ATLANTA -- Allure Global Solutions, Inc. announces the completion of a full circuit roll out of its dynamic digital signage products for all SAMfilm locations. SAMfilm is the leading theater circuit in Iceland and is based in Reykjavik. The most recent SAMfilm location, a newly constructed site, is Sambíóin Egilshöll located in Reykjavik. It has four over-sized auditoriums and includes a full suite of Allure Global digital signage products including Allure Global's Digital Box Office, Digital Movie Posters, Digital Menu Boards and Digital Auditorium Signage. The SAMfilm installation at Sambíóin includes 45 total screens operated by five Allure Global players (computers).

Through consumer research specifically tailored to digital menu boards, Allure Global has seen its Digital Menu Board technology help customers increase concession sales, reduce merchandising costs and increase guest awareness. Allure Global's new generation of digital menu board solutions provides flexible components that allow theater owners to have engaging and impactful motion-graphic marketing messages all managed through a central server.

Allure Global's Digital Movie Poster solution allows for the delivery of full color, digitally animated, high resolution posters that draw attention and entertain. By showing new releases and coming attractions with high visual appeal and moving images, SAMfilm can promote current and upcoming films easily and efficiently.

Allure Global's Digital Box Office solution allows SAMfilm to display digital movie posters with movie times and ratings in full color and motion at the box office. Integrating DBO to the theater's POS solution provides real-time data for show-times and feature information including titles, ratings, run-time, sold-out and cancelled notifications.

Allure Global's Digital Auditorium Signage transforms traditional auditorium signage into a dynamic digital signage solution that displays digital movie posters with movie name, show time, rating and auditorium status. By integrating with the existing POS system, digital auditorium signage dynamically changes auditorium locations as the POS system upgrades. This engaging signage directs customers to the correct auditorium and informs them of the status of the auditorium more efficiently. The signs can communicate important messages including "NOW SEATING," "CLEANING" and "CLOSED" instantly.

"We have been an Allure Global client for several years now," states Bjorn Arnasson, Managing Director of SAMfilm. "We could not be happier with their products and service. The technology is state-of-the-art for theaters and our newest location is our absolute showcase."

"SAMfilm has certainly embraced our technology," states Rodrick Glass, EVP of Sales and Business Development for Allure Global. "The new Sambíóin location is a great example of how all our products can become a totally integrated solution. Our expertise is using the existing POS system, integrated with our software, to drive data and content to all the various screens real time. Each application is specifically developed for theater applications. Together they make a comprehensive theater digital signage offering that provides the owner a very efficient operation, maximizing sales and reducing operating costs."


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LAS VEGAS -- As the worldwide motion picture theatre industry convenes in Las Vegas for the inaugural CinemaCon convention, Harkness Screens (Booth 904A), the world's leading manufacturer of cinema screens, will be showcased at the gathering's premier presentation venue, The Colosseum at Caesars Palace.

With a seating capacity of 4,082, The Colosseum at Caesars Palace will feature a 71 ft. by 30 ft. Harkness SpectralTM 240 3D screen. Harkness' SpectralTM 240 3D screen is considered by cinema exhibitors and special venue operators worldwide to be the optimum 3D projection surface for systems using polarised light.

"Harkness Screens is thrilled to be working with CinemaCon, the largest motion picture industry show worldwide, as the official provider of 3D silver screens," says Andrew Robinson, managing director of Harkness Screens. "With Hollywood's heavy hitters in attendance, we are excited that our screens will be showcased in the event's presentation venue at The Colosseum."

The SpectralTM 240 features a high extinction ratio and provides spectacular 3D images. The surface also supports 2D images and can be used successfully in auditoria where 2D and 3D are both shown. The intrinsically high gain (2.4) overcomes light losses in 3D systems.

As the official convention of The National Association of Theatre Owners (NATO), CinemaCon will be the largest and most important annual gathering of cinema owners and operators from around the world. Cinema exhibition professionals come to CinemaCon for exciting film screenings of major studio and independent feature films slated for summer release as well as product reel presentations, exciting special events with Hollywood's hottest stars, educational seminars and to find the latest products, services and technologies available to the market.

