SHOWCANADA, Ottawa -- GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce today the signing of a repeat digital cinema server contract with Cinemas Guzzo, Canada's largest independent theatre chain. Having already installed GDC servers in March 2010, the new contract will see an additional 62 servers deployed over the coming months, with full deployment of 135 servers scheduled to be completed by June 2012.

Today, Cinemas Guzzo serves as Quebec's leading independent movie chain, boasting 148 screens in 11 theatre complexes. With 54% of its screens already converted for digital projection, the family owned chain is well on the way toward achieving its goal of total digitization by 2012. Under the current contract, Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema conversion programs, will supply Cinedigm-CertifiedTM screens, structure the underlying VPF agreement, as well as assume responsibility for the entire administration of the VPF implementation. Together Cinedigm and GDC's collaboration will increase Cinemas Guzzo's digital entertainment options, and ensure a smooth and efficient transition to digital with the highest quality digital cinema products and service.

Cinemas Guzzo has been entertaining moviegoers for more than four decades. The company's longstanding passion for cinematic innovation has made digitization a key priority. To this end, GDC was selected for Cinemas Guzzo's initial stage of digital conversion in March 2010. GDC's solutions proved a great choice for Cinemas Guzzo, whose audiences now enjoy the finest imagery in digital cinema.

"We could not be happier with GDC and the progress of our digital conversion," said Vincenzo Guzzo, executive vice president of Cinemas Guzzo. "We are impressed with GDC's feature rich servers, and relieved that such advanced technology can be operated so easily; what's more, if we require any assistance, GDC's technical support team is always responsive. The upgrade to digital opens many doors for us, but above all, our customers are clearly pleased with high quality imagery. To complete our digital conversion, GDC was again, the obvious choice."

"We were always confident in GDC's ability to deliver for Cinemas Guzzo, but winning a repeat order is still extremely rewarding for us, "said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "It reinforces not only Cinemas Guzzo's high approval of GDC and our cutting edge solutions, but also demonstrates our commitment to the digital cinema industry and its patrons. We're delighted to reaffirm Cinemas Guzzo's importance to us as a continuing loyal partner in GDC's ever growing customer base."


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The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners have declared June to be "Entertainment Ratings and Labeling Awareness Month" and, in conjunction with the declaration, are calling on all movie theaters and retailers of movies, music, and video games to emphasize the motion picture and video game ratings and music labeling systems, as appropriate, to their customers.

"Entertainment Ratings and Labeling Awareness Month" is sponsored by the four trade associations through their Coalition of Entertainment Retail Trade Associations (CERTA). It is declared annually to promote the use of entertainment ratings and labels by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings and music labeling systems and store policies.

"There is a bounty of wonderful entertainment options for people of all ages, and the music labeling and motion picture and video game rating systems can help parents choose the right entertainment for their children," CERTA declared. "While the decision as to what is appropriate for a particular child ultimately rests with the parent, retailers can and do play an important role in empowering parents with the tools necessary to make those decisions: the entertainment ratings and labeling systems."

CERTA noted that the voluntary efforts in ratings and labeling education and enforcement by retailers are successful. The latest survey of ratings education and enforcement in retail establishments by the Federal Trade Commission, released in April of this year, showed significant improvement in ratings and labeling enforcement by all categories of entertainment retailers over the past decade.

Retailers can learn more about CERTA and the entertainment industry's ratings and labeling systems at

The Coalition of Entertainment Retail Trade Associations (CERTA) represents approximately 1,500 retailers and exhibitors, who operate more than 35,000 theatres, video and video game stores, music stores, online music and media services, and other retail establishments that offer entertainment products and who employ more than 750,000 people. CERTA is comprised of the Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners (NATO).


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WASHINGTON -- The Motion Picture Association of America, Inc. (MPAA) today welcomed the Librarian of Congress James Billington's appointment of Maria Pallante to lead the United States Copyright Office. She has served as Acting Register of Copyrights since January 1, 2011 and will succeed Marybeth Peters, who has led the U.S. Copyright Office for 16 years.

