NEW YORK, NY - Continuing the strategy to offer compelling alternative content programming that drives revenue during off-peak periods, Screenvision, a leading cinema advertising sales, services and content distribution company, and National Amusements will bring Return to the Rafters, exclusively to select National Amusements theaters., The film, about the Boston Celtics epic 2007-2008 championship season, it’s first in 22 years, will be featured at National Amusements Cinema de Lux and Showcase Cinema Theatres in Massachusetts and Rhode Island on October 27th at 7:30pm for a one time only event.

“Screenvision’s exhibitor partners are always looking for additional revenue streams and our compelling alternative content provides them with exactly that,” said Darryl Schaffer, executive vice president, exhibitor relations for Screenvision. “Return to the Rafters is an incredible sports documentary that has great potential on a regional basis and we look forward to working with National Amusements to promote it.”

Joe Amodei, President of Arts Alliance America, which handles the film’s DVD release and marketing, added, “We are allowing sports fans an evening where they can watch their heroes on the big screen. Celtics fans throughout the New England area will be able to go to their local movie theatre and root for their home team. The Celtics’ performances have become larger than life, and deserve to be seen in that capacity.”

Launched in 2007, Screenvision’s alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports, to documentaries and children’s films. Its presentations have included the film The Ballet Shoes, the documentary film UltraMarathon Man: 50 Marathons • 50 States • 50 Days, the La Scala opera series and its partnership with the New York Mets for Mets at the Movies. The division is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision’s High Definition digital network of more than 7,000 screens.

National Amusements is transforming the movie-going experience by offering exciting alternative entertainment experiences like Return to the Rafters. The first theatre circuit to feature live, high-definition sports broadcasting, National Amusements is expanding its programming with live comedy music and other forms of unique entertainment concepts. National Amusements is focused on making their theatres a community entertainment destination for everyone to enjoy.

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New York, N.Y. - Screenvision, a leading cinema advertising sales, services and content distribution company, today announced a new long-term contract with Reading International, which owns and manages 50 cinemas with 450 screens, as well as live theatres and commercial real estate assets, in the United States, Australia and New Zealand.

Under the agreement, Screenvision holds exclusive screen advertising sales representation rights for Reading’s U.S.-based City Cinemas brand, Reading Cinemas brand and Consolidated Theatres brand movie theatres. This includes 19 theatres and 207 screens, with significant distribution in New York, NY, San Diego, CA and Honolulu, HI. Inclusive of Reading screens, Screenvision’s U.S. cinema advertising network exceeds 14,500 screens across more than 2,300 theatres nationwide.

Ellen Cotter, Chief Operating Officer, Domestic Cinemas, for Reading Cinemas commented, “Screenvision’s unparalleled record and reputation within the cinema advertising community as leaders in technology and service along with their top-notch advertising network confirmed our decision to forge ahead. We anticipate that this new deal and the digitizing of our screens will lead to more rewarding, new revenue opportunities.”

Also under the agreement, Screenvision will install its satellite-based digital network in all City Cinemas, Reading Cinemas and Consolidated locations. Screenvision’s digital network delivers to theatres pre-movie entertainment and advertising content as well as specialty programming such as concerts, sports programming and other consumer entertainment, and is compatible with “2K” and “4K” digital projection equipment used to exhibit feature films. In New York City, Reading screens will be live on Screenvision’s digital network by the end of 2008. The remaining screens are scheduled to be digitized in first quarter of 2009, which will bring Screenvision’s total digital network to more than 7,000 screens nationwide.

“We are highly sensitive to the changing business models across the exhibition landscape,” said Darryl Schaffer, executive vice president of exhibitor relations for Screenvision. “Through digital deployment, alternative programming, research services and other offerings, we are focused on driving real revenue enhancement for partners like Reading as a complement to our advertising sales capabilities.”

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NEW YORK - Academy Award winner Edward Zwick has been selected to receive “The Kodak Award for Excellence in Filmmaking” at the 2008 ShowEast convention in Orlando, it was announced by Mitch Neuhauser, Co-Managing Director of the convention. Zwick will be on hand to receive this honor at the ShowEast Final Night Banquet and Award Ceremony on Thursday, October 16th at the Orlando World Center Marriott in Orlando, Florida.

“Edward Zwick is one of the most talented and respected multi-hyphenates working in the film industry today,” noted Neuhauser. “Not only is he an accomplished filmmaker in American cinema, but he is also a veteran of television, responsible for some of the most groundbreaking shows of our generation, and he frequently juggles movies with television as he works. From a film standpoint, Edward Zwick’s body of work is diverse, accomplished and acclaimed and to be able to honor him at ShowEast this year is truly a great privilege.”

