OTTAWA, ONTARIO -- In a keynote speech at industry confab ShowCanada, NATO President & CEO John Fithian today urged Canadian movie theater operators to be vigilant in their focus on theatrical release windows. Challenging a recently announced proposal from four Hollywood studios to release movies early to the home on "premium" VOD, Fithian explained the dangers of the model. "Early VOD releases to the home could damage the movie industry in two significant ways," Fithian asserted. "Early releases will reduce movie ticket sales, and will exacerbate movie theft by giving pirates an early pristine copy of movies." Fithian also reiterated NATO's call for the participating studios to release sales data from their experiment. "How can the industry evaluate the studios' test if they continue to hide the facts."

Fithian's remarks at ShowCanada marked an expanded, global phase in NATO's work to preserve the theatrical release window. Beginning with Canada this week, moving to Europe later in the month and onto Australia in August, Fithian will hold dozens of meetings with leading international exhibitors on the topic. "We hope that this early VOD experiment begins and ends in the U.S.," Fithian continued. "But if not, we want exhibitors everywhere to be prepared."

In his remarks, Fithian also praised the growing number of leading movie directors and producers who have publicly stated their concerns with shortened release windows. "The creative community understands the vital importance of robust theatrical release windows to their art form and their business interests," Fithian stated. "We are pleased today to announce additional signers of our creative community letter, including directors David Dobkin, Jon Favreau, Chris Nolan, M. Night Shyamalan, and Quentin Tarantino, as well as producers Mark Boal and Jim Cardwell."

ShowCanada will run through Thursday, June 2 in Ottawa.

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Hollywood, CA -- Cinedigm Digital Cinema Corp.(NASDAQ: CIDM), the global leader in digital cinema, and National Geographic Entertainment will co-distribute the documentary LIFE IN A DAY to digital theatres across the country, it was announced today by Cinedigm Chairman Chris McGurk and Daniel Battsek, National Geographic Entertainment President. The film is directed by Oscar®-winner Kevin Macdonald (THE LAST KING OF SCOTLAND, ONE DAY IN SEPTEMBER) and executive produced by Oscar® winner Ridley Scott (GLADIATOR, BLADE RUNNER). A select number of the theatres will participate in a LIVE, interactive segment with the film's creators following the special premiere screening on Sunday, July 24th, the one year anniversary of the original content capture. National Geographic will release the documentary theatrically on July 29th to select theatres across the country.

LIFE IN A DAYis an extraordinary, user-generated, feature-length documentary shot on a single day - July 24, 2010. The film's creators invited the global YouTube community to capture this single day of their lives on camera and the world responded by submitting more than 80,000 videos to YouTube. The submissions represent over 4,500 hours of deeply personal, powerful film originating around the world from Australia to Zambia, from the heart of bustling major cities to the most remote reaches of the earth.

"LIFE IN A DAY is a wonderful opportunity to hear the voices of extraordinary people describing the world as they see it - telling us their fears and loves," said Macdonald. "I always knew this would say something fascinating about who we are as a species and what we value - but I never realized how emotionally affecting the result would be."

Crafted by Macdonald, executive producer Ridley Scott, producer Liza Marshall and editor Joe Walker, LIFE IN A DAY offers a unique experience that shows with beautiful, humorous and joyful honesty, what it's like to be alive on earth today.

"We are thrilled to bring this powerful and touching documentary to theatres around the country," said McGurk. "Theatres are places where folks come together, to be together, to be moved together... and LIFE IN A DAY provides the perfect communal content."

"We saw this one-day special event on July 24th as a wonderful way to ‘premiere' this movie prior to its more traditional theatrical release," said Battsek. "Many locations will be able to take part in a live experience where they can interact with the filmmakers directly, asking questions and getting unique insights."

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Los Angeles, CA -- Summit Home Entertainment announced today that its Sci-fi film SOURCE CODE will be available to consumers via VOD and EST on Friday, July 8, 2011, approximately two weeks prior to the film's home entertainment release date of Tuesday, July 26, 2011. Traditionally standard VOD and EST are available day and date with physical discs. This particular case will test the demand for viewing a bigger budgeted film digitally prior to the release of physical discs. Summit is not shortening the industry established window between a film's theatrical release and its home entertainment debut, rather this test aligns with the studio's ongoing efforts to find the best way to present its films digitally.

The studio has been a leader in home entertainment since offering all of its titles on VOD and through EST day and date with a disc's release since the company was founded in 2007. Summit's TWILIGHT was the first film to gross $100 million at the domestic box office released in this pattern, now a standard practice for both major studios and independents.

