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By Daniel Garris

Kung Fu Panda 3 grossed $1.47 million on Tuesday to lead the daily box office for a twelfth straight day. The 3D computer animated sequel from Fox and DreamWorks Animation declined 5 percent from Monday and 36 percent from last Tuesday. Kung Fu Panda 3 has grossed $72.32 million in twelve days. The film is currently running 23 percent behind the $93.98 million twelve-day take of last year's Hotel Transylvania 2. With no new family films entering the marketplace this coming weekend, Kung Fu Panda 3 is likely to hold up very well over the Presidents Day holiday frame.

Universal's Hail, Caesar! held steady in second place with $1.08 million. The Coen Brothers directed film featuring Josh Brolin and George Clooney was up a very solid 22 percent over Monday's performance. Hail, Caesar! has grossed $13.33 million in five days. That is in line with expectations and places the film 6.5 percent behind the $14.25 million five-day start of 2008's Leatherheads.

Fox's The Revenant took in $0.818 million to remain in third. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was up 18 percent from Monday and down 32 percent from last Tuesday. The Revenant has grossed an impressive $151.05 million after 33 days of wide release (and an additional two weeks of platform release).

Disney's Star Wars: The Force Awakens continued to claim fourth place with $0.708 million. The seventh chapter of the Star Wars franchise was up a slim 4 percent over Monday and down just 24 percent from last Thursday. The Force Awakens has grossed $907.43 million in 54 days, as the film continues to pad its total as the highest grossing domestic film of all-time.

Fellow Disney release The Finest Hours rounded out the day's unchanged top five with $0.686 million. The 3D action drama starring Chris Pine was up a healthy 46 percent over Monday and down 39 percent from last Tuesday. The Finest Hours has grossed a lackluster $19.65 million in twelve days of release.

Lionsgate's The Choice followed closely behind in sixth with $0.660 million. The Nicholas Sparks adaptation starring Benjamin Walker and Teresa Palmer was up a strong 54 percent over Monday. Despite yesterday's hold, The Choice has grossed a softer than expected $7.14 million in five days. That places the film 38 percent behind the $11.58 million five-day take of 2014's The Best of Me.

Pride and Prejudice and Zombies placed in seventh with $0.507 million. The horror romance hybrid from Sony and Screen Gems increased 18 percent over Monday. Sony's Pride and Prejudice and Zombies has grossed a disappointing $6.26 million in five days. The film is currently running a very underwhelming 69 percent behind the $20.24 million five-day start of 2012's Abraham Lincoln: Vampire Hunter.

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deadpool.pngTheir official press release:

LOS ANGELES - February 10, 2016 - "Deadpool" is killing it at the top of Fandango's Fanticipation movie buzz indicator with an indestructible 93 out of 100 points. The highly-anticipated R-rated superhero movie has been the #1 film in Fandango's daily sales for the last two weeks and is outselling last year's superhero debut movie, "Ant-Man," at the same point in the sales cycle.

"Moviegoers will be flocking to theaters this weekend for ‘Deadpool,' which is garnering strong buzz for its unique blend of edgy comedy and over-the-top violent action," says Fandango Correspondent Dave Karger. "The fans are looking forward to Ryan Reynolds suiting up for off-the-wall humor unlike anything they've seen in previous superhero movies."

Fandango surveyed more 1,000 "Deadpool" ticket-buyers and found that:
96% say the movie is part of their holiday weekend plans;
93% are excited to see a Marvel Comics superhero movie that is rated R;
92% are particularly excited about the casting of Ryan Reynold as Deadpool;
80% would like to see Deadpool in a crossover "X-Men" movie;
76% say Deadpool's sense of humor is his most winning attribute;
69% are fans of Deadpool comics and/or video games;
60% already plan to see it more than once;
59% plan to see the movie with a friend or group of friends; 41% plan to see "Deadpool" with a date or significant other.

About Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 42 million unique visitors per month.*

*According to comScore.

