aug14wknd.pngUniversal reports that Straight Outta Compton added $5.24 million on Wednesday, bringing its six-day domestic tally to an impressive $80.2 million. The biopic is pacing 28 percent ahead of 2002's 8 Mile, as well as 53 percent ahead of Ride Along.

In second place, Mission: Impossible - Rogue Nation tacked on another $1.76 million for a 40 percent decline from last Wednesday. The franchise's fifth installment has now taken in $144.4 million through 20 days of play, putting it 4 percent ahead of where Rise of the Planet of the Apes stood and 36 percent ahead of Mission: Impossible III at the same respective points.

In third place, The Man from U.N.C.L.E. earned $1.27 million yesterday, giving it a six-day cume of $18.05 million. That puts the classic TV series adaptation 11 percent behind the pace of Jack Ryan: Shadow Recruit.

Fantastic Four claimed fourth yesterday with $0.84 million, off nearly 50 percent from last Wednesday. The superhero reboot's 13-day domestic take stands at $45.2 million.

Rounding out the top five, Minions eased 25.5 percent from last Wednesday to $0.79 million yesterday. The blockbuster animated prequel's domestic haul has now reached $315.5 million.

 

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PRESS RELEASE:

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Rentrak Will Develop Joint Products Using MovieTickets.com Consumer Information in Privacy Compliant Way

(Portland, OR - August 20, 2015) - Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has partnered with MovieTickets.com, the largest provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and ROI measurement tools for the movie and television industries.Rentrak will merge its TV viewing and box office sales ticket information and link it with MovieTickets.com individual-level ticket purchasing information, in a privacy compliant way, to help studios and TV programmers better target television advertising to interpret the effectiveness of their ad campaigns.

This combination of Rentrak and MovieTickets.com creates a powerful suite of products that will connect the ecosystem of television viewers and moviegoers. The products will include a combination of movie data and demographic household information that will benefit film distributors, theater owners, movie studios, advertising agencies, MPVD operators and television programmers reach audiences.

"As MovieTickets.com continues to build out and focus on research initiatives, Rentrak is a perfect fit for us", said Joel Cohen, MovieTickets.com chief executive officer. "We're combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process."

"Rentrak is delighted to partner with MovieTickets.com to launch technology that combines our expertise with theirs," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "This partnership combines two of Rentrak's areas of expertise: Movies and Television. Combined with our other analytics, these products further strengthen our ability to help the movie and television industries."

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

About MovieTickets.com
MovieTickets.com is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with MovieTickets.com through Facebook (facebook.com/MovieTicketscom), Twitter (twitter.com/movietickets) and YouTube (youtube.com/MovieTicketsTrailers). 

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straightouttacomptonlongrange.pngThe official press release:

LOS ANGELES - August 20, 2015 - According to Fandango, the nation's leading digital destination for moviegoers and fans with more than 36 million unique visitors per month*, "Straight Outta Compton" leads Fandango's weekend ticket sales and the company's Fanticipation movie buzz indicator for a second week, scoring 82 out of 100 points.

"After its record-breaking opening weekend, ‘Straight Outta Compton' will benefit from strong word of mouth to top the box office chart for a second week," says Fandango Chief Correspondent Dave Karger. "Meanwhile, fans looking for some intense thrills will head to the horror sequel, ‘Sinister 2,' the video game adaptation, ‘Hitman: Agent 47,' and the action comedy, ‘American Ultra.'"

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

*According to comScore.

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By Daniel Garris

Universal's Straight Outta Compton took in $7.28 million on Tuesday to easily lead the daily box office for a fifth straight day. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 2 percent from Monday. That represented the day's poorest daily percentage hold among wide releases, but that was quite understandable given the size of the film's grosses this week and its excellent daily holds on both Sunday and Monday. In the bigger picture Straight Outta Compton continues to impress in a big way with a five-day gross of $74.94 million. That places the film 48 percent ahead of the $50.73 million five-day start of last year's Ride Along and 24 percent ahead of the $60.29 million five-day take of 2002's 8 Mile.

Mission: Impossible - Rogue Nation held steady in second with $2.43 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount increased 31 percent over Monday and decreased 47 percent from last Tuesday. Mission: Impossible - Rouge Nation has grossed $142.61 million through 19 days of release. That places Rogue Nation a very healthy 35 percent ahead of the $105.51 million 19-day take of 2006's Mission: Impossible III and 4 percent ahead of the $137.03 million 19-day gross of 2011's Rise of the Planet of the Apes.

