New York, NY - Screenvision, the leading innovator in cinema advertising has partnered exclusively with the Wrigley brand to bring the first ever 3-D ad to cinema beginning May 1st. This exclusive partnership extends Screenvision's focus to create 360 degree entertainment experiences for consumers and marketers alike. Already the 3-D in-lobby leader for advertisers, Screenvision will now also be the 3-D in-theatre leader with the launch of its first ever on screen 3-D ad.

Screenvision's Programming Network will make the 3-D Skittles spot available through its exhibitor partners across the country with coverage in all of the top 10 DMAs. The 3-D ad will run for a five week period beginning May 1st on 762 3-D screens in 461 Screenvision represented theatres.

"3-D movies have made such a big impact for the studios and moviegoers which is very promising for Screenvision's 3-D advertising platform. 2-D ads in our Premium Pod deliver an average 72% total recall, and we anticipate that 3-D ads will generate even stronger awareness," said Matthew Kearney, CEO, Screenvision. "Screenvision continues to be the innovator and leader in the advertising sector providing the marketplace with the largest 3-D network, both in-lobby and on the screen."

"Our exclusive cinema partnership with Wrigley allows us to deliver the first 3-D ad in the history of national cinema advertising-and we are thrilled to be first in our sector" says Mike Chico, Executive Vice President, Sales and Marketing, Screenvision. "This achievement marks our consistent ability to lead the way for advertisers, connecting consumers and brands in ways in which no other medium can. In fact, 77% of our consumers who recall our ads, are likely to purchase brands they see advertised across Screenvision screens."

"Converting ads from 2-D to 3-D is a natural extension of our ongoing support of Cinema moving forward," said Norm Chait, SVP-Director of OOH Investment and Activation, Mediavest. "MediaVest, along with our clients, recognize that our consumers go to the movies to be entertained. With Screenvision now offering the opportunity to have our messages literally jump off the screen, these new technologies help us to truly engage and captivate our core consumers in a memorable way. We are excited to be the first to take advantage of what we know will be a highly desirable consumer touchpoint."

Legend Films, a 3-D conversion company was responsible for the transformation of the Skittles ad from 2-D to 3-D. This repurposing provides marketers with increased flexibility and proves to be much more cost effective.

"At Legend Films, we have the creative expertise and technological innovation to affordably and quickly convert any ad into 3-D, and we look forward to working with Screenvision to introduce our capabilities to marketers who want to take advantage of the latest technology, make an impact in theater and encourage audiences to take notice," said David G. Martin, Chief Executive Officer of Legend Films.

On the heels of Monsters vs Aliens, 2009 is the year of 3-D movies and as the studios continue to push these movies out advertisers are looking to capitalize. It also comes as Screenvision continues its expansion across the marketing, content and exhibitor divisions for the company. As the leader in cinema advertising, Screenvision‘s recent deals with Marcus, Rave, United Entertainment Corporation (UEC) and Studio Movie Grill have expanded its network to over 15,300 screens with 17 of the top 25 exhibitors and increasing its market share to 48%.

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Knoxville, Tennessee - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced expansion and remodeling plans for Regal Seminole Square in Charlottesville, Virginia. The new facility will be named Regal Seminole Trail Stadium 9 reflecting the addition of stadium seating in all auditoriums, new high-back recliner seats, new lobby, new entrance, new rest rooms and the expansion of five additional screens. Seminole Trail Stadium 9 will offer all of the latest state-of-the-art cinema amenities.

Over the course of the past several years, Regal Entertainment Group evaluated multiple options for construction in Charlottesville before determining that an expansion and extensive remodel of our existing Seminole Square theatre was the best choice. The location of the existing theatre near the intersection of Seminole Trail and Hydraulic Road makes it a very convenient location for moviegoers. Regal owns the property and has already begun the design process for construction. A diagram of the expanded facility is now on display in the lobby of Seminole Square.

"Regal Entertainment Group is very appreciative of our loyal patrons in Charlottesville. Our company has invested in the community with construction of the Downtown Mall 6. The cinema is located at the heart of the city and is host to the prestigious Virginia Film Festival. Regal is confident that now is the right time for an expansion along the heavily traveled Seminole Trail retail corridor," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "A new Regal Cinemas will offer our guests more movies, a variety of showtimes and all of the latest theatre amenities."

The new Regal Seminole Trail Stadium 9 will be expanded from the current 4-screen Seminole Square in every way covering more than 43,000 square feet when complete. The existing lobby will be transformed into one additional auditorium with a higher ceiling height, restrooms and concessions work area. The new square footage will include an enlarged lobby and more screens. A new indoor box office will provide climate-controlled comfort for guests through all seasons. Digital projection will provide picture-perfect presentations on every screen. The cinema will offer a variety of films, 3D presentations and alternative digital programming with the convenience of 9 different showtimes. Regal is making a significant investment to remodel and expand this facility to deliver the best entertainment experience to patrons for many years to come.

