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PRESS RELEASE

Miami, FL Silverspot Cinemas has selected Cielo, a cloud based solution from Cinema Equipment and Supplies (CE+S), to proactively monitor and support their new 11 screen luxury cinema in Coconut Creek, FL as well as their flagship location in Mercato shops in Naples, FL.  Cielo provides cinema managers and owners with circuit wide visibility into their theater operations, immediately influencing operational efficiencies. Cielo delivers proactive real time alerts to any device with an internet connection, enabling the Cielo user to quickly diagnose issues and resolve them before they become lost shows and lost revenue.  "Silverspot Cinemas prides itself on delivering an exceptional customer experience," says Francisco Schlotterbeck, CEO Silverspot Cinemas. "Cielo is a product that aligns with and supports that mission."  Alex Younger, VP of Sales at CE+S speaks highly of the relationship CE+S has built with Silverspot over the past 5 years. "Silverspot's purchase of Cielo speaks volumes of their trust in CE+S to keep their business profitable."  Silverspot is also taking advantage of Cielo's Technical Support offering where they will have access to an extensive knowledge base, integrated support tickets within Cielo and around the clock support.  Alex continues, "It's a great feeling to get Silverspot on board with this product and we can't wait to grow with them as their footprint in the US expands." The Cielo team will be demoing the Cielo product at ShowSouth booth 29 on August 18-19, 2015.  Learn more about Cielo on the Cielo site.

About Cielo Cielo is true proactive monitoring and support. Customers can access Cielo from any device connected to the internet, giving them the freedom to manage the customer experience outside the confines of their offices. Learn more and get started with Cielo today: cielocinema.com

About Silverspot Cinemas: Silverspot Cinemas is a privately held, customer centric company specializing in sophisticated cinemas that offer an enhanced, hassle free entertainment experience in a boutique environment catering to an upscale clientele. Silverpot at Mercato, located in Naples, Florida, marked the initial expansion of Silverspot Cinemas throughout the United States.  Since 2009, in the U.S. Silverspot operates 12 screens in a luxury movie theater located in Naples, FL  and during the first semester 2015 Silverspot will open another two movie theaters in Coconut Creek, FL and Chapel Hill, NC respectively. During 2016, Silverspot Cinemas will start operations in Miami Downtown and Beachwood, Ohio. 

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PRESS RELEASE

Miami, FL Cinema Equipment and Supplies will begin a 681-screen roll out of Cielo, a cloud based proactive monitoring and support solution, for Marcus Theatres, the fifth  largest theatre circuit in North America. The Marcus Theatres partnership with Cielo began during the Cielo Beta testing program where Mark Collins, Director of Projection Technology, experienced the benefits of Cielo and provided invaluable feedback that influenced the official Cielo product.   "I am very impressed with the Cielo team," says Collins. "They're responsive. They made my feedback a priority and delivered results in a short timeframe. The analytics that they have built into Cielo are preparing for the future exhibitor to better manage individual theatres and their overall business. That's really powerful." "Cielo provides visibility into theater operational data that enables our customers to make better decisions, more efficiently," explains Peter Malloy, VP of Product at CE+S. "Marcus Theaters will have a competitive advantage over other exhibitors by having this powerful data at their fingertips." "To say we're thrilled to have Marcus on board as a Cielo customer is an understatement. When you spend just a short amount of time with Mark, you immediately grasp his passion for this industry and his excitement around where technology can really push Marcus Theatres forward," says Alex Younger, VP of Sales.  CE+S has cultivated and maintained a strong customer base in Latin America for over 30 years. Rolling Cielo out in Marcus Theatres gives CE+S a solid foothold in the North American market. "Marcus Theatres promises a top-of-the-line experience to our guests including unique seating, sound and screens, and food and beverage concepts," says Rolando Rodriguez, president and CEO of Marcus Theatres. "It makes sense to embrace technology that supports our approach of providing an ideal entertainment experience by putting customers first." Email sales@cielocinema.com or call 305-232-8182 to get Cielo for your cinema today.  Learn more at http://www.cielocinema.com 

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vac-pix.pngWarner Bros. reports that the Vacation revamp grossed a soft $3.82 million on opening day Wednesday, including Tuesday night's $1.2 million early show earnings. Unfortunately, that puts the sequel 44 percent behind the $6.78 million first day take of August 2013's We're the Millers, which also opened on a Wednesday. If Vacation can follow a similar pattern to that film, it would land around $20 million for its five-day opening, although a total under that mark looks more likely right now.

Scooting down to second place yesterday, Ant-Man was off 41 percent from last Wednesday to $3.01 million. That gives it a 13-day domestic total of $116.8 million, 8 percent behind Captain America: The First Avenger and 12 percent ahead of The Incredible Hulk.

