LAS VEGAS - Harkness Screens, the world's leading manufacturer of cinema screens, and Christie®, a world leader in digital cinema projection, have teamed up to help exhibitors more easily transition from film to digital projection. With the transition to 3D well underway in many auditoria, exhibitors are now turning their attention to the remainder of their cinema estates and planning to convert their film auditoriums to digital. In doing so, exhibitors are making a tradeoff between the many known benefits of digital cinema and its higher costs.

With Harkness' Perlux Screens and Christie's 4K Projectors, exhibitors can help cut operating costs roughly in half, as gain screens use smaller lamps that are cheaper, last longer and consume less power. With almost 20,000 digital cinema projectors installed worldwide, Christie's DLP Cinema solutions are tested and proven, with the most installations worldwide and an unmatched 99.999% reliability rating for the projector lamps - the key component of a digital cinema projector.

There is often too little known about the full cost burden, and it is primarily focused on the costs associated with equipment acquisition, often ignoring the impact on total cost of ownership (TCO). TCO, the ongoing cost of operating a digital cinema, is known to be higher than film projection, though the true extent may be hidden at the time of acquisition. Projector maintenance, lamp cost and rate of lamp replacement are all increased, as are lamp and HVAC power consumption and maintenance. These factors can all be managed by smart upfront design and rigorous manufacturing processes.

Christie's manufacturing facilities are certified ISO 9001:2000 and ISO 14001 and its facilities house top of the line technology, equipment and employees. The manufacturing process is based on the Kaizen Lean Manufacturing philosophy that focuses on continuous improvement processes, and the 5S methodology. Among the firm's many "firsts" are being the first licensee of DLP Cinema® technology (which is the first Digital Cinema technology to be adapted by the Hollywood community) and the first licensee of Texas Instruments Series 2 DLP® Cinema technology.

Perlux gain screens from Harkness complement Christie's quality and low TCO. Because Perlux screens increase reflected light levels, they offer exhibitors the potential to use smaller lamps that are cheaper, last longer and consume less power. In fact, a gain screen can help cut operating costs roughly in half - which is good for not only the exhibitor, but the environment as well. For new builds and digital retrofits, a gain screen can pay for itself in under a year. For existing digital installations, a gain replacement screen can pay for itself in just two years. Gain screens can also be considered a "green" investment because they lead to less CO2 (lower power needs) and fewer lamps to recycle or scrap. Perlux Screens also offer exceptional surface consistency, invisible seams and greater light reflectance than matt white screens.

"We are thrilled to partner with Christie to educate further our customers on how to maximize their transition to digital," says Andrew Robinson, Harkness Screens, managing director. "Through this collaboration we are able to offer a quality and cost-effective solution."

Harkness Perlux® screens are considered by leading cinema exhibitors worldwide to be the premier gain projection surface. The Perlux® line of screens provides a choice of gain characteristics, high contrast, bright pictures, generous viewing angles and excellent colour temperature. The Perlux® 180 and 220 high gain screens are perfect companions for digital 3D systems that use non-polarised light, such as XpanD 3D and Dolby 3D.

Exhibitors and dealers interested in going digital are encouraged to stop by the Christie (1200A) and Harkness (904A) booths at CinemaCon in Las Vegas March 28-31 to learn more about what can be done to make their transition as smooth as possible.


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Woodland Hills, CA / Grand Rapids, MI -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, announced the signing of a long term VPF deployment agreement with Goodrich Quality Theaters that will provide for the digital conversion of 274 screens at 30 theaters. The rollout is expected to begin in April 2011 and be completed by the end of the year, at which time all Goodrich Quality Theaters will be 100% digital.

Cinedigm's system will ensure the highest quality theatrical entertainment for Goodrich customers along with the ability for each of the theaters to provide consumers all-new digital entertainment options, including high quality live and alternative content programming.

"Upgrading our theaters with state-of-the-art digital cinemas continues our tradition of delivering the best movie-going experience possible," said Bob Goodrich, CEO/Owner. "Cinedigm is a great partner and have worked with us to customize a deal that fits our specific needs for equipment and financing, enabling us to continue to meet both our customers' expectations and our own operational goals."

"Goodrich Quality Theaters is all about quality, and it shows in their attention to detail in everything they do," said Chuck Goldwater, President, Media Services Group. "And because of that precision, we are exceedingly proud that after evaluating all their options Goodrich Quality Theaters chose Cinedigm to entrust with their digital cinema future."

Cinedigm offers a new business model to exhibitors like Goodrich Quality Theaters by enabling theaters to present engaging alternative programming including live 2-D and 3-D sporting events and concerts, shorts, cartoons, live Q&A's, as well as branded entertainment. Recent releases by Cinedigm include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 165 theaters across the country.

Since the beginning of digital conversions, Cinedigm has been the leader in digital cinema. In Phase 1, Cinedigm deployed 3724 screens at 348 sites for 18 exhibitors in the United States. In the current Phase 2, Cinedigm has signed contracts with 82 exhibitors to deploy 3,933 Screens. Such theatres are fully networked, turnkey systems - simple and cost-efficient to operate.


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MORRISTOWN, NJ, and LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced a successful deployment with Sun Theatres for the first Theatre Command Center "TCC" installation in Melbourne, Australia. This six screen complex also marks the first successful integration with Qube Cinema in a fully networked and automated DCI 2K digital projection environment.

