PRESS RELEASE:

Milwaukee, August 11, 2015...Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), recently announced the promotions of three of its leaders. Clint Wisialowski has been promoted to vice president of sales, Rob Novak to vice president of concessions, and Matt Lee to vice president of operations. All three promotions are effective immediately.

Wisialowski will take on an expanded role in leading Marcus Theatres' sales structure and staff, cultivating new business opportunities and further enhancing relationships with key national accounts. A 26-year veteran of the company, Wisialowski joined Marcus Theatres in 1989 as an associate manager at Westown Cinema in Waukesha, Wisconsin. His career in the field later included general manager positions at both South Shore and Addison Cinemas, before being promoted to district director. He was promoted again in 2006 to the role of director of sales. In 2013, his role was expanded to his most recent position as assistant vice president of sales and R&D.

"We're thrilled to further tap Clint's extensive operational knowledge to maximize our customer and market offerings," said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. "We're very fortunate to have talent of his caliber in a long-time Marcus Theatres veteran."

Novak will head the company's concessions business, driving operational improvements and financial results. He has been with Marcus Theatres since 1996, when he started as a floor associate at Addison Cinema in Addison, Illinois, before becoming the general manager of Elgin Cinema in Elgin, Illinois, in 2004, and then Orlando Park Cinema in Orland Park, Illinois, in 2008. Rob was then promoted to his most recent role as the director of concessions in 2013.

"We look forward to building upon Rob's expertise and knowledge of our company to offer new products and identify additional sources of vending revenue," said Rodriguez.

Lee will be responsible for the overall vision and leadership of Marcus Theatres' financial performance and customer satisfaction. With more than 25 years of operations experience, Lee came to the company in 2013 as a district director before being promoted to director of operations in spring 2014. Prior to joining Marcus Theatres, Lee held operations positions at both AMC Theatres and Rave Motion Pictures.

"Matt's strong background in cinema operations, combined with his knack for developing talent, have proven invaluable to Marcus Theatres," said Rodriguez. "We are excited to further leverage these leadership skills in his new position."

In addition to their roles at Marcus Theatres, Wisialowski, Novak and Lee are involved in several industry and community organizations. Wisialowski sits on the board for the Cinema Advertising Council, and is also active in The United Performing Arts Fund, United Way, Junior Achievement, Best Buddies of Racine, Focus on Racine, and Variety-The Children's Charity of Wisconsin. Novak is a regional vice president of the National Association of Concessionaires, the chair of The Marcus Corporation's employee giving campaign for the United Performing Arts Fund, and an officer on the Upsilon Housing Alumni Board for Delta Chi Fraternity at the University of Illinois at Urbana-Champaign. Lee serves as co-chair of The Marcus Corporation's United Way fundraising efforts this year.

About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre
circuit in the United States and currently owns or operates 681 screens at 55 locations in Wisconsin,
Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit
www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

Read more

aug7wknd.png

By Daniel Garris

Mission: Impossible - Rogue Nation was able to hold off Fantastic Four this weekend to remain in first place at the box office. Paramount's Rogue Nation led the way with $28.50 million, which represented a very respectable 49 percent decline from last weekend's debut. In the process, the fifth installment of the Tom Cruise led action franchise surpassed the $100 million domestic mark this weekend. Rogue Nation has grossed $107.76 million in ten days, as the film continues to perform in line with pre-release expectations. The film is currently running 27 percent ahead of the $85.10 million ten-day take of 2006's Mission: Impossible III (which fell 48 percent in its second weekend to gross $25.01 million) and 2 percent ahead of the $105.21 million ten-day gross of 2011's Rise of the Planet of the Apes (which fell 49 percent in its second weekend to gross $27.83 million). Mission: Impossible - Rogue Nation is likely to hold up well throughout the rest of August, thanks in part to strong word of mouth and in part to the limited amount of new competition it will be facing throughout the second half of the month.

Fantastic Four was off to a very weak second place start this weekend with $25.69 million. Fox's relaunch attempt of the Marvel superhero franchise didn't come anywhere close to expectations, which had tended to range from $40 million to $50 million heading into the weekend. Poor critical reviews and toxic early word of mouth that spread like wildfire as the weekend went on both clearly took a major toll on the film. In addition to the poor reception to the film, the decision to aim Fantastic Four heavily towards the young adult audience appears to have backfired as well. Fantastic Four opened a disappointing 56 percent below the $58.05 million debut of 2007's Fantastic Four: Rise of the Silver Surfer and only outpaced the $22.00 million start of 2012's Chronicle (which was also directed by Josh Trank) by 17 percent.

