by Susan Uhrlass

Not too many movie theaters can say they've been around for over 100 years. The Cameo Cinema in St. Helena, CA is one of the country's oldest single screen cinemas, having been built and opened in 1913. The cinema acts as a cultural hub for its community of 16,000 -a relatively small population to support an independent cinema of their size. The engagement with its community has allowed the cinema to program a variety of films that range from the independent festival fare to studio blockbusters like Interstellar. The cinema's art house vibe has made it a frequent movie-going location for Hollywood royalty like the Coppola family.


The Cameo acts as one of the Napa Valley Film Festival's premier venues, which was recently held from November 11-15 across four locations in the region. Current Cameo owner Cathy Buck has championed the festival's positive impact on her business for years -going as far as encouraging her regular customers to sign up for passes ahead of time in order to be part of the experience. Hosting a film festival has brought many advantages to a single screen theater like the Cameo, allowing them to promote their business to a wider swath of the population that might not ordinarily be aware of it.


A big part of the cinema's success has been its attention to detail when it came time to transition to digital equipment. The cameo went digital in 2009 after writing and successfully receiving a grant from Barco to finance the transition. The upgrades didn't end there, as Buck carefully crafted the cinema's look to keep the feel of an authentic art house movie theatre while still offering the latest standards in technology and customer comfort. The Cameo features seating from Irwin Seating and is equipped with Dolby Atmos and Meyer Sound speakers. Depending on the film being shown, there are also wine nights when moviegoers can enjoy one of the local wines while watching a film. For the Cameo, opening its doors to a community film festival has been a great way to continue being a reference point in the arts scene of their area. As Buck states, thanks to festival it's not strange to walk around Napa Valley and hear locals end their conversations with "See you at the movies!"

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midnovember.jpgParamount reports that Interstellar retained the top spot on Wednesday with a gross of $2.02 million. That represents a healthy 41 percent drop from the same day last week, while giving the Christopher Nolan space epic a domestic total of $103.8 million thus far.

Universal's Dumb and Dumber To added $1.64 million yesterday, giving it $42.2 million through 6 days of release. That puts the Jim Carrey-Jeff Daniels comedy sequel 6 percent ahead of the pace of last year's Jackass Presents Bad Grandpa.

Disney's Big Hero 6 was off 38 percent from last Wednesday to $1.16 million yesterday. The animated hit's total now stands at a strong $114.5 million.

Gone Girl eased 27 percent from last Wednesday to $0.34 million yesterday. The dramatic thriller has earned an excellent $153.7 million domestically up to this point.

Fury rounded out the top five with $0.34 million, down 30 percent from the same day last week. The war drama's total now stands at $77 million.

Meanwhile, Beyond the Lights posted $0.28 million in its sixth day of release as it slipped down to seventh place. That gives the music drama a total of $7.2 million so far, 20 percent off the pace of Addicted.

 

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malcotheatres.png(MEMPHIS, TENNESSEE) November 19, 2014 - After 15 years of transforming film into collectible movie bows for the popular Wrapped with Love program Malco Theatres is debuting a new keepsake just in time for the holidays!

The limited edition Malco Memories Photo Magnets will offer a unique opportunity to see oneself at the movies this holiday season - the ultimate "selfie" souvenir! Available for $1.00 each from Thanksgiving Day (November 27) through Christmas Day (December 25) at all Malco Theatres locations in Tennessee, Arkansas, Missouri, Kentucky, Louisiana and Mississippi, 100% of the monies raised will be donated to Memphis' own St. Jude Children's Research Hospital for the continued research of childhood diseases.

This new drive coincides with Malco's Century of Cinema celebration, highlighting the company's 100th anniversary. Started in 1915 by M.A. Lightman, Sr., what began as one theatre in a rented storefront in Sheffield, Alabama, has become one of the most popular movie theatre chains in the Southern United States. Since then, Malco has continued to serve the community and give back, raising millions of dollars various charities and organizations, including the ongoing partnership with ALSAC/St Jude that has netted over $865,000 for the veritable Memphis institution.

Photo is attached. Media requests for item samples should be emailed to Karen@malco.com.

