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Global Leader in Marketing Data Analysis for Theatrical Exhibitors Leverages Brand Loyalty Behavior Data Far Beyond the Popcorn or Candy Question

Kiwi Innovation Helps Improve How Films Are Marketed: Days of Having Interns With Clipboards At Preview Screenings Are Over

Auckland, NZ and Los Angeles, CA - April 9, 2015 - Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, is proud to announce the debut of its newest product platform: Movio Media. Designed for, and Beta-tested by, US film studios and distributors, Movio Media allows movie marketers to analyze and connect with the most avid moviegoers (those attending films six times a year or more) for more targeted messaging, interactive conversation and increased ROI.

With close to 16,000 screens (21% of the worldwide total) currently engaged in its highly regarded Movio Cinema platform, which maintains real-time, authoritative data on the loyalty activity and transactions of customers for many of the world's biggest cinema chains, Movio captures the behavior of 30 million moviegoers. It operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific. Headquartered in Auckland, New Zealand, Movio has offices in London, Los Angeles, Mexico City, Sydney and Shanghai.

Now, with Movio Media, the company turns its attention to the studio and distribution end of the cinema spectrum. Thanks to big data and successful algorithms, Movio Media revolutionizes the way the film industry interacts with moviegoers allowing movie marketers to find the people who will want to see a film and engage with them in a profound way. Recency, frequency and monetary value are just some of the insights offered. A marketing executive can determine:

· When do people go the movies? Do they go opening weekend? How many days before they get to the theater? What are the actual demographic breakdowns?

· Access to unique insights, highlighting what stands out within the audience explored. Movio Media helps eliminate the guesswork and ambiguity and tells a studio what is actually going on amongst the movie-going audience.

· Studio research and marketing departments get an awful lot right. But as with any projection, there is a margin of error, which might mean millions of dollars in unrealized ROI. Movio Media helps cut down that margin of error by making a marketing spend more targeted and more effective. Real-time insights into audiences allow marketing strategies to pivot almost instantly to maximize a movie's full potential. Over and above data insights, Movio Media has the ability to bridge the gap between studios and moviegoers. Studios will be able to isolate an exact target audience and activate them via exhibition loyalty programs delivering precise content and rewarding engagement.

"Now movie marketers can work with the actual, real time feedback of millions of people," says Movio CEO William Palmer. "The data can be used to conceive more effective overall strategies, fine tune trailers through testing, provide interactive communication with the moviegoer, etc. That's why our studio and distribution partners are so excited. The days of having interns with clip boards at the back of a preview screening are over. Movio Media aggregates data across a region to provide film distributors and studios with comprehensive market data, delivering crucial audience insights and innovative campaign solutions never before available."

The underlying premise driving Movio's growth is the increasing realization by the film industry that data generated about moviegoers at point-of-sale are invaluable assets. Prior to co-founding Movio in 2010, Palmer and his partner ran an agency in New Zealand specializing in loyalty programs, data analytics, and campaign management. Since starting Movio and working with many of the world's leading cinema exhibitors, he realized that studio marketing departments were designing and executing campaigns based on limited information.

"While it is early days, we are impressed by the breadth and depth of demographic and transactional data about active moviegoers available in the Movio Media platform, as well as the ability to contact these individuals and track their activity right through to purchasing tickets," says Lewis Oberlander, Senior Vice President, Market Research at Warner Bros. Pictures Inc.

Longtime Movio Cinema customer Regal Entertainment Group has this to say about the Movio Media platform launch. "At Regal Entertainment Group, we pride ourselves on being at the forefront of the film industry, so our partnership with Movio is a perfect fit," says Ken Thewes, CMO at Regal Entertainment Group. "Having built the largest cinema chain in the US we have always needed to evolve and embrace new ideas, data and technology. I strongly believe that Movio Media will help transform the film industry providing movie-going insights we've never seen before."

About Movio

Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema is used by customers in 11 countries and holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains, and captures the behavior of 30 million moviegoers in real time. Movio operates in North America, Mexico, Australia, New Zealand, the United Kingdom, Turkey, China, Vietnam, Thailand and Malaysia, and is currently targeting Europe as well as emerging markets in Latin America and Asia Pacific.

 

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furious7longrange.pngUniversal reports that Furious 7 added $9.2 million to its haul on Wednesday, boosting the blockbuster's six-day domestic total to a stunning $183.7 million. All-time, that stands as the eighth best six-day sum ahead of Pirates of the Caribbean: Dead Man's Chest's $183.66 million. The film is currently pacing 40 percent ahead of Fast & Furious 6 and 1 percent ahead of The Hunger Games.

Home took second place yesterday with another $3.33 million, giving it a total of $107.5 million through 13 days of release. The DreamWorks hit is running 6 percent ahead of The Croods and just 6 percent behind Monsters vs. Aliens.

Disney's Cinderella added $1.41 million in third place on Wednesday. The film's total now stands at $172.2 million.

In fourth, Get Hard took in $1.23 million yesterday, giving it a successful-but-modest $61.4 million domestic tally up to this point.