Minions grabbed third place with $2.82 million on Wednesday, down 45.5 percent from last week. With $272.4 million in the bank so far, the prequel is pacing 2.5 percent behind Despicable Me 2.

Pixels placed fourth with $2.39 million yesterday, giving the Adam Sandler pic a six-day haul of $32.97 million. Unfortunately, the film isn't connecting in the way once hoped as it stands just 17 percent ahead of where Sandler's Jack & Jill stood at the same point in release.

In fifth place, Trainwreck grabbed almost $2 million for a 40 percent drop from last Wednesday. The hit comedy's 13-day gross is a strong $68.2 million, putting it just 7 percent behind the pace of 2007's Knocked Up.

Southpaw earned $1.62 million in its sixth day of release. With a healthy total of $22.56 million so far, the film is pacing 32 percent ahead of End of Watch.

Meanwhile, Paper Towns claimed sixth place on Wednesday with a gross of $1.415 million. The young adult drama's six-day tally is $17.88 million, putting it 8 percent behind the pace of If I Stay and 71 percent behind The Fault In Our Stars.

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Thursday Update: Warner Bros. reports that Vacation took in an estimated $3.805 million on opening day Wednesday, including Tuesday's early grosses. By comparison, that's 44 percent below the Wednesday bow ($6.78 million) of August 2013's We're the Millers.

Wednesday Update: Warner Bros. reports that Vacation grossed $1.2 million from last night's early shows. That's a solid start for the franchise sequel, although it falls short of the $1.7 million earned by We're the Millers in August 2013 with its mid-week release. The latter flick went on to tally $37.9 million over its five-day debut (including a $26.4 million three-day weekend). Considering poor reviews are plaguing the Vacation revival, the film won't hit that level of performance in the coming days. At its current pace, a five-day bow below $30 million is looking more likely.

More updates as they come throughout the week and weekend.

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By Daniel Garris

Disney's Ant-Man took in $4.27 million on Tuesday to lead the daily box office for a fourth consecutive day. The Paul Rudd led superhero film from Marvel was up 28 percent over Monday and down a respectable 46 percent from last Tuesday. Ant-Man continues to perform on the lower end of expectations with a solid $113.81 million twelve-day take. The film is currently running 11.5 percent ahead of the $102.04 million twelve-day gross of 2008's The Incredible Hulk and 9 percent behind the $124.48 million twelve-day total of 2011's Captain America: The First Avenger.

Minions remained in a close second with $4.01 million. The blockbuster 3D computer animated spin-off from Universal and Illumination Entertainment was up 30 percent over Monday, but was still down a sizable 50 percent from last Tuesday. While Minions has been significantly front-loaded thus far, in the bigger picture the film remains a very strong performer with a 19-day take of $269.55 million. That places Minions 2 percent behind the $276.01 million 19-day gross of 2013's Despicable Me 2.

Sony's Pixels held steady in third place with $3.71 million. The Adam Sandler led 3D action comedy increased 29.5 percent over Monday. Pixels surpassed the $30 million mark yesterday and has grossed a lackluster $30.58 million in its first five days. The film is currently running a disappointing 41 percent behind the $51.54 million five-day start of 2013's Grown Ups 2 and 15 percent ahead of the $26.50 million five-day take of Paul Blart: Mall Cop 2 earlier this year (neither of which had the added advantage of higher priced 3D admissions that Pixels has).

Universal's Trainwreck continued to claim fourth with $2.51 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was up 17 percent over Monday and down 40 percent from last Tuesday. Trainwreck has grossed a very promising $66.17 million through twelve days. That places the film an impressive 41 percent ahead of the $46.87 million twelve-day take of 2009's Julie & Julia and 7 percent behind the $71.11 million twelve-day gross of 2007's Knocked Up.

The Weinstein Company's Southpaw rounded out the day's unchanged top five with $2.24 million. The Antoine Fuqua directed sports drama starring Jake Gyllenhaal increased 12 percent over Monday's performance. Southpaw topped the $20 million mark yesterday and is running slightly ahead of expectations with a five-day start of $20.94 million. The film's haul is 32 percent stronger than the $15.91 million five-day gross of 2012's End of Watch.

Paper Towns grossed $2.01 million to remain in sixth place. Fox's modestly budgeted young adult adaptation starring Nat Wolff and Cara Delevingne was up 10.5 percent over Monday. Paper Towns continues to be relatively stronger on weekdays than on weekends. The film has grossed a significantly softer than expected $16.47 million in five days, which places it 11 percent behind the $18.48 million five-day start of last year's If I Stay.

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