Fantastic Four opened with $11.28 million on Friday (which included an estimated $2.7 million from Thursday evening shows), fell a troubling 24 percent on Saturday to gross $8.58 million and fell 32 percent on Sunday to gross $5.83 million. That gave the film an opening weekend to Friday ratio of only 2.28 to 1, which obviously isn't a good sign going forward. As further evidence of just how toxic word early word of mouth for the film is, Fantastic Four earned a poor C- rating on CinemaScore and has a current Flixster audience score of just 24 percent. Given the poor reaction to the film, a short theatrical life span for Fantastic Four already appears to be set in stone.

The news was far more promising for STX Entertainment's The Gift, as the new distributor's first release was off to a nice third place start of $11.85 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton outpaced its modest expectations. The Gift was helped out by strong critical reviews and likely also received a bit of a bump from serving as an alternative choice to moviegoers who ultimately passed on Fantastic Four (especially as the weekend went on). The Gift opened nearly on par with the $12.31 million start of The Giver last August and will hope to duplicate the strong holding power of that film going forward.

The Gift took in $4.12 million on Friday (which included an estimated Thursday night start of just $0.59 million), increased an encouraging 10 percent on Saturday to gross $4.52 million and decreased 29 percent on Sunday to gross $3.21 million. That placed the film's opening weekend to Friday ratio at 2.88 to 1, which is a good sign going forward. The film's B rating on CinemaScore is also a positive early sign, especially for a thriller. Making this weekend's start even more impressive is that the reported production budget for The Gift was only $5 million.

Warner's Vacation took fourth place with $8.96 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate was down a solid 39 percent from last weekend. Despite this weekend's hold, Vacation is still running significantly below expectations with a twelve-day start of $37.14 million. That places the film an underwhelming 18 percent behind the $45.06 million twelve-day take of last year's Let's Be Cops.

Ant-Man rounded out the weekend's top five with $7.91 million. The Paul Rudd led 3D superhero film from Disney and Marvel was down a very solid 38 percent, as it also benefited from serving as an alternative choice to Fantastic Four this weekend. Thanks in part to solid holding power thus far, Ant-Man has grossed $147.52 million in 24 days. Ant-Man is now running just 6 percent behind the $156.97 million 24-day gross of 2011's Captain America: The First Avenger.

In other box office news, Universal's Minions surpassed the $300 million domestic milestone this weekend after finishing in sixth place for the frame with $7.45 million. The blockbuster 3D computer animated prequel from Illumination Entertainment stabilized a bit this weekend, as it was down 40 percent from last weekend. Minions has grossed an impressive $302.80 million in 31 days.

Sony's Ricki and the Flash debuted in seventh with $6.61 million. The comedy drama starring Meryl Streep opened slightly below its already modest expectations and was off to a lackluster start by Streep's box office standards. However, the film's opening weekend performance was deflated a bit by the decision to launch the film in a modest 1,603 locations. In an attempt to help the film's holding power going forward, Ricki and the Flash will be receiving a significant expansion next weekend. Streep's films also have a history of displaying strong holding power. Ricki and the Flash received a solid B rating on CinemaScore. It should also be noted that the film's reported production budget was just $18 million.

The weekend's other new wide release, Shaun the Sheep Movie, opened softly with an eleventh place take of $4.04 million. Despite strong critical reviews, the stop-motion animated film from Lionsgate and Aardman Animations was unable to draw in family audiences this weekend. Since its debut on Wednesday Shaun the Sheep Movie has grossed $5.61 million in five days. That places the film 54 percent behind the $12.27 million five-day take of 2012's The Pirates: Band of Misfits (which opened on a Friday). Shaun the Sheep Movie will hope to receive a boost going forward from its strong reviews and from the lack of new family fare entering the marketplace in the near future. The film also received an encouraging B+ rating on CinemaScore.

Read more

Week_31_Global_Image.jpg

 

Jonathan Papish @ChinaBoxOffice

 

Updated 8.10.15 w/ studio actuals

 

Mission: Impossible - Rogue Nation soared to #1 overseas again this weekend adding $65 million from 58 territories. The fifth film in the MI franchise has grossed $156.2 million overseas and $263.9 million worldwide after two weekends of release. 