"We applaud the Librarian of Congress' selection of Maria Pallante as the new U.S. Register of Copyrights; her long history working on copyright issues in both the public and private sectors makes her an experienced, well-qualified candidate for this important role," said Fritz Attaway, MPAA Executive Vice President and Special Policy Advisor. "We thank Marybeth Peters for her years of service, and we look forward to working with Ms. Pallante to promote effective U.S. copyright policies that are critical to the welfare of the men and women who work in our creative community and contribute to our culture and economy."

Copyright laws protect the rights of people who create movies, TV shows, artwork and other products by providing the creator with exclusive rights to sell, license or otherwise use his or her creative work. In the case of movies and television, these laws help safeguard the creative works that support the livelihoods of the 2.4 million Americans who work as set painters, costume designers, make-up artists, writers, actors, directors and more. The MPAA promotes copyright policies that foster innovation by protecting and rewarding creators.

For more information on this appointment, please visit the U.S. Copyright Office.


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WASHINGTON -- In a hearing before the U.S. House Judiciary Subcommittee on Intellectual Property, Competition and the Internet, Michael O'Leary, Executive Vice President, Government Affairs for the Motion Picture Association of America, Inc. (MPAA) testified on the serious and growing impact of illegal streaming on the film and television community and its workforce.

"In addressing the subject of illegal streaming, it is important to note what this debate is not about. It is not a debate between technology and innovation and the creation of content. That is a false choice raised by too many people. This issue is really about favoring legitimacy over theft - about promoting and preserving creativity and production and punishing people who seek to profit through stealing the hard work of others." said O'Leary in a prepared statement submitted to the Committee.

"Streaming technology is rapidly becoming the most popular mechanism for transmitting stolen content on rogue sites," he continued. "Illegal sites link U.S. consumers to illegally streamed content. Streaming cyberlockers offer illegal storage and streaming of copyrighted content and encourage the uploading of this content as the primary means of driving monetizable traffic to their sites. This is not innovation; it's theft."

Noting the perceived disparity under federal law regarding the penalties associated with illegal streaming versus downloading - two methods of distributing the same stolen, digital content - O'Leary recommended a legislative fix to clarify this aspect of intellectual property law, echoing recommendations made by the Office if the Intellectual Property Enforcement Coordinator in a white paper presented to Congress earlier this year.

Prepared Statement of MPAA's Michael O'Leary


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OTTAWA, ONTARIO -- In a keynote speech at industry confab ShowCanada, NATO President & CEO John Fithian today urged Canadian movie theater operators to be vigilant in their focus on theatrical release windows. Challenging a recently announced proposal from four Hollywood studios to release movies early to the home on "premium" VOD, Fithian explained the dangers of the model. "Early VOD releases to the home could damage the movie industry in two significant ways," Fithian asserted. "Early releases will reduce movie ticket sales, and will exacerbate movie theft by giving pirates an early pristine copy of movies." Fithian also reiterated NATO's call for the participating studios to release sales data from their experiment. "How can the industry evaluate the studios' test if they continue to hide the facts."

Fithian's remarks at ShowCanada marked an expanded, global phase in NATO's work to preserve the theatrical release window. Beginning with Canada this week, moving to Europe later in the month and onto Australia in August, Fithian will hold dozens of meetings with leading international exhibitors on the topic. "We hope that this early VOD experiment begins and ends in the U.S.," Fithian continued. "But if not, we want exhibitors everywhere to be prepared."

In his remarks, Fithian also praised the growing number of leading movie directors and producers who have publicly stated their concerns with shortened release windows. "The creative community understands the vital importance of robust theatrical release windows to their art form and their business interests," Fithian stated. "We are pleased today to announce additional signers of our creative community letter, including directors David Dobkin, Jon Favreau, Chris Nolan, M. Night Shyamalan, and Quentin Tarantino, as well as producers Mark Boal and Jim Cardwell."

ShowCanada will run through Thursday, June 2 in Ottawa.

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