Warner's The Man from U.N.C.L.E. grossed $1.94 million to remain in third place. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer was up a healthy 37.5 percent over Monday. However, The Man from U.N.C.L.E. is still performing below pre-release expectations with a soft five-day start of $16.77 million. The film is currently running 13 percent behind the $19.32 million five-day take of last year's Jack Ryan: Shadow Recruit.

Fantastic Four continued to claim fourth place with $1.28 million. Fox's superhero franchise re-launch attempt was up 33 percent from Monday, but still down a sharp 56 percent from last Tuesday. Fantastic Four has only managed $44.37 million in twelve days. That places the film a very disappointing 56.5 percent behind the $102.05 million twelve-day gross of 2007's Fantastic Four: Rise of the Silver Surfer.

Minions continued to display its Tuesday strength with a fifth place take of $1.07 million. The 3D computer animated blockbuster from Universal and Illumination Entertainment was up 45 percent over Monday and down 42 percent from last Tuesday. Minions is the fifth highest grossing release of 2015 so far domestically with a 40-day gross of $314.72 million.

STX Entertainment's The Gift was down one spot from Monday to land in sixth with $1.02 million. The low budget Joel Edgerton directed thriller increased 34 percent over Monday and decreased a solid 41.5 percent from last Tuesday. The twelve-day total for The Gift stands at a stronger than expected $25.36 million.

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PRESS RELEASE:

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Showcase Cinema de Lux Revere Hosts VIP Debut For First MX4D® Cinema Install on U.S. East Coast

REVERE, MA - August 18, 2015 -- An enthusiastic crowd of prominent local media and movie industry lights gathered at the official opening of Showcase Cinema de Lux Revere's new MX4D® Motion EFX Theatre. The premiere, staged Thursday, August 6, at the newly refurbished, 20-screen venue, featured a special screening of Universal's dinosaur blockbuster, "Jurassic World," to demonstrate the full "crowd-pleasing" potential of this new immersive movie format.

"4D" technology allows audiences to "feel" the onscreen action, such as the ground shaking with the approach of a monstrous T-REX, the frenetic turns of a terrified jeep driver, or the strong winds created by explosions and other calamities. The various special effects are created by a combo of "pitch, heave and roll" motion seats and in-theatre technology. Other effects include neck and leg ticklers, seat poppers, air blasts, light water sprays, scent, fog, wind and more.

Showcase Cinema de lux Revere presented a "soft opening "of its Showcase MX4D® theatre for the general public on Friday, July 31 also showing "Jurassic World." Initial reactions from movie-goers to the new MX4D® Motion EFX theatre were that it was a "completely heightened experience, life-like, terrifying and surprising all at the same time," noted theatre manager, David Maloney.

Plans for the Revere MX4D® installation were originally announced April 2015 at CinemaCon in Las Vegas by National Amusements, owners of Showcase Cinemas, and 4D manufacturer and interactive technologies company MediaMation, Inc. Showcase Cinemas de Lux Revere is the first MX4D® cinema theatre on the U.S. East Coast, and only the second such movie theatre install in the nation. MX4D®, the branded 4D technology pioneered by MediaMation, is currently well-received in numerous foreign markets, with recent installs for major cinema chains in China and Japan, as well as Mexico, Colombia, the Caribbean and the United Arab Emirates.

Reflecting on the MX4D® debut, Duncan Short, vice president, USA and international operations, National Amusements, shared his excitement for the positive first reactions: "Our goal is always to provide the best possible movie-going experience, and this new in-theatre offering has the potential to revolutionize the cinema industry and provide a sought-after new option for our movie-goers, one that they have been waiting for and are excited to now have right here in Revere."

Observed Dan Jamele, vice president/CTO, MediaMation: "The new Showcase MX4D® theatre is part of MediaMation's corporate initiative to expand its presence in the U.S. cinema market, and we anticipate the theatre will be a highly popular draw. National Amusements did a great job staging the official premiere, and the many media representatives in attendance were eager to learn more about our next-generation cinema technology - it elevates the movie-going experience to a whole new plane."

Added Heather Blair, MMI head of cinema sales, a few days following the event: "With the successful opening of the Showcase MX4D® theatre in Boston, we are finding several other large domestic cinema chains are expressing a new level of interest in MMI's MX4D® technology. We anticipate announcing some new partnerships in the very near future."

ABOUT NATIONAL AMUSEMENTS, INC.

National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K. and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.

ABOUT MEDIAMATION, INC.

For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: sales@mediamation.com.

 

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