 

Among openers, India scored $6.5 million from 720 locations marking the 4th biggest opening ever for a Hollywood movie, Japan opened behind Jurassic World with $6.1 million, and Russia opened #1 with $5.3 million. Germany and Spain both opened on top with $3.2 million and $1.8 million respectively. Overall, the new openers were 33% ahead of Mission: Impossible - Ghost Protocol. 

Key holdovers include South Korea ($8.1M/$32.2M cume), UK/Ireland ($3.7M/$17.2M cume), Australia ($2.0M/$6.9M cume), and Mexico ($1.7M/$8.8M cume). Rogue Nation comes to 7 additional territories in the next few weeks with China opening September 8.

 

Fantastic Four opened day-and-date with North America in 46 overseas territories and grossed a soft $33.16 million. The critically-panned superhero flick earned $58.84 million worldwide in its opening frame. Top openings include Mexico ($5.3M on 2,232 screens, 130% above Rise of Planet of the Apes), UK/Ireland ($4.2M on 540 screens), France ($3.8M on 706 screens, +136% of Captain America), Brazil ($3.0M on 892 screens), Australia ($2M on 254 screens), the Philippines ($1.7M on 332 screens), Malaysia ($1.6M on 385 screens), and Singapore ($1.3M on 62 screens). Fantastic has opened in half of its final international footprint with Russia, South Korea, and Spain opening the weekend of August 20/21.

 

China’s monster blockbuster Monster Hunt devoured another $18.84 million (-40%) on the way to its fourth straight weekend atop the Chinese box office. The live-action/3D animated hybrid film has grossed $329.77 million and sits only behind Furious 7 ($391 million) on the list of China’s all-time highest-grossing films. The domestic film will benefit from an extended run that is rarely granted to imported films and could challenge Furious 7’s record. 

 

Minions passed the overseas lifetime cume of its parent movie Despicable Me 2 ($607.5M) this weekend with an estimated $19.5 million (-49%) from 59 territories, lifting the overseas total to $611.1 million and the global total to $913.9 million. Japan held strong this weekend with $3.0 million for a 9-day total of $14.4 million, and South Korea grossed $2.5 million for an 11-day total of $11.3 million. In Russia, Minions local currency gross of 1.773B Rubles is third only to Avatar (3.6B) and Pirates of the Caribbean 4 (1.783B). Minions is currently the 5th highest-grossing animated film of all-time overseas and the 7th highest-grossing animated film of all-time worldwide with China still to release on September 13. 

 

With Jurassic World finally stampeding into Japan last Wednesday, Universal’s global blockbuster grabbed $15.1 million (+314%) from 63 territories this weekend and brought the overseas haul to $945.7 million and the worldwide total to $1.581 billion. It is now the 4th highest grossing film of all-time overseas. Japan opened #1 with $12.8 million from 353 screens.

Inside Out earned an additional $10.8 million (-40%) from 53 territories on its eighth weekend of overseas release, lifting the overseas total to $300.1 million and the worldwide total to $635.5 million. Top performing territories include UK/Ireland ($35.3M), Mexico ($30.8M), South Korea ($30.2M, #3 all-time highest grossing animated release), France ($23.7M), Australia ($22.7M, #3 all-time highest-grossing Pixar release), Japan ($20.5M), Russia ($19.0M, #2 all-time highest-grossing Disney/Pixar animated release), Argentina ($19.0M), Spain ($15.1M), and Brazil ($13.9M). Slovakia and Thailand open next weekend.

 

To The Fore, a sports drama about road cycling, opened to a solid $9.76 million in China this weekend. Combined with Thursday evening previews, the film from HK director Dante Lam has grossed $11.62 million

Ant-Man hauled in an estimated $9.2 million (-54%) in its fourth weekend of overseas release from 50 territories. The Paul Rudd-led Disney/Marvel superhero flick has now grossed $178.9 million overseas and $326.3 million worldwide. Both France (-39%) and Germany (-45%) held well this weekend. Top markets include UK/Ireland ($22.4M), Mexico ($14.1M), Brazil ($12.1M), France ($11.3M), Russia ($11.0M), Taiwan ($10.5M), Australia ($10.2M), Hong Kong ($6.7M), Malaysia ($6.6M), and the Philippines ($5.3M). Ant-Man burrows into Italy on August 12, South Korea on September 3, and Japan on September 19. 