Zwick most recently wrote, directed and produced Defiance for Paramount Vantage, which will be released this December. Defiance is based on a true story of family, honor, vengeance and salvation in World War II. Managing to escape certain death, three brothers take refuge in the dense woods they have known since childhood. There they begin their desperate battle against the Nazis. At first it is all they can do to stay alive. But gradually, as whispers of their daring spreads, they begin to attract others - men and women, young and old - willing to risk everything for the sake of even a moment’s freedom. The film stars Daniel Craig, Liev Schreiber and Jamie Bell.

After graduating from the AFI Conservatory in Los Angeles, California, Zwick found work on television in 1976 as a producer, writer and director. His work on the television movie Special Bulletin (as director, producer and co-writer) marked the beginning of his collaboration with Marshall Herskovitz, with whom he then created the Emmy Award winning television series, thirtysomething. Together Herskovitz and Zwick created The Bedford Falls Company as their home for film and television projects, including the critically acclaimed television series My So-Called Life, Relativity and the Emmy Award® and Golden Globe Award winning series Once and Again.

Zwick began his feature film career directing About Last Night. He went on to direct the Academy Award winning films Glory and Legends of the Fall. Zwick also directed the films Courage Under Fire, The Siege, The Last Samurai and Blood Diamond. Zwick co-produced the films I am Sam, as well as Traffic with Herskovitz which won two Golden Globes and four Academy Awards.

Zwick has been honored with three Emmy Awards, the Humanitas Prize, the Writer’s Guild of America Award, two Peabody Awards, a Director’s Guild of America Award, and the Franklin J. Schaffner Alumni Award from the American Film Institute. He received an Academy Award as a producer of 1999’s Best Picture Shakespeare in Love.

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NATO has released a statement on the heels of today's official announcement that Digital Cinema Implementation Partners has reached a deal with Fox, Disney, Paramount, Universal and Lionsgate that will lead to the rollout of at least 14,000 digital systems in the U.S. and Canada over the next three years:

Los Angeles, Calif. — We congratulate the major studios and exhibitors on concluding this milestone agreement in the rollout of digital cinema. Digital cinema is the future of theatrical exhibition and vital for the success of exciting new theatrical experiences like digital 3D.

With a deal in place for the largest U.S. theater chains, it is time to conclude a similar digital cinema agreement for the hundreds of independent cinemas and thousands of screens not covered by this agreement. It is imperative for the health of the industry and for the millions of moviegoers in small towns and cities that the benefits of digital cinema be spread as widely as possible.

NATO, through the Cinema Buying Group (CBG) and its selected digital cinema integrator Access Integrated Technologies, Inc. (AIX), continues to work with the studios to ensure that CBG members, who are smaller and independent exhibitors, often in small towns, are not left behind.

Any questions about the specifics of the agreement between DCIP and the studios should be addressed to DCIP or the individual exhibitors.

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COLUMBUS, Ga.-- Carmike Cinemas, Inc. today announced it has made a voluntary $10 million pre-payment to reduce its bank debt. During the trailing twelve months, the Company has made approximately $33 million of payments against its outstanding debt. The Company continues to focus on operating performance improvements and selling surplus property in order to deleverage its balance sheet.

In light of the continuing challenging conditions in the credit markets and the wider economy, the Company’s Board of Directors has suspended Carmike’s quarterly dividend. Over the past four quarters Carmike’s dividend payments amounted to approximately $9 million. Going forward the Company plans to allocate its capital primarily to reducing its overall leverage.

Reflecting the $10 million payment, Carmike’s bank debt at September 30, 2008 declined to approximately $285 million compared to $295 million and $302 million at June 30, 2008 and December 31, 2007, respectively. Reflecting the anticipated 2008 third quarter operating results and recent debt reduction payments, the Company remains in compliance with all credit facility covenants at September 30, 2008.

Michael W. Patrick, Chief Executive Officer of Carmike, commented, “Given current economic and capital market uncertainties, our Board has determined that the most prudent use of our free cash flow at this time is in deleveraging our balance sheet. Debt reduction will further reduce interest expense and support our goal of creating long-term shareholder value.

“In addition to our focus on debt reduction as an avenue to enhance shareholder value, as the industry’s leader in digital cinema and 3-D, we are well positioned to benefit from the growing slate of upcoming 3-D film releases. 3-D has already demonstrated its ability to stimulate higher attendance, per patron revenue and margins. Importantly, we believe the films being produced in 3-D, which are predominantly in the family, action or animated genres, are ideally suited for our markets. While our digital and 3-D readiness has delivered initial financial benefits in 2008, we look forward to an increasingly active 3-D release schedule, with a growing slate of titles and the release schedule accelerating in the second half of 2009 and beyond. With an industry-leading base of 428 3-D screens, Carmike is uniquely positioned to benefit from the 3-D trend.”

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