By Alex Edghill
Friday Morning Update: With Deadpool now having opened (to a record breaking midnight tally no less) that leaves the upcoming film market wide open for the taking in terms of Twitter honors. Star Wars: The Force Awakens and then Deadpool were so very dominant over the last 6 months+, in fact one of those two films led the weekly tweets totals 22 out of the last 26 weeks. Needless to say that after that unprecedented run atop the leaderboards its somewhat of a relief to be able to write about something else. Emerging from the shadows this week were the plethora of sequels on the slate over the next few months led by X-Men: Apocalypse which has quietly been generating a lot of interest over the last few weeks. The best comparison here is X-Men: Days Of Future Past which opened on the same weekend in May 2 years ago. For the two weeks leading up to Valentines Day Future Past had accumulated 12,698 tweets, fast forward to this year and Apocalypse has generated 225,942 tweets. That's twenty times the amount of buzz. It is true that its Super Bowl spot gave it a massive shot in the arm (it got 50,000 tweets on Super Bowl Sunday alone), but even for the week prior it was routinely pulling in over 10,000 tweets a day. Clearly the marketing campaign is in full swing here and doing great things for its awareness online. Outside of trailer bumps from other comic sequels this Summer it has consistently been the most talked about of the lot in 2016 so far which is likely telling for box office fortunes as well.
Finding Dory has been largely quiet this year, taking a back seat to The Secret Life Of Pets for the most part in the Summer animated race but this past week it ramped up its game thanks to the release of new posters to the film which generated a surprising amount of buzz. Widely regarded as a contender for one of the top films of the Summer this recent uptick is promising to see. Considering that the largest tweet day for Pets was 4,388 and Dory managed to nab 18,985 tweets. Dory is undoubtedly the cream of the crop for animated films on the year based on these types of returns.
Jason Bourne went from not having an official title and being largely anonymous a week ago to being in the weekly top 10 with the second largest percentage gain. Its tough to draw comparisons from this far out so I'll reserve them for now but I will say that this is a film that doesn't have to be on top of Twitter to dominate the box office since it will do very well with older audiences.
Lastly, Mike & Dave Need Wedding Dates did surprisingly well on the heels of its first trailer as it accounted for 18,497 tweets on Tuesday, putting it on the map for many Twitter users and giving it the largest percentage jump in recent memory. Zach Efron's last film Dirty Grandpa saw only 3,623 tweets on the debut of its first trailer last October so this is an excellent start for the film.
Twitter Top 10 Movies for the week of February 5th to February 11th
|5/27/16||X-Men: Apocalypse||150,126||1 (+2)||98.01%|
|5/06/16||Captain America: Civil War||94,817||2 (+6)||175.73%|
|3/25/16||Batman v Superman: Dawn of Justice||92,249||3 (+4)||166.38%|
|8/05/16||Suicide Squad||51,459||4 (-)||-8.65%|
|6/17/16||Finding Dory||39,454||5 (+19)||590.12%|
|7/15/16||Ghostbusters (2016)||35,070||6 (-1)||-7.44%|
|7/29/16||Jason Bourne||32,331||7 (+97)||2131.26%|
|7/08/16||Mike & Dave Need Wedding Dates||31,238||8 (+85)||51963.33%|
|4/15/16||The Jungle Book (2016)||24,702||10 (+21)||725.88%|
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