Date Night grossed $9.3 million on Friday,
which gave it a Twitter ratio of 478 from its 4,449 tweets. This was a
ways below my estimated $11 million and 400 ratio. I guess all the
reasons I gave earlier in the week why it would be higher than Couples
Retreat kicked in and pushed it a ways higher. Still a
very solid opening and again another great data point for future films
in the genre. All appears to be set for a $26.5 million weekend.
Check back tomorrow for a preview of the upcoming weekend's new wide release films: Death At A Funeral and Kick Ass. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.