LOS ANGELES - Sony Pictures Releasing International Corporation (SPRI) has entered into an agreement with Sony Electronics' Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan. SPRI is an international motion picture distribution arm of Sony Pictures Entertainment (SPE).

SPE and DCSS previously announced plans to work together in the deployment of digital cinema projection systems in Europe and North America. This announcement will now provide exhibitors in major parts of Asia with operational and financial resources needed to implement Sony Electronics' DCI-compliant 4K SXRDTM projection technology. DCSS has already entered into agreements with four major studios -- Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, and Walt Disney Studios Motion Pictures International - for deployments in the United States and Canada. DCSS now has agreements with two major studios for Asia -Sony Pictures Entertainment and Twentieth Century Fox.

Sony Electronics' 4K digital projection technology will provide exhibitors and distributors with technology that will make it possible to offer consumers a wider selection of programming choices including 3-D and alternative content. To support this digital deployment effort, SPRI will supply its upcoming releases, when booked, in digital form; and provide financial contributions for a limited time to promote DCI-compliant technology.

"As we move toward an all-digital future, exhibitors are going to need the product, resources, and marketing support of companies like Sony Electronics and its Digital Cinema Solutions and Services group, in order to offer their customers the most compelling state-of-the-art cinema experience available today," said Mark Zucker, President, Sony Pictures Releasing International Corporation.

The DCSS group was formed to provide turn-key solutions for exhibitors that will enable them to efficiently convert their operations to digital technology.

"The growth of digital cinema is a worldwide technological reality, so it makes sense that any agreement covers the broadest reach possible," said Mike Fidler, Senior Vice President of Sony Electronics' Digital Cinema Solutions and Services Group. "We're extremely pleased to be working with SPRI on our expanded joint efforts."

In addition to digital projection system deployment, Sony Electronics' DCSS group offers installation, maintenance, and support services. The group also works with exhibitors on the deployment of alternative content - including gaming, sporting events and music concerts - in order to develop more revenue-generating opportunities as the industry transitions to digital delivery.

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TORONTO, ON - Cineplex Entertainment, Canada's leading motion picture exhibitor, is pleased to announce that by May 29th, 2009 a further 31 RealD 3D systems will be added to its theatres across Canada. These systems bring the total number of theatres equipped with RealD 3D technology to 72 which represents 55% of its circuit.

"With more than a dozen 3D films scheduled for release in 2009 and many more in the following years, 3D is a growing force in the motion picture exhibition industry and Cineplex Entertainment is proud to be at the forefront," said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. "With the expansion of 3D in our circuit of theatres, Cineplex Entertainment can offer more guests this completely immersive and premium digital 3D experience in the comfort of their local theatre."

The theatres are equipped with a combination of Christie and Barco DLP cinema projectors. DLP cinema projectors deliver the most visually stunning, razor-sharp
images that movie-goers have ever seen. These digital projection systems are further enhanced with the addition of RealD 3D technology enabling them to also present the latest 3D movies. RealD is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide.

Upcoming digital 3D movies currently scheduled for release in 2009 include Disney/ Pixar's UP, Ice Age: Dawn of the Dinosaurs, G- Force, Final Destination: Death Trip 3D, Cloudy with a Chance of Meatballs, Toy Story and Toy Story 2 (3D double feature), Disney's A Christmas Carol, Planet 51, Avatar, and The Princess and The Frog.

As of May 29th, Cineplex Entertainment will have a total of 161 digital projectors, of which 122 projectors will be enhanced with RealD 3D technology in a total of 72 theatres across Canada.

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Kansas City, Mo. - AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, has appointed Robert J. Lenihan to President, Programming for the company. Lenihan will oversee all of AMC's programming efforts, in addition to the company's new office in Los Angeles, which will open later this year.

"We are proud to have Bob, who has great strategic insights and invaluable experience, join our AMC programming team," said Gerry Lopez, AMC CEO and president. "Bob brings a well-rounded perspective to our company and will be instrumental in our plans to expand the programming we offer our guests, in addition to strengthening our industry relationships by being on the ground for us in LA."

Previously senior vice president of film at Village Roadshow Gold Class Cinemas, Lenihan brings to AMC vast exhibition knowledge and more than 30 years of experience in the industry. His previous roles include head film buyer positions at Mann Theatres, Act III Theatres, Century Theatres and Sundance Cinemas. He also served as executive vice president at Loews Cineplex from 1998 to 2002, supervising film, marketing and real estate.

"I look forward to leading the AMC team in its return to its roots as an industry leader in traditional movie marketing while taking advantage of the programming flexibility afforded to us with AMC's impending rollout of digital cinema and 3D technology," said Lenihan. "Enhanced technology combined with a refreshed look at marketing our assets provides us with a multitude of ways to bring guests the best possible entertainment experience. There is no better way to realize these opportunities than to work closely with our partners at the studios, which is why we are returning to LA."

