Kansas City, Mo. -- AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, announces that guests are now able to see movies like never before when the AMC Enhanced Theatre Experience (ETXTM) opens with The Town today at AMC Aventura 24 in Aventura, Fla.
ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. Specifically, the digital projection system produces images at a higher resolution than HD and there are nearly twice as many audio channels compared to typical auditoriums. As a result of this improved experience, guests will not simply watch a movie. They will live it in ETX.
"We are proud to offer our ETX concept to our guests in Florida," said John McDonald, executive vice president, U.S. operations "With the upgraded screen and sound system, in addition to the premium viewing experience digital cinema offers, we believe our guests at AMC Aventura 24 will walk away with a new perception of how movies should be delivered."
AMC Aventura is one of 11 ETX auditoriums across AMC's circuit. In addition to AMC Aventura 24, AMC currently offers moviegoers the option of seeing a movie in ETX at AMC Ontario Mills 30 (Ontario, Calif.); AMC Empire 25 (New York City); AMC BarryWoods 24 (Kansas City, Mo.); AMC Pleasure Island 24 (Orlando); AMC Burbank 16, AMC Century City 15 (Los Angeles); AMC Northpark 15 (Dallas); AMC Metreon 16 (San Francisco); AMC Forum 22 (Montreal, Quebec) and AMC Yonge & Dundas 24 (Toronto, Ontario).
ETX is just one of several ways guests can experience movies and other content at AMC Theatres. ETX represents a different level of sight and sound technology and provides guests an enjoyable out-of-home entertainment experience. Movies shown in this new high-tech, state-of-the-art ETX auditorium will cost between $2 to $4 more depending on title and format. For more information, please visit here.
Any speculation about whether or not I'm Still Here, the documentary that features an aloof Joaquin Phoenix, is legit can officially come to an end. Director Casey Affleck has revealed that it was all a gag.
"It's a terrific performance, it's the performance of his career," says Affleck of Phoenix's role in the doc. Adding that, "I never intended to trick anybody."
Phoenix is scheduled for a new appearance on The Late Show with David Letterman on September 22. The actor's last trip to Letterman served as a launching point for I'm Still Here. The Magnolia release is currently playing in limited release.
Come Winter 2011, Frank Theatres will opening a new 12-screen theater in Murrells Inlet, South Carolina called the Inlet Square 12. The new theater will feature the following:
- Platinum Seating
- Leather High Back Rocker Seats
- Flip-Up Cup Holder Armrests
- Wall-to-Wall Curved Screens
- All Digital Sound
- Digital Sony 4K Projection equipped with 6 RealD 3D Screens
- Starlight Cafe with Beer and Wine
Frank Theatres also announced that new locations will be popping up soon in these cities:
- Delray, FL
- Cary, NC
- Holly Springs, NC
- Ranson, WV
- Willow Grove, PA
Easy A: 2,856 (new)
The Town: 2,861 (new)
Devil: 2,810 (new)
Alpha and Omega: 2,625 (new)
Resident Evil: Afterlife: 3,209
The American: 2,457 (-376)
The Last Exorcism: 2,013 (-718)
Takers: 2,139 (-52)
Going the Distance: 2,007 (-1,023)
Machete: 1,704 (-974)
The Expendables: 1,854 (-1,204)
The Other Guys: 1,827 (-419)
Eat Pray Love: 1,668 (-671)
Nanny McPhee Returns: 1,578 (-786)
Inception: 1,305 (-278)
The Switch: 1,158 (-437)
Catfish: 12 (new)
Jack Goes Boating: 4 (new)
Leaves of Grass: 3 (new)