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By Daniel Garris

Kung Fu Panda 3 took in $1.55 million on Monday to lead the daily box office for an eleventh consecutive day. The 3D computer animated sequel from Fox and DreamWorks Animation was down 68 percent from Super Bowl Sunday and down a very slim 11 percent from last Monday. Kung Fu Panda 3 passed the $70 million mark yesterday and has grossed $70.85 million in eleven days. The film is currently running 23 percent behind the $92.13 million eleven-day take of last year's Hotel Transylvania 2. With no new family films entering the marketplace this coming weekend, Kung Fu Panda 3 is likely to hold up very well over the Presidents Day holiday frame.

Universal's Hail, Caesar! claimed second place with $0.886 million. The Coen Brothers directed film featuring Josh Brolin and George Clooney was down 49 percent from Sunday. Yesterday's hold was a bit concerning going forward, as Hail, Caesar! didn't rebound as well from the Super Bowl as a number of other films aimed adults did on Monday. Hail, Caesar! has grossed $12.24 million in four days. That is in line with expectations and places the film 9 percent behind the $13.42 million four-day start of 2008's Leatherheads.

Fox's The Revenant placed in third with $0.692 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio was down just 35 percent from Sunday's deflated performance and down 28 percent from last Monday. The Revenant passed the $150 million mark yesterday and has grossed an impressive $150.24 million after 32 days of wide release (and an additional two weeks of platform release).

Disney's Star Wars: The Force Awakens followed closely behind in fourth place with $0.679 million. The Revenant and The Force Awakens were separated by only $13,861 for the day. The seventh chapter of the Star Wars franchise declined 53 percent from Sunday and just 13 percent from last Monday. The 53-day total for The Force Awakens stands at a record-breaking $906.72 million.

Fellow Disney release The Finest Hours rounded out Monday's top five with $0.469 million. The 3D action drama starring Chris Pine was down 39 percent from Sunday and down 38 percent from last Monday. The Finest Hours has grossed a lackluster $18.96 million in eleven days of release.

Lionsgate's The Choice and Sony's Pride and Prejudice and Zombies continued their soft starts on Monday with respective sixth and seventh place takes of $0.430 million and $0.429 million. The two films were essentially tied yesterday, as they were separated by just $602 for the day. Respective four-day grosses stand at a disappointing $6.48 million for The Choice and at an even more disappointing $5.75 million for Pride and Prejudice and Zombies.

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PRESS RELEASE

Brussels: 9 February 2016 - The International Union of Cinemas (UNIC) today released a provisional update on cinema admissions and box office revenues across Europe for 2015.

While some data remains to be collated and figures for certain territories are based only on initial estimates, the overview provided by UNIC represents the first wide-ranging assessment of the performance of the European cinema sector last year. More detailed final data on the performance of each territory will be released in Spring 2016.

Cinema-going in 2015

2015 was a record year for cinema operators in many European territories. Total admissions for EU countries (where data was available) increased by 6,9 per cent compared to 2014, while total admissions for all UNIC territories[1] increased by 5,5 per cent, totalling more than 1,2 billion visits to the cinema. While local films performed remarkably well in some countries this overall trend was mostly the result of strong international titles throughout the year, including, but not limited to, Fifty Shades of Grey, Furious 7, Minions, SPECTRE, Jurassic World and Star Wars: The Force Awakens.

Once final box office figures for all territories are available, it will be possible to ascertain the impact of these positive overall trends in admissions on total box office revenues.

Increases in UK, Germany and Scandinavia; positive performance in France and Turkey

UK box office increased by 17,3 per cent compared to 2014, whilst admissions increased by 9,2 per cent. Germany enjoyed similar results (BO +16 per cent / admissions +9,4 per cent - preliminary estimates) bolstered by the success ofFack Ju Göhte 2.

