By Daniel Garris

Straight Outta Compton took in $1.34 million on Monday to lead the daily box office for the 17th time in the past 18 days. The successful F. Gary Gray directed N.W.A biopic from Universal was down 64 percent from Sunday and down a sizable 51 percent from last Monday. Straight Outta Compton continues to impress in a big way with an 18-day take of $135.36 million. That places the film a strong 45 percent ahead of the $93.47 million 18-day gross of last year's Ride Along.

Sony's War Room claimed second place with $0.965 million. The low-budget Kendrick Brothers produced faith based film from TriStar and AFFIRM Films fell a sharp 72 percent from Sunday. War Room is playing in a modest 1,135 locations, which gave the film a healthy per-location average of $850 for the day. War Room is outpacing expectations with a four-day start of $12.32 million and is running 27 percent ahead of the $9.67 million four-day take of 2011's Courageous.

Paramount's Mission: Impossible - Rogue Nation placed in third with $0.727 million. The fifth installment of the Tom Cruise led blockbuster franchise declined 68 percent from Sunday and just 31 percent from last Monday. Thanks in part to strong holding power throughout its run, Mission: Impossible - Rogue Nation has grossed a very healthy $170.97 million in 32 days. The film should hold up especially well over the upcoming Labor Day holiday weekend frame.

The Weinstein Company's No Escape followed in fourth with $0.689 million. The action thriller starring Owen Wilson, Pierce Brosnan and Lake Bell was down 69 percent from Sunday's performance. No Escape has grossed $10.86 million in six days. That is in line with the film's modest expectations and places the film 8 percent behind the $11.80 million six-day start of last year's The November Man (which had the added advantage of opening over Labor Day weekend).

Meanwhile, We Are Your Friends continued to under-perform in a big way with a daily take of just $203,893. The low budget Zac Efron led drama from Warner Bros. was down 52 percent from Sunday and placed in thirteenth for the day. We Are Your Friends has grossed an anemic $1.97 million in four days and will obviously fade away from theatres very quickly.

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CYPRESS, Calif. - (September 1, 2015) - Christie® is pleased to support the Giant Screen Cinema Association International Conference and Trade Show (GSCA) taking place in San Francisco September 9-11 at the Parc 55 hotel and AMC Metreon Theatre. The event includes films, professional development and technical sessions, awards, a trade show, and more.

The Giant Screen Cinema Association (GSCA®) is the premier global association for advancing the business of producing and presenting educational giant screen and immersive cinema experiences and its annual conference and trade show is eagerly anticipated by industry stakeholders.

"Christie's continued and generous support of GSCA and the International Conference and Trade Show ensures our attendees have the opportunity to experience state-of-the-art giant screen projection technology so they can make informed business decisions," said GSCA Executive Director Tammy Seldon. "Their partnership is invaluable, and we're grateful for their participation and dedication to the industry."

Larry Paul, Christie's Senior Director of Technology & Custom Solutions, Global Professional Services, will participate in the panel discussion, "Technology Trends and the Future of Giant Screen" session, on Thursday, September 10 at 2:00 p.m. Discussion topics will include key technology developments and how they will improve the giant screen experience and maintain its distinctiveness from theatrical screens as well as technology trends in the wider cinema space and how they will affect the giant screen industry.

"The GSCA market represents the opportunity to deliver image quality that is far beyond a traditional cinema projection system," said Paul. "With flexibility in using one or more projectors per screen, Christie can create stunning imagery with a true 120Hz frame rate in both 2D, and 3D experiences that produces much greater fidelity for giant screens, which means a better audience experience and business model."

On Friday, September 11 from 4:00-8:00 p.m., GSCA attendees will be able to visit the Christie booth to discuss digital projection technology and how it fits with their theater's requirements as well as see the impressive results that giant screen cinemas are already experiencing with Christie solutions.

Saturday, September 12 is Dome Day. Taking place at The Tech Museum of Innovation in San Jose, the event features film screenings and professional development sessions specific to dome theaters and filmmaking. Evans & Sutherland, a Christie partner, is demonstrating its proprietary 8K Digistar 5 fulldome digital cinema system using five award-winning Christie Boxer projectors.

Included in the demonstration will be giant screen film content digitally mastered for the dome in both 8K and 4K resolution, along with original digital fulldome content also in 8K and 4K resolution. Christie is sponsoring the Dome Day luncheon, which includes a 10-minute presentation given by Christie's Bryan Boehme, Director of Location Based Entertainment for the Americas, Christie.

Already a key player in the giant screen industry, Christie's high-performance projection technology is drawing rave reviews at the Science Museum of Virginia's Dome theater, Moody Gardens, and soon, the National Infantry Museum in Georgia.

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New Full-Service Dine-In Multiplex Scheduled To Open In Simi Valley On October 22

DALLAS, TX (September 1, 2015) - Studio Movie Grill (‘SMG") the leading full-service, in-theater dining chain, announced the opening of its 23 national location, and second in California located at the Simi Valley Town Center Shopping Mall, 1555 Simi Town Center Way, Simi Valley, CA 93065. The 41,311 square-foot theater will house 9 auditoriums and will be part of the 628,000 square foot upscale outdoor shopping, dining and entertainment destination anchored by Macy's and new-to-market Studio Movie Grill. SMG Simi Valley is slated to open on Thursday, October 22, 2015.