 

Pixels continues to freeze at the international box office, grossing just $9.23 million (-53%) this weekend from 75 territories. The Adam Sandler-led family action film has grossed $73.64 million overseas and $125.8 million worldwide. Mexico, Pixels top international market, grossed $959K from 801 screens for $10.2 million total after 3 weekends of release. Pixels hits start in UK/Ireland on August 12, Australia on September 10, Japan on September 12, and China on September 15.

 

Trainwreck opened in 9 overseas markets this weekend and grossed $5.3 million from 15 total territories. The comedy has grossed $6.1 million overseas and $97.1 million worldwide. Australia opened #1 ahead of Fantastic Four with $4.5 million included previews which is on par with Knocked Up. Next weekend will see 11 territories releasing including Germany, Spain, and the UK/Ireland.

 

Ted 2 grossed an estimated $3.6 million (+2%) from 43 overseas territories this weekend. The disappointing sequel from Seth McFarlane is up to $85.4 million overseas and $166.5 million worldwide. France opened in second place with $2.1 million on 404 screens, 9% below Ted’s opening weekend. Ted 2 opens in Argentina, Belgium, Chile, Netherlands, Paraguay, and Uruguay next weekend and on August 28 in Japan.

 

Paper Towns found $2.8 million this weekend from 48 overseas territories, lifting the overseas total to $31.31 million and the global total to $60.13 million. Spain opened to #3 in the market with $502K on 361 screens. France and UK/Ireland open next weekend.

 

Southpaw scored $2.46 million this weekend bringing its overseas gross to $14.79 million and its worldwide total to $55.45 million after three frames. The UK/Ireland fell off just 30% to take in $1.23 million on 416 screens and has grossed $8.9 million total.

 

Films with $2 million or less overseas this weekend (Weekend Total/Overseas Total/Global Total)

Magic Mike XXL - $1.65 million/$49.8 million/$114.91 million

The Little Prince - $1.61 million/$6.44 million/$6.44 million

The 33 - $1.609 million/$1.609 million/$1.609 million

Terminator: Genisys - $1.4 million/$233.8 million/$322.3 million

The Gallows - $0.953 million/$15.4 million/$37.76 million

Pitch Perfect 2 - $0.822 million/$100.2 million/$284 million

Insidious: Chapter 3 - $0.771 million/$67.1 million/$119.27 million

Spy - $0.358 million/$124.6 million/$234.07 million

Woman in Gold - $0.308 million/$21.64 million/$54.91 million

Ahora o Nunca - $0.114 million/$8.66 million/$8.66 million

Nut Job - $0.052 million/$56.63 million/$120.89 million

Love & Mercy - $0.021 million/$2.2 million/$14.46 million

Paul Blart: Mall Cop 2 - $0.019 million/$36.23 million/$107.33 million

Read more

aug7wknd.png

Sunday Update: Mission: Impossible - Rogue Nation was able to hold off Fantastic Four this weekend to remain in first place at the box office. Paramount's Rogue Nation led the way with an estimated $29.4 million, which represented a solid 47 percent decline from last weekend's debut. In the process, the fifth installment of the Tom Cruise led action franchise surpassed the $100 million domestic mark this weekend. Rogue Nation has grossed $108.65 million in ten days, as the film continues to perform in line with pre-release expectations. The film is currently running 28 percent ahead of the $85.10 million ten-day take of 2006's Mission: Impossible III (which fell 48 percent in its second weekend to gross $25.01 million) and 3 percent ahead of the $105.21 million ten-day gross of 2011's Rise of the Planet of the Apes (which fell 49 percent in its second weekend to gross $27.83 million). Mission: Impossible - Rogue Nation is likely to hold up well throughout the rest of August, thanks in part to strong word of mouth and in part to the limited amount of new competition it will be facing throughout the second half of the month.

Mission: Impossible - Rogue Nation took in an estimated $4.3 million from IMAX locations this weekend. That helped contribute to the film's solid hold this weekend and represented 14.6 percent of the film's overall weekend gross. The total IMAX domestic gross for Rogue Nation stands at $15.5 million to date.