As has often been the case in recent years, Scandinavian countries experienced positive results bolstered by strong local titles, such as Klovn Forever in Denmark (BO +21,8 per cent / admissions +15,2 per cent), Luokkakokous in Finland (BO +25,5 per cent / admissions +18,9 per cent) and Bølgen in Norway (BO +13,8 per cent / admissions +8,6 per cent).

While France again registered more than 200 million cinema visits, admissions slightly decreased by 1,4 per cent in 2015. This was primarily due to the unprecedented success of French films in the previous year. A similar trend could be observed in Turkey (BO +4,4 per cent / admissions -1,3 per cent).

Strong developments in Southern Europe

The Italian industry is showing signs of recovery following an impressive increase of 10,9 per cent in admissions and 8,6 per cent in box office. Spain also enjoyed positive results (BO +9,2 per cent / admissions +7,5 per cent), with 8 Apelidos Catalenes leading the box office top five in 2015. In Portugal, where Opátio das Cantigas ranked third in the list, admissions increased by an astonishing 20,2 per cent and box office by 19,4 per cent.

Continuing growth in Central and Eastern Europe

Poland has now become one of the leading European cinema markets, with more than 40 million admissions in 2015, an increase of 10,6 per cent on the previous year. Box office increased by 13,2 per cent, led by local production Listy Do M. 2. Several other Central and Eastern European countries experienced equally positive developments in 2015, notably Bulgaria (BO +11,1 per cent / admissions +8,7 per cent), the Czech Republic (BO +14,1 per cent / admissions +11,7 per cent), Hungary (BO +20,1 per cent / admissions +18,4 per cent) and Romania (BO +16,6 per cent / admissions +18 per cent).

Admissions per capita, European film share, outlook for 2016

Admissions per capita for all UNIC territories (where data was available) came in at 1,5 visits per year, equalling the result of 2014. France (3,1) and Ireland (3,3) experienced the highest cinema-going rate.

Due to incomplete figures for a number of countries, it is too early to assess the total market share for European films in 2015, which is expected to be slightly lower than 2014 due to strong competition from US productions.

The industry looks forward to a busy and exciting release schedule in 2016, one that is full in particular of promising European as well as studio titles.

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PRESS RELEASE

Industry veteran Mark Mayfield is promoted to Director, Global Cinema Marketing

QSC Headquarters, Costa Mesa, CA (February 9, 2016) - QSC, LLC is pleased to announce the promotion of Mark Mayfield to Director, Global Cinema Marketing.

Mark Mayfield joined QSC Cinema in 2013 as Cinema Marketing Manager, with responsibility for sales and marketing collateral, trade shows, PR, web, and advertising.

As Director, Global Cinema Marketing, Mark will have overall responsibility for developing and executing marketing strategy for QSC Cinema. In addition, he will continue to function as Product Manager for cinema products, providing the sales and marketing voice in the product development process.
"In his three years at QSC, Mark has successfully retooled QSC's marketing presence in the cinema industry, and greatly improved our customer communications," says Barry Ferrell, Senior Vice President and Chief Strategy Officer for QSC. "In his new role as Director, Global Cinema Marketing, Mark will apply his many years of experience in cinema marketing to expanding the global visibility of the QSC brand and leading the creation of industry-leading products and support programs."

Mark Mayfield's background in cinema includes marketing positions with JBL Professional and Eastern Acoustic Works (EAW). In 1997, he co-authored a SMPTE paper with consultant John M. Eargle and David Gray of Dolby Labs, which described loudspeaker improvements to the Samuel Goldwyn Theater at the Academy of Motion Picture Arts and Sciences (AMPAS). These improvements were the basis for the first series of practical 3-way loudspeaker systems for cinemas. At EAW, he was responsible for leading the sales, marketing, and product development programs for all cinema products. Mark also has significant experience in publishing, having served as chief editor for several leading AV systems integration magazines.

Prior to joining QSC in 2013, Mark was an independent marketing consultant for several major audio products manufacturers and trade organizations, and has authored dozens of articles on various topics related to cinema sound and pro AV.

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