By Alex Edghill

Wednesday Morning Update: Let's Be Cops had 9,224 tweets on Tuesday, up a further 78% from Monday's 5,171 tweets. Facebook continued to struggle as it had less than 1,000 new likes to end up just over 55,000. Though the Facebook numbers are a bit of a downer the stellar Twitter overall numbers and increases point to a strong beginning. It has blown away both Tammy and Sex Tape handily so far but its important to remember that they had very generic names and had restrictive tweet strings which worked against them. This is the type of explosion I was looking for for it to lead the new films and as of now I think this might be the film to beat on the weekend amongst the freshman.

The Expendables 3 maintained second place on Tuesday as it rose 33% to 7,086 tweets, up from 5,300 tweets on Monday. By comparison, The Expandables had 4,072 tweets its Tuesday before release while The Expendables 2 had 11,016. A decent increase on the day but nothing to write home about, especially when holding it up to the last installment and considering how much Twitter levels have increased in general over the last two years. I'm guessing at this rate that this might be the last Expendables unless its worldwide gross can manage to make up for the decline in North American grosses that this is apparently destined for.

The Giver went from first to last on Tuesday, dropping 11% to 6,777 tweets, down from 7,627 tweets on Monday. This fall just reaffirms my concerns I echoed yesterday about it not generating enough noise considering its genre. Today so far it is less than half the other two openers and as such teen millions might even be a stretch. The young adult novel adaptation genre has been filled with massive hits such as Twilight and Hunger Games but for every hit seems to be two to three duds. Unfortunately this has dud written all over it.

Twitter Top 15 Movies for Wednesday August 13th

Rk Film Mon Tue Week Mon-Tue %
1 (-) If I Stay 35,412 40,373 75,785 14.01%
2 (-) Guardians of the Galaxy 47,344 38,579 85,923 -18.51%
3 (-) Teenage Mutant Ninja Turtles (2014) 15,133 19,237 34,370 27.12%
4 (-) The Hunger Games: Mockingjay Part 1 5,275 15,789 21,064 199.32%
5 (+12) Let's Be Cops 5,171 9,224 14,395 78.38%
6 (+7) The Expendables 3 5,300 7,086 12,386 33.70%
7 (+20) Into the Woods 960 6,829 7,789 611.35%
8 (-3) The Giver 7,627 6,777 14,404 -11.14%
9 (+1) Transformers: Age of Extinction 4,823 4,752 9,575 -1.47%
10 (+61) Night at the Museum: Secret of the Tomb 9,881 4,342 14,223 -56.06%
11 (-5) 22 Jump Street 4,726 3,852 8,578 -18.49%
12 (+87) Mortdecai 52 3,810 3,862 7226.92%
13 (-5) Into the Storm 3,489 3,495 6,984 0.17%
14 (+2) Before I Go to Sleep 3,253 2,954 6,207 -9.19%
15 (+35) Star Wars: Episode VII 824 2,889 3,713 250.61%


Please check the methodology page for information about our Twitter project or here for historic data.

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alamodrafthousecinema.pngLos Angeles, CA and Austin, TX--- Wednesday, August 13, 2014---The Ratkovich Company, in partnership with National Real Estate Advisors, and Alamo Drafthouse Cinema today announced the Alamo Drafthouse will open its first Los Angeles, California theater at The Bloc, a 1.8 million square foot mixed use destination at the hub of the city's retail, entertainment, financial, and sports center. The Alamo Drafthouse Downtown is slated to open in 2015 as The Bloc completes its $180 million renovations and opens its doors as a vibrant, open-air, pedestrian-friendly, urban destination.

"We've been eyeing Los Angeles for many years now," said CEO and founder Tim League. "With The Bloc, we finally found the perfect location and partner to bring our brand of cinema to the birthplace of the industry."

Alamo Drafthouse provides a unique combination of theater and restaurant, showing first-run and independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. The Alamo Drafthouse Downtown will be located in the southwest corner of The Bloc next to Macy's third floor.

"Alamo Drafthouse has re-invigorated the movie-watching experience, much the way we intend to reimagine the traditional retail and entertainment experience and enliven the 7th Street corridor with The Bloc," said Wayne Ratkovich, founder and president of The Ratkovich Company. "We want Angelenos to come to The Bloc for distinctive, curated experiences and Alamo Drafthouse provides just that."

