Basingstoke, 8 October, 2014 - Sony Europe is delighted to confirm the appointment of Omega Cinema Systems as an official dealer for Sony Digital Cinema 4K projection systems in Turkey.
The new appointment has already been marked by Omega's first market success as a Sony Digital Cinema official Turkish dealer. Omega is supplying 14 of Sony's acclaimed SRX-R510P and SRX-R515P 4K projection systems and Sony TMS Theatre Management Systems into A'City and Park Vera, two new shopping malls in the capital Ankara. Installation begins in mid-October, with completion scheduled by the beginning of November this year.
Izmit-based Omega has provided a wide range of technology, installation and support services to the Turkish cinema industry for over 16 years.
"It's wonderful to welcome a new partner with the calibre, experience and excellent reputation that Omega enjoys in the region", comments David McIntosh, Vice President of Sony Digital Cinema 4K Solutions for Europe and the Americas. "Turkey has been a leader in embracing digitisation, and through our new relationship with Omega we look forward to bringing the best possible cinema image quality and experience to millions more cinemagoers."
Annual revenues for Turkey's box office are worth over €180 million annually, and the total number of screens - currently around 2,000 countrywide - is growing at around 10% year on year. Much of this growth is being generated by explosive demand for brand-new screens in Turkey's urban regions, including retail and leisure centres in Ankara, Istanbul and their environs.
"2015 marks the end of movie distribution on 35mm celluloid in Turkey", notes McIntosh. "With time almost up for 35mm film, Turkish operators are leading Europe in their total switchover to the benefits of digital distribution and projection. Sony 4K puts cinemas in the best possible position to offer their own customers premium picture quality, while enjoying world-class support and affordable running costs - today and tomorrow."
"Omega are delighted to be working with Sony's industry leading 4K digital cinema technology, providing future-proofed and low total cost of ownership projection systems to all exhibitors here in Turkey", comments Fikret Gursoy, General Manager, Omega Cinema Systems Limited.
About Sony 4K Digital Technology
With over 18,000 systems in the market, Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.
4K is the choice of audiences and industry alike, winning Hollywood's commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It's won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Inception"), M. Night Shyamalan ("After Earth"), David Fincher ("The Girl with a Dragon Tattoo"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released blockbusters in 4K. It's also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d'Or at the 2014 Cannes Film Festival for "Winter Sleep" that was shot in 4K using Sony's F65 CineAlta camera for cinematic release.
The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.