Sunday Update: Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Saturday Update: Sony reports that No Good Deed posted a strong opening day of $8.8 million on Friday, taking first place in the process. The PG-13 thriller opened 18 percent higher than 2010's Takers (a fellow PG-13 release co-starring Idris Elba), largely thanks to an effective social media ad campaign and the casting of Taraji P. Henson and Elba (each of whom have starred or co-starred in a number of mid-range hits in recent years). Early word of mouth appears decent with a 74 percent Flixster score this morning, flying in the face of critics' lowly 10 percent Rotten Tomatoes score. BoxOffice is projecting a $23.5 million weekend finish in first place, far exceeding the film's $13 million production budget.

Warner Bros. reports that Dolphin Tale 2 took in an estimated $4.27 million on Friday, a generally healthy bow relative to recent sequel performers. BoxOffice projects a $15.9 million opening weekend. The flick, down 16 percent from its predecessor's opening day of $5.1 million in 2011, is capitalizing on positive word of mouth from the first film, a solid marketing campaign, and a weak family market. The film's Flixster score stands at a solid 83 percent this morning, while critics have awarded it a respectable 73 percent score on Rotten Tomatoes. Combined with the pic's encouraging "A" CinemaScore, we can likely expect the movie to hold up well in the weeks ahead.

In benchmark news, Guardians of the Galaxy inched closer to the $300 million line. The Disney/Marvel smash added $2.09 million on Friday, down just 23 percent from last week, bringing its domestic tally up to $299.98 million. Guardians is locked to topple the $300 million threshold in its 44th day of release on Saturday--4 days quicker than 2008's original Iron Man. For the weekend as a whole, BoxOffice projects $8.4 million.

Paramount's Teenage Mutant Ninja Turtles took in $1.18 million yesterday, down 23 percent from last week. The hit reboot's total now stands at $177.4 million. BoxOffice projects $4.7 million for the weekend.

Rounding out the top five, Fox's Let's Be Cops grabbed $1.27 million on Friday for just a 20 percent Friday-to-Friday drop. The comedy's total gross now stands at $69.9 million.

Meanwhile, last week's lone opener, The Identical, slipped over 74 percent from opening day to $136,000 yesterday. The 8-day total is $2.3 million. Freestyle Releasing projects a $373,000 sophomore weekend.

- Shawn Robbins

Friday Report: Sources are reporting that No Good Deed is off to a strong start and could reach $9 million on Friday. Should that early projection hold through the night, the thriller could net an opening weekend around $20 million.

Meanwhile, Dolphin Tale 2 is pacing for an opening day around $5.5 million. That will put it in a distant second place for Friday, but the family-driven sequel will almost certainly hold up very over the weekend. Based on these early projections, Dolphin may also wind up with around $20 million this weekend.

More as it comes.

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By Daniel Garris

Disney's Guardians of the Galaxy grossed $0.727 million on Thursday to remain in first place at the daily box office. The blockbuster sci-fi superhero adaptation from Marvel has now led the daily box office for 20 consecutive days. Guardians of the Galaxy was unchanged from Wednesday's performance and down a very healthy 14 percent from last Thursday. It should be noted that percentage declines from last Thursday were soft in general for wide releases yesterday. Guardians of the Galaxy was the week's top film with a weekly haul of $13.48 million. That was down 48 percent from the previous frame and brings the film to the verge of the $300 million domestic milestone with a 42-day take of $297.88 million.

Let's Be Cops held steady in second place with $0.452 million. Fox's low-budget action comedy increased 3 percent over Wednesday and was down an extremely slim 4 percent from last Thursday. Let's Be Cops took third place for the week with $7.47 million. That represented a 38 percent decrease from the previous week and brings the film's 30-day total to a very solid $68.67 million.

The November Man took in $0.398 million to remain in third. Relativity's action thriller starring Pierce Brosnan was down 3 percent from Wednesday and down a healthy 20 percent from last Thursday. The November Man finished in fifth for the week with $6.08 million. That was down 49 percent from the previous week and brings the film's 16-day total to $19.75 million.

Paramount's Teenage Mutant Ninja Turtles grossed $0.369 million to continue to claim fourth. The blockbuster franchise re-launch was unchanged from Wednesday and down 20 percent from last Thursday. Teenage Mutant Ninja Turtles placed in second for the week with $8.09 million. The film was down 54 percent from the previous frame and has grossed a very impressive $176.24 million in 35 days.

The Identical rounded out its disappointing first week of release with $129,924 on Thursday. The faith-based drama from Freestyle placed in twelfth for the week with a very soft $2.17 million in its first seven days and will obviously be fading away from theatres quickly.

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sep5.pngDisney reports that Guardians of the Galaxy tacked on another $0.73 million on Wednesday, off just 25 percent from the same day last week. The Marvel blockbuster's domestic tally now stands at $297.2 million, 2 percent ahead of the pace of the original Iron Man.

