Two new wide releases will grace theaters this upcoming weekend: Hot
Tub Time Machine, and How To Train Your
Hot Tub Time Machine had 3,049 tweets on
its lead-up frame last week. The MGM flick has been pushed hard on
Twitter during the last few weeks and thanks to that its buzz-levels are
definitely impressive online. This number is pretty massive, however,
due to the Studio actively pushing it online, and the fact that its
title has spawned a host of chatter in itself not related to interest in
seeing it, its going to have an above average ratio. My early guess
would be something in the region of ~1,500. At this point in time its
looking like it is going to secure ~8,000 tweets for the week, put these
two together and we might be looking at a mid to high teens opening
Lastly, How To Train Your Dragon had 1,678
tweets last week. Impressive number considering the genre, by comparison
Diary Of A Wimpy Kid had 864 its week before
release, Cloudy With a Chance of Meatballs had
801 and A Christmas Carol had 1,188. It
should manage a ratio in the realm of ~350 and should be able to secure
~5,000 tweets for the full week. This should allow it to hit $50 million
for the weekend.
Check back Monday night for analysis of the Monday tweet totals.
Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history
please check here.)
The ratio is the number of tweets per $1 million of Friday
Box Office gross. A film with 1,000 tweets and a $10 million Friday
would therefore have a ratio of 100. In general, films that appeal to
very young or older audiences have lower ratios since those audiences
are not big users of Twitter. By comparison, films that appeal to
younger audiences (18-35) have much higher ratios since those audiences
are much more active users of Twitter.