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By Alex Edghill

Saturday Morning Update: The all-out blitz that the Minions have been performing on social media over the past few weeks again continued this past week on Twitter as it led all upcoming films in overall mentions. No other animated film has ever dominated social media such as this pre-release. Not Toy Story 3, not Frozen, not Despicable Me 2. Now I'm not suggesting that this will necessarily be bigger than those films, but in terms of social media footprint it has carved out a new high water mark. Since being first introduced in Despicable Me, the Minions have become a pop culture highlight in recent years and with merchandising already in top gear before release this indeed is a perfect storm. I just can't wait for it to open already as its made Facebook and Twitter commentary boring this year having it come in on top week after week. Bananas won't be a problem for all involved with this film's production.

Ant-Man picked up steam over the last week as well as it came in just shy of 100,000 tweets. I've given the film's buzz some criticism in recent weeks but perhaps I was too quick to judge as 93k two weeks before release does put it ahead of many successful Marvel-adapted first film franchises including Thor, Captain America and even The Amazing Spider-Man.

Paper Towns continued to do well also as its 87k tweets was good enough for 3rd spot on the week. Now Fault In Our Stars had some single days three weeks before release that had more than 87k tweets so this is on a different playing field altogether. Expectations are much lower here in general but with a tiny budget likely similar to Fault ($12 million) really anything in teen millions and up on opening weekend would allow it to be profitable by the end of its run.

Star Wars: The Force Awakens continues to amaze, with it having seen more than 10,000 tweets every day since April 16th. That's the longest streak ever pre-release for a film. Yes its true Star Wars is just about at the pinnacle of all franchises in terms of their impact on pop culture but still...its hard to ignore this run which is a full six months before the film even opens. The trailers and news surrounding the film have just created an ongoing buzz storm which I've never seen before. Its sure going to be an interesting holiday season when this opens.

Last up, the debut trailer of Creed was a big hit on Twitter where it accounted for almost 32k tweets on Wednesday. Simply huge start for a film which was largely off the radar up until this point. The Rocky franchise is going to be 40 next year so many of its die hard fans are hardly Twitter cornerstones, but this big trailer reception is an indication that the film is making a leap into the modern era. With its core demographics revitalized by the focus on Michael B. Jordan, a star in his own right, who is about to become a much more recognizable face to the everyman audience after his starring role in August's Fantastic Four.  Stallone might have stumbled onto something lasting here which will allow Rocky to live on in a ringside role.

Twitter Top 10 Movies for the week of June 26th to July 2nd

Date Movie Tweets Rank Change
7/10/15 Minions 140,364 1 (-) 35.14%
7/17/15 Ant-Man 93,020 2 (+3) 119.80%
7/24/15 Paper Towns 87,121 3 (-) 60.35%
12/18/15 Star Wars: The Force Awakens 85,066 4 (-2) -16.55%
11/25/15 Creed 61,688 5 (+29) 1846.61%

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Please check the methodology page for information about our Twitter project or here for historic data.

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jul3wknd.pngSaturday Update: Disney reports that Inside Out held onto first place Friday with an estimated gross of $12.51 million. That brings the hugely successful animated pic's domestic tally up to $228.56 million through 15 days of release, 38 percent ahead of the pace of Up and 15 percent behind Toy Story 3. BoxOffice is projecting the film will finish out the holiday weekend in the top spot with a projected $30 million third frame.

Universal's Jurassic World also stayed put in second place yesterday, tacking on another $11.8 million and bringing its overall domestic tally up to a staggering $539.04 million in just 22 days. That puts it 11 percent ahead of where Marvel's The Avengers stood at the same point in release, while also moving World ahead of The Dark Knight ($534.9 million) for fourth place on the all-time chart. Universal's official projection for this weekend is $28.9 million.

Paramount's Terminator Genisys grossed $10.8 million in third place yesterday, giving it a disappointing three-day start of $26.255 million. By comparison, that's 38.5 percent behind the pace of the franchise's previous installment, 2009's Terminator Salvation. Although the reboot/sequel posted a 65.5 percent increase from Thursday, word of mouth and reviews are working against the pic in the long game. BoxOffice is projecting a $26.5 million three-day weekend, giving it an overall five-day launch of $41.955 million.

