NEW YORK -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) and Premiere Cinema Corp., one of the largest independently owned circuits in North America, today announced a sales agreement for three new IMAX(R) theatre systems in Texas. The new IMAX locations are expected to open by year-end in Houston, Lubbock, and El Paso. As part of the agreement, Premiere has an option to open a fourth location.

Since January 1, IMAX Corporation has signed contracts for over 100 theatre systems, more than double the number of theatre system signings that occurred during the same period in 2010.

"The strong IMAX box office performance this past year demonstrated how The IMAX Experience(R) has become synonymous with the biggest event movies," said Premiere Cinema Corporation's CEO Gary Moore. "The favorable economics of IMAX's digital projection system has enabled us to easily enter the IMAX business, and with IMAX's robust film slate, our timing couldn't be better. We are very excited to partner with IMAX and look forward to delivering on our commitment to Premiere's guests of offering the best movie-going experience in town."

"We are happy to be increasing our presence in Texas, and continuing to execute on our domestic growth strategy, which includes entering markets with high quality, well-branded regional exhibitors," said IMAX CEO Richard L. Gelfond. "Premiere Cinema Corp. is known for its first-class entertainment venues, which makes its complexes an ideal fit for the IMAX brand."

 

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LOS ANGELES, CA, -- Lionsgate® and the filmmakers of THE HUNGER GAMES are pleased to announce that actor Josh Hutcherson (THE KIDS ARE ALRIGHT) has been cast in the role of Peeta Mellark, with Liam Hemsworth (THE LAST SONG) joining the film in the role of Gale Hawthorne in the much anticipated film adaptation of Suzanne Collins' worldwide smash hit novel. Both actors will star opposite Jennifer Lawrence, who it was recently announced will play heroine Katniss Everdeen.

About The Characters

Peeta accompanies heroine Katniss Everdeen into the 74th annual Hunger Games as the male tribute chosen from their native District 12, the most remote and marginalized district of all the subjugated districts of Panem. At the outset of the Games, Peeta publicly confesses his longtime feelings for Katniss, setting up one of the most fascinating fictional rapports of all time with his supposed arena rival.

Though Katniss and Gale have never had a romantic relationship, they share a transcendent bond, often of few words. When Katniss volunteers to participate in the 74th Annual Hunger Games in her younger sister's stead, they both presume that bond will carry her far through the horrors she will face in the arena, and they each silently hope they'll be reunited in safety on the other side of the ordeal.

About The Film

THE HUNGER GAMES will be directed by Gary Ross, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. Collins' best-selling novel, which has over 3 million copies in print in the United States alone, is the first in a trilogy of science fiction/action novels which have developed a global following.

"The Hunger Games" chronicles a dystopic Capitol which requires its twelve subjugated districts to pay tribute in the form of a teenage boy and girl, forced to participate in the annual "Hunger Games," a fight-to-the-death live televised event. Katniss Everdeen's little sister is chosen in the lottery to participate and Katniss volunteers to take her place. Although persevering through hardship is commonplace for Katniss, she must start making choices that weigh survival against humanity and life against love in order to win the games and return home. The Hunger Games novel has been on the New York Times best seller list for over 100 consecutive weeks. Foreign rights for the book, published by Scholastic have been sold in 41 countries.

Lionsgate will release "The Hunger Games" on March 23, 2012.

 

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Kansas City, Mo. -- AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, announces today that guests can now make smart snack choices at AMC Theatres with the debut of AMC Smart MovieSnacks, a comprehensive snack pack that includes Chiquita Fruit Chips, a 20-oz. Dasani water, an Odwalla Bar Chocolate Chip Trail Mix and PopCorners popped corn chips.*

"At AMC, we are all about giving our guests choices - in the type and format of entertainment they watch and the food and beverages they consume," said George Patterson, senior vice president of food and beverage at AMC. "We know there are occasions - and dietary reasons - when guests want more options beyond traditional concession fare. AMC Smart MovieSnacks is an innovative way to provide guests a variety of quality branded products in a convenient bundle. We think they will love it."

AMC Smart MovieSnacks are now available at all AMC Theatres in the United States for $7 and include:
• Chiquita Fruit Chips consisting of 100-percent real fruit
• Dasani purified water
• Odwalla Bar Chocolate Chip Trail Mix with chocolate chips, rolled oats, peanuts, raisins, coconut, sunflower seeds and Vitamins A, C, E, plus folic acid and calcium
• PopCorners chip-like corn snacks that are air popped with real corn and all natural ingredients

"Movie goers will be the biggest winners of our partnership with AMC to bring healthy Chiquita Fruit Chips into movie theatres," said Deverl Maserang, vice president and general manager of Chiquita Fruit Solutions. "Our mission is to offer nutritious, convenient foods and we commend AMC for providing AMC Smart MovieSnacks that are aligned with the health and wellness needs of consumers. Our Chiquita Fruit Chips are pure fruit without any additives and represent a healthy option for any consumer."

"The Coca-Cola Company has been refreshing movie goers for nearly 90 years and we are very pleased to partner with AMC to expand our offering to include our great tasting Odwalla bars coupled with Dasani," said Stefanie Miller, group vice president, strategic partnership marketing at The Coca-Cola Company. "There's nothing like a great snack, a refreshing beverage and a good movie to make life fun."

