by Susan Uhrlass

Not too many movie theaters can say they've been around for over 100 years. The Cameo Cinema in St. Helena, CA is one of the country's oldest single screen cinemas, having been built and opened in 1913. The cinema acts as a cultural hub for its community of 16,000 -a relatively small population to support an independent cinema of their size. The engagement with its community has allowed the cinema to program a variety of films that range from the independent festival fare to studio blockbusters like Interstellar. The cinema's art house vibe has made it a frequent movie-going location for Hollywood royalty like the Coppola family.

The Cameo acts as one of the Napa Valley Film Festival's premier venues, which was recently held from November 11-15 across four locations in the region. Current Cameo owner Cathy Buck has championed the festival's positive impact on her business for years -going as far as encouraging her regular customers to sign up for passes ahead of time in order to be part of the experience. Hosting a film festival has brought many advantages to a single screen theater like the Cameo, allowing them to promote their business to a wider swath of the population that might not ordinarily be aware of it.

A big part of the cinema's success has been its attention to detail when it came time to transition to digital equipment. The cameo went digital in 2009 after writing and successfully receiving a grant from Barco to finance the transition. The upgrades didn't end there, as Buck carefully crafted the cinema's look to keep the feel of an authentic art house movie theatre while still offering the latest standards in technology and customer comfort. The Cameo features seating from Irwin Seating and is equipped with Dolby Atmos and Meyer Sound speakers. Depending on the film being shown, there are also wine nights when moviegoers can enjoy one of the local wines while watching a film. For the Cameo, opening its doors to a community film festival has been a great way to continue being a reference point in the arts scene of their area. As Buck states, thanks to festival it's not strange to walk around Napa Valley and hear locals end their conversations with "See you at the movies!"

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Monday Update: With updated grosses now being reported, Universal's Ouija ultimately claimed first place this weekend with $10.7 million.  Nightcrawler took second place with $10.44 million.  Check back later today for full weekend actuals.

Sunday Update: It turned out to be an extremely close race for first place this weekend between Open Road's Nightcrawler and Universal's Ouija. The two films are currently tied for first with weekend studio estimates of $10.9 million each, so final rankings won't be known until actuals are released on Monday. It should be noted that on Friday and Saturday, Ouija grossed $8.4 million, while Nightcrawler took in $7.87 million.

Open Road's Nightcrawler debuted with an estimated $10.91 million. The critically acclaimed crime thriller starring Jake Gyllenhaal appeared set to lead the weekend after a close second place finish on Friday, but Friday's $3.2 million performance ultimately wasn't affected by Halloween as much as anticipated. Nightcrawler was able to open in line with pre-release expectations, which were boosted a bit by the film's strong reviews and relatively strong online activity over the past few weeks. The film opened 17 percent below the $13.15 million start of Open Road's End of Watch back in September of 2012. Nightcrawler received a lackluster B- rating on CinemaScore, which suggests that the film isn't going over as well with audiences as it has with critics.

With the aid of Halloween, Universal's Ouija took in an estimated $10.9 million this weekend. The low-budget PG-13 horror film from Platinum Dunes didn't hold up all that well during the midweek, but rebounded quite nicely on Halloween and maintained momentum throughout the rest of the weekend. Ouija fell 45 percent from last weekend, which represents a good second weekend hold for a horror film. Ouija has grossed a very solid $34.96 million through ten days of release. That is in line with expectations and places the film 34 percent ahead of the $26.11 million ten-day take of last year's Carrie.

It was an extremely tight race for places three through seven this weekend, as third place and seventh place were separated by just $1.35 million. With that in mind, the order of finish could still change around a bit when actuals are released on Monday. Holdovers in general held up well this weekend, thanks in part to the limited amount of new competition in the marketplace.

Sony's Fury claimed third place with an estimated $9.1 million. The David Ayer directed World War II film starring Brad Pitt held up nicely this weekend, as it was down 32 percent from last weekend. Fury surpassed the $60 million mark this weekend and has grossed $60.44 million in 17 days. The film continues to perform in line with expectations and is currently running 4 percent ahead of the $57.86 million 17-day take of Sony's The Monuments Men earlier this year.

Fox's Gone Girl placed in fourth with an estimated $8.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck held up very well, as it was down just 20 percent from last weekend. This weekend's hold was especially impressive given the added competition the film faced from Nightcrawler. Gone Girl has grossed a very impressive $136.60 million in 31 days. The film is already the highest grossing film of Fincher's career and is now just $13.40 million away from reaching the $150 million mark.