Magic Mike XXL held steady in fourth place with $6.3 million on Friday, giving it a three-day start of $21.33 million since opening on Wednesday. The sequel is performing below expectations and is proving to have been even more front-loaded than expected, although it's still a financial success for Warner Bros. thanks to a modest budget. The film is pacing 45.5 percent behind the three-day gross of its predecessor and is projected to earn $15.1 million over the Friday-Saturday-Sunday frame. That would give it an overall five-day start of $30.18 million (Wednesday through Sunday).

Filling out the top five, Ted 2 posted $4.4 million yesterday, off 67 percent from opening day last week. That's a sharp drop considering yesterday's grosses across the board were somewhat inflated due to Friday serving as the benefactor of the Independence Day holiday with many people busy with festivities come Saturday. The comedy sequel's eight-day total stands at $51.734 million, 47 percent behind where the first pic stood. Universal projects an $11.1 million sophomore frame.

Last week's other new release, Max, added $2.65 million yesterday to give it a healthy eight-day sum of $21.4 million. BoxOffice projects a $6.3 million second weekend.

Expanding into 870 locations this weekend, Me and Earl and the Dying Girl grabbed $488,000 yesterday for a $561 per-theater average. The much-buzzed-about indie flick has earned $3.17 million in all so far domestically. The pic should tally around $1.2 million this weekend.

Meanwhile, Faith of Our Fathers took in $179,063 from 344 theaters yesterday for a $521 per-theater average. The faith-based film's three-day haul is $367,854. BoxOffice projects a $420,000 weekend, giving it an estimated $609,000 five-day opening.

Check BoxOffice on Sunday for official weekend estimates from the studios.

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By Daniel Garris

Please note that because of the holiday weekend most of today's reported grosses are studio estimates.

After falling to third place on Wednesday, Inside Out returned to first place on Thursday with an estimated $7.72 million. The critically acclaimed 3D computer animated blockbuster from Disney and Pixar was up a slim 3 percent over Wednesday and down only 21 percent from last Thursday. Inside Out was the week's top film with a weekly take of $83.24 million. That represented a 37 percent decline from the film's opening week performance. Inside Out continues to exceed expectations in a big way with a two week total of $216.06 million. The film is currently running 10 percent ahead of the $196.54 million two-week take of 2013's Monsters University and 16.5 percent behind the $258.83 million two-week gross of 2010's Toy Story 3.

Jurassic World was up 15 percent and two spots over Wednesday to move into third with an estimated $6.9 million. The 3D blockbuster sequel from Universal and Legendary decreased 22.5 percent from last Thursday. Jurassic World placed in a close second for the week with $81.42 million. The film was down 46 percent from the previous frame and has grossed a massive $527.26 million through three weeks of release. Jurassic World is currently the fifth highest grossing film of all-time without adjusting for ticket price inflation and is now on the verge of passing the $534.86 million final gross of 2008's The Dark Knight to move into fourth place.

Paramount's Terminator Genisys fell one spot and 27 percent from its opening day performance to land in third with an estimated $6.5 million. The fifth installment of the Arnold Schwarzenegger led sci-fi action franchise has grossed $15.43 million in its first two days. That is below the film's already scaled back expectations and is soft with the film's price tag in mind. The film's two-day start is 46 percent below the $28.35 million two-day take of Terminator 3 way back in 2003 and 4 percent ahead of the $14.87 million two-day launch of 2009's Public Enemies. At its current pace, Terminator Genisys looks to be on pace for a five-day start just below $40 million.

Warner's Magic Mike XXL held up even softer yesterday as it was down three spots and a sharp 38.5 percent from Wednesday to fall to fourth with an estimated $5.73 million. Magic Mike XXL has grossed $15.03 million in two days. While the Channing Tatum led sequel is performing well with its modest cost in mind, yesterday's daily percentage hold was a troubling early sign going forward. Magic Mike XXL is running 8 percent behind the $16.29 million two-day start of 2003's Legally Blonde 2 and 28 percent ahead of the $11.73 million two-day take of last year's Tammy. Unless it is able to build up momentum today, Magic Mike XXL appears headed for a five-day start in the area of $35 million.

Ted 2 held steady in fifth place with an estimated $3.25 million. The Seth MacFarlane directed comedy sequel from Universal and MRC was up a modest 6 percent over Wednesday. Ted 2 placed in third for the week with a much softer than expected seven-day start of $47.31 million. The film is running a very disappointing 46 percent behind the $87.65 million seven-day take of 2012's Ted and will likely continue to fall further and further behind in the comparison due to its nature as a sequel.