"PopCorners deliver the taste of fresh popcorn in a unique chip that's a perfect snack. PopCorners are a hit because they're air popped, all natural, gluten free and contain zero percent trans fat," said Linda Fishman, president of Medora Snacks, maker of PopCorners. "At Medora Snacks, we're the first company to bring an innovative change to the ever-growing popcorn market. We're already part of more than 2 million school lunches per month and proud to be part of AMC Smart MovieSnacks."

In creating AMC Smart MovieSnacks, AMC identified the best products after testing hundreds with a guest panel and collecting feedback. As a result, AMC Smart MovieSnacks represents a meaningful product offering that incorporates the best of nutritious snack choices, yet still allows guests to indulge, albeit smartly, when snacking at the movies.

AMC's initiative to improve access to more nutritious snacks at the movies included working with the Alliance for a Healthier Generation, a national non-profit founded by the American Heart Association and the William J. Clinton Foundation to combat childhood obesity. AMC modeled AMC Smart MovieSnacks on the Alliance's school competitive food and beverage guidelines, which the organization uses in its work that supports more than 11,000 U.S. schools.

*Individual items are not sold separately and the Dasani water may be substituted for a 20-oz. Diet Coke® or Coke Zero® fountain drink.

 

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New York -- Justice for All Productions announced today that their newest feature film, AN AFFIRMATIVE ACT, will open in select AMC and Showcase theatres in April.

Written and produced by veteran producer/best-selling author Ken Del Vecchio and starring Blanche Baker, (Emmy winner; Sixteen Candles), Charles Durning (2-time Academy Award/4-time Golden Globe/9-time Emmy winner and nominee), Justin Deas (6-time Emmy winner), and Eric Etebari (Witchblade; The Lincoln Lawyer), AN AFFIRMATIVE ACT gives the audience a unique and in-depth look at one of the biggest civil rights issues of this generation - the legalization of gay marriage.

The film's premise is unique - a lesbian couple is charged with fraud for marrying under the false pretenses of being a heterosexual couple. They did so in order to adopt their child and obtain equal benefits and rights. Defended by a charismatic heterosexual attorney, but fought by a governor seeking to protect his anti-gay marriage bill, a massive media covered courtroom battle ensues. A legal thriller filled with twists and mystery from beginning to end, AN AFFIRMATIVE ACT has been described by Echelon Magazine as "a riveting courtroom drama guaranteed to inflame the passions of the masses."

"I'm thrilled to have created a movie that elicits such a strong response on a topic that is so important in our country right now," says Ken Del Vecchio, writer and producer of over 15 star-filled feature films. "The law, the courtroom and politics are central to this film. But it's the personal struggle to obtain equality that is at its heart. Today, we need to bring attention to this issue so that justice is ultimately served."

AN AFFIRMATIVE ACT squarely tackles the United States' most controversial social issue: the legalization of gay marriage. With the passing of Proposition 8, the state-by-state legislative battles attempting to legalize gay marriage and the repeal of "Don't Ask, Don't Tell," LGBT rights are at the forefront of today's political arena. In recent weeks, President Obama has announced that the Defense of Marriage Act is unconstitutional and has instructed the Justice Department to stop defending it in the courts. Although these are great steps toward justice, gay marriage is still illegal in nearly every state and there is much work remaining to ensure reaching this important goal of equality.

"An Affirmative Act is a masterpiece of artistic commentary."
- GO Magazine

"This is a great step...and a tipping point for the gay rights movement that will have ripple effects
in contexts beyond the Defense of Marriage Act."

-Anthony D. Romero, ACLU Executive Director as quoted in the New York Times (February 23,
2011), on President Obama declaring DOMA unconstitutional.

AN AFFIRMATIVE ACT, directed by newcomer and LGBT community activist, Jana Mattioli, also stars Costas Mandylor (SAW franchise; The Pledge), Thomas G. Waites (And Justice For All, The Thing), Rachael Robbins (The Great Fight), Jackie Martling (The Howard Stern Show), Nina Transfeld (The Life Zone) and Robert Clohessy (Oz, Angels in the Outfield). The film also features LGBT standouts Randy Jones (Cowboy - The Village People), Rob Moretti (Crutch) and introduces lead actresses Candice Holdorf as Terry Succi and Elissa Goldstein as Samantha Succi.

Based in Hawthorne, New Jersey, Del Vecchio is a writer, producer, director, author, attorney and former judge. He has directed 15 feature films starring over 50 stars of the big and small screens. He has written some of the best-selling law books in the country including criminal code books.

Additionally, he is the founder and chairman of the Hoboken International Film Festival, which had over 1,500 submissions for 90 slots during the 2010 festival.

AN AFFIRMATIVE ACT will open in the following markets:

Chicago, IL (April 1, 2011) - Kerasotes ShowPlace ICON
Secaucus, NJ (April 1, 2011) - Kerasotes ShowPlace 14
New York, NY (April 1, 2011) - AMC Loews Village 7
Boston, MA (April 1, 2011) - AMC Liberty Tree Mall
Los Angeles, CA (April 1, 2011) - AMC Broadway in Santa Monica
San Francisco, CA (April 15, 2011) - Four Star Theatre
Palm Springs, CA (April 15, 2011) - Cinemas Palme d'Or
Ft. Lauderdale, FL (April 29, 2011) - Gateway Cinemas

Other dates and markets to be announced soon.

 

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