Alamo Drafthouse Downtown will have nine screens and seat approximately 800 people for new release movies, independent, foreign and classic films, as well as an exhaustive slate of the Alamo's unique signature event programming. Each of the auditoriums will be equipped with state of the art 4K digital projection, big screens and amazing sound. In addition to providing superior presentation, the Alamo eliminates the traditional front rows to ensure there's no bad seat in the house. The theater will also be equipped for 3D and archival 35mm projection.

In keeping with the Alamo's commitment to providing the best in-theater dining experience, the downtown LA destination will feature locally inspired and sourced food and drink. Moviegoers can order food and drinks from their seats while servers silently attend to them throughout the film. The Alamo will also be opening an adjacent craft beer bar featuring an extensive array of Californian beers.

Accessibility and integration with the city at large continues to be a priority for The Bloc and the Alamo Drafthouse. The Alamo Drafthuose Downtown will be conveniently accessed without needing to go above ground via the Blue, Expo, Purple and Red lines at the 7th Avenue Metro stop. Future Metro expansion will connect the Alamo Drafthouse Downtown to Santa Monica, Pasadena and the San Bernandino Valley. The theater will offer four hours of free validated parking as well as free bicycle valet.

Due to a lackluster summer at the box office, the motion picture industry is down 7% year to date.Forthe same period, Alamo Drafthouse same store sales are up 2.64%. By focusing on great film, food and drinks along with exceptional presentation, a no-advertisement policy and a notoriously strict no talking/no texting policy, the Alamo Drafthouse strives to be the movie theater by movie fans for movie fans.

The theaters have been heralded for their unique programming events and high exhibition standards, earning accolades like "Best Theater Ever" (Time Magazine).

For developments on Alamo Drafthouse Downtown, follow us on Facebook & Twitter.
Facebook: facebook.com/DrafthouseLA
Twitter: twitter.com/DrafthouseLA
Website: drafthouse.com

About Alamo Drafthouse
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 19-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired.com. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short three year existence and Badass Digest, an entertainment news blog curated by veteran journalist Devin Faraci.

About The Bloc
A marquee property at the heart of downtown Los Angeles, upon completion, The Bloc will bring Angelenos together in a vibrant, open-air, pedestrian-friendly, urban center. Acquired by The Ratkovich Company in June 2013, The Bloc inhabits a full city block and is undergoing $180 million in renovations to provide a curated experience of unique boutiques, premier retailers and restaurants. Originally built in 1973 by architect Charles Luckman, the development will be the single largest mixed-use property in Los Angeles where consumers can work, sleep, shop and eat. It is anchored by Macy's, the Sheraton Los Angeles Downtown Hotel, and a 750,000 square foot luxury office tower. The Bloc will be LEED certified and will be the first Delos WELL Building Project in Los Angeles. Construction began in the first quarter of 2014 and is anticipated to be completed by the third quarter of 2015. For more information, please visit www.theblocla.com or follow us at https://twitter.com/TheBlocLA.

About National Real Estate Advisors
National Real Estate Advisors has $2 billion+ in assets under management for pension plan sponsors, investing in major U.S. urban markets using a build-to-core strategy. The company undertakes large-scale development and redevelopment projects in its open-end fund and separate account, building investment portfolios of stabilized modern property assets-apartment, office, mixed-use, industrial, data centers and hotels-with design features, technological enhancements, and amenities that can drive high tenant demand and create value over time. An SEC registered advisor, the firm is a subsidiary of the National Electrical Benefit Fund, a $12 billion pension plan sponsor. For more information visit, www.natadvisors.com .

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gsca2014.pngLaser technology from Christie, screen innovations from Harkness and installation expertise from Electrosonic combine to deliver unprecedented immersive, 2D and 3D visual feast at Giant Screen Cinema Association's International Conference and Trade Show

CYPRESS, CA / TORONTO, ON - (August 13, 2014) - In a special technical session of the Giant Screen Cinema Association (GSCA) conference scheduled for September 23 at the Cineplex Cinemas Queensway in Toronto, Christie®, a world leader in creating and sharing the world's best visual and audio experiences, is teaming with Harkness Screens and Electrosonic to demonstrate a premium giant screen cinema experience.

Press and GSCA delegates from 20 countries will have an opportunity to learn all about the latest in cinema technology from a group of industry experts and will be treated to the ultimate cinema experience, with clips from educational documentary films as well as Hollywood blockbusters being projected at over 90,000 lumens (brightness) by the Christie laser projection system-which delivers more than three times the light output compared to current, lamp-based digital projectors. Coupled with an immersive array of Christie Vive Audio speakers, this session represents the best cinema technology available today.