"As the way a consumer's consumption of feature films evolves, we are always looking for new ways that meet these demands," said Steve Nickerson, President, Summit Home Entertainment. "While we are optimistic about the consumer appetite for this type of home entertainment release pattern, we are only conducting a test in this case and not making an overall policy shift at this time. Once the results are in we will analyze the data and see what the consumer has to say."

SOURCE CODE was released theatrically in the US by Summit on April 1, 2011 and has earned over $110 million in worldwide box office. Starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, and directed by Duncan Jones, the sci-fi thriller tells the story of a soldier who wakes up in the body of an unknown commuter and is forced to live and relive a harrowing train bombing until he can determine who is responsible for it. Mark Gordon produced the film via The Mark Gordon Company banner along with Vendome Pictures' CEO Philippe Rousselet, and Jordan Wynn.


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KITCHENER, Ont. -- Canadian moviegoers have always expected the best in cinema quality and a full range of content on their screens, and the theatre owners who make up the Motion Picture Theatre Associations of Canada (MPTAC) have been meeting this expectation for many years. Helping them to achieve best-of-breed quality in projection and state-of-the-art digital signage and lobby displays is the goal of Christie®, the exhibitors' valued partner, which now supplies 90 percent of the nation's digital cinema projector installations.

With the industry's 25th anniversary conference, ShowCanada 2011, scheduled for May 31-June 2, in Ottawa, it is notable that Christie contributes greatly to Canada's knowledgebase in cinema and visual display technology. The company is the only provider of high performance digital cinema projectors headquartered in North America, with its manufacturing located in Kitchener, Ontario.

"Christie's digital cinema solutions provide eye-popping image quality the first time and every time a movie is shown," says Dave Muscat, senior director of sales, Christie Canada. "Christie also makes it possible to provide the seamless 3D imaging and alternative content that exhibitors need to serve their customers."

Notes Kathryn Cress, vice-president of global and corporate marketing, Christie: "Our commitment to customized solutions and Canadian service and support make Christie the exhibitors' choice for digital conversion among both Canada's largest theatre chains and its smaller, independent venues."

For Cineplex Entertainment (‘Cineplex': TSX: CGX), Christie is part of the next-generation cinema experience. "Christie projectors provide the sharpest available on-screen image so our guests can enjoy the stunning imagery of today's movies the way they are meant to be enjoyed - on a big screen in a theatre" said Pat Marshall, vice president, communications & investor relations, Cineplex Entertainment.

Recent Highlights of Christie Cinema Success in Canada:
In March 2011, Cineplex hosted a world-first showing of a movie in 4K DLP® cinema for moviegoers at Galaxy Cinemas in Waterloo, Ontario, using the new Christie CP4200 platform. The premium, high-definition 4K digital cinema format delivers four times more pixels than mainstream digital cinema and is capable of displaying on 2D screens as wide as 105 feet, and 3D screens as wide as 75 feet.

Quebec's leading independent movie chain - Les Cinémas Ciné Entreprise - becomes the first chain in Quebec to go 100 percent digital when it purchases 24 Christie CP2000 Series projectors. The chain is an innovator in offering advertising and promotional support to its member cinemas, and Christie's solution makes it possible to offer even more options.

Christie supplied its powerful Cine-IPM processors to Cineplex for its February 2011 high definition (HD) screenings of traditional Japanese Kabuki Theatre at select cinemas in Toronto and Vancouver. Christie's Cine-IPM processing module converts incoming analog or digital signals into a format suitable for digital cinema projectors. It is renowned in the industry as the highest quality, format-conversion solution available, facilitating accurate display of alternative content such as theatre productions, broadcast television, satellite, business presentations and HDTV sources. It would not have been possible to show traditional Kabuki on the big screen without the processors.

In January 2011, Christie shared the screen with Cinéma Pine at Ciné-Québec ‘Le Rendez-Vous Festif et Éclaté,' a four-day cinema industry celebration. Cinéma Pine, established in 1948, and the oldest, continuously operated, family-owned theatre business in Québec, showed private screenings of two new Québec releases, ‘La Vérité' by Marc Bisaillon and ‘Angle Mort' by Dominic James, using a Christie DLP Digital Cinema® projector, the world's most installed brand. Christie is also a sponsor of Ciné-Québec, an annual conference for Quebec cinema professionals.

Christie's digital cinema projectors, including the new generation Christie SolariaTM Series 4K-ready DLP Cinema® projectors, screened a record number of digital titles at the 35th Toronto International Film Festival®, September 9 -19, 2010. Celebrating 10 years as projection sponsor for the festival, Christie has played a key role in the festival's growing use of digital projection technology to reflect the innovative works of a new generation of filmmakers.

Approaching 20,000 digital projectors installed to date across the globe, with more added daily, Christie is the world leader in the 2D and 3D digital screening market.



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