Regal Seminole Trail Stadium 9 will feature these amenities:
• Stadium seating in every auditorium for an unobstructed view of the screen.
• New high-back rocking recliner seats offer extra comfort to each guest.
• Retractable cup holders move out of the way to form seats for two.
• Digital projection in every auditorium to provide a crystal-clear picture.
• Real D 3D projection systems available for 3D enhanced presentations.
• Digital surround sound completes the true digital cinema experience.
• Alternative programming such as concerts, opera, Broadway shows and sporting events.
• New concession stand designed to improve delivery times and customer flow.
• Fully stocked concession stands offer name brand, high quality selections including pizza.
• New carpeting and tile in all auditoriums, halls and lobby.
• Lobby includes an arcade area for interactive gaming.
• New guest service desk offers extra assistance in the improved lobby.
• New computerized box office located indoors to protect patrons from the elements.
• Regal Express kiosks provide fully automated ticket purchasing.
• Updates to the exterior include new signage to reflect its status as a showplace.
• The industry-leading Regal Crown Club loyalty program rewards frequent moviegoers.
• Advance tickets available by phone or through www.REGmovies.com.

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Toronto, Ontario: Cineplex Entertainment Limited Partnership ("Cineplex") announced today it has completed its previously announced plan to acquire Onsite Media Network Inc. ("Onsite") through a shareholder approved Plan of Arrangement. Onsite is an Alberta-based digital signage network company that broadcasts advertising and custom content to premium office towers and sports stadiums across Canada. The total transaction value is approximately $1.7 million.

The Onsite network includes a sports stadium network with 1,000 screens located at GM Place (Vancouver), Pengrowth Saddledome (Calgary), Rexall Place (Edmonton), Scotiabank Place (Ottawa) as well as a high-rise office tower network which features approximately 200 screens located in public concourses and food courts throughout 22 office towers in major metropolitan areas. Encompassing marquee properties in Toronto's vibrant PATH system, high profile locations along Calgary's PLUS 15 walkways, and Ottawa's downtown core, the Onsite networks will add more than 120 million annual impressions to the current Cineplex Media offerings.

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Knoxville, Tennessee - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced fiscal first quarter 2009 results and declared a cash dividend of $0.18 per common share.

Total revenues for the first quarter ended April 2, 2009 were $665.6 million compared to total revenues of $626.8 million for the first quarter of 2008. Net income was $21.3 million in the first quarter of 2009 compared to a net income of $27.5 million in the first quarter of 2008, which included a $1.8 million after-tax loss on debt extinguishment. Diluted earnings per share was $0.14 for the first quarter of 2009 compared to $0.17 during the first quarter of 2008.

Regal's Board of Directors also today declared a cash dividend of $0.18 per Class A and Class B common shares, payable on June 16, 2009, to stockholders of record on June 4, 2009. The Company intends to pay a regular quarterly dividend for the foreseeable future at the discretion of the Board of Directors depending on available cash, anticipated cash needs, overall financial condition, loan agreement restrictions, future prospects for earnings and cash flows as well as other relevant factors.

"A strong film slate produced record box office results in January and February leading to solid total revenue and Adjusted EBITDA during the first quarter of 2009," stated Mike Campbell, CEO of Regal Entertainment Group. "We were pleased with the solid results achieved despite the calendar shift in our fiscal quarter, as the first quarter of 2008 included several days between the Christmas and New Year holidays, whereas the first quarter of 2009 did not," Campbell continued. "We look forward to an action-packed summer film slate featuring both proven franchise films and big-budget original content," Campbell added.

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Los Angeles, California - XPAND, the global authority in 3D cinemas and technology platforms, proudly announced today their most esteemed triumph to-date, in being officially chosen as the 3D digital system provider at this year's Festival De Cannes.

In a first time ever world premiere, the 62nd Festival de Cannes will begin its Opening Ceremony with a 3D digital feature film, the new Disney Pixar studios motion picture, UP, a Disney Digital 3D animation film presented on Wednesday, 13 May 2009. Commencing with UP further validates the 3D movement is in full force and is revolutionizing the cinematography industry in the 21st century. With Hollywood content more than doubling in one year, it confirms 3D is no longer a fad, but here to stay. In addition to this prestigious event, XPAND will have four additional 3D systems throughout the Film Festival and the Marché du Film.

To enhance and compliment the technical acuity of this impressive 3D film, XPAND will power the presentation with its sophisticated 3D Digital cinema system utilizing their newly launched XPAND Series 101 3D active glasses, a stylish, eco-friendly, and completely immersive stereoscopic 3D experience. XPAND 3D screenings will be integrated by XDC using Christie digital projectors.

XPAND 3D theaters have a dominant presence throughout Europe, particularly in France, where it owns 75% of the 3D market, so with the decision to further endorse the 3D progress, it continues to display the progressive commitment of the Festival organization.

"We are both honored and gratified to be officially chosen as the 3D system at the Cannes Film Festival and wish to extend our sincere thanks to the entire organization in supporting the XPAND brand of 3D technology," says Maria Costeira, CEO of XPAND. "This will be a historical moment with a 3D title opening such an emblematic Festival and we're extremely proud to be part of this screening. To add this prominent world premiere to our resume of industry events is truly a rewarding service on all levels and we trust this collaboration with the Festival organization is just the beginning of many more to come as 3D films continue to evolve."

The announcement comes with XPAND exceeding more than 800 3D screens worldwide and approximately 100 transacted deals scheduled through June 2009. With a strategic global marketing program in place and an extended line of 3D products and services, XPAND is committed to deliver the upmost quality to all fields of the cinema industry.

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