Fantastic Four was off to a very weak second place start this weekend with an estimated $26.2 million. Fox's relaunch attempt of the Marvel superhero franchise didn't come anywhere close to expectations, which had tended to range from $40 million to $50 million heading into the weekend. Poor critical reviews and toxic early word of mouth that spread like wildfire as the weekend went on both clearly took a major toll on the film. In addition to the poor reception to the film, the decision to aim Fantastic Four heavily towards the young adult audience appears to have backfired as well. Fantastic Four opened a disappointing 55 percent behind the $58.05 million debut of 2007's Fantastic Four: Rise of the Silver Surfer and only outpaced the $22.00 million start of 2012's Chronicle (which was also directed by Josh Trank) by 19 percent.

Fantastic Four opened with $11.28 million on Friday (which included an estimated $2.7 million from Thursday evening shows), fell a troubling 25 percent on Saturday to gross $8.50 million and is estimated to fall 24 percent on Sunday to gross $6.43 million. That gives the film an estimated opening weekend to Friday ratio of only 2.32 to 1, which obviously isn't a good sign going forward. As further evidence of just how toxic word early word of mouth for the film is, Fantastic Four earned a poor C- rating on CinemaScore and a Flixster audience score of just 26 percent. Given the poor reaction to the film, a short theatrical life span for Fantastic Four appears to be set in stone.

The news was far more promising for STX Entertainment's The Gift, as the new distributor's first release was off to a nice estimated third place start of $12.01 million. The Joel Edgerton directed thriller starring Jason Bateman, Rebecca Hall and Edgerton outpaced its modest expectations. The Gift was helped out by strong critical reviews and likely also received a bit of a bump from serving as an alternative choice to moviegoers who ultimately passed on Fantastic Four (especially as the weekend went on). The Gift opened nearly on par with the $12.31 million start of The Giver last August and will hope to duplicate the strong holding power of that film going forward.

The Gift took in $4.13 million on Friday (which included an estimated Thursday night start of just $0.59 million), increased an encouraging 10 percent on Saturday to gross $4.54 million and is estimated to decrease 26.5 percent on Sunday to gross $3.34 million. That places the film's estimated opening weekend to Friday ratio at 2.91 to 1. The Gift received a B rating on CinemaScore, which is a solid early sign, especially for a thriller. Making this weekend's start even more impressive is that the film's reported production budget was only $5 million.

Warner's Vacation took fourth place with an estimated $9.15 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate was down a very solid 38 percent from last weekend. Despite this weekend's hold, Vacation is still running significantly below expectations with a twelve-day start of $37.32 million. That places the film an underwhelming 17 percent behind the $45.06 million twelve-day take of last year's Let's Be Cops.

Ant-Man rounded out the weekend's top five with an estimated $7.83 million. The Paul Rudd led 3D superhero film from Disney and Marvel was down a solid 39 percent, as it also benefited from serving as an alternative choice to Fantastic Four this weekend. Thanks in part to solid holding power thus far, Ant-Man has grossed $147.44 million in 24 days. Ant-Man is now running just 6 percent behind the $156.97 million 24-day gross of 2011's Captain America: The First Avenger.

In other box office news, Universal's Minions surpassed the $300 million domestic milestone this weekend after finishing in sixth place for the frame with an estimated $7.37 million. The blockbuster 3D computer animated prequel from Illumination Entertainment stabilized a bit this weekend, as it was down 40.5 percent from last weekend. Minions has grossed an impressive $302.72 million in 31 days.

Sony's Ricki and the Flash debuted in seventh with an estimated $7.0 million. The comedy drama starring Meryl Streep opened on the very low end of its modest expectations and was off to a lackluster start by Streep's box office standards. However, the film's opening weekend performance was deflated a bit by the decision to launch the film in a modest 1,603 locations. In an attempt to help the film's holding power going forward, Ricki and the Flash will be receiving a significant expansion next weekend. Streep's films also have a history of displaying strong holding power. Ricki and the Flash received a solid B rating on CinemaScore. It should also be noted that the film's reported production budget was just $18 million.

The weekend's other new wide release, Shaun the Sheep Movie, opened softly with an estimated eleventh place take of $4.0 million. Despite strong critical reviews, the stop-motion animated film from Lionsgate and Aardman Animations was unable to appeal to family audiences this weekend. Since its debut on Wednesday Shaun the Sheep Movie has grossed $5.57 million in five days. That places the film 55 percent behind the $12.27 million five-day take of 2012's The Pirates: Band of Misfits (which opened on a Friday). Shaun the Sheep Movie will hope to receive a boost going forward from its strong reviews and from the lack of new family fare entering the marketplace in the near future. The film also received an encouraging B+ rating on CinemaScore.

