Kansas City, Mo. -- AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, announces today that guests can now make smart snack choices at AMC Theatres with the debut of AMC Smart MovieSnacks, a comprehensive snack pack that includes Chiquita Fruit Chips, a 20-oz. Dasani water, an Odwalla Bar Chocolate Chip Trail Mix and PopCorners popped corn chips.*

"At AMC, we are all about giving our guests choices - in the type and format of entertainment they watch and the food and beverages they consume," said George Patterson, senior vice president of food and beverage at AMC. "We know there are occasions - and dietary reasons - when guests want more options beyond traditional concession fare. AMC Smart MovieSnacks is an innovative way to provide guests a variety of quality branded products in a convenient bundle. We think they will love it."

AMC Smart MovieSnacks are now available at all AMC Theatres in the United States for $7 and include:
• Chiquita Fruit Chips consisting of 100-percent real fruit
• Dasani purified water
• Odwalla Bar Chocolate Chip Trail Mix with chocolate chips, rolled oats, peanuts, raisins, coconut, sunflower seeds and Vitamins A, C, E, plus folic acid and calcium
• PopCorners chip-like corn snacks that are air popped with real corn and all natural ingredients

"Movie goers will be the biggest winners of our partnership with AMC to bring healthy Chiquita Fruit Chips into movie theatres," said Deverl Maserang, vice president and general manager of Chiquita Fruit Solutions. "Our mission is to offer nutritious, convenient foods and we commend AMC for providing AMC Smart MovieSnacks that are aligned with the health and wellness needs of consumers. Our Chiquita Fruit Chips are pure fruit without any additives and represent a healthy option for any consumer."

"The Coca-Cola Company has been refreshing movie goers for nearly 90 years and we are very pleased to partner with AMC to expand our offering to include our great tasting Odwalla bars coupled with Dasani," said Stefanie Miller, group vice president, strategic partnership marketing at The Coca-Cola Company. "There's nothing like a great snack, a refreshing beverage and a good movie to make life fun."

"PopCorners deliver the taste of fresh popcorn in a unique chip that's a perfect snack. PopCorners are a hit because they're air popped, all natural, gluten free and contain zero percent trans fat," said Linda Fishman, president of Medora Snacks, maker of PopCorners. "At Medora Snacks, we're the first company to bring an innovative change to the ever-growing popcorn market. We're already part of more than 2 million school lunches per month and proud to be part of AMC Smart MovieSnacks."

In creating AMC Smart MovieSnacks, AMC identified the best products after testing hundreds with a guest panel and collecting feedback. As a result, AMC Smart MovieSnacks represents a meaningful product offering that incorporates the best of nutritious snack choices, yet still allows guests to indulge, albeit smartly, when snacking at the movies.

AMC's initiative to improve access to more nutritious snacks at the movies included working with the Alliance for a Healthier Generation, a national non-profit founded by the American Heart Association and the William J. Clinton Foundation to combat childhood obesity. AMC modeled AMC Smart MovieSnacks on the Alliance's school competitive food and beverage guidelines, which the organization uses in its work that supports more than 11,000 U.S. schools.

*Individual items are not sold separately and the Dasani water may be substituted for a 20-oz. Diet Coke® or Coke Zero® fountain drink.


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New York -- Justice for All Productions announced today that their newest feature film, AN AFFIRMATIVE ACT, will open in select AMC and Showcase theatres in April.

Written and produced by veteran producer/best-selling author Ken Del Vecchio and starring Blanche Baker, (Emmy winner; Sixteen Candles), Charles Durning (2-time Academy Award/4-time Golden Globe/9-time Emmy winner and nominee), Justin Deas (6-time Emmy winner), and Eric Etebari (Witchblade; The Lincoln Lawyer), AN AFFIRMATIVE ACT gives the audience a unique and in-depth look at one of the biggest civil rights issues of this generation - the legalization of gay marriage.

The film's premise is unique - a lesbian couple is charged with fraud for marrying under the false pretenses of being a heterosexual couple. They did so in order to adopt their child and obtain equal benefits and rights. Defended by a charismatic heterosexual attorney, but fought by a governor seeking to protect his anti-gay marriage bill, a massive media covered courtroom battle ensues. A legal thriller filled with twists and mystery from beginning to end, AN AFFIRMATIVE ACT has been described by Echelon Magazine as "a riveting courtroom drama guaranteed to inflame the passions of the masses."