"We converted to Digital in Mid 2009 but until now have still needed Mediaologists to operate and monitor our daily screenings. As an independent cinema, we want to provide the best experience for our loyal audience while seeking the efficiencies and operational benefits that Digital should deliver," said Michael Smith, owner, Sun Theatre. "Cinedigm, Qube and Venue Ticketing worked together collaboratively with our engineer and mediaologoist to ensure a smooth installation and commissioning. The system has run seamlessly over the last month and our staff love the ease of use and confidence in its reliability."
Cinedigm's state-of-the-art TCC software manages in-theatre digital cinema operations, including:

• Ingesting content automatically from any source: satellite, CRU, USB, network share
• Scheduling and transferring all content prior to showtime
• Automating mapping of content to POS titles
• Providing complete, hands-free management of DMS Theatre Command CenterTM creates your digital shows:
• Importing show schedules from any POS
• Automatically creating show playlists, including preshow advertising, trailers, features and alternative content
• Dynamically inserting automation cues from any device or manufacturer
• Creating and scheduling of trailer and advertising packages Theatre Command CenterTM monitors your workflow and digital systems:
• Providing flexible dashboard with real-time status of content, KDMs, shows and issues
• Providing robust messaging and alerts to dashboard,email, text and SNMP
• Monitoring system health, workflow and disk capacitie


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CYPRESS, Calif. -- Rave Motion Pictures, the fifth largest chain of movie theaters in the United States, has more time to focus on innovation in cinema technology, optimizing seating plans and other operational aspects, resulting from a services alliance with Christie Managed Services (CMS). A longtime user of Christie projectors, Rave is now entrusting CMS to service its entire Lobby Entertainment Network (LEN).

"As a large and decentralized operation, we were having a hard time finding a good outsourced provider for our digital signage needs," said Brad Wardlow, vice president of operations for Rave Motion Pictures. "We have 61 locations in 21 states, and all too often outages resulted in inoperable displays in the common areas of our lobby and concession spaces, with the resultant repairs being expense and taking a long time to complete. We needed find a worry-free solution so we could concentrate on our business, which is to deliver a total theater experience to our movie-patron customers."

In addition to movie projectors, Rave provides a Lobby Entertainment Network (LEN) air show display over concession areas, more than 500 digital menu boards, LED way-finder signage, and extensive LED signage in its box offices. A previous provider had often used distant, non-local technicians, causing high travel and accommodation costs and longer time frames to service and support these products. In contrast, CMS created a one-stop, manageable strategy that addresses ongoing preventive maintenance as well as immediate attention to any problems.

"This solution makes total sense for us operationally, financially and aesthetically," said Wardlow. "The only question we have been asking ourselves is ‘why did we take so long to make the decision?' We're getting faster service, more preventative/proactive management of our signage program, and all at lower costs."

"Christie and Rave collaborated to identify sites, create inventories of assets and to develop a more planned, life-cycle approach to managing these assets, versus a reactive approach to emergencies," said Sean James, vice president, Christie Managed Services. "The CMS approach is to provide a support strategy which minimizes the amount of down time and expense associated with deploying the technology cinema owners want to use. By leveraging our technology and national networks of people and parts, we are able to significantly improve the availability of displays and projection systems.

With expertise developed over 80 years serving the cinema industry, Christie Managed Services works with each customer to deploy, monitor and support their commercial displays. Christie's U.S. Network Operation Center (NOC) offers 24/7/365 monitoring, technical help desk and configuration management and preventive servicing as well as on-site emergency response. The program serves hundreds of organizations in the cinema and other industries.

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CINEMACON, Las Vegas -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce today that it won a server deployment contract with iPic Entertainment, a Florida-based entertainment company. A total of 59 units of GDC Digital Cinema Servers were deployed at 11 sites across Arizona, California, Texas, Washington, Wisconsin and Illinois, with 46 units already installed in 2010, and the remaining 13 will be installed by April this year. Ballantyne Strong, Inc. was responsible for the equipment installation and integration, and continues to provide a reliable support service through their Network Operations Centre (NOC).

iPic Entertainment, founded by visionary entertainment entrepreneur Hamid Hashemi, offers an innovative new luxury entertainment concept, bringing the next-generation dining and entertainment experience to neighborhoods across America. It is a developer and operator of entertainment venues that include premium movie theatres offering a selection of high-end food and beverage, with a mission to bring people together for an exceptionally entertaining experience at an inviting and unique location.

Creating premier venues requires the most cutting-edge digital cinema technology, for which GDC has remained committed to over the past 12 years. "iPic Entertainment is committed to bringing state-of-the-art technology in film presentation to iPic Theaters and Gold Class Cinemas properties," said Mark Mulcahy, VP of Marketing, iPic Entertainment. "By using GDC's digital servers, we are able to enhance movie lovers' cinema experience with the best in digital projection."

The iPic deal is GDC's latest success in the North American market following a plethora of deployment contracts secured there recently. "We are delighted to see another exhibitor joining our growing list of satisfied customers in the all important North American market where digital conversion is fast gaining momentum," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "iPic is an innovator who is sensitive to emerging market trends as is GDC. We feel excited to work with iPic in bringing the best in digital cinema entertainment to patrons."

"Working closely with one of our largest resellers - Strong provides iPic Entertainment the highest level of support and service required by a cinema of this calibre." Dr. Man-Nang Chong, added. Ray Boegner, Senior Vice President of Ballantyne Strong echoed Dr. Chong's enthusiasm, "GDC has been a great partner for Strong. We are pleased to work with iPic Entertainment, who owns prestigious cinema complexes and offers the movie-going public something very special. Furthermore, it is extremely satisfying to work with iPic. They understand the quality their customers have come to expect, and they have realized that Strong and GDC's products and services meet such expectations".


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