New York, NY - The National Association for Stock Car Auto Racing (NASCAR) and Screenvision, the world's leading cinema advertising company, today announced a partnership to bring the thrills, drama and stars of NASCAR to moviegoers nationwide, while providing NASCAR official sponsors a unique opportunity to showcase their ties to the sport.

Each month, Screenvision will run original NASCAR content in theatres nationwide. In a new move for both companies, NASCAR Media Group will also create and produce a 90-second NASCAR long-form content piece, which could include racing highlights, top moments, driver profiles, behind-the-scenes vignettes and fan tributes. Approximately 45 million moviegoers each month will see the NASCAR content, which will be made available to NASCAR current partners for sponsorship on the big screen.

Terms of the deal were not disclosed.

"Taking such an exciting sport and bringing it to the big screen is absolutely breakthrough and thrilling for consumers and advertisers alike. When you see NASCAR drivers rubbing fenders and trading paint at 180 mph on our 40 foot screens, it will take your breath away," said Mike Chico, Executive Vice President, Sales and Marketing, Screenvision. "This innovative partnership with NASCAR, the second highest-rated sport in the U.S., demonstrates how Screenvision continues to become an ‘enthusiast' network with partnerships in music, gaming and sports creating dynamic content. With NASCAR, we will develop compelling pre-show programming year-round that adds value for moviegoers, advertisers and our exhibitor partners."

"NASCAR continues to forge partnerships to broaden our fan base and to provide creative opportunities and demonstrable value for sponsors," said Steve Phelps, Chief Marketing Officer at NASCAR. "Screenvision will bring the excitement and drama of NASCAR to a half billion moviegoers each year, including some who are avid fans and some who have yet to attend or watch a race on television. Fans want to experience our sport in every way possible, and we can't wait for them to see and hear their favorite drivers running flat out on 40-foot screens with surround sound."

As consumers become more elusive and companies seek breakthrough branded entertainment opportunities, the Screenvision NASCAR partnership provides NASCAR sponsors a platform to reach a captive audience in a highly entertaining way on 15,000 U.S. theatre screens. Sponsorship opportunities will extend to in-lobby kiosks and concessions. Moviegoers will see the first NASCAR content in their favorite theatre prior to start of the NASCAR Sprint Cup Series season next February.

"This is the latest in a string of innovative assets NASCAR is creating for our official partners to derive maximum value to meet their business objectives," said Jim O'Connell, NASCAR's Vice President of Corporate Marketing. "The NASCAR in-cinema content will provide our sponsors an additional way to connect with fans through a year-round national platform."

"At the end of the day, this is all about celebrating the NASCAR fans through our nationwide network of passionate consumers - and creating new in-cinema advertising platforms for NASCAR sponsors. The success of Days of Thunder, Talladega Nights: The Ballad of Ricky Bobby, Herbie: Fully Loaded, Cars and NASCAR 3-D: The Imax Experience shows the American film-going public loves NASCAR in a theatre experience," said Andy Blacker, Senior Vice President, Marketing and Research, Screenvision. "With this partnership, Screenvision is recognizing the tremendous potential of NASCAR, and we are creating the first ever in-cinema platform for partners to wrap their brands around."

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Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it will be exhibiting its digital cinema projection equipment at the annual ShowEast motion picture theatre industry convention in Orlando, Florida Tuesday, October 27th through Thursday, October 29th. The Convention is being held at the Orlando World Center Marriott, and Ballantyne's ShowEast booths are 600-609, 700-708 and Suite K.

At ShowEast, Ballantyne Strong representatives will be on hand to speak with customer prospects about its digital cinema solutions including:

- Industry-leading digital cinema services provided by a highly specialized team of trained technicians;
- NEC's Digital Cinema Projector Series and the GDC line of digital cinema servers;
- Cinema screen solutions for digital, large-format, 3-D, analog and specialized cinema applications;
- Traditional film and specialty lighting products and services.

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TORONTO, ON - Cineplex Entertainment and D&E Entertainment are pleased to present a Stark Raving Black production, the comedy of Lewis Black, on Thursday, October 29th at select Cineplex Entertainment theatres across Canada.

"Lewis Black is a lively comedian and entertainer and we are pleased to present his show, Stark Raving Black, to our theatre guests across the country," said Pat Marshall, Vice- President, Communications and Investor Relations, Cineplex Entertainment. "Watching Lewis Black perform on our big screens in HD and surround sound will allow everyone the opportunity to laugh along with one another in an evening of comedy and great escape."

"D and E Entertainment is extremely excited to be working with Cineplex Entertainment in bringing Stark Raving Black to Canada," said Doug Kluthe and Evan Saxon, D&E Entertainment.