"I'm thrilled to have created a movie that elicits such a strong response on a topic that is so important in our country right now," says Ken Del Vecchio, writer and producer of over 15 star-filled feature films. "The law, the courtroom and politics are central to this film. But it's the personal struggle to obtain equality that is at its heart. Today, we need to bring attention to this issue so that justice is ultimately served."

AN AFFIRMATIVE ACT squarely tackles the United States' most controversial social issue: the legalization of gay marriage. With the passing of Proposition 8, the state-by-state legislative battles attempting to legalize gay marriage and the repeal of "Don't Ask, Don't Tell," LGBT rights are at the forefront of today's political arena. In recent weeks, President Obama has announced that the Defense of Marriage Act is unconstitutional and has instructed the Justice Department to stop defending it in the courts. Although these are great steps toward justice, gay marriage is still illegal in nearly every state and there is much work remaining to ensure reaching this important goal of equality.

"An Affirmative Act is a masterpiece of artistic commentary."
- GO Magazine

"This is a great step...and a tipping point for the gay rights movement that will have ripple effects
in contexts beyond the Defense of Marriage Act."

-Anthony D. Romero, ACLU Executive Director as quoted in the New York Times (February 23,
2011), on President Obama declaring DOMA unconstitutional.

AN AFFIRMATIVE ACT, directed by newcomer and LGBT community activist, Jana Mattioli, also stars Costas Mandylor (SAW franchise; The Pledge), Thomas G. Waites (And Justice For All, The Thing), Rachael Robbins (The Great Fight), Jackie Martling (The Howard Stern Show), Nina Transfeld (The Life Zone) and Robert Clohessy (Oz, Angels in the Outfield). The film also features LGBT standouts Randy Jones (Cowboy - The Village People), Rob Moretti (Crutch) and introduces lead actresses Candice Holdorf as Terry Succi and Elissa Goldstein as Samantha Succi.

Based in Hawthorne, New Jersey, Del Vecchio is a writer, producer, director, author, attorney and former judge. He has directed 15 feature films starring over 50 stars of the big and small screens. He has written some of the best-selling law books in the country including criminal code books.

Additionally, he is the founder and chairman of the Hoboken International Film Festival, which had over 1,500 submissions for 90 slots during the 2010 festival.

AN AFFIRMATIVE ACT will open in the following markets:

Chicago, IL (April 1, 2011) - Kerasotes ShowPlace ICON
Secaucus, NJ (April 1, 2011) - Kerasotes ShowPlace 14
New York, NY (April 1, 2011) - AMC Loews Village 7
Boston, MA (April 1, 2011) - AMC Liberty Tree Mall
Los Angeles, CA (April 1, 2011) - AMC Broadway in Santa Monica
San Francisco, CA (April 15, 2011) - Four Star Theatre
Palm Springs, CA (April 15, 2011) - Cinemas Palme d'Or
Ft. Lauderdale, FL (April 29, 2011) - Gateway Cinemas

Other dates and markets to be announced soon.


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Vista Entertainment Solutions is delighted to announce that Ace Cinemas (Western Australia) will be installing the Vista software suite.

David Pye, CEO of Ace Cinemas says: "I have known the team from Vista for many years and am delighted to be moving over to what I know is the industry leader. Ace has always prided itself on our attention to service and innovation. These are also inherent in the Vista software and business generally."

Vista will be installed into all of the Ace sites and the modules purchased include: Head Office, Film Programming, Loyalty, Gift cards and Voucher Management, Internet Ticketing and Kiosk. The combination of these modules will ensure that Ace has a fully functional and robust system that will not only deliver significant value in terms of business reporting, management and efficiency, but also a great tool for delivering outstanding service to the Ace customers.

David continues: "By going with Vista I am confident for the future prospects for our business. As ever, the cinema industry faces many challenges and opportunities, by going to Vista I know that Ace is well placed to deal with the challenges and make the most of the opportunities that arise. I am aware of some of the innovations that Vista have recently released and are planning on releasing and look forward to making the most of these. I love the fact that Vista's global client base ensures that the software is continuously innovated and functionality is available to us that is truly leading edge."