Saturday Update: Fox reports this morning that the Fantastic Four reboot grossed $11.3 million in first place on its opening day Friday, including Thursday night's $2.7 million from early shows. That's a hugely disappointing start for the third attempt to bring the respected comic book property to the big screen, falling 49 percent short of Fantastic Four: The Rise of the Silver Surfer's $21.99 million first day in 2007 (the first film bowed to a similar $21.3 million opening day in 2005). Moreover, it marks one of the ten weakest opening days ever for a Marvel-based adaptation (of which there are nearly 40, if you can believe it) -- and the lowest since 2012's Ghost Rider: Spirit of Vengeance ($6.94 million).

Despite tracking fairly well in recent weeks, the reboot's toxic reviews are certainly having an effect on the opening. Rotten Tomatoes critics' have given it just 9 percent as of Saturday morning, while audiences themselves have given it a sour 28 percent score so far. For the record, that's an abnormally low score after a high profile film's single day of release, and is the second lowest of any movie since we began tracking Saturday morning scores in 2013 (Devil's Due claimed 21 percent).

Needless to say, Fantastic Four will not have a long lifespan in theaters, and we're confident the negative buzz will impact the rest of the weekend itself (not unlike 2011's poorly received Green Lantern, which dropped 22 percent from Friday to Saturday). BoxOffice is projecting an opening frame around $27 million, putting the flick in second place.

The film we project will end up ahead of Fantastic Four for the weekend is Mission: Impossible - Rogue Nation, which earned an estimated $8.165 million in second place yesterday. That's down about 60 percent from opening day last week, comparable to the 58.5 percent Friday-to-Friday drop of August 2011's Rise of the Planet of the Apes. Rogue Nation's eight-day domestic total stands at $87.4 million, putting it 2 percent ahead of the pace of the Apes reboot and 29 percent ahead of 2006's Mission: Impossible III. BoxOffice projects a strong $28 million sophomore frame.

Debuting in third place yesterday was STX Entertainment's The Gift with an excellent $4.1 million. The thriller from writer/director/actor Joel Edgerton is riding a wave of fantastic reviews (92 percent on Rotten Tomatoes) and encouraging early word of mouth (85 percent on Flixster). All the more impressive for the sleeper title is its $5 million production budget, which will easily be made back this weekend. The studio notes that 53 percent of the audience was female and 73 percent over the age of 25. Look for an opening weekend around $10.6 million.

Vacation claimed fourth on Friday with another $2.655 million, down 41 percent from last Friday. With $30.84 million in the bank so far, the franchise revival pic seems to be leveling out somewhat. BoxOffice projects an $8.8 million sophomore weekend.

Ant-Man completed the top five with $2.256 million yesterday, down 39 percent from last Friday and bringing its haul up to $141.9 million. BoxOffice projects a $7.9 million weekend.

Just behind in sixth place was the debut of Ricki and the Flash with $2.25 million. The Meryl Streep-led dramedy's debut was in line with the Wednesday opening figure of $2.27 million by the actress' August 2012 release, Hope Springs. The studio notes the pic received a "B+" CinemaScore from the core female demo, and a "B" overall. Critics are mixed on the film (59 percent), as are Flixster users (56 percent). The production budget was $18 million, and the film expands to over 2,000 theaters next weekend. The studio projects a $7.2 million opening frame.

Meanwhile, Shaun the Sheep added $1.22 million yesterday, giving it a three-day total of $2.79 million. Despite excellent reviews (99 percent on Rotten Tomatoes) and considerable success with overseas crowds, the clay-mation release unfortunately isn't find a large audience domestically. Look for a weekend around $4 million, giving it an overall five-day bow of $6.8 million.

Check BoxOffice on Sunday for weekend estimates from the studios.

Friday Update #2: According to various sources, Fantastic Four looks to be on pace for only $31 million-$33 million during its debut frame. Poor reviews and negative buzz coming off Thursday evening shows are both having an impact. Mission: Impossible -- Rogue Nation could end up finishing in first again if F4 hits the low end of projections.

The Gift is set for a solid $9 million and could get even higher if positive word of mouth continues to spread. Ricki and the Flash looking at an $8 million debut, while Shaun the Sheep should hit around $6 million.

Check back tomorrow for updated weekend projections and official studio numbers.

