Total tweets for April 2nd Openers
The Last Song really boomed on Wednesday to
no one's surprise as it scored 7,891 tweets, up from 3,412 tweets on
Tuesday. Movies on their day of release generally explode and skew
numbers off the charts, it is this reason that I only take data from
Twitter for Monday to Thursday and not Friday for most releases. It will
be very interesting to see if it comes in close to my estimated $4
million, but expect it to rake in $21 million by the end of the weekend.
Clash of the Titans was very impressive yet
again with a solid 5,712 tweets on Wednesday. In addition it has really
been storming so far today with more than 5,000 tweets by midday. It
might take in over 10,000 by the end of day today thanks to the early
shows. Expect $29 million from its Thursday and Friday shows and $68
million for the whole weekend.
Lastly, Why Did I Get Married Too also was
on the move on Wednesday as it came in with 1,654 tweets, up from
Tuesday's 1,178. By comparison, Our Family Wedding had 643 tweets its Wednesday before release. Expect $8 million on
Friday and $20 million for the full weekend.
Check back tomorrow to see the Wednesday numbers and final weekend
projections. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history
please check here.)
The ratio is the number of tweets per $1 million of Friday
Box Office gross. A film with 1,000 tweets and a $10 million Friday
would therefore have a ratio of 100. In general, films that appeal to
very young or older audiences have lower ratios since those audiences
are not big users of Twitter. By comparison, films that appeal to
younger audiences (18-35) have much higher ratios since those audiences
are much more active users of Twitter.