Lenihan's background will add an additional layer of strategic support to AMC's existing, highly regarded and experienced programming team, which includes Samuel J. (Sonny) Gourley, President of Film Programming, with almost 35 years of film buying and programming experience at AMC; and Rich Boynton, Senior Vice President, Film Programming, who also has spent almost 35 years in the industry with both AMC and Loews Cineplex. Altogether, AMC's nine programming professionals bring more than 20 decades of expertise and ideas to the industry and form the company's vital content backbone.


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BURBANK, Calif. - A team of secret government operatives are infiltrating Major League Baseball this season. Their mission? Give away one million tickets to see their movie G-FORCE on its opening day. From Walt Disney Pictures and Jerry Bruckheimer Films comes G-FORCE, a 3-D high-octane comedy adventure about a covert government program in which guinea pigs are trained to work in espionage. The film, opening nationwide July 24, teams up with MLB for the unprecedented G-Force Grand Slam Sweepstakes. If a grand slam is hit during the All-Star Game on July 14, the first million people who have entered on Disney.com will win a free ticket to see G-FORCE on its opening day.

The program marks the most comprehensive promotional sponsorship of Major League Baseball by a major motion picture ever and the first movie promoting its debut during the Major League Baseball All-Star Game since Disney's Angels in the Outfield in 1994.

"G-FORCE is a hilarious 3-D comedy that family audiences will love," said Jim Gallagher, president of marketing for Walt Disney Studios Motion Pictures. "We hope one of the All Stars hits a grand slam, because what better way to launch the release than with a million enthusiastic sports fans showing up as part of opening day!"
Grand slams are on the rise with 18 grand slams having been hit so far this season, well ahead of the normal pace.

"By teaming the most significant sporting event of the summer with the most anticipated family movie of the summer, we hope to give fans a little something more to cheer for when they tune-in to the All-Star Game," said Tim Brosnan, Major League Baseball executive vice president, business. "Delivering tried and true forms of family entertainment, Disney and Major League Baseball are a perfect team."

"We think that G-FORCE hits a grand slam with comedy, adventure and innovative 3-D, and we're excited to share the fun with audiences of all ages," said producer Jerry Bruckheimer.

The first million people who enter online at Disney.com between April 22 and midnight on July 14 will receive a code redeemable for one free ticket to the movie on its opening day (July 24) at participating theaters if a grand slam is hit during the All-Star Game, which will air live on FOX at 8 p.m ET. on July 14. Additionally, the more than 46,000 attendees of the All-Star Game, which takes place in St. Louis' Busch Stadium, will each receive a promotional card with a ticket code redeemable for a free ticket on opening day if a grand slam is hit.

This new promotional relationship follows last week's announcement that four sponsors of Major League Baseball are returning along with three new sponsors in Japan.
The movie takes a front-row seat in the effort to select the starting lineups for this year's MLB All-Star teams. As the exclusive sponsor of in-stadium All-Star balloting, G-FORCE will appear on more than 20 million ballots distributed at the 30 MLB ballparks, at more than 100 Minor League ballparks, and through in-stadium messaging and announcements. Major League Baseball and Disney will select a child from local Boys & Girls Club of America chapters to participate in the in-stadium All-Star balloting launch ceremony.

Prior to the All-Star Game, 29 MLB Clubs will host "Walt Disney Pictures G-FORCE Days" including G-FORCE-themed trading card giveaways and movie ticket/prize-pack giveaways during the games.

For the G-Force Grand Slam Sweepstakes Official Rules, go to Disney.com/g-force. No purchase necessary. Void where prohibited.

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LOS ANGELES, CA -- MovieTickets.com, the worldwide leader in advance movie ticketing, today announced it has launched an auction-based loyalty program for registered moviegoers.

The "Red Carpet Rewards Club," the first of its kind in the movie-ticketing industry, rewards the site's 11 million-plus registered users, and any future registered users, with points each time they purchase tickets at MovieTickets.com. Users can then bid points on three tiers of prizes during monthly auctions.

"We wanted to create a fun and innovative way for our most loyal MovieTickets.com customers to reap the rewards of their moviegoing," said Walt Borchers, Senior Vice President of Sales and Marketing, MovieTickets.com. "And the innovative program design gives everyone a shot at winning, regardless of the number of points accrued."

Prizes refresh each month and include everything from movie ticket packages and memorabilia to round-trip air fare, shopping sprees and gaming consoles. Consumers are encouraged to check back monthly to view the latest auction items.

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