Friday Update #1: Sources report that Fantastic Four bowed to a lackluster $2.7 million from shows beginning at 8pm in 2,900 theaters last night. Unfortunately, that's the latest bit of bad news for the franchise reboot following a plethora of negative reviews (the film currently stands at 10 percent on Rotten Tomatoes). This arguably marks the weakest preview/midnight gross for a supposed A-list comic book adaptation in era when they've become fairly reliable and predictable. By comparison, last night's earnings were over 20 percent less than Green Lantern's $3.4 million in June 2011 -- and that film didn't begin shows until midnight.

At this current pace, and with word of mouth expected to quickly sour audience interest, the Fantastic Four reboot might struggle to reach a $25-30 million opening weekend (the low end of that range based on using Ant-Man's recent Thursday-to-weekend ratio). If that holds, last week's Mission: Impossible - Rogue Nation could pull off an unexpected repeat finish in first place for its sophomore frame.

Meanwhile, sources report that The Gift earned $585,000 from early shows in 1,820 locations last night. Given its low $5 million production budget, that's a fair start going into the weekend as it compares favorably to the $330,000 early show gross of last month's Self/Less and the $470,000 Thursday bow of last August's As Above/So Below -- neither of which had the strong reviews that The Gift does.

Ricki and the Flash also debuted last night, pulling $200,000 from early shows. The Meryl Streep flick will hope to draw out its target older audience over the weekend.

Last but not least, Shaun the Sheep is estimated to have grossed $715,000 during its second full day of release, giving it a two-day domestic tally of $1.567 million heading into the weekend.

Check back for more updates throughout the day and weekend.

Read more

jul31.png

By Daniel Garris

Paramount's Mission: Impossible - Rogue Nation took in $4.51 million on Thursday to lead the daily box office for a seventh consecutive day. The fifth installment of the Tom Cruise led action franchise was down a sharp 13 percent from Wednesday. Holdovers in general experienced sharp daily declines on Thursday, in part from Fox's Fantasstic Four entering the marketplace Thursday evening and in part from the highly watched Republican presidential primary debate. Rogue Nation was the week's top film with a healthy seven-day start of $79.25 million. The film is performing in line with expectations and is currently running 32 percent ahead of the $60.09 million seven-day take of 2006's Mission: Impossible III.

Minions held steady in second place with $1.64 million. The 3D computer animated prequel from Universal and Illumination Entertainment was down 6 percent from Wednesday and down a solid 42 percent from last Thursday. Minions placed in third for the week with $20.16 million. The film was down 43.5 percent from the previous frame and has grossed an impressive $295.35 million through four weeks of release. Minions is set to surpass the $300 million domestic milestone sometime over the weekend.

Ant-Man was up one spot from Wednesday to move into third with $1.66 million. The Paul Rudd led 3D superhero film from Disney and Marvel declined 9 percent from Wednesday and 45 percent from last Thursday. That represented a solid daily hold, especially given the new competition the film faced from Fantastic Four. Ant-Man placed in fourth for the week with $20.08 million. That represented a 47.5 percent decline from the previous week and brings the film's three-week total to a very solid $139.61 million.

Warner's Vacation fell one spot from Wednesday to land in fourth with $1.49 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate fell 10 percent from Wednesday and 40 percent from last Thursday. Vacation took second place for the week with $21.86 million and has grossed a significantly softer than expected $28.18 million in nine days of release. That places the film an underwhelming 18 percent behind the $34.25 million nine-day start of last year's Let's Be Cops.

Pixels rounded out Thursday's top five with $1.29 million. The Adam Sandler led 3D action comedy from Sony was down a sharp 12 percent from Wednesday and down a solid 42.5 percent from last Thursday. Pixels placed in fifth for the week with $17.00 million. The film was down 52 percent from its opening week performance and has grossed a very lackluster $52.22 million through two weeks.

Meanwhile, Shaun the Sheep Movie placed in eighth on Thursday with $0.719 million. The stop-motion animated film from Lionsgate and Aardman Animations was down 16 percent from Wednesday's opening day performance. Shaun the Sheep has grossed just $1.57 million in two days. That isn't a good sign for the film heading into the weekend, even with its Wednesday release not being all that publicized in mind. Shaun the Sheep will hope to build up momentum over the weekend thanks in part to strong critical reviews. The film also received a solid B+ rating on CinemaScore.

Read more

Subscribe to Articles Feed