New York, NY -- IFC Center today announced a new program to bring Emerging Pictures' "Opera in Cinema" and "Ballet in Cinema" presentations to downtown Manhattan this spring. Featuring canonical works mounted by world's greatest opera and ballet companies-including La Scala, the Royal Opera, the Bolshoi and the Royal Ballet-these events present high-definition performances from such stars as Renée Fleming, Placido Domingo and Natalia Osipova. The April line-up is below.

Sunday, April 17 at 10:00am
LA TRAVIATA - Performed at the Royal Opera House, London
Composed by Giuseppe Verdi, Conducted by Antonio Pappano, Directed by Richard Eyre, Starring Renée Fleming
One of the most popular operas in the canon, La Traviata (literally, "The Fallen Woman") is the story of Violetta Valery, a courtesan in 19th-century France. The role of Violetta is considered one of the most challenging in the soprano repertoire-the score requires a vast range of vocal pyrotechnics, not to mention sheer endurance, as Violetta is onstage for nearly the entire opera. The Royal Opera House's production stars the celebrated American soprano Renée Fleming, alongside tenor Joseph Calleja and bass Thomas Hampson-all audience favorites.

Wednesday, April 20 at 8:00pm
GISELLE - Performed at the Royal Opera House, London
Composed by Adolphe Adam, Choreographed by Marius Petipa, Starring Marianela Nuñez and Rupert Pennefather
One of the most influential of all ballets, Giselle is one of the greatest and most popular works of the dance canon and of The Royal Ballet's repertory. The title role, a study in the transcendental power of a woman's love in the face of betrayal, is one of the most technically demanding and emotionally challenging roles in classical dance. "The Royal Ballet's revival of Giselle provides the succulent spectacle of a world-class company at the top of its game." -The Telegraph (UK)

Tuesday, April 26 at 2:00pm
RIGOLETTO FROM MANTUA - Shot live on-location in Mantua, Italy
Composed by Giuseppe Verdi, Conducted by Zubin Mehta, Directed by Marco Bellocchio/Andrea Andermann, Starring Placido Domingo & Vittorio Gigolo
Placido Domingo (of "Three Tenors" fame) takes on a new challenge-the title role of Rigoletto, shot live on location in the cobblestone streets of Mantua. In a ground-breaking and innovative event, presenter Katie Derham introduces the opera as it is performed in locations across the city with Domingo in the role of the hunchback court jester in Verdi's tragic masterpiece. Rigoletto from Mantua is a live film directed by noted auteur Marco Bellocchio (Vincere), conceived and produced by Andrea Andermann, conducted by Zubin Mehta and filmed by cinematographer Vittorio Storaro.

Thursday, April 28 at 3:00pm
DON QUIXOTE - Performed at the Bolshoi Theatre, Moscow
Composed by Ludwig Minkus, Choreographed by Alexei Fadeyechev after Marius Petipa & Alexander Gorsky, Starring Natalia Osipova & Ivan Vasiliev
A stunning production, based on Cervantes's epic masterpiece, originally created for the Bolshoi by Marius Pepita in 1869. "Since Osipova burst on to the international dance scene in show-stopping performances in Don Quixote, during a 2007 Bolshoi tour to London, the sheer energy and intensity of her stage presence has been as remarkable as her improbable floating jump and astounding technical prowess." - New York Times "Don Quixote is a romp of a ballet, all flashing eyes and virtuoso steps. Vasiliev and Osipova rampage through it, with outrageous charm and astounding technique. By the time we got to the curtain calls, the audience was standing and screaming for them." -The Independent (UK)


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Belgium -- The Odeon/UCI Cinema Group, Europe's largest cinema operator and XDC, the n°1 digital cinema service company in Europe, have agreed contracts for a deployment of digital cinema systems under XDC's VPF funding scheme.

Drew Kaza, Executive Vice President of Digital Development, Odeon & UCI Cinema Group said: "We made the decision to go with XDC because they were able to tailor their VPF financing solution to meet our local needs and most importantly they have an established infrastructure in Portugal with excellent technical expertise and support. We are delighted to be working with them, which allows us to concentrate our direct VPF deal approach on our other markets."

Serge Plasch, XDC's CEO-Managing Director added: "I am thrilled that we have reached agreement with the Odeon/UCI Cinema Group. As Europe's largest and most successful Exhibitors they set extremely high standards and precise terms for the service agreement, I am very proud that XDC have met with their expectations and look forward to providing them with a fast efficient deployment and a high quality service"

Under the terms of the agreement with XDC, Odeon/UCI Cinema Group will have Series 2 DCI-compliant digital projection systems installed into three complexes totalling 45 screens. A content delivery network will also be implemented by XDC in order to allow distributors to deliver films directly by satellite and/or broadband connection to the cinemas, as well as giving the opportunity to receive live 2D and 3D transmissions.

