Toronto, ON - October 6, 2010 (CGX.UN): Cineplex Entertainment is very pleased to introduce the next evolution of the audio visual entertainment experience in Canada - Cineplex® UltraAVXTM ("UltraAVX") an Ultra Audio Visual ExperienceTM to Edmonton residents.

"UltraAVX will immerse you in the action on screen and surround you in pure digital sound for an experience that is not to be missed. It really is the next level of cinema entertainment," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "Cineplex is the leader in out-of-home entertainment in Canada and we continue to enhance the entertainment experience with the launch of UltraAVX," said Marshall.

UltraAVX was designed to create one of the most immersive entertainment experiences possible for Cineplex guests. UltraAVX auditoriums feature screens that are significantly larger on average than our traditional screens and extend wall-to-wall. Adding to the experience is a superb digital surround sound system utilizing the latest in Dolby digital sound technology. Christie Solaria 2230 DLP Cinema® projectors will provide a superior digital presentation projecting visually stunning, crystal clear images onto the giant screen. The system is further enhanced with the addition of RealD 3D technology enabling us to also present the latest 3D movies in the UltraAVX auditorium. Guests will love the new reserved seating option especially when they settle in to the extra wide high back rocker seats.

UltraAVX makes its debut in Edmonton on Friday, October 8, 2010 at Cineplex Odeon South Edmonton Cinemas and at Cineplex Odeon North Edmonton Cinemas. UltraAVX will be added to seven other Cineplex Entertainment theatres by the end of 2010 with many more locations to be added in 2011.

Cineplex Odeon South Edmonton Cinemas is located at 1525-99th Street NW, and Cineplex Odeon North Edmonton Cinemas is located at 14231-137th Avenue NW, Edmonton, AB. For more information or to purchase tickets and get your reserved seat in the UltraAVX auditorium, please go to


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Darren Aronofsky is reportedly entering into talks with 20th Century Fox to take over directing duties on the sequel to X-Men Origins: Wolverine.

The director is currently winning rave reviews for Black Swan, a ballet drama that Fox Searchlight will send out on December 1.

It certainly helps that Aronofsky has worked with Wolverine star Hugh Jackman in the past. The pair teamed up for The Fountain, which received mixed reviews and landed with a thud at the box office.

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New York, N.Y. -- Screenvision, a leading innovator in cinema advertising, has hired online advertising and mobile marketing executive Robert Formentin as its new Vice President, Web Operations and Digital Sales.

In his new position, Formentin will be responsible for leading the development of Screenvision's online advertising and mobile marketing division, providing the vision and setting strategy for the company's expanding digital advertising solutions. Furthermore, he will focus on generating additional revenue through ad sales representation of entertainment websites and creating cutting edge marketing programs using the latest mobile technologies. Reporting to Michael Chico, Screenvision's Executive Vice President of Sales, Marketing and Research, Formentin will be based in the company's New York headquarters.

"We are really pleased that Robert will be leading Screenvision's digital and mobile strategy" said Chico. "He brings a wealth of knowledge and experience to a department that is certain to enhance the overall offering Screenvision will deliver to our advertiser and exhibitor partners."

Robert Formentin brings more than 2 decades of sales and management experience with over 15 years in online advertising sales. Formentin has held senior-level positions at Internet search pioneer Infoseek, Ad Networks 24/7 Real Media,, and Publisher-side Brand Ad Sales at rep firm Phase2Media.

"I'm thrilled to be working with such a talented team," said Formentin. "Together with our in-theatre programs, our online and mobile division will deliver truly groundbreaking, integrated programs for our advertisers."

Robert is an Internet sales specialist with start-up and corporate experience and a veteran of all genres of online marketing. He was a pioneer in selling cost-per-click programs in 1996 and behavioral targeting in 1997. He helped devise and sell new keyword programs and spearheaded the development of new search categories while at Infoseek. In 2000 he helped launch the successful direct response division of Phase2Media and most recently has been a sales advisor to a mobile start-up and private equity firm.


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CULVER CITY, Calif. -- Emma Stone has been cast as the female lead in the upcoming Spider-Man film from Columbia Pictures and Marvel Studios, it was announced today by Amy Pascal, co-chairman of Sony Pictures Entertainment and Matt Tolmach, president of Columbia Pictures. Stone has been tapped for the role of Gwen Stacy opposite Andrew Garfield as Peter Parker. The film, to be directed by Marc Webb from a screenplay by James Vanderbilt and produced by Avi Arad and Laura Ziskin, will begin production in December and will be released in theaters nationwide in 3D on July 3, 2012.

The casting continues an association between Sony Pictures Entertainment and the actress, who previously starred in Superbad, The House Bunny, and Zombieland, all for Columbia Pictures; she may currently be seen in Screen Gems' hit comedy Easy A, and takes a cameo role in Screen Gems' upcoming Friends with Benefits.

Commenting on the announcement, Tolmach said, "It's been an incredible journey for us to watch Emma's star rise as an actress. She is extraordinarily talented and has a very special on-screen spark that is perfect for this role. Given her history with the studio, casting her in one of our most important franchises is a real thrill."

Webb added, "The chemistry between Andrew and Emma was stunning and made Emma the clear choice. At the heart of the story of Peter Parker is not only the amazing Spider-Man, but also an ordinary teenager who is wondering what he has to do to get the girl. Andrew and Emma will bring everything audiences expect to these roles, but also make them their own. Much to my surprise, it was fun to find out that our choice for Gwen (Emma) is also a natural blonde."

Emma Stone can currently be seen starring in Screen Gems' hit comedy Easy A. Next year, she will star in Warner Bros.' Crazy, Stupid, Love opposite Steve Carell and Ryan Gosling and in The Help, the adaptation of Kathryn Stockett's bestselling novel; she also takes a cameo role in Screen Gems' Friends with Benefits and will voice a role in DreamWorks Animation's comedy The Croods. Stone's recent credits include Paperman, Zombieland, Ghosts of Girlfriends Past, The House Bunny, The Rocker, and Superbad.


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