Los Angeles, CA -- Nigel Sinclair, CEO and Co-Chairman of Exclusive Media Group ("Exclusive") and Newmarket Films ("Newmarket")and Chris Ball, President and CEO of newly formed Wrekin Hill Entertainment ("Wrekin Hill") announced today that their first joint Newmarket / Wrekin Hill release will be to give, six-time Academy Award nominee Peter Weir's The Way Back, an Academy Award qualifying run from December 29, 2010 in Los Angeles, followed by a theatrical release of upwards of 500 screens on January 21, 2011.

The film stars Ed Harris (Pollack, Gone Baby Gone), Jim Sturgess (Across the Universe, The Other Boleyn Girl), Saoirse Ronan (Atonement, The Lovely Bones), Mark Strong (Sherlock Holmes, Kick Ass) and Colin Farrell (In Bruges, Crazy Heart).

The Way Back is the first film produced under the Exclusive Films label to be distributed through Exclusive's subsidiary, Newmarket in partnership with Wrekin Hill. National Geographic Entertainment and Imagenation Abu Dhabi co-produced the film as part of their joint production agreement.

The Way Back, which recently had its World Premiere at the Telluride Film Festival, is inspired by Slavomir Rawicz's acclaimed novel The Long Walk: The True Story of a Trek to Freedom, as well as by other real life accounts. The film chronicles the escape of a small group of multi-national prisoners from a Siberian gulag in 1940 and their epic life affirming journey over thousands of miles across five hostile countries.

"After the positive reception and critical acclaim we received at Telluride, it was clear that The Way Back should have an Oscar qualifying run. It was incredibly gratifying that audiences and critics responded so favorably to Peter Weir's vision, the actors' outstanding performances, and the stunning craftwork," comment Sinclair and Daniel Battsek, president of National Geographic Entertainment.

Notes Ball: "As a new company, we are honored to have the Wrekin Hill name attached to such an acclaimed film as The Way Back. We are extremely enthusiastic about bringing the film to audiences this winter."

Producers are Joni Levin, Peter Weir, Duncan Henderson and Nigel Sinclair. Keith Clarke, John Ptak, Guy East, Simon Oakes, Tobin Armbrust, Jake Eberts, Edward Borgerding, Mohammed Khalaf, Adam Leipzig, Scott Rudin and Jonathan Schwartz are Executive Producers.


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NEW YORK -- With more than 5,000 3D cinema screens in the US, an estimated two million or more 3D HDTVs expected to be sold this year, and 12 3D HDTV television channels debuting in 2010, the 3D consumer market is well on the way to reaching critical mass, and with it, dramatic new opportunities for advertisers are opening up, according to Eisuke Tsuyuzaki, Chief Technology Officer at Panasonic -- a worldwide leader in the development of Full HD 3D technology.

Speaking last week at the seventh annual Advertising Week in New York, the company's technology head cited research from major universities and corporations throughout the world that indicate consumers retain information they glean from 3D cinema and television advertising at a much higher rate than from standard two-dimensional counterparts.

"Coupled with the reduced cost and new ease of 3D production thanks to Panasonic's professional 3D camcorder and editing equipment and the availability of class-leading 3D stock footage, companies that create commercials in 3D will experience a dramatic surge in product awareness, interest and buy-in," said Mr. Tsuyuzaki.

Mr. Tsuyuzaki cited as an example one such study that puts retention of a 3D commercial spot at up to eight times that of a standard commercial message. For print media, he noted that studies show that consumers spend up to 2.5 times as long perusing an ad in 3D versus a 2D version.

All of these key 3D topics and others affecting advertising production and placement will be discussed at famed media analyst Paul Kagan's conference on 3D Media Markets, to be held Oct. 27th at New York's Waldorf Astoria Hotel. The conference, sponsored by Panasonic to help broaden understanding of the fast-growing 3D medium, features such industry luminaries as Avatar producer Jon Landau and DreamWorks co-founder Jeffrey Katzenberg. For more information on the conference, visit www.pkworldmedia.com.

To reduce the cost of entry for 3D TV commercial production, Panasonic has created an entire eco-system of 3D products, including the world's first handheld professional 3D camcorder that records to SD Memory Cards, priced thousands of dollars less than previous 3D recording setups, which traditionally have required bulky rigs, multiple cameras, and precise mirror arrays.

To help commercial producers get up and running quickly, Mr. Tsuyuzaki pointed to the existence of companies like Hollywood's BlackLight Films as a key source of quality 3D content ranging from original production to motion picture licensing.

"As the developer of one of the world's leading contemporary stock libraries and producer of feature films for such companies as Disney and National Geographic, we understand the need for agencies to have a wide range of high-production-value content available at their fingertips," said Louie Schwartzberg, founder of BlackLight Films. "With 500 hours of material shot in thousands of locations, we're ready to supply the industry with the highest-quality 3D footage, either custom or licensed, and are very pleased to be working with a recognized leader in 3D technology like Panasonic to make sure the scope of high-quality 3D content continues to grow."

"Consumers have whetted their appetite for 3D in thousands of cinemas around the country," said Mr. Tsuyuzaki. "And now that great 3D experience is available to them in the home, through an extensive selection of award-winning VIERA Full HD 3D Plasma TVs from Panasonic as well as models from other manufacturers."

"The 3D revolution has ingrained itself in the desires of today's consumer," Mr. Tsuyuzaki continued. "Now is the time for the advertising community to take advantage of a technology that is cost-effective and stunning, one that will add extraordinary additional value to your clients' products."


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WASHINGTON -- The following is a statement by Greg Frazier, Executive Vice President and Chief Policy Officer of the Motion Picture Association of America, Inc. (MPAA), regarding the recent round of negotiations on the Anti-Counterfeiting Trade Agreement (ACTA).

"ACTA is an important step forward in strengthening international cooperation and enforcement for intellectual property rights. It is also an important signal that the world's largest economies recognize the critical value of intellectual property rights to their global competitiveness and are committed to moving ahead together to protect the jobs of the millions of men and women working in film and other creative industries.

We continue to believe ACTA must include robust protections for intellectual property online, building on established international norms if it is to meet its potential as a state-of-the art agreement to combat counterfeiting and piracy.

We commend the U.S. Trade Representative and the other international negotiators for their hard work in resolving nearly all major issues.

The ability to finance, create and distribute entertainment, and the livelihood of the more than 2.4 million talented and dedicated men and women who work in our industry are dependent upon our ability to protect the intellectual property that is the lifeblood of our industry. No business can sustain itself if forced to compete against the widespread theft and unlawful distribution of its products."


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