Fox's Let's Be Cops added $0.44 million yesterday for a strong 14 percent week-to-week decline. With $68.2 million in the bank so far, the R-rated comedy continues to hold up very well in the post-summer market.

Relativity's The November Man claimed third place yesterday with $0.41 million. That figure eased 24 percent from last week and brings the pic's cume to $19.4 million, 17 percent behind the pace of The Debt.

Paramount's Teenage Mutant Ninja Turtles took in $0.37 million on Wednesday, down, 33 percent from last week. The reboot's tally stands at a strong $175.9 million.

Rounding out the top five, Disney's The Hundred-Foot Journey posted $0.33 million for a 13 percent week-to-week decline. The flick has tallied $46.6 million to date.

Meanwhile, last week's new release, The Identical, pulled $0.14 million yesterday. With $2.05 million in the bank through 6 days of release, the faith-based flick is unfortunately performing well below the levels it needs to recoup its estimated $30 million production budget.


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sep12.pngLOS ANGELES - September 11, 2014 - According to Fandango, the nation's leading moviegoer destination, the family drama, "Dolphin Tale 2" and the psychological thriller, "No Good Deed," top this week's Fanticipation movie buzz indicator and weekend ticket sales on Fandango, jumping ahead of "Guardians of the Galaxy," which has dominated Fanticipation for the last two weeks. "Dolphin Tale 2" is outselling the original "Dolphin Tale," while Idris Elba and Taraji P. Henson's "No Good Deed" is outselling the previous Sony thriller "The Call" at the same point in that film's sales cycle on Fandango.

"There's a battle ensuing at the box office this weekend," says Fandango Chief Correspondent Dave Karger, "as two films, ‘No Good Deed' and ‘Dolphin Tale 2,' are selling virtually the same amount of tickets on Fandango to different audiences. A possible breakout hit for families, ‘Dolphin 2' is the first big movie since ‘Planes: Fire & Rescue,' that will appeal to kids of all ages. ‘No Good Deed,' aimed at a more mature audience, is a spine-chiller garnering sizable advance ticket sales partially due to its great social media buzz."

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

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By Alex Edghill

Thursday Morning Update: No Good Deed stepped on the gas again Wednesday as it rose 2% to 11,086 tweets on the day. More impressively, its Facebook number rose to 355,346 likes on the day, up from 349,186 likes on Tuesday. To put its Facebook numbers in perspective a little, it has added more likes on Facebook in the last two weeks than Dolphin Tale 2 has for the entire year. By comparison, The Call had 1,986 tweets its Wednesday before release and 168,675 likes, while Straw Dogs had 1,515 tweets and 123,218 likes. Its social media numbers are truly stellar given the source material and release date - to put it into perspective, it now ranks as the second most discussed September movie in the past 6 years (behind Insidious Chapter 2).Idris Elba et al should be able to rake in $19 million by Sunday which would  give it the crown on the weekend and mark a big win for Screen Gems.

Dolphin Tale 2 also was back in the black on Wednesday as it rose 106% to 5,486 tweets (it had only 2,658 on Tuesday). Its slow Facebook expansion continued though as it inched to 408k likes, up from 406k the day before.  By comparison, Dolphin Tale had 1,641 tweets its Wednesday before release. I am still a bit concerned with the number of spam and garbage tweets being picked up but I believe that even without them it would still have a healthy lead on the first film's tally. While it might not match the opening of its predecessor we are  predicting $17 million on the weekend which will still be a very positive start. 

Twitter Top 15 Movies for Wednesday September 10th

Rk Film Tue Wed Week Tue-Wed %
1 (+3) The Hunger Games: Mockingjay Part 1 6,885 35,889 47,445 421.26%
2 (-1) If I Stay 22,492 18,881 62,430 -16.05%
3 (-1) No Good Deed (2014) 10,917 11,086 34,557 1.55%
4 (-1) Guardians of the Galaxy 9,256 9,441 32,319 2.00%
5 (-) The Maze Runner 5,790 8,191 20,661 41.47%
6 (+3) Dolphin Tale 2 2,658 5,486 12,386 106.40%
7 (+8) Annabelle 1,886 3,106 10,188 64.69%
8 (+17) Star Wars: Episode VII 900 2,767 3,971 207.44%
9 (-2) Before I Go to Sleep 3,720 2,578 9,918 -30.70%
10 (-) Ouija 2,416 2,509 9,069 3.85%
11 (-3) Avengers: Age of Ultron 2,780 2,402 9,669 -13.60%
12 (-6) The Boy Next Door 4,202 2,379 13,133 -43.38%
13 (+11) The Hobbit: The Battle of the Five Armies 925 2,340 3,580 152.97%
14 (+51) Alexander and the Terrible, Horrible, No Good, Very Bad Day 162 2,059 2,472 1170.99%
15 (+8) The Boxtrolls 961 1,985 3,810 106.56%

Please check the methodology page for information about our Twitter project or here for historic data.

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