About Malco Theatres:

Memphis, TN-based Malco Theatres is a fourth-generation family owned and operated business celebrating its 100th anniversary in 2015. Malco Theatres operates over 345 screens at 33 locations across the Mid-South, as well as bowling and family entertainment centers in Louisiana. Malco recently opened the Gonzales Cinema in Gonzales, LA and completed renovations of the Ridgeway Cinema Grill (formerly the Ridgeway Four Cinema) in Memphis, the Forest Hill Cinema in Germantown, Tennessee and the newly acquired Winchester Cinema in Winchester, KY. Upcoming projects include Lakeland, TN; Millington, TN; Sikeston, MO; and Jackson, TN, along with several unannounced locations.

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mj1.pngLOS ANGELES - November 19, 2014 - According to Fandango, the nation's leading moviegoer destination, "The Hunger Games: Mockingjay - Part 1" represents more than 90% of Fandango's weekend sales and scores a stirring 97 out of 100 points on the company's Fanticipation movie buzz indicator, the highest score for any film this year. Already Fandango fans' most anticipated film of 2014, "Mockingjay" is also on target to become Fandango's top advance ticket-seller of the year.

According to a survey of more than 1,000 "Mockingjay" ticket-buyers on Fandango:
· 95% had seen the previous "Hunger Games" films on the big screen;

· 93% are already looking forward to seeing "Mockingjay - Part 2;"

· 66% say Lorde's "Mockingjay" soundtrack increased their interest in the movie;

· 52% picked Julianne Moore (as President Alma Coin) as the new-to-the-franchise actor they're most excited to see; 33% picked Natalie Dormer (as Cressida).


"'Mockingjay' takes the franchise to new heights, as there's a lot of raw emotion in this film, and it shatters your expectations," says Fandango Chief Correspondent Dave Karger, "As the positive buzz builds, fans will continue to scoop up tickets on Fandango and theater owners will keep adding new showtimes to meet fan demand."

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

Press Contacts:
Dana Benson
dbenson@fandango.com
310-954-0278, ext. 300

Harry Medved
hmedved@fandango.com
310-954-0461

 

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midnovember.jpg

By Daniel Garris

Paramount's Interstellar took in $2.64 million on Tuesday to remain in first place at the daily box office. In the process, the high-profile Christopher Nolan directed sci-fi film surpassed the $100 million domestic mark yesterday. Interstellar was up 23 percent over Monday and down 62 percent from last Tuesday's inflated Veterans Day performance. The film has grossed $101.72 million after twelve days of wide release. That places Interstellar 23 percent behind the $132.53 million twelve-day take of last year's Gravity.

Universal's Dumb and Dumber To held steady in second with $2.399 million. The long awaited comedy sequel starring Jim Carrey and Jeff Daniels trailed Interstellar by $238,024 for the day. Dumb and Dumber To increased 16 percent over Monday's performance, which represented one of the day's smaller daily percentage increases among wide releases. Dumb and Dumber To surpassed the $40 million mark yesterday and has grossed $40.58 million in five days. That is slightly ahead of expectations and places the film 7.5 percent ahead of the $37.76 million five-day start of last year's Bad Grandpa.

Disney's Big Hero 6 grossed $1.69 million to remain in third place. The 3D computer animated film from Walt Disney Animation Studios was up a healthy 29 percent from Monday and down a sharp 84 percent from last Tuesday. Big Hero 6 has grossed $113.31 million in twelve days. The film continues to run in line with its lofty pre-release expectations and is currently running 12 percent ahead of the $101.01 million twelve-day take of 2012's Wreck-It Ralph.

Fox's Gone Girl and Sony's Fury claimed fourth and fifth place on Tuesday with respective daily takes of $0.424 million and $0.418 million. The two films were separated by just $5,771 for the day. Gone Girl was up 24 percent over Monday, while Fury was up a similar 25 percent. Respective total grosses stand at a very impressive $153.40 million for Gone Girl in 47 days and at a solid $76.64 million for Fury through 33 days.

Beyond the Lights followed closely behind in sixth with $0.411 million. The low-budget drama from Relativity increased a solid 20 percent over Monday, but was still down two spots from Monday's fourth place finish. Beyond the Lights has grossed a modest $6.95 million in five days. That is below expectations and places the film 20 percent behind the recent $8.66 million five-day start of Addicted.

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