Washington, D.C./Los Angeles -- Motion Picture Association of America, Inc. (MPPA) President and Interim CEO Bob Pisano welcomed the Department of Justice's announcement today that almost $4 million was sent to law enforcement agencies around the country to improve their ability to investigate, prosecute and prevent intellectual property infringement. This is the second year of funding by Congress and their respective Appropriations Committees, pursuant to the federal Prioritizing Resources and Organization for Intellectual Property Act (PRO-IP) enacted in 2008.

"We appreciate the Justice Department's continuing commitment to combat intellectual property infringement and its dedication to protecting the rights of American creators who contribute greatly to our nation's economic growth," Pisano said. "These generously funded grants complement ongoing efforts by Congress, most recently through the introduction of the ‘Combating Online Infringement and Counterfeits Act' and the Immigration and Customs Enforcement agency's ‘Operation In Our Sites' initiative. The motion picture industry, along with all U.S. creative industries, leads the U.S. economy in contributing to job growth, and protecting the economic engine these industries represent from theft is critical."

The announcement of the awards was made at the opening of a one-day training summit, Real Crime - Real American Jobs: Why You Should Care about Intellectual Property Rights, for law enforcement, policy-makers and industry representatives in Pasadena, Calif. In 2008, the industry was responsible for 2.4 million jobs, over $140 billion in direct and indirect wages to American workers and $16 billion in income and sales taxes.
The grantees include:

• County of Fresno (Fresno, Calif.) ($49,992)
• Los Angeles County Sheriff's Department (Los Angeles, Calif.) ($200,000)
• County of Sacramento (Sacramento, Calif.) ($200,000)
• Miami Shores Village (Miami Shores, Fla.) ($64,885)
• Attorney General's Office, Mississippi, (Jackson, Miss.) ($166,365)
• North Carolina Department of the Secretary of State (Raleigh, N.C.) ($199,978)
• Bronx County District Attorney (Bronx, N.Y.) ($113,103)
• New York City (New York City, N.Y.) ($192,200)
• The New York County District Attorney's Office (New York City, N.Y.) ($199,800)
• Houston Police Department (Houston, Texas) ($200,000)
• City of San Antonio (San Antonio, Texas) ($200,000)
• Chesterfield County, Va. (Chesterfield, Va.) ($200,000)
• Virginia Department of State Police (Richmond, Va.) ($149,907)

Awards were also made to the City of Los Angeles Police Department, the National Crime Prevention Council, The National Association of Attorneys General and the National White Collar Crime Center (NW3C).

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predictions10110.png Wall Street: Money Never Sleeps: 3,597 (+32)
Legend of the Guardians: The Owls of Ga'Hoole: 3,575 (0)
Easy A: 2,974 (+118)
The Town: 2,935 (+50)
The Social Network: 2,771 (NEW)
You Again: 2,548 (0)
Devil: 2,400 (-411)
Alpha & Omega: 2,303 (-322)
Case 39: 2,211 (NEW)
Let Me In: 2,121 (NEW)
Resident Evil: Afterlife: 1,907 (-735)
Takers: 773 (-640)
Inception: 625 (-282)
The Other Guys: 566 (-481)
Catfish: 136 (+79)
Jack Goes Boating: 78 (+41)
Never Let Me Go: 43 (+17)
Waiting for 'Superman': 34 (+30)
Buried: 33 (+22)

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New York, NY -- Screenvision, a leading innovator in cinema advertising, has joined forces with Mitsubishi Digital Electronics America (MDEA) to rollout an innovative in-theater 3D ad campaign to promote MDEA's 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30 second 3D spot is MDEA's first foray into cinema advertising and is a part of its integrated in-theater marketing push - including retail coupon handouts and an exit sampling program -- promoting its comprehensive large screen 3D TV line. The spot is airing in front of the 3D movie "Legend of the Guardians" and will be featured prominently within Screenvision's Premium PodTM through November 11th.


"We're proud that MDEA has chosen Screenvision to showcase their first ever in-cinema 3D campaign for the new 3D Television's. Screenvision's Premium PodTM will provide MDEA with broad national coverage and help engage consumers in a creative way to connect with the Mitsubishi brand," said Michael Chico, Executive Vice President, Sales, Marketing and Research Screenvision.

"Screenvision's in-theater 3D advertising program provides Mitsubishi with the optimal avenue to target prospective 3D TV buyers in a captive environment whilst they are immersed in 3D entertainment," says Frank DeMartin, vice president, marketing at Mitsubishi Digital Electronics America. "Coupled with in-theater couponing and a strong call to action, we have designed a campaign to build awareness of Mitsubishi 3D DLP Home Cinema TVs and drive a targeted demographic of 3D movie lovers to retailers across the country.

Mitsubishi's 30 second spot is tied to the handouts and exit sample coupons in the theatre lobby and includes eye popping animation and graphics that are best viewed in the environment of a 3D movie theater.

The Screenvision advertising network is currently comprised of more than 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide.

 

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Tony Curtis Dies at 85

Add Comment on September 30, 2010

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Legendary actor Tony Curtis passed away on Wednesday evening at his home in Las Vegas at the age of 85. The cause of death was cardiac arrest.

Curtis will be remembered for iconic roles in such classic films as The Sweet Smell of Success and Some Like it Hot. He was nominated for an Oscar in 1958 for his performance in The Defiant Ones.

Curtis last appeared on screen in 2008's David & Fatima for director Alain Zaloum

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