Max rounded out its first week of release with an estimated sixth place take of $1.67 million. The modestly budgeted family film from Warner Bros. and MGM was up 11 percent over Wednesday. Max placed in fourth for the week with a seven-day gross of $18.75 million. That was in line with expectations and was 13 percent ahead of the $16.54 million seven-day start of last year's Earth to Echo (which opened on a Wednesday).

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jul1-2.pngWarner Bros. reports Magic Mike XXL posted a healthy $9.31 million opening day in first place yesterday, which includes $2.4 million from early shows on Tuesday night. By comparison, that figure is 52 percent off its predecessor's first day back in June 2012 (a Friday), but the modest $15 million production budget voids any cause for alarm at the (mostly expected) drop-off by the sequel. Magic Mike XXL's first day was also 73 percent ahead of Entourage's opening day, 50 percent stronger than fellow July 4 weekend release Tammy's last year, and 19 percent ahead of This Is the End (all three were Wednesday openers). While critics haven't been as thrilled with the sequel (59 percent on Rotten Tomatoes), the film has a modest 75 percent Flixster score and received an encouraging "A-" CinemaScore, according to the studio.

Paramount reports that Terminator Genisys opened to $8.93 million in second place on Wednesday, including Tuesday night's $2.3 million start. Unfortunately, this falls considerably short (more than 33 percent) of the previous film in the franchise, Terminator Salvation, which pulled a $13.4 million opening day on the Thursday before Memorial Day in 2009. Considering more schools are out of session for Genisys' debut, the reboot needed to pull a much stronger launch than this. The first-day take was also just 9 percent stronger than Public Enemies, which released on the same exact Wednesday in 2009 ahead of Independence Day. With critics' reviews in the cellar (25 percent on Rotten Tomatoes) and early word of mouth heading south very fast (a 70 percent Flixster score just one day after release is alarming), the reboot will have to rely on overseas markets going forward as the chances of reaching $100 million domestically by the end of its run appear very slim.

Moving down to third place (for now), Disney/Pixar's Inside Out added $7.5 million yesterday, down just 20 percent from last Wednesday. With $208.34 million in the bank through 13 days of release, the strongly-received animated pic is pacing 37.5 percent ahead of Up and 17 percent behind Toy Story 3.

Jurassic World took in another $5.99 million on Wednesday for a 36.5 percent decline from last week. The mega-blockbuster's domestic tally now stands at $520.36 million, putting it 10 percent ahead of where Marvel's The Avengers was at the same point in release.

Filling out the top five, Ted 2 grossed $3.03 million yesterday, giving it a six-day domestic haul of $44.06 million. The comedy sequel is pacing 45 percent behind its predecessor.

Meanwhile, Max added $1.5 million yesterday, giving it $17.08 million through six days of play. That's a respectable 15 percent stronger performance than last summer's Earth to Echo through the same point.

Please note: grosses for Faith of Our Fathers were not reported in time for publishing.

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PRESS RELEASE:

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Milwaukee, July 2, 2015... The Marcus Corporation (NYSE:MCS), has announced the promotion of Katie Falvey to vice president of real estate. In her newly expanded role, Falvey oversees all real estate functions for the company, including both operating divisions, Marcus Theatres and Marcus Hotels & Resorts, and the organization's various corporate entities.

Effective July 1, Falvey is responsible for supporting organic growth initiatives, including market analysis, site selection and transaction negotiation. This includes the asset management of a 1.5 million-square-foot portfolio of income-producing, non-operational properties. She reports to Rolando Rodriguez, president and CEO of Marcus Theatres and executive vice president of The Marcus Corporation.

"As an 18-year veteran of the company, Katie has had a direct impact on the strength of the company's real estate portfolio, and we're fortunate to be able to further leverage her talents," said Rodriguez. "We are confident her industry expertise and familiarity with our organization's real estate strategies will continue to contribute to the overall success and growth of The Marcus Corporation."

Falvey joined The Marcus Corporation in April 1997 as director of real estate marketing and property management, before assuming the role of director of real estate in 2005. Throughout her tenure, she has implemented national real estate, location and asset strategies across all of the company's hospitality and entertainment divisions. Her most recent contributions include leading the initial pre-development of The Corners of Brookfield, a 750,000-square-foot, mixed-use, open-air shopping center, currently under construction by a joint venture in the Town of Brookfield, Wisconsin.

In addition to her role at The Marcus Corporation, Falvey is a board member for Milwaukee Downtown, Business Improvement District #21, and also serves on the organization's Economic Development committee.

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