All the systems will be connected to the XDC's NOC (Network Operations Centre) which will perform the hotline support and the preventative remote maintenance. Thanks to the sophisticated XDC's CineStore Data web-based application, the frontline support (with the possibility to have a full remote monitoring of the digital systems) will be directly managed by XDC's local integrator which will also take care of the installations and maintenance supported by XDC's NOC services.

Odeon/UCI Cinemas are the third major Portuguese Exhibitor to contract with XDC. After this deployment is completed Portugal will be able to boast that it is one of the first European countries to go completely digital and a first total country for XDC as well.


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Source: Deadline

Today at the start of the National Association of Broadcasters convention in Las Vegas, James Cameron's Cameron-Pace Group announced that they plan to increase efforts to make 3D a part of every available exhibition platform. Specifically, they said that they intend to make available their next-generation camera systems to sporting events, advertising campaigns, consumer product services, and episodic and live television, in addition to their ongoing feature work. Cameron said, "Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future."

Cameron and Pace's proprietary camera system was previously used to shoot Avatar, Tron: Legacy and U2: 3D. Their current/ upcoming projects include Rob Marshall's Pirates of the Caribbean: On Stranger Tides, Michael Bay's Transformers: Dark of the Moon, Paul W.S. Anderson's The Three Musketeers, Martin Scorsese's The Invention of Hugo Cabret, Ang Lee's Life of Pi and Carl Rinsch's 47 Ronin.


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Henderson, NC --The Raleigh Road Outdoor Theatre, Henderson, NC announces that starting with its weekend program April 15th- patrons visiting the theatre, will be given an opportunity to win $25 Shell Gas Gift Cards.

One gas gift card will be given away each month from April thru August. Patrons attending a movie will be given one entry form, per car-for each time they visit the theatre during this promotion. Theatre owner, Jim Kopp states: "our patrons drive on an average 40 -75 miles (each way) to attend the only drive-in theatre left in the Triangle area... 85% of our regular movie attendance comes from the Triangle area, but additionally there is a large contingency of patrons that drive from as far away as Virginia Beach, VA and as far south as Wilmington, NC... "with gas prices reaching towards $4 a gallon; family budgets are beginning to get tight so we thought that our patrons deserve a chance to win some gas money for making the trip to the drive-in."

Raleigh Road Outdoor Theatre is the first theatre in the country to offer its patrons a chance to win some gas gift cards for attending movies. With movie attendance down nationally almost 20%; Kopp hopes that other theatres (particularly drive-in theatres); will join in the effort to reward some lucky patrons some gas cards.

"We value our patrons and appreciate their efforts in driving long distances to our theatre"... "families love going to the movies, its' part of Americana, and when gas prices soar; families can't afford to attend as often.... That's why we hope we can help in some small way, ease the pain at the pump for our patrons..."


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New York, N.Y. -- Screenvision, a leading cinema advertising sales, services and content distribution company, is creating a new executive position in the company - Chief Revenue Officer -- and has tapped media veteran Mark Mitchell to fill the role. The announcement was made today by Travis Reid, President and CEO, Screenvision.

Mitchell brings to Screenvision vast experience across a broad spectrum of broadcast and digital media. This includes senior level executive positions at Canoe Ventures and Premiere Retail Networks (PRN). In this newly created position, Mitchell will be responsible for all revenue generation from national, regional and local advertising of Screenvision cinema advertising activities. Additionally, he will work with the management team to identify and launch Screenvision representation of other alternative out-of-home media platforms.

"To continue maximizing the potential and profitability of Screenvision, we need to be developing a comprehensive revenue strategy that focuses on optimizing the full value of Screenvision's offerings for our advertisers - On-screen, In-Lobby, Mobile, Online and other growth platforms as they develop," said Mr. Reid. "With the addition of Mark to this newly created position, we have added the type of visionary executive with the breadth of advertising and marketing experience and proven success in building the revenue growth strategies for which we are looking at Screenvision. Mark's direct experience at Canoe Ventures and at PRN of opening new media verticals for advertisers and content providers makes him the perfect choice to spearhead Screenvision's next phase of growth."

Most recently, Mitchell served as Chief Relationship Officer for Canoe Ventures, a developer and provider of advanced television and interactive advertising funded by the Cable Industry's leading operators. In this role, Mitchell forged collaborative partnerships with national cable and broadcast television networks, working with them to enhance their sales and programming with advanced television capabilities.

Prior to Canoe Ventures, Mitchell spent five years at Premiere Retail Networks (PRN) helping to build it into the nation's largest retail television business. During his tenure, advertiser adoption across PRN's family of networks increased five-fold. Before PRN, Mitchell spent more than 10 years with the ABC Television Network, holding several senior management positions.

While Mitchell was serving as EVP of Sales and Marketing for Office Media Networks, they, in association with Dow Jones & Company, launched the Wall Street Journal Office Network, a digital media and event services network deployed in premier office buildings across the nation's top Designated Market Areas (DMAs).

Mark holds a B.A. from the University of Florida. He currently resides in Briarcliff Manor, NY with his wife Betsy and sons Brendon and Ryan.


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