Filling out the top five, The Divergent Series: Insurgent claimed $0.98 million yesterday. Its domestic total now stands at $107 million.

Meanwhile, Woman In Gold pulled $0.34 million in its limited 258-theater run for a $1,302 per-theater average. With $3.16 million in the bank so far, the film expands to 1,504 theaters this weekend.

 

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apr3pred.pngLOS ANGELES - April 9, 2015 - According to Fandango, the nation's leading moviegoer destination, "Furious 7" is racing to a record-setting second weekend at the box office. The blockbuster hit tops Fandango's Fanticipation movie buzz indicator for the second week in a row with a fast-paced 92 out of 100 points - and on Fandango, it's outselling all other previous April releases in their second weekends.

According to a Fandango survey of more than 1,000 "Furious 7" moviegoers, 86% planned to see the movie more than once, while 91% are already looking forward to future installments in the franchise.

"'Furious 7' is the ultimate party movie, one that fans want to see again and again," says Fandango Chief Correspondent Dave Karger. "‘Based on recent Fandango moviegoer survey results, we expect to see heavy repeat viewing of ‘Furious 7' throughout the weekend."

On Fandango's movie recommendation show, "Weekend Ticket," host Dave Karger interviews Scott Eastwood, the star of this weekend's major studio release, Nicholas Sparks' "The Longest Ride," and asks him about his bull-riding techniques and his all-time favorite movie romance (he picks "The Bridges of Madison County" starring and directed by his dad, Clint Eastwood). The full episode can be viewed at http://www.fandango.com/WeekendTicket.

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

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New Effects - Snow, Rainstorm and Warm Air - on Display At Booth #2003 in the Augustus Ballroom

Los Angeles, CA (April 9, 2015) - In the company's third appearance at CinemaCon, CJ 4DPLEX, the world's first 4D cinema company for feature films, will be showcasing its three newest effects - snow, rainstorm and warm air - for the first time to a public audience. 4DX's catalogue of standard effects include: motion, water, rain, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The three add-on effects can be installed by 4DX auditoriums around the world to bring their audiences an even more immersive experience when watching realistic scenes involving, for example, floods, explosions, earthquakes, tornados and fires.

At CinemaCon, 4DX will be located in the Augustus Ballroom in Booth #2003. At the booth, convention-goers will be able to experience a mini demo exhibiting all 4DX effects including 3 new add-on effects. 4DX - which is nominated for an Edison Award, to be handed out on April 24 - made a splash in at CinemaCon 2014, announcing its first U.S. theater roll-out via a partnership with AEG to add a 4DX experience to the Regal L.A. LIVE in Los Angeles. Since that installation opened to the public on June 26, Hollywood's biggest blockbuster hits have been enjoyed by American moviegoers in 4DX, including the latest blockbuster Furious 7. More than 30,000 moviegoers visited 4DX auditorium to experience this movie over Easter Weekend, breaking the cinema's day-after-day records.

Upcoming titles to be screened in 2015 include Avengers: Age of Ultron, Mad Max: Fury Road, San Andreas, with clips from each to be demoed at the 4DX CinemaCon booth.

4DX executives will be also participating in the below CinemaCon activities:

· Monday, April 20: 11:20am - 12:30pm

Panel discussion: "The Three S's of Immersive Cinema Experience: Sight, Sound and Seats"

Venue: Palace Ballroom III, Emperors Level

· Thursday, April 23: 12:30pm - 2:15pm

Luncheon sponsored by 4DX and Variety: "The ‘Independent' Game: Based on a True Story"

Venue: Octavius Ballroom, Promenade Level

4DX's presence at the convention will be hand-in-hand with CJ Group's other futuristic theater technology, ScreenX (Booth #2002A). ScreenX will also be holding demonstration screenings at the AMC Town Square 18. A shuttle from CinemaCon will be provided with a reservation, which can be made here: http://www.eventbrite.com/e/the-most-immersive-cinematic-experience-screenx-tickets-15968504226

4DX currently operates in 170 auditoriums in 33 countries worldwide in partnership with top global exhibitors. Including the first site in the United States at the Regal LA Live Stadium 14 in Los Angeles, 4DX theaters can be found in Mexico, China, Korea, Japan, Russia, Chile, Brazil, Thailand, Indonesia, UAE, Colombia, Ukraine, Taiwan, Vietnam, Venezuela, Guatemala, Bulgaria, Israel, Czech Rep, Croatia, Peru, Poland, Hungary, Philippines, Cambodia, Costa Rica, India, Hong Kong, United Kingdom, Switzerland, Romania, and Turkey with more sites planned.

About 4DX
4DX is the world's first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experience through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of April 2015, there are more than 23,000 4DX seats across 170 sites in 33 countries.
For more information, please visit: Homepage: www.cj4dx.com / Facebook: www.facebook.com/4dplex

About CJ Group
CJ Corporation produced Korea's first sugar in 1953 and was found with the philosophy of Business Patriotism, that is "A company must contribute to the nation and further the human race with its business." CJ has led Korea's food culture for the last sixty years based on the philosophy "Business Patriotism, People First, and Rationalism." As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping & Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles' and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.' CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture.

 

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