The 80-minute feature film of outrageous topical stand-up humour from one of the most hilarious entertainers of our generation is the culmination of his best material from 2009 and two recent shows shot in High-Definition (HD) at the historic Fillmore Theatre in Detroit, Michigan. This is Lewis Black's first theatrical concert film, serving up his blistering social and political commentary on current events. Directed by New York City filmmaker Adam Dubin, the show was captured in HD with 10 cameras and was produced by veteran TV and documentary filmmaker Jack Gulick and producer Benjamin Brewer.

Advance tickets are now available online here as well as at participating theatre box offices. Admission for seniors is $9.95 + tax and general admission is $10.95 + tax.

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New York, NY - Continuing the strategy to offer entertaining programming to exhibitors and moviegoers alike, Screenvision, the leading innovator in cinema advertising, has partnered with HIT Entertainment, a leading provider of quality children's entertainment, to present a series of programming featuring Barney, Thomas & Friends and Bob the Builder, in theatres nationwide this fall and throughout 2010. The first event, Barney: Jungle Friends, premiered on October 10, 2009 and will be followed by Thomas & Friends: Splish Splash, Splosh on November 07, 2009 in exclusively select theatres. Additional children's content will continue to roll-out to screens across the country throughout 2010.

These beloved children's series will be available in over 100 theatres nationwide and all will be brought to life on the big screen through Screenvision's hi-definition digital network.

"The addition of HIT Entertainment and their popular preschool characters illustrates our continued commitment to bringing compelling and entertaining alternative programming to our exhibitor partners and moviegoers," said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "Through our partnership, we will provide affordable and trusted quality family entertainment that will resonate with audiences across the country."

The Screenvision Programming Services was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision's presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons • 50 States • 50 Days, Ballet Shoes, its partnership with the New York Mets for Mets at the Movies, the Phillies' World Series film with Major League Baseball, the Boston Celtics championship season documentary, Return to the Rafters, MSNBC's coverage of President Obama's Inauguration, Stevie Wonder's "Live at Last", Stand-Up 360 comedy show, and the most recent the independent film, Unbeatable Harold are examples of previous successes.

"We are excited to partner with Screenvision to bring beloved preschool properties Barney, Thomas & Friends and Bob the Builder to the big screen." said E.J. Minor, Vice President, US Retail Development, Marketing and Creative Services, HIT Entertainment. "HIT is dedicated to producing quality preschool programming that engages and inspires children, and through Screenvision's extensive network, children can continue to become even more connected to the HIT programs with larger than life versions of their favorite characters."

Barney: Jungle Friends showcased a one-of-a-kind musical jungle tale of friendship and fun. Moviegoers were able to watch Barney, BJ, and Baby Bop as they laugh, dance, and sing on the big screen through an enchanted rainforest and learn about all of the amazing plants, animals and insects that call the rainforest home.

On the heels of Thomas & Friends: Hero of the Rails, the first ever Thomas & Friends CG animated feature-length special and the debut of individual character voices for the engines on the Island of Sodor, Thomas & Friends: Splish, Splash, Splosh, follows the beloved storybook engine as he and his team of engine friends prepare for a rainy day visit from famous opera singer Alicia Botti. Audience members will see the fun bubble up after Thomas' special delivery turns into a sudsy spill in this fun collection of stories from the Island of Sodor.

For theatres, show times and advance ticketing for both programs, moviegoers can click here.

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New York, N.Y. - Screenvision, the leading innovator in cinema advertising, announced today a new long-term agreement with Malco Theatres. The partnership drives Screenvision's overall screen count to 15,366 increasing its digital screen count to over 7,700. The deal comes as the quality of the digital preshow has been enhanced nationwide to accommodate exhibitors' growing interest in preshow entertainment.

"Screenvision and Malco's partnership clearly shows that exhibitors continue to choose Screenvision for the strength and entertainment value that comes with our digital preshow," commented Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "Malco Theatres has been an excellent Screenvision partner for the past seven years and we look forward to continuing this partnership to bring entertainment to Malco's premium theatres located in key markets including Memphis."

As part of the agreement, Screenvision holds exclusive on-screen selling rights for Malco's early and late preshows. The deal also provides Screenvision with the rights to sell in-lobby screens and promotions. Malco Theatres is one of Screenvision's top 15 exhibitor partners with 31 theatres and 321 screens across Arkansas, Kentucky, Missouri, Mississippi and Tennessee.

"The top notch quality and compelling content within Screenvision's digital preshow, along with their reputation as leaders in technology and service within the cinema advertising community, have made Screenvision a natural partner for Malco," said Bobby Levy, Executive Vice President, Malco Theatres. "We anticipate that this new deal will lead to a more rewarding, entertaining, and high-quality experience for all our moviegoers."

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