By Alex Edghill
Friday Morning Update: For the second week in a row the impressive Star Wars The Force Awakens led all upcoming films on Twitter in terms of overall buzz. Now two weeks removed from its first trailer the film is still going very strong online and its fervent fanbase are eating up any and all morsels of information about the production.
While this is a very positive sign for Star Wars I can't help but feeling worried about the rest of the December slate and why they aren't generating more interest. Yes the new Hobbit installment and Into The Woods are in the top five but I would have thought they would have been out front, especially The Hobbit: The Battle Of Five Armies which has had a hugely success beginning Internationally with a $115 million+ start. By comparison, The Hobbit: The Desolation Of Smaug had over 85k tweets the same distance from release. Other high profile December releases such as Night At The Museum: Secret Of The Tomb, Unbroken, Annie and The Interview are all no where to be found. Looks like the down box office year is going to continue through December.
If I had to pick a winner for the season it would be Into The Woods without a doubt. For it to be doing so well despite having a large family appeal is a promising sign which I'm willing to bet will translate into a $150 million+ domestic run.
San Andreas debuted its first trailer last week which saw it nab the fourth spot. The disaster movie drummed up 11,579 tweets on this past Thursday which was a little underwhelming when you consider that the much lower budgeted film Into The Storm had over 7,500 tweets for its first trailer. Still, I'm not betting against The Rock as he has proven his worth time and time again in recent years and is as about as a-list as you can get for blockbusters today.
Twitter Top 5 Movies for the week of December 5th to December 11th
|12/18/15||Star Wars: The Force Awakens||86,316||1 (-)||1||-75.95%|
|12/25/14||Into The Woods||45,285||2 (+4)||2||47.93%|
|12/17/14||The Hobbit: The Battle of the Five Armies||44,802||3 (+1)||3||10.85%|
|5/29/15||San Andreas||43,694||4 (+1)||4||22.89%|
|7/01/15||Terminator Genisys||29,966||5 (-2)||5||-33.34%|
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