"GSCA prides itself on showcasing the best films in their best possible light," says Tammy Seldon, GSCA Executive Director. "We are very pleased to partner with Christie, Harkness Screens, and Electrosonic to show our members the latest in projection technology" she added.

"As a pioneer in the cinema industry, Christie is known for delivering the ultimate cinema experience, both in image and audio reproduction," said Don Shaw, senior director, Product Management, Christie.

Added Shaw, "As exhibitors realize the benefits of laser projection and advanced immersive audio systems, they will also realize the benefits of engaging leading integrators such as Electrosonic to take advantage of the oversight, detailed design assistance-for both hardware and software components-and system-level testing to perfection that only skilled integrators can deliver. We also can't overlook the impact of matching the technology with the ideal screen surface, which has a tremendous impact on both the visual and audio experience in a cinema. Currently, we recommend Harkness Screens for all of our laser projection installations."

"Electrosonic is proud to have shared 50 years with innovative partners and customers, pushing the limits of what audio-visual technology can do," says Jim Bowie, President of Electrosonic Group. "It's an incredible evolution across many markets including entertainment, which has been one of our top priorities for decades. Our work with visionary suppliers like Christie--who has led in laser projector development--reflects an important mutual commitment to technology and customers."

The Christie laser projection system installed for the GSCA laser event uses a state-of-the-art,
6 primary (6P) color system that provides intense brightness, wider color gamut capabilities and higher contrast than traditional digital projectors, and delivers naturally simultaneous stereoscopic imagery with no 3D "crosstalk." The result is the ultimate giant screen cinema experience for all 2D and 3D films. The system installed for this show will provide greater than 90,000 lumens of brightness, and images will be delivered at 4K resolution, to reveal stunningly clear details.

Film clips scheduled to be seen at the technical session include Antarctica's Penguin Emperors, Dark Universe, The Life of Trees, NAYA Legend of the Golden Dolphin, Remnants, Star Spangled Banner: An Anthem of Liberty, The Turn of This Century, UFOTOG, as well as several shorter clips of the best of the Giant Screen clips.

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors, complete system displays and audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display and audio solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

About Electrosonic
Electrosonic, celebrating its 50th anniversary, is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

About GSCA
The core purpose of the Giant Screen Cinema Association (GSCA®) is to advance the business of producing and presenting educational giant screen and immersive cinema experiences globally. GSCA's membership includes more than 250 organizations in nearly 30 countries. Member organizations include giant screen filmmakers, distributors, theaters, suppliers, manufacturers, and students from around the world. The 2014 International Conference and Trade Show will be held on September 20-23 at the Ontario Science Centre, Cineplex Scotiabank and Cineplex Queensway in Toronto, Ontario, Canada. It will feature will feature digital and 15/70 presentations of new films and films in production, a session featuring projects in development, as well as the technical session, professional development sessions, and the industry's only trade show. Visit www.giantscreencinema.com for further information. Any questions about the GSCA should be directed to Tammy Seldon at tammy@giantscreencinema.com.

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By Daniel Garris

Teenage Mutant Ninja Turtles took in $6.67 million on Monday to lead the daily box office for a fourth consecutive day. Paramount's high-profile franchise re-launch was down 63 percent from Sunday's performance. Teenage Mutant Ninja Turtles surpassed the $70 million mark yesterday and has grossed a stronger than expected $72.25 million in four days. The film has already out-grossed the $54.15 million final domestic gross of 2007's TMNT and is currently running an impressive 18 percent ahead of the $61.12 million four-day start of 2009's G.I. Joe: The Rise of Cobra.

Disney's Guardians of the Galaxy placed in second with $5.34 million. The blockbuster sci-fi superhero adaptation was down 58 percent from Sunday and down a respectable 54 percent from last Monday. Guardians of the Galaxy continues to exceed its lofty expectations with a very strong eleven-day take of $181.86 million. That places the film 12 percent ahead of the $162.35 million eleven-day take of Captain America: The Winter Soldier earlier this year.

Warner's Into the Storm claimed third place with $1.70 million. The modestly budgeted disaster film fell 61 percent from Sunday's performance. Into the Storm continues to perform in line with expectations with a four-day take of $19.05 million and is set to surpass the $20 million mark today. The film is currently running 71.5 percent ahead of the $11.11 million four-day take of fellow disaster film Pompeii earlier this year.

