stood at the same point in release. Universal's own projection for the weekend is $18.3 million.

The Gallows debuted in fourth place with $4.51 million, falling 34 percent short of Unfriended's opening day back in April and 19 percent ahead of February's The Lazarus Effect. Early word of mouth is in the cellar with a 36 percent Flixster score and 13 percent Rotten Tomatoes score, further extending this year's lack of notable horror breakouts. BoxOffice projects a $10.2 million weekend. The film received a "C" CinemaScore.

Filling out the top five, Terminator Genisys posted $4 million on Friday. With a 10-day sum of $59.02 million domestically, the reboot continues to perform at a disappointing level. BoxOffice projects a $13.2 million sophomore weekend.

Meanwhile, Magic Mike XXL earned $3.64 million yesterday. That gives it a 10-day total of $42.36 million. BoxOffice projects a $9.5 million frame.

Last but not least, Self/Less debuted to $1.958 million yesterday. BoxOffice projects a $5.1 million opening weekend. Unfortunately, the film's 59 percent Flixster score and 21 percent critics' rating indicate a short lifespan.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Minions will end up between $112 million-$116 million this weekend, which will be enough to top Top Story 3's $110 million debut. Shrek the Third is likely to hold on to the animation debut record with its $122.5 million sum.

Check back tomorrow for updated projections and official studio numbers.

Friday Update #1: Sources report that Minions posted an excellent $6.2 million start from Thursday evening shows beginning at 6pm in 2,985 theaters domestically. By comparison, that tops the $4.7 million Tuesday night bow of 2013's Despicable Me 2 by 32 percent, although the latter film began at 8pm and doesn't exactly provide an apples-to-apples comparison with its mid-week debut ahead of Independence Day weekend.

Other noteworthy animated sequels exhibited more modest Thursday night debuts, namely How to Train Your Dragon 2 ($2.0 million) and Monsters University ($2.6 million). The Minions/Despicable franchise certainly has a larger fan base than most animated series though, so a bigger turnout ahead of Friday was somewhat expected. The film still looks to be on course for a possible $100 million+ weekend debut.

Meanwhile, The Gallows took in $900,000 from last night's early shows. Considering the lack of built-in fan appeal, that's a fair start compared to the recent Insidious Chapter 3's $1.55 million Thursday launch last month, while also topping Unfriended's $660,000 in mid-April.

Also opening this weekend is Self/Less, although no Thursday numbers have been reported at this time.

Meanwhile, Jurassic World and Inside Out will be contending for second and third places.

More as it comes.

 

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By Daniel Garris

Inside Out grossed $4.22 million on Thursday to lead the daily box office one last day. The critically acclaimed 3D computer animated blockbuster from Disney and Pixar has led the daily box office for nine of the past eleven days, but will obviously fall out of first place today with the launch of Universal's highly anticipated Minions. Inside Out was down 16 percent from Wednesday and down 46 percent from last Thursday, as it (and holdovers in general) clearly took a hit from the Thursday evening launch of Minions. Inside Out was the week's top film with $50.41 million. That was down 39.5 percent from the previous week and brings the film's three-week total to a stronger than expected $266.53 million. Inside Out is running an impressive 17 percent ahead of the $227.14 million three-week take of 2013's Monsters University and 16 percent behind the $318.22 million three-week gross of 2010's Toy Story 3.

Jurassic World continued to claim second place with $3.25 million. The 3D blockbuster sequel from Universal and Legendary also took a clear hit from the Thursday evening launch of Minions, as it fell 13 percent from Wednesday and a sizable 53 percent from last Thursday. Jurassic World placed in second for the week with $45.24 million. The film was down 44.5 percent from the previous frame and has grossed a massive $572.54 million in four weeks of release. Jurassic World is running $40.08 million and 7.5 percent ahead of the $532.46 million four-week take of 2012's Marvel's The Avengers.

Warner's Magic Mike XXL was up one spot from Wednesday to move into third with $2.55 million. The modestly budgeted Channing Tatum led sequel was down a modest 6.5 percent from Wednesday, but still down a sharp 55.5 percent from last Thursday. Magic Mike XXL landed in fourth place for the week with $23.69 million. The film's nine-day total stands at $38.72 million, which places it a disappointing 44 percent behind the $68.90 million nine-day take of 2012's Magic Mike.

Paramount's Terminator Genisys was down one spot to land in fourth with $2.40 million. The pricey Arnold Schwarzenegger led 3D sci-fi action sequel declined 12 percent from Wednesday and a very sharp 63 percent from last Thursday. Terminator Genisys took third place for the week with $39.56 million and has grossed $55.02 million in nine days. The film is running below its already scaled back expectations and a lackluster 31 percent behind the $79.58 million nine-day take of 2009's Terminator Salvation.

Ted 2 rounded out Thursday's top five with $1.43 million. The Seth MacFarlane directed comedy sequel from Universal and MRC was down 20 percent from Wednesday and a sharp 56 percent from last Thursday. Ted 2 placed in fifth this week with $18.69 million. That represented a 60.5 percent decline from the film's opening week performance and places the film's two-week total at a much softer than expected $66.02 million.

In other box office news, Fox's Spy surpassed the $100 million domestic milestone on Thursday. The Melissa McCarthy led comedy placed in seventh for the day with $0.528 million. Spy reached the $100 million milestone in 35 days and has grossed a solid $100.46 million to date.  Spy represents the fourth film featuring McCarthy in a major role to reach the $100 million milestone; the previous three being 2011's Bridesmaids, 2013's Identity Thief and 2013's The Heat.

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