jan23wknd.pngWarner Bros. reports that American Sniper added another $3.8 million to its haul on Wednesday, down 49 percent from the same day last week. The biopic has earned $213.4 million domestically to-date, putting it just 2.5 percent behind the pace of 2004's The Passion of the Christ. BoxOffice is forecasting a third consecutive weekend victory for the film over the upcoming Super Bowl weekend.

The Boy Next Door took in $0.84 million yesterday, giving it a 6-day total of $17.8 million. That puts it 19.5 percent ahead of star Jennifer Lopez's The Back-Up Plan.

The Wedding Ringer claimed third place on Wednesday with $0.72 million, down 38 percent from the same day last week. The Kevin Hart-led comedy as brought in $41.8 million through its first 13 days of release.

Oscar contender The Imitation Game was up 3 percent from last Wednesday to $0.55 million yesterday. Its domestic total now stands at $62.2 million.

Paddington capped off the top five with $0.45 million, a healthy 20 percent drop from last week. The well-received animated adaptation has gathered $41.6 million at the domestic box office thus far.

Meanwhile, Mortdecai added $0.28 million yesterday -- giving it a six-day cume of $5.16 million. Strange Magic now stands at $6.25 million through six days with its $0.21 million Wednesday take.

 

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ncm.pngFeatured Artists Idina Menzel, Vance Joy and Echosmith Kick Off The Entertainment Marketing Program With a Behind-the-Scenes Look at What Inspires Creativity

Centennial, CO and Los Angeles, CA - January 29, 2015 - Music has always been an integral part of the movies, and National CineMedia (NCM) and The GRAMMY Awards® are launching a new big screen partnership in movie theaters nationwide.

This new entertainment marketing program will give moviegoers an exclusive behind-the-scenes look at recording artists and their creative process, and will kick off with featured artists Idina Menzel, Vance Joy and Echosmith .

Premiering in NCM's FirstLook pre-show in November, the first episode in the program featured Tony Award winner Idina Menzel in the studio as she revealed how her recording environment helps inspire her creative process. The second episode, which premiered in December, features Australian singer-songwriter Vance Joy discussing his in-studio artistic process for his hit single Riptide and debut album Dream Your Life Away. American alt/pop band Echosmith will be featured in the third episode, premiering on February 20.

Glade® has signed on as the exclusive launch partner for the NCM program from its premiere through March 5, 2015. New Glade® brand creative will also feature a nod to music and inspiration.

In addition to the on-screen content, the partnership also includes a sweepstakes where movie and music fans can enter to win a trip for two to the GRAMMY Awards in Los Angeles in 2015 and 2016. To encourage moviegoers to enter the sweepstakes and tune in to the 57th annual GRAMMY Awards on Sunday February 8th at 8:00 p.m. on CBS, the marketing program also incorporates box office handouts as well as integrated online, mobile and social media promotional elements.

"Our relationship with the GRAMMY Awards allows us to give brands unique access to the music and artists who inspire the movies," said Cliff Marks, president of sales and marketing with NCM. "Glade® is a terrific launch partner, and I look forward to exploring many other new and exciting themes with top artists and brands as the program grows."

About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 20,000 screens in over 1,500 theaters in 183 Designated Market Areas® (49 of the top 50). During 2013, over 710 million moviegoers attended theaters that exclusively present NCM's FirstLook pre-show program, including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading regional theater circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.8% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)

About The GRAMMY Awards
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards - the preeminent peer-recognized award for musical excellence and the most credible brand in music - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.
For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 129-year-old company, that generates $9 billion in sales, employs nearly 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com.

 

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cinemacon.pngWASHINGTON D.C. (January 29, 2015) - Mitch Neuhauser, Managing Director of CinemaCon, announced today that Valmir Fernandes, President of Cinemark International, will receive the Global Achievement Award in Exhibition. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be held April 20 - 23, 2015 at Caesars Palace in Las Vegas. Valmir is set to receive his achievement award during the convention's International Day festivities, taking place on Monday, April 20, 2015.

