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By Alex Edghill

Friday Morning Update: The news this week starts and ends with Avengers: Age Of Ultron as it dropped its first trailer on Wednesday where it grabbed a mind boggling 205,739 tweets. This marks the second highest debut trailer day ever on Twitter behind 50 Shades Of Grey's 240,697 tweets in July.

Simply huge numbers here for the film which lives up to my expectations and more for its initial reception. Marvel was forced to release it earlier than wished when it was leaked online a couple days ago. The teaser was set to air during an episodes of Marvel's Agents Of Shield next week but they decided to go earlier with a full HD version rather than wait. They humorously tweeted "Damnit, Hydra" from their Twitter feed shortly afterwards which got a chuckle out of every diehard fan waiting for the film.

If we combine its Wednesday and Thursday tally its trailer accounted for just shy of 365,000 tweets, and moving it handily ahead of 50 Shades Of Grey which had under 300,000 tweets for its two day high. Other recent blockbusters of note include The Hunger Games: Mockingjay Part 1 which had 160,028 for its best received trailer and The Hobbit: Battle Of The Five Armies which had 88,064.

Twitter Top 20 Movies for the week of October 17th to October 24th

Date Movie Tweets Rank Peak Change
5/01/15 Avengers: Age of Ultron 391,406 1 (+7) 1 1851.37%
10/24/14 Ouija 198,600 2 (-) 1 148.63%
11/21/14 The Hunger Games: Mockingjay Part 1 128,708 3 (-2) 1 5.99%
10/17/14 The Book of Life (2014) 53,299 4 (+1) 4 74.90%
10/17/14 The Best Of Me 41,015 5 (-1) 4 28.02%
12/25/14 Into The Woods 35,008 6 (+5) 6 148.55%
10/17/14 Fury (2014) 31,588 7 (-1) 6 34.00%
11/14/14 Beyond The Lights 29,752 8 (-5) 3 -8.89%
10/24/14 John Wick 26,695 9 (+5) 9 157.75%
11/07/14 Interstellar 23,774 10 (+3) 6 118.53%
10/31/14 Before I Go To Sleep 17,151 11 (-4) 7 -26.56%
12/19/14 Annie (2014) 14,346 12 (+12) 12 265.69%
12/17/14 The Hobbit: The Battle of the Five Armies 11,332 13 (-4) 9 -43.30%
12/25/14 Unbroken 9,277 14 (+6) 14 103.40%
3/13/15 Heart Of The Sea 8,632 15 (-) 15 -4.05%

Please check the methodology page for information about our Twitter project or here for historic data.

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oct24.pngFriday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

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christie.pngChristie Expands its Professional Services Portfolio with Christie Experiential Networks

SHOWEAST/HOLLYWOOD, Fla. - (October 23, 2014) - Christie® today announced its ShowEast presence, which focuses on complementing Christie's industry-leading digital cinema projection and audio equipment with new, engaging experiential displays including media offerings and digital experiences assembled to drive revenue for its global, cinema customer base.

Specifically, Christie Professional Services will debut its new Christie Experiential Networks solutions for exhibitors, studios and brands. Built around the theme "From the Street to the ScreensTM," it transforms patrons' entire cinema experience with outdoor projection mapping and a fully interactive, multiplatform, revenue-generating digital hub inside.
In this context, Denys Lavigne, who leads Experience Strategy and Creative Services at Christie, will share his decades of knowledge of content creation and distribution on the "Monetizing Your Digital Investment-New Technologies to Serve the Exhibition Community" panel, scheduled for Tuesday, October 28, 8.30 a.m. - 9.30 a.m., Atlantic Ballrooms 2 and 3 at the convention center.

Christie is one of the few international companies to offer a 360-degree, completely integrated digital signage delivery, from strategy and content creation to system design and deployment of all visual displays, including software and content integration as well as enterprise-level network operations center, maintenance and ongoing technical support to keep those systems running 24/7.

Christie Expands Vive Audio Solution Options
Also, on Tuesday October 28 at 3.45 p.m. in auditorium 19 of the AMC Aventura 24 multiplex, ShowEast attendees can experience the rich, dynamic, detailed sound of the Christie Vive AudioTM line, integrated with Dolby® AtmosTM. The demo will feature Christie's latest LA4 line array screen channels and LA5S wall surround speakers, which are components of the world's first cinema line array sound system specifically designed for auditoriums over 400 seats. These Christie Vive Audio Premium Large Format (PLF) speakers feature the patented 6-inch Christie planar ribbon driver technology, designed for motion picture playback of DCI digital cinema audio format and supporting leading formats such as Dolby® AtmosTM, Auro 11.1, and 7.1 and 5.1 surround sound.

In addition to the LA4 and LA5S, the new speaker line includes the Christie LA4 and LA5 line array speakers, the Christie LA4S and LA5S line array surround, and the Christie LA4C and LA5C ceiling surround. These products raise the bar for cinema sound in very large and PLF auditoriums to provide a truly immersive experience on all levels of the audio spectrum and to every seat in the house.

"The introduction of Christie Vive Audio last summer was a true game changer, revealing more accurately the full, dynamic details of the new generation of surround sound technology. Its installation has quickly gained momentum among global exhibition," said Kathryn Cress, vice president, Global & Corporate Marketing, Christie. "With its new line of premium, large-format speakers, Christie has again redefined audio excellence, providing exhibitors with a full-range of digital cinema sound solutions for every auditorium, regardless of acoustic environment or physical size."

"Accurate motion picture playback is one of the biggest challenges to designing the perfect premium large-screen auditorium. The larger the room, the more critical the choice of speakers and their proper placement," said Patrick Artiaga, director of business development, Audio Solutions, Christie. "As Christie Vive Audio PLF speakers were specifically designed for larger rooms, they provide an optimal audio solution to match the visual experience of today's demanding PLF auditoriums. As well, Christie backs all of its visual and audio solutions with a technical support team whose industry expertise is unsurpassed, ensuring that moviegoers enjoy the ultimate immersive experience."
The annual ShowEast conference, now in its 29th year, is being held at the Westin Diplomat Resort & Spa in Hollywood, Florida, Oct. 27-30.

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

 

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oct17.pngSony reports that Fury added $2.13 million on Wednesday, off 25 percent from Tuesday's gross. The war drama from David Ayer has earned $31.0 million in its first six days, 9 percent off the pace of Captain Phillips.

Gone Girl continues to hold up well with a 36 percent decline from last Wednesday to $1.5 million yesterday. David Fincher's adaptation has taken in a stellar $111.5 million through 20 days of release.

The Judge posted $0.79 million on Wednesday for a 36 percent week-to-week drop. Its 13-day total stands at $29.3 million.

Dracula Untold was down 48 percent from last Wednesday to $0.74 million yesterday. Universal's reimagining has grossed $43.4 million in its first 13 days.

The Best of Me claimed $0.665 million on Wednesday, giving it $12.25 million its first six days. That's 21 percent behind the pace of this year's Endless Love remake.

The Book of Life slipped out of the top five yesterday with $0.66 million. Its six-day start is a healthy $19.45 million, putting it less than 1 percent behind the pace of The Boxtrolls.

Meanwhile, Birdman tacked on $53,162 from four locations, giving it a $13,291 per-theater average and $0.584 million in the bank through just six days.

 

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