The Hundred-Foot Journey took fourth place with $1.27 million. The modestly budgeted drama from Disney and DreamWorks starring Helen Mirren was down 58 percent from Sunday. The Hundred-Foot Journey has grossed $12.25 million in four days. That is in line with the film's modest expectations and places the film 8 percent ahead of the $11.33 million four-day start of Million Dollar Arm earlier this year.

Universal's Lucy followed closely behind in fifth with $1.23 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was down 56 percent from Sunday and down 47 percent from last Monday. Lucy has grossed $98.74 million in 18 days and is set to surpass the $100 million domestic mark either today or Wednesday.

Lionsgate's Step Up All In finished in sixth with $0.68 million. The fifth installment of the dance film franchise was down 55 percent from Sunday. Step Up All In has grossed a disappointing $7.15 million in four days, which places the film 46 percent behind the $13.20 million four-day start of 2012's Step Up Revolution.

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By Alex Edghill

Tuesday Morning Update: The Giver began the week in the top Twitter slot amongst the upcoming openers: 7,627 tweets, down 8% from Sunday's take. On the Facebook front its somewhat of a laughable affair as the official website links to a dead page and there doesn't appear to be any official page on the service. For a young adult novel adaptation this has surely done a very poor job and using social media to boost buzz leading up to release. That being said, the film had its premiere streamed to 250 theaters on August 11th which helped to temporarily boost buzz on Twitter, as such I wouldn't be surprised to see its numbers see the smallest incline of any of the three new openers by the end of the week as this buzz wanes. By comparison, The Host had 2,494 tweets its Monday before release and Divergent had 54,315. Early reviews have been leaning positive but without much bigger levels on interest its going to miss the mark with its core demographic of teens and anything more than low to mid double digits will be a stretch.

The Expendables 3 started its week with 5,300 tweets, up 57% from 3,379 tweets on Sunday. Facebook doesn't offer any useful insight here since, like most sequels, its reusing its original page and has an eye-popping 9 million+ likes. Unfortunately the film was leaked online a couple weeks ago which will no doubt affect some of its potential tally. By comparison, The Expandables had 3,131 tweets its Monday before release while The Expendables 2 had 8,471. It would seem as though franchise fatigue is setting in here when looking at the buzz levels between the third and second installment, and in light of the leaked DVD copy of the film I think this is not going to come close to approaching $30 million.

Lastly, Let's Be Cops had 5,171 tweets on Monday, more than double its Sunday tally of 2,298 tweets. Facebook has been a different story though as it has only managed 55k likes so far which is pretty paltry. By comparison, Sex Tape had 2,474 tweets and over 500k likes while Tammy had 1,027 tweets and 236k likes. It has engaged fans well on Twitter with chats with the stars and other promotions but its Facebook engagement has clearly been lacking. This opens on Wednesday which means its early buzz and word of mouth could go a long ways towards ensuring a big weekend tally. I believe it has the potential to take top spot amongst the new films but will need to see a big explosion in tweets and/ore Facebook to earn the crown.

Twitter Top 15 Movies for Monday August 11th


Rk Film Sun Mon Sun-Mon %
1 (+1) Guardians of the Galaxy 54,355 47,344 -12.90%
2 (-1) If I Stay 67,568 35,412 -47.59%
3 (-) Teenage Mutant Ninja Turtles (2014) 22,828 15,133 -33.71%
4 (+67) Night at the Museum: Secret of the Tomb 110 9,881 8882.73%
5 (-) The Giver 8,334 7,627 -8.48%
6 (+7) The Expendables 3 3,379 5,300 56.85%
7 (-3) The Hunger Games: Mockingjay Part 1 8,589 5,275 -38.58%
8 (+9) Let's Be Cops 2,298 5,171 125.02%
9 (+1) Transformers: Age of Extinction 4,847 4,823 -0.50%
10 (-4) 22 Jump Street 6,886 4,726 -31.37%
11 (-2) Maleficent 5,153 3,842 -25.44%
12 (-1) Step Up All In 4,834 3,630 -24.91%
13 (-5) Into the Storm 5,419 3,489 -35.62%
14 (+2) Before I Go to Sleep 2,483 3,253 31.01%
15 (+4) Avengers: Age of Ultron 1,979 2,975 50.33%


Please check the methodology page for information about our Twitter project or here for historic data.

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