CinemaCon is the largest annual convention for the motion picture industry. It is the only international gathering devoted exclusively to the movie business and the single largest international gathering of motion picture professionals and theatre owners in the world.

The inaugural CinemaCon will be held March 28 - March 31, 2011 at Caesars Palace in Las Vegas and is expected to draw more than 6,000 industry professionals.


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Centennial, Colo. -- The critically acclaimed cinematic concert rockumentary, The Grateful Dead Movie Event will take audiences back to the ‘70s for a one-night in-theater event on Wednesday, April 20 at 7:30 p.m. local time. Under the direction of the band's lead guitarist Jerry Garcia and co-directed by Leon Gast, these legendary 1974 concerts capture the Grateful Dead at the pinnacle of their psychedelic worldwide fame while documenting the Dead Head experience. During this NCM Fathom event, theater audiences will be the first to see exclusive, never-before-seen interviews with both Garcia and Bob Weir that were captured during the filming of this historic production.

Tickets for The Grateful Dead Movie Event are available at participating theater box offices and online at For a complete list of theater locations, prices and additional information, visit the Fathom website (theaters and participants are subject to change).

Presented by NCM Fathom and Rhino Entertainment, The Grateful Dead Movie Event will be broadcast in nearly 540 movie theaters across the country through NCM's exclusive Digital Broadcast Network.

The Grateful Dead Movie was shot during the legendary band's concerts at Winterland Arena in San Francisco in October 1974, prior to the Grateful Dead taking a two-year sabbatical. The Grateful Dead Movie debuted in New York City on June 1, 1977, and chronicles several different facets of the original Dead Head phenomena. The Grateful Dead Movie includes band performances of "U.S. Blues," "One More Saturday Night," "Casey Jones," "Playing in the Band" and "Sugar Magnolia," among other Dead classics. The Grateful Dead Movie played throughout the summer of 1977 in San Francisco and select markets across the U.S. NCM Fathom brought the concert event to 19 markets in 2003, but it has not been available in wide theatrical distribution since its initial release in 1977.

"This flashback concert is a chance for Dead Heads to relive the experience of one the band's most famous performances," said Dan Diamond, vice president of NCM Fathom. "The never-before-seen interview with Jerry Garcia is definitely a must-see, and Dead fans may just see themselves or their friends on the big screen who were at the 1974 concerts. This event will be big fun for Dead fans of all ages."


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Hollywood, CA -- 3D technology company, MasterImage 3D, Inc. announced today that it has received a $15M investment from Samsung Ventures. MasterImage 3D provides auto-stereoscopic 3D displays and 3D content creation tools for mobile devices, and 3D digital cinema solutions.

MasterImage 3D invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display, which offers a higher quality 3D experience than striped and lenticular approaches. The company enabled one of the world's first glasses-free 3D mobile phones and is in development to deliver additional smartphones and tablets equipped with its 3D displays in 2011. MasterImage 3D digital cinema systems are installed in nearly 60 countries, following a year of over 300% growth.

"Samsung's investment supports our strong belief that we've just begun to realize the impact 3D will have on consumers," said Younghoon Lee, Chairman and CEO of MasterImage 3D. "We are committing this investment to innovation -- specifically, to advancing our 3D solutions for cinema, smartphones, tablets, and larger autostereoscopic displays. We will continue to build toward our vision of 3D on every screen."

Ilseok Yoon, Managing Director of Samsung Ventures America, said, "Our investment in MasterImage 3D is consistent with our strategy to work closely with established market leaders. The company was early to market with auto-stereoscopic 3D mobile displays and has built a significant business in 3D cinema. MasterImage 3D has demonstrated both a technical and business vision in driving adoption of 3D and we look forward to contributing to the progress MasterImage 3D has made in all facets of consumer entertainment and communication."


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David Fincher is now reportedly in the running to take on a new film about Cleopatra for Sony. Angelina Jolie is attached to star in the 3D project.

James Cameron expressed interest in Cleoptra, but he is now focusing on the Avatar sequels. Paul Greengrass also circled the project before leaving to make Memphis about the Martin Luther King assassination.

Fincher is currently working on a remake of The Girl with the Dragon Tattoo.

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