Matthew Preen, Vista Territory Manager for Australia states "Bringing Ace over the Vista family of clients is another great success for our business. It has been a pleasure working with the David and the team at Ace and we look forward to delivering an outstanding system to them. Vista is committed to working with Ace to continue to offer innovative solutions and ultimately build their bottom line. Not only is the software a great fit for the Ace business, but our values of customer service, innovation and quality are also very much in alignment. I am sure that this is the start of another long and successful relationship"


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CYPRESS, Calif. -- Christie®, a global visual technology company, was selected by Oscar-winning filmmaker James Cameron to assist him in showcasing the first "mass audience" demonstration of cinema projection that demonstrates the higher frame-rate delivery necessary for the next generation of 3D films. The demonstration took place at CinemaCon 2011 at The Colosseum of Caesars Palace.

Christie, the preferred choice for Cameron, used currently available Christie SolariaTM Series Digital Cinema® projectors to project 3D content at up to 60 frames per second (FPS). The current industry standard is 24 FPS, which can result in blurred images ("judder"). Unlike other solutions, the Christie CP2230 and others in its family are capable of delivering over 30,000 lumens on the largest screens, while delivering breathtaking 3D images, which, combined with higher frame rates, will speed the evolution of this next generation cinema experience.

"Our collective vision at Lightstorm is to continually push the bounds of technology to deliver a movie environment that makes cinema patrons feel that they are completely immersed in the locales, sight, sounds and world that the movie is conveying," said Cameron. "We chose the leader in digital cinema projection technology, to assist us in demonstrating our groundbreaking vision at CinemaCon 2011 because we know Christie for its mission critical reliability, brightness capabilities, and superior performance and support worldwide."

With Digital Cinema Advancements, Christie at Innovation Forefront Providing Upgradeable Solutions
Movies can currently be produced to incorporate panoramic, fast-paced action sequences but once the final digital content reaches the editing room, and then the theaters, the results hit a roadblock.

"Our cameras can capture scenes from 48 FPS to 60 FPS but end up being projected at the industry-standard 24 FPS, resulting in blurring - what the industry refers to as ‘judder' - which is disappointing," said Cameron. "Both the post-production and projection/display phases of the movie-making process need to advance to accommodate higher frame rates and deliver the thrills that these rates can deliver."

For Christie, the leader in digital cinema projection technologies, the firm's next generation of digital cinema solutions capable of projecting movies at the frame rates that Cameron desires are already here. The Christie SolariaTM series of 4K digital cinema projectors features Texas Instruments' (TI) (NYSE: TXN) next generation DLP Cinema® technology and can display 4096 x 2160 pixels of resolution. Among the brightest in the world, these projectors - including the CP2230s used by Cameron for his technology demo - are capable of delivering over 30,000 lumens on the largest screens and breathtaking 3D images. All next-generation Christie digital cinema projectors continue to utilize Christie Brilliant3DTM technology providing the ultimate 3D experience with the lowest cost of operation. Look to Christie to be the first to offer firmware upgrades in the near future to support the higher frame rates demanded by Hollywood's leading film producers.

"It's a boon to the industry to have advanced, upgradeable projector technology from Christie to solve part of the frame-rate puzzle," said Cameron, "but the entire industry needs to step up and realize the benefits. This would start with the standards bodies and would require support from post-production houses, which would have to upgrade the bandwidth and capacity of their entire workflow, as well as enhanced bandwidth support from server and media block suppliers."

Christie's Product Upgrade Path to Deliver Higher Frame Rates

"Christie is committed to supporting its customers today and in the future. That's the primary driver behind our 2K and 4K-ready solutions," remarked Craig Sholder, vice president, Entertainment Solutions at Christie. "We understand how important it is for exhibitors to safeguard their long-term technology investment. With Christie, exhibitors are assured they have a future-proof solution that can meet their needs both today and tomorrow. "

All projectors in the Christie Solaria series are designed to meet Digital Cinema Initiatives (DCI) specifications. They feature a new modular architecture for improved serviceability and ease of maintenance, with up to 25 percent lower cost of operation than competing technologies.


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battlelareview.pngInternational grosses:

Battle: Los Angeles: $14.7 million from 5,999 locations in 60 territories. International total: $100.5 million. Worldwide total: $179 million.

Sucker Punch: $12.4 million from 4,500 locations in 39 territories. International total: $21.2 million. Worldwide total: $51.1 million.

Just Go With It: $10.7 million from 2,281 locations in 44 territories. International total: $76.2 million. Worldwide total: $177.6 million.

HOP: $7 million from 2,362 locations in 26 territories. International total: $7 million. Worldwide total: $45.1 million.

Source Code: $5.6 million drawn from 1,202 locations in 7 territories. International total: $5.6 million. Worldwide total: $20.6 million.

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