"An exemplary leader who has made a great impact on the film-exhibition industry and the movie-going experience, Valmir leads with innovation and determination in making Cinemark synonymous with excellence throughout the motion picture theatre industry," noted Neuhauser. "Now, as President of Cinemark International, Valmir continues to strive to expand and enhance the moviegoing experience from a global standpoint and he could not be more deserving of this year's CinemaCon Global Achievement in Exhibition Award."

"Cinemark is incredibly proud of Valmir and his accomplishments over his 18 years with the company, from developing our operations as General Manager of Brazil to leading our efforts as the most premiere theatrical platform in Central and South America as President of International," stated Tim Warner, CEO of Cinemark. "We have always recognized Valmir's tremendous talent and success internally and are thrilled that he is being recognized by NATO and his peers."

Valmir was instrumental in the creation and development of Cinemark Brazil where he served as General Manager for 10 years. In 2006, Valmir was promoted to President of Cinemark International and re-located to the United States. Under his guidance, Cinemark's Latin American presence has elevated in brand recognition and grown significantly in screen count, both organically and through strategic acquisitions. Valmir has been a great leader in innovation for Cinemark International bringing new concepts and offerings to patrons throughout the region. For example, Valmir spearheaded the introduction of Cinemark XD, Cinemark's private-label premium large format concept, to Latin America. Through his vision, he has helped Cinemark become the highest attended exhibitor in the world, ranking as the #1 or #2 exhibitor in the countries of operation.

Prior to Cinemark, Valmir served as Director in the Chemical and Petrochemical Industry Practice of Arthur D. Little and Product Marketing Manager for Dow Chemical Co. Valmir holds Bachelor degrees in Chemical Engineering and Business Administration with majors in Finance and Marketing.

About CinemaCon

CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry -from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry's greatest and highly regarded and respected partners in the world of the movies.

About NATO

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.

Additional information on CinemaCon can be found at www.cinemacon.com.

About Cinemark

Cinemark is a leading domestic and international motion picture exhibitor, operating 490 theatres with 5,629 screens in 40 U.S. states, Brazil, Argentina, and 11 other Latin American countries as of September 30, 2014.

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By Daniel Garris

Warner's American Sniper grossed $5.02 million on Tuesday to lead the daily box office for a twelfth consecutive day. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 20 percent over Monday and down a sizable 49 percent from last Tuesday. American Sniper has grossed a massive $209.60 million after twelve days of wide release. That places the film an extremely impressive 58 percent ahead of the $132.53 million twelve-day take of 2013's Gravity. Given the magnitude of its grosses and its continued strong holding power, American Sniper looks like it will have no problem remaining in first place over the upcoming weekend.

The Boy Next Door held steady in second place with $1.22 million. The Jennifer Lopez led thriller from Universal was up a very healthy 49 percent over Monday. The Boy Next Door has grossed $16.95 million in five days, which is towards the higher end of pre-release expectations and represents a good start, especially with the film's low production budget in mind. The Boy Next Door is running 20.5 percent ahead of the $14.07 million five-day take of 2010's The Back-Up Plan.

Sony's The Wedding Ringer took in $0.973 million to remain in third. The modestly budgeted comedy starring Kevin Hart and Josh Gad was up 42 percent over Monday and down 43 percent from last Tuesday. The Wedding Ringer has grossed $41.04 million in twelve days. The film is currently running 4 percent ahead of the $39.42 million twelve-day take of last year's About Last Night.

The Weinstein Company's The Imitation Game was up one spot and an impressive 54 percent over Monday to take fourth on Tuesday with $0.749 million. The Best Picture nominee starring Benedict Cumberbatch was up 4 percent over last Tuesday. The Imitation Game continues to display strong holding power and has grossed a healthy $61.69 million to date.

Fellow Weinstein Company release Paddington was down one spot from Monday to round out Tuesday's top five with $0.669 million. The well received family film was up 27 percent over Monday and down just 34 percent from last Tuesday. Paddington has grossed $41.13 million in twelve days. That places the film a slim 1 percent below the $41.58 million twelve-day take of last year's The Nut Job.

Lionsgate's Mortdecai and Disney's Strange Magic continued their poor starts with respective eighth place and ninth place grosses of $0.404 million and $0.304 million. Strange Magic has only managed $6.03 million in five days, while the five-day start for Mortdecai stands at an even softer $4.88 million. Both films will obviously disappear from theatres quickly.

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