Total tweets for January 29th Openers

upcoming012910.jpgEdge of Darkness had another very solid day on Tuesday as it rose to 833 tweets. In terms of comparisons, Law Abiding Citizen had 697 tweets on its Tuesday before release, Surrogates had 450, and Armored had 162. Really looking very rosy for the film based on these numbers and the comparisons. Seems as though a $7 million opening day might be its basement.

When In Rome didn't fare quite so well as it had the slightest of bumps Tuesday to 308 tweets. Continuing with some of the comparisons I drew yesterday: Love Happens had 356 tweets on its Tuesday before release, Everybody's Fine had 115, and Did You Hear About the Morgans? had 249. In addition, one decent comparison which somehow alluded me yesterday was Leap Year. That should pull a younger crowd than the previous three comparisons and be more in line with Rome's audience. Both films are tracking neck and neck (Leap Year had 552 tweets after Monday and Tuesday, Rome has 580), and as such it looks like a high single digit opening might be on the cards here.

Check back tomorrow to see the Wednesday numbers and the early weekend predictions.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets012210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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SAN FRANCISCO and HOLLYWOOD - Leading entertainment industry publication, The Hollywood Reporter (THR) and Flixster, the world's biggest online movie community, today announced a strategic alliance that will bring greater moviegoer insight to the entertainment community - and deliver real-time insider news and content to more than 33 million unique visitors every month.

The agreement between Flixster, which recently acquired movie-review aggregator Rotten Tomatoes, and The Hollywood Reporter will deliver news, reviews, photos, videos, and moviegoer opinions - both to industry influencers and to moviegoers, wherever and whenever they want it. Flixster will also provide THR's audience with access to unique data from millions of moviegoers that illuminate moviegoing patterns and showcase what films audiences are most anticipating and buzzing about.

Under the strategic alliance, Flixster and The Hollywood Reporter will co-brand certain online content, and also plan to work together to produce unique, seasonal movie-information destinations. The first of these, a Flixster-Hollywood Reporter Awards Watch section, is expected to debut in early February, providing exclusive content coverage leading up to the 82nd Academy Awards® on March 7.

"This is a fantastic blend of moviegoers and moviemakers," said Steve Polsky, president and COO of San Francisco-based Flixster. "The Flixster community will gain insider access to the movie industry, and The Hollywood Reporter will be able to take the real-time pulse of the moviegoing community through its access to information and data gathered from Flixster."

Eric Mika, publisher of The Hollywood Reporter, said, "With more and more
consumers focusing on the entertainment industry, we are thrilled to be able to offer proprietary Flixster data and information to our users as the first step in an ongoing relationship. This further differentiates THR's industry-leading coverage, content and analysis. Furthermore, this relationship offers our advertisers extended reach to the passionate movie community."

Polsky and Mika said that, and will work together to provide information to users, and that co-branded content will also be available on mobile apps, including programs for the iPhone, Blackberry, Palm Pre and Android devices.

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Source: LA Times

Robert Downey Jr. isn't the only one clearing his schedule to work on Sherlock Holmes 2. Guy Ritchie also announced he will return to direct the sequel.

Ritchie set aside his current project Lobo, a DC Comic adaptation, to continue work on the successful Holmes' franchise.

And why not? Holmes has been Ritchie's biggest success in theaters, bringing in more than $385 million worldwide. That's way more than all of the director's previous films made combined.


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Source: THR

After the success of Avatar in 3D, Warner Bros. is expected to release the final Harry Potter films in 3D as well as the Clash of the Titans, which it is moving to an April 2 release. An official announcement should come by the end of the week.

The move could add a healthy amount of cast to an already lucrative franchise. After all, 20th Century Fox recently revealed that Avatar was able to collect a staggering $1.3 billion from 3D showings.

Deathly Hallows: Part I is set to release on November 19, and Part II is will hit theaters on July 15, 2011.


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With the press screenings winding to a close and the festival steeling itself for the last weekend storm of cineastes (and the weather reports threatening their own deluge), Tuesday in Park City was spent catching up on early buzz. Most films have screened at least once for fans or critics and while priorities were clearer, the new struggle was how to fit everything in.

Despite the heavy morning snow, the 9 a.m. of Four Lions was packed with people curious to see the controversial jihad comedy (it didn't disappoint.) and the Sundance powers that be announced an added screening for Blue Valentine. Opinions were jaded on The Imperialists Are Still Alive and much more enthusiastic for Joan Rivers: A Piece of Work as the nearly full house was won over by the comedienne's prickly attitude and need to succeed. And at 9:30, Cane Toads: The Conquest was an audience hit even before the first toad hopped off the screen. The crowd mugged for iPhone shots with iridescent Dolby 3D glasses on their heads which, in Park City's frosty context, looked like hip eye shades for the slopes. "Welcome to Avatoad," joked filmmaker Mark Lewis as he introduced the most hilarious documentary to ever star a squat, toxic reptile. A spoonful of humor made the Aussi eco-doc go down as the audience gobbled up Lewis' interviewees including a dog named Dobby who licks the toads to get high-yes, with 3D LSD dog POV.


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