The Book of Life rounded out the weekend's top five with an estimated $8.3 million. Fox's modestly budgeted computer animated film was down a slim 17 percent from last weekend. Like Ouija, The Book of Life received a boost from the holiday weekend (though its boost was on Saturday). The film also likely received an added boost from moviegoers who wanted to catch it before Disney's Big Hero 6 arrives in the marketplace next weekend. The Book of Life surpassed the $40 million mark this weekend and has grossed a solid $40.52 million in 17 days.

John Wick took sixth place with an estimated $8.05 million. The Keanu Reeves led action thriller from Lionsgate did lose a bit of momentum over the weekend, as it was down 44 percent from last weekend. With that said, John Wick is still performing on the high end of expectations with $27.59 million in ten days. John Wick has already out-grossed the $26.42 million final gross of 2008's Street Kings and is in good shape to surpass the $38.36 million final take of last year's 47 Ronin before the end of its run.

The Weinstein Company's St. Vincent placed in seventh with an estimated $7.75 million. The low-budget comedy starring Bill Murray and Melissa McCarthy held up especially well this weekend, as it remained even with last weekend's performance. St. Vincent was helped out this weekend by strong word of mouth and from expanding into an additional 270 locations. The film has grossed $19.53 million to date and will hope to continue to hold up well going forward.

The weekend's other two new wide releases were both dead on arrival. Clarius' Before I Go to Sleep debuted on the low end of its already low expectations with an estimated $2.03 million, while Lionsgate's Saw 10th Anniversary opened with a very disappointing $650,000. That gave Before I Go to Sleep and Saw 10th Anniversary respective per-location averages of just $1,047 and $315 for the frame.

On the platform front, Fox Searchlight's Birdman took in an estimated $2.51 million from 231 locations. That gave the critically acclaimed Alejandro G. Iñárritu directed film starring Michael Keaton a healthy, but not exceptional, per-location average of $10,866 for the frame. Birdman has grossed $5.00 million through 17 days of platform release.

Saturday Update: Ouija led Halloween Day as it took in $3.5 million on Friday, bringing the pic's 8-day total to $27.6 million. The film is currently running 25 percent ahead of the pace of last year's Carrie remake and should take in around $9.7 million for its sophomore frame.

Open Road reports that Nightcrawler bowed to $3.2 million on Friday, a solid start for the Dan Gilroy film given the deflation that occurs on Halloween for most films. Early word of mouth is strong with a 93 percent Flixster user score, lining up with critics' 90 percent Rotten Tomatoes score as of Saturday morning. BoxOffice projects a healthy $13 million weekend and a first place finish overall for the modestly budgeted flick.

Fury grabbed another $1.95 million to start its third weekend, giving it $53.3 million in the bank through 15 days of release. Look for a weekend close to $8.9 million.

Last week's top movie, John Wick, added $1.83 million to start its second weekend. With $21.4 million total so far, BoxOffice projects a $7.9 million second frame.

Rounding out the top five, Gone Girl added $1.8 million yesterday, giving it $129.6 million in all through the start of its fifth frame. BoxOffice projects a weekend of $8.2 million for the hit adaptation.

Meanwhile, St. Vincent added $1.68 million and boosted its total to $13.2 million thus far. Strong word of mouth is driving the dramedy as it should continue playing well through the upcoming holiday season. BoxOffice projects a $5.8 million weekend.

Clarius Entertainment's Before I Go to Sleep started with $575,000 from 1,935 locations yesterday. Unfortunately, the film's Flixster score as of Saturday morning stands at a weak 38 percent, while critics have given it 54 percent. BoxOffice projects $1.9 million for the weekend.

Birdman grossed $505,000 from 231 locations as its expansion continues this weekend. With $3 million in the bank so far, look for a weekend close to $2.3 million.

The Saw 10th Anniversary re-issue didn't catch fire, unfortunately. It drew an estimated $320,000 from 2,063 locations for a per-theater average of $155. BoxOffice projects in the vicinity of $700,000 for the weekend.

Check BoxOffice on Sunday morning for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Nightcrawler could top expectations by ending up with $14 million during its debut frame.

Check back tomorrow morning for official studio estimates.

Friday Update #1: Open Road Films reports that Nightcrawler earned an estimated $515,000 from Thursday evening shows. By comparison, last week's John Wick earned $870,000 as part of a $14.4 million opening weekend, while A Walk Among the Tombstones took in $430,000 as part of its $12.8 million debut back in September. The pic reportedly cost a modest $8 million to produce, so this early start--combined with an excellent 96 percent Rotten Tomatoes score--bodes well for a profitable run.


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tmnt.jpgTeenage Mutant Ninja Turtles took a $26.5 million opening weekend in China en route to a $34.7 million frame at the overseas box office. The movie has now grossed a total of $244 million outside of North America and $434.5 million worldwide. 

