By Alex Edghill
Saturday Morning Update: The all-out blitz that the Minions have been performing on social media over the past few weeks again continued this past week on Twitter as it led all upcoming films in overall mentions. No other animated film has ever dominated social media such as this pre-release. Not Toy Story 3, not Frozen, not Despicable Me 2. Now I'm not suggesting that this will necessarily be bigger than those films, but in terms of social media footprint it has carved out a new high water mark. Since being first introduced in Despicable Me, the Minions have become a pop culture highlight in recent years and with merchandising already in top gear before release this indeed is a perfect storm. I just can't wait for it to open already as its made Facebook and Twitter commentary boring this year having it come in on top week after week. Bananas won't be a problem for all involved with this film's production.
Ant-Man picked up steam over the last week as well as it came in just shy of 100,000 tweets. I've given the film's buzz some criticism in recent weeks but perhaps I was too quick to judge as 93k two weeks before release does put it ahead of many successful Marvel-adapted first film franchises including Thor, Captain America and even The Amazing Spider-Man.
Paper Towns continued to do well also as its 87k tweets was good enough for 3rd spot on the week. Now Fault In Our Stars had some single days three weeks before release that had more than 87k tweets so this is on a different playing field altogether. Expectations are much lower here in general but with a tiny budget likely similar to Fault ($12 million) really anything in teen millions and up on opening weekend would allow it to be profitable by the end of its run.
Star Wars: The Force Awakens continues to amaze, with it having seen more than 10,000 tweets every day since April 16th. That's the longest streak ever pre-release for a film. Yes its true Star Wars is just about at the pinnacle of all franchises in terms of their impact on pop culture but still...its hard to ignore this run which is a full six months before the film even opens. The trailers and news surrounding the film have just created an ongoing buzz storm which I've never seen before. Its sure going to be an interesting holiday season when this opens.
Last up, the debut trailer of Creed was a big hit on Twitter where it accounted for almost 32k tweets on Wednesday. Simply huge start for a film which was largely off the radar up until this point. The Rocky franchise is going to be 40 next year so many of its die hard fans are hardly Twitter cornerstones, but this big trailer reception is an indication that the film is making a leap into the modern era. With its core demographics revitalized by the focus on Michael B. Jordan, a star in his own right, who is about to become a much more recognizable face to the everyman audience after his starring role in August's Fantastic Four. Stallone might have stumbled onto something lasting here which will allow Rocky to live on in a ringside role.
Twitter Top 10 Movies for the week of June 26th to July 2nd
|7/24/15||Paper Towns||87,121||3 (-)||60.35%|
|12/18/15||Star Wars: The Force Awakens||85,066||4 (-2)||-16.55%|
Subscribe to BoxOffice for more social media insights/coverage.