Continuing its long-term partnership with Brad Miller of Film-Tech, the auditoriums at SMG Simi Valley will provide superior quality in film presentation by bringing industry-leading Christie DLP powered projectors with QSC sound to every screen plus Masterimage 3D. Each theater will feature luxury, custom-built recliners and plush seating by Inorca©, the world's foremost manufacturer of deluxe lounge chairs with built-in tabletops and ‘push-for-service' call buttons ensuring the most comfortable and enjoyable movie watching experience. "We feel privileged to be a part of the great experience that SMG offers moviegoers, providing truly differentiated comfort and design," said Guillermo Lopez Ramirez, CEO, Inorca © seating.

True to the brand, SMG Simi Valley will offer an innovative, one-stop destination for dining and entertainment. The new location will feature fresh, healthy and innovative menu options such as Edamame, Ceviche Lettuce Wraps, Sriracha Chicken Flatbread, and hand-made Pulled Pork Spring Rolls, along with some surprising new finger food desserts. The menu will also include longtime SMG fan favorites such as Coconut Chicken and Artisan Pizzas.

In-theater or in the lounge, guests will find a premium bar, an eclectic wine list and signature SMG Cellars wines from Central California. A menu of craft brews and over 60 premium spirits will be available. House favorites, such as the ever-popular Deep Eddie Vodka Highballs and signature Studio Blue Grande Margarita, can be enjoyed while relaxing or socializing in a sophisticated, welcoming lounge area with dining and seating options.

"We are thrilled to continue our expansion into Southern California," said Founder and CEO Brian Schultz. "I was raised in nearby Agoura Hills, so it is at once personal and exciting for me to return to my roots to introduce our full-service, dine-in theater concept to guests in Simi Valley. SMG not only transforms the typical cinema experience, but also offers a community gathering place alongside dinner and a movie. The community has been extremely supportive of us during our build-out and we look forward to meeting our new neighbors and creating more fans in the community."

"Studio Movie Grill is the best-in-class theater dining operator in the country, so we are very excited to welcome them to the Simi Valley Town Center" said Bryan McFarland, Principal - Development, Alberta Development Partners, LLC. "With a commitment to the continued development of the Simi Valley Town Center, we look forward to the economic impact and traffic SMG will bring to the area and are confident that the theatre will greatly enhance the amenities offered to both visitors and residents."

SMG takes prides in reaching out and impacting each community in which it resides and is extremely proud to announce that all security officers assigned to SMG Simi Valley will be military veterans. SMG specifically chose to work with G4S for its security services because of their initiative regarding the hiring of returning military veterans as part of the White House's Joining Forces campaign. G4S continues to be a destination employer for veterans and, according to Civilian Jobs News, is one of the best places for veterans to work.

SMG Simi Valley will host monthly, free Special Needs Screenings for children with special needs and their siblings to encourage families to attend together, with adult tickets available at matinee pricing. These first-run Special Needs Screenings will be shown with the lights up and volume lowered. Children are free to move around, talk or even dance in the aisles during the movie. Alternate programming will also be featured at SMG Simi Valley. SMG With A Twist provides educational and family programming, documentaries, cartoons, concert films, sporting event broadcasts and advanced promotional screenings.

Built on a platform of ‘doing good', SMG is proud to partner with many organizations to support local charity and fundraising efforts. ‘Doing good' means giving back, being socially aware and, as a company grounded in conscious capitalism, opening hearts and minds one story at a time.

"Through programs like our Special Needs Screenings and our partnership with G4S for our security services, SMG is committed to making a difference," continued Schultz. "Providing a positive impact on the community is important to everyone on the SMG team. Conscious business not only benefits our guests and our neighbors, but also enriches the lives of our team members, vendor-partners, and investors."

A popular choice of some of the largest corporations and organizations for event hosting in the country, SMG hosts over 2,500 private events each year. SMG's Private Events team is on hand to facilitate meetings, seminars, product training, employee appreciation, team building, private parties and movie premiers. Private event packages include state-of-the-art digital projection and presentation equipment, complete audio/video capabilities, Wi-Fi, gaming and full service food and beverage packages.

All SMG locations offer 100% advanced reserved seating online or at the box office and routinely advertise special offers at www.facebook.com/studiomoviegrillfan and http://twitter.com/studiomoviegrill. More information, including a mailing list sign-up form, is available at www.studiomoviegrill.com.


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By Alex Edghill

Monday Morning Update: M. Night Shyamalan's The Visit led all tracked upcoming films on Facebook this past week with a hefty 126k new likes. The film has a very common name which makes it harder to narrow down tweets for it so Twitter will give limited insight into its potential. Considering that the film was made for only a few million dollars with a limited marketing budget the fact that its north of 500k likes with two weeks to release is a very strong sign that it is connecting with its target demographic. By comparison, The Gallows had 160k likes the same distance from release, while Unfriended had 990k.

