KNOXVILLE, Tenn. -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the addition of a 100 Cal Pack to the list of snack options available at movie theatres in New York and California. 100 Cal Packs include a portion-controlled serving of popcorn with only 100 calories and your choice of either Coke Zero(R) or Sprite Zero(R). The promotional combo also includes a pedometer to measure the number of steps you take and to encourage fitness.

"Regal Entertainment Group is constantly looking to expand our menu choices with items that will be popular with our moviegoers. We believe that offering health-conscious patrons an option to enjoy movie theatre popcorn in a smaller serving with a high quality zero-calorie soft drink is a winning combination," stated Greg Dunn, President and COO of Regal Entertainment Group. "The 100 Cal Pack also comes with a pedometer from the Will Rogers Institute to promote additional healthy lifestyle choices and greater physical activity."

"We are proud to have our brands included in Regal Entertainment Group's 100 Cal Packs. As a Company, we're committed to seeking ways to make nutrition information clearer and more accessible to consumers. We also support programs like the 100 Cal Pack that encourage healthy, active living, and we're very pleased to join with Regal on this one," said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing.

100 Cal Packs come with a portion-controlled amount of popcorn to provide a 100 calorie snack. Guests may choose either Coke Zero(R) or Sprite Zero(R) for their soft drink. A pedometer is included which patrons can use to measure the number of steps they take in a day. The pack also includes a fitness card with advice from the Will Rogers Institute. Regal Entertainment Group is a proud supporter of the Will Rogers Institute which promotes and engages in medical research pertaining to cardio-pulmonary diseases and educating the general public on topics of health and fitness.

"Will Rogers Institute is proud to partner with Regal Entertainment Group in this project to provide pedometers to moviegoers who are interested in making healthy lifestyle choices. Part of our mission is to educate the general public on topics of health and fitness. By choosing the 100 Calorie Pack and using the pedometer to measure physical activity, moviegoers are on track to improved fitness," stated Todd Vradenburg, Executive Director of Will Rogers Institute.



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TORONTO, ON -- Cineplex Entertainment is pleased to announce plans to develop a new theatre at the Westshore Town Centre. Located at 2945 Jacklin Road in Langford, British Columbia and developed by Bentall LP on behalf of British Columbia Investment Management Corporation (bcIMC), the new theatre is scheduled to open in the spring of 2011.

The 26,000 square foot Cineplex Odeon Westshore Cinemas will feature approximately 1,300 stadium seats and seven auditoriums. The theatre will also include our newest audio visual experience, UltraAVX, featuring a significantly larger screen than our traditional screens, a superb digital surround sound system utilizing the latest in Dolby digital sound technology, reserved seating and high back rocker seats.

"We are delighted to bring this new theatre to Langford and the Greater Victoria area as the community needs another theatre," said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. "Cineplex Odeon Westshore Cinemas will feature the latest in cinema design and technology including stadium seating, digital and 3D projection and UltraAVX," said Marshall.

"This state-of-the-art theatre will provide a strong entertainment component to complement the already extensive selection of merchants and will further solidify Westshore Town Centre and Westshore Village as the preferred shopping destination in Langford and the Western Communities," said Wayne Popowich, Senior Vice President Shopping Centres, Bentall LP.

All auditoriums will be equipped with Christie digital DLP projection systems that will project large, crystal clear images for every presentation. The theatre will also feature RealD 3D technology where guests will be able to enjoy a totally immersive 3D experience like no other. Each auditorium will include all-stadium seating and will offer ample legroom, wall-to-wall, giant, curved screens and digital surround sound.


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malinakermannews.pngSource: Variety

Malin Akerman has signed on to star opposite Jennifer Aniston, Paul Rudd and Justin Theroux in WanderLust, a new comedy from writer/director David Wain (Role Models) and co-writer Ken Marino. The film follows a married couple (Rudd and Aniston) as they decide to join a hippie community.

Ackerman can currently be seen in The Romantics opposite Katie Holmes and Josh Duhamel.

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Los Angeles, CA -- IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Sony Pictures Releasing today announced that Resident Evil: Afterlife, the highly-anticipated fourth installment of the popular film series based on the video game, opened number one at the box office this weekend with 141 IMAX screens contributing $2.6 million of the film's $26.6 million overall domestic gross from 3200+ 2D and 3D screens for a domestic per screen average of approximately $18,500. Internationally, the IMAX release generated more than $1 million on 19 screens, with a per screen average of approximately $55,000. The global IMAX cume for the weekend was over $3.6 million, with a global per screen average of approximately $23,000.

"This is a solid opening performance, and we're pleased that Sony was able to offer Resident Evil fans a special IMAX release, which was made possible thanks to the growing network of digital IMAX locations," said IMAX's Chief Executive Office Richard L. Gelfond. "These results provide another testament to the winning combination of a film that is ideally suited to The IMAX Experience® and the loyal fan boy demographic. Resident Evil is the 20th consecutive number one film for IMAX theatres, further reinforcing the fact that studios are choosing to release their biggest event movies in IMAX, and we're proud of our track record of creating the best possible slate for IMAX fans."

"Sony has delivered another strong opening for IMAX theatres, and the results are solid across our entire network of digital IMAX locations," added Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We believe there is a real passion for Resident Evil in IMAX among fan boys worldwide, and we're looking forward to more of them experiencing the movie in IMAX as we open the film in additional digital locations internationally in the coming days."

Resident Evil: Afterlife was filmed in 3D, and the IMAX release has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX® 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.


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