The Maze Runner refuses to slow down overseas. The film earned $23.8 million from 35 markets in its latest frame, including a $13.7 million Chinese debut. The Fox release has already grossed a $209.5 million overseas cume and has earned $306.5 million globally. 

Gone Girl earned $15.3 million from 50 markets to reach a $142.9 million overseas cume. The thriller has grossed $279.5 million globally.

Annabelle continued to scare audiences around the world with a $13.5 million weekend from 62 markets. The horror film kept the top spot in Mexico with a $3.4 million hold, taking its local total up to $16 million -the highest overseas market for the WB release. Annabelle has grossed a total of $149 million overseas and $231.5 million worldwide.

Dracula Untold put in a $12.4 million performance from 61 territories over Halloween weekend. The film scored a #1 debut in Italy with a $3 million opening weekend. Brazil and Spain both retained the top spot, reaching market cumes of $6.4 and $4.9 million respectively. Dracula Untold has grossed a total of $136.1 million overseas and $188.9 million worldwide.

John Wick finished the weekend with a $6.6 million overseas haul. The action flick has grossed a total of $8 million outside of North America and $35.5 million worlwide. 

The Book of Life put up a $6 million haul over Day of the Dead weekend from 20 markets. The film has grossed a total of $29.4 million outside of North America and $69.9 million globally.

Ouija drew in $5.7 million across 19 territories to take its overseas cume up to $7.7 million. A #1 debut in the UK brought in $2.2 million from 414 dates. The horror flick has grossed $42.7 million worldwide and will expand to Russia, Thailand, and Ukraine on November 13.

Big Hero 6 continues to hold well in Russia and Ukraine, its only two markets at the moment, finishing its second weekend in the region with a $4.8 million tally and a $10.9 million cume. The film will open in North America on November 7.

The Judge took in $4.3 million from 46 territories, bringing its overseas cume up to $29 million. The father-son drama has grossed a total of $68.5 million worldwide.

Guardians of the Galaxy earned $4.1 million from 11 territories in its fourteenth weekend of release.  The film has grossed an overseas total of $435.7 million and holds a global cume of $765 million.

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By Alex Edghill

Friday Morning Update: Avengers: Age Of Ultron continued its command of upcoming film on Twitter this week as a new trailer once again boosted its overall buzz levels. The second trailer which aired on Tuesday raked in just under 70,000 tweets. Yes its true this is a far cry from the 200k+ the first teaser trailer had but considering the second is essentially the same trailer with 20 seconds of extra footage in the beginning the discrepancy is hardly a surprise. 

Character posters for The Divergent Series: Insurgent was enough to see it almost top 10,000 tweets on Wednesday. Poster reveals usually don't produce nearly as much hoopla but this hardly is a surprise considering how popular the first installment was. I'd be surprised if the first trailer for this doesn't top 100,000 tweets given its pedigree.

Furious 7 (formerly Fast & Furious 7) began to rev its engines for the first time since the tragic accident last year that killed one of its lead actors Paul Walker. Last week the film changed its name and news surfaced that its first trailer will debut November 1st which put it back on the map once more. This installment has a very strong chance of opening above $100 million given the momentum it has coming into release from Fast & Furious 6 and the extra attention the franchise has gotten over Walker's death which should bring back fans from the first 6 films looking to bid him farewell in his final role.  

Twitter Top 15 Movies for the week of October 24th to October 31st

Date Movie Tweets Rank Peak Change
5/01/15 Avengers: Age of Ultron 230,486 1 (-) 1 -41.11%
11/21/14 The Hunger Games: Mockingjay Part 1 161,377 2 (+1) 1 25.38%
11/07/14 Interstellar 58,763 3 (+7) 3 147.17%
3/20/15 The Divergent Series: Insurgent 24,862 4 (+19) 4 452.73%
11/14/14 Beyond The Lights 24,858 5 (+3) 3 -16.45%
4/03/15 Furious 7 20,550 6 (+35) 7 2497.98%
12/25/14 Into The Woods 19,875 7 (-1) 6 -43.23%
12/19/14 Annie (2014) 14,887 8 (+4) 8 3.77%
12/17/14 The Hobbit: The Battle of the Five Armies 11,150 9 (+4) 9 -1.61%
11/14/14 Dumb And Dumber To 9,065 10 (+8) 10 57.21%
11/07/14 Big Hero 6 6,164 11 (+6) 11 -1.14%
1/16/15 Paddington 5,463 12 (+34) 12 988.25%
1/09/15 Taken 3 5,404 13 (+9) 5 17.30%
2/06/15 The SpongeBob Movie: Sponge Out Of Water 5,353 14 (+19) 14 170.08%

Please check the methodology page for information about our Twitter project or here for historic data.

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