Maze Runner: The Scorch Trials was another of the big winners over the past week where it has managed to top 10k tweets for each of the last 13 days. It is sharing the same page on Facebook as the first film as most sequels do and has climbed to almost 3 million likes, rising over 1 million in 2015 alone. Considering just how well the first film did last year in theaters and at the home box office I'm expecting huge things here. The Twitter buzz here is more than double that of the first film and we here at Box Office think that $50 million+ on opening weekend is a distinct possibility.

Subscribe to BoxOffice for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Straight Outta Compton was able to hold off a strong challenge from War Room to remain in first place this weekend with $13.13 million. The modestly budgeted F. Gary Gray directed N.W.A biopic from Universal has led the weekend box office for three consecutive frames. Straight Outta Compton is the fourth film to lead the box office for at least three consecutive weekends in 2015, as it joins Warner's American Sniper and fellow Universal releases Furious 7 and Jurassic World. Straight Outta Compton continued to show signs of being front-loaded, as the film was down 50 percent from last weekend. In the bigger picture, Straight Outta Compton continues to impress with a 17-day gross of $134.02 million. That is 45 percent ahead of the $92.70 million 17-day take of last year's Ride Along.

Sony's War Room was off to a very nice start this weekend with a second place debut of $11.35 million. The low-budget Kendrick Brothers produced faith based film from TriStar and AFFIRM Films exceeded its modest expectations heading into the weekend. War Room opened 66 percent stronger than the $6.84 million debut of 2008's Fireproof and 25 percent ahead of the $9.11 million start of 2011's Courageous. Making the film's performance even more impressive was that the film was only playing in 1,135 locations this weekend. That gave War Room a strong per-location average of $10,001 for the frame. War Room was aided by an effective grass-roots marketing campaign and by the pre-established fanbase for the Kendrick Brothers. Previous Kendrick Brothers films Fireproof and Courageous both displayed strong holding power during their respective runs. War Room will likely display strong holding power of its own going forward, especially given its A+ rating on CinemaScore.

War Room opened with $4.05 million on Friday (which included an estimated $600,000 from evening shows on Thursday), declined a slim 4 percent on Saturday to gross $3.88 million and was down just 12 percent on Sunday to gross $3.42 million. That placed the film's opening weekend to Friday ratio at 2.80 to 1. The audience breakdown for War Room skewed towards female moviegoers (60 percent) and heavily towards moviegoers over the age of 25 (85 percent).

Paramount's Mission: Impossible - Rogue Nation continued to hold up well with a third place take of $8.16 million. It was an especially close race for third place this weekend, as Rogue Nation and No Escape were separated by only $44,317 for the frame. The Tom Cruise led Rogue Nation continues to hold up very well, as it was down 29 percent from last weekend. Thanks in part to strong holding power throughout its run, Rogue Nation has grossed a very healthy $170.24 million through 31 days of release. That places Rogue Nation 6 percent ahead of the $160.14 million 31-day take of 2011's Rise of the Planet of the Apes. Expect Mission: Impossible - Rogue Nation to hold up very well over the upcoming Labor Day holiday weekend frame.

The Weinstein Company's No Escape debuted in fourth with $8.11 million. The action thriller starring Owen Wilson, Pierce Brosnan and Lake Bell opened in line with its modest pre-release expectations. Since its debut on Wednesday, No Escape has grossed $10.17 million in its first five days of release. That gives the film a five-day to three-day weekend ratio of 1.25 to 1 and places the film 6 percent ahead of the $9.60 million five-day start of last year's Pierce Brosnan led The November Man. While No Escape received mixed reviews from critics, the film appears to be going over better with moviegoers as it received a solid B+ rating on CinemaScore. No Escape will hope to hold up well next weekend with the aid of both positive word of mouth and the Labor Day holiday.

Upon receiving a re-expansion this weekend that included a return to IMAX locations, Jurassic World took ninth place with $3.01 million. The 3D blockbuster sequel from Universal expanded into an additional 665 locations this weekend and was up 218 percent over last weekend. Without taking into account ticket price inflation, Jurassic World remains the third highest grossing film of all-time domestically with a current total gross of $642.98 million.

Meanwhile, Warner's We Are Your Friends was off to an anemic start with $1.77 million. That placed the low-budget Zac Efron led drama all the way down in 14th place this weekend. We Are Your Friends obviously opened significantly below expectations and potential for the film was ultimately limited by the film's low-profile advertising push. The film registered a weak per-location average of $758 from 2,333 locations and on top of everything else received a soft C+ rating on CinemaScore. We Are Your Friends debuted 80 percent below the $8.74 million start of last year's That Awkward Moment. We Are Your Friends certainly marks a poor first post-Neighbors performance for Efron, but the actor is likely to rebound in a big way next year with Dirty Grandpa, Neighbors 2 and Mike & Dave Need Wedding Dates all scheduled to open in 2016.

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