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By Daniel Garris

Universal's Unbroken debuted in first place on Christmas Day with a stronger than expected estimated opening day take of $15.59 million (which included an estimated $850,000 from Christmas Eve shows). The Angelina Jolie directed war drama proved to be critic proof on Christmas Day, as mixed critical reviews clearly didn't hamper the film out of the gates. Unbroken appears to have been aided greatly by the pre-existing fanbase of the Laura Hillenbrand written book. Without adjusting for ticket price inflation, Unbroken delivered the third largest Christmas Day debut of all-time, behind only 2009's Sherlock Holmes and 2012's Les Misérables. Unbroken opened an impressive 4 percent ahead of the $15.01 million opening day take of 2012's Django Unchained. The film received an A- rating on CinemaScore, which suggests the film is going over significantly better with moviegoers than it has with critics.

Disney's Into the Woods opened in a very close second with an estimated $15.08 million (which included an an estimated $1.1 million from Christmas Eve shows). The opening day performance of the Rob Marshall directed musical was especially impressive given that the film opened in a relatively modest 2,440 locations. That gave Into the Woods a per-location average of $6,182 for the day. Without adjusting for ticket price inflation, Into the Woods claimed the fourth largest Christmas Day debut ever. Into the Woods opened 17 percent below the $18.11 million Christmas Day debut of Les Misérables and may prove to be less initially front-loaded than that film was due in part to being more family friendly. Into the Woods received a modest B rating on CinemaScore.

Although Warner's The Hobbit: The Battle of the Five Armies slid to third on Thursday with an estimated $13.14 million, the third and final chapter of Peter Jackson's The Hobbit trilogy was up a very healthy 118 percent over Wednesday. The sizable percentage increase of The Battle of the Five Armies strongly suggests that Christmas Day grosses in general may have been even more inflated than usual, which has been a growing trend in recent years. The Battle of the Five Armies was the week's top film with a seven-day take of $92.69 million and has grossed $127.10 million in nine days. That places it 9 percent ahead of the $116.94 million nine-day take of last year's The Desolation of Smaug and 7.5 percent behind the $137.39 million nine-day gross of 2012's An Unexpected JourneyThe Battle of the Five Armies is still likely to lead over the weekend given that its Christmas Day performance was within shouting distance of both Unbroken and Into the Woods.

Night at the Museum: Secret of the Tomb placed in fourth with an estimated $7.35 million. The third installment of the Ben Stiller led franchise from Fox was up a very strong 164 percent over Wednesday. After a slower than expected start over the weekend, Secret of the Tomb has held up quite nicely during the holiday aided midweek. Night at the Museum: Secret of the Tomb placed in second for the week with a seven-day start of $34.78 million.

Paramount's The Gambler rounded out Thursday's top five with an estimated $5.0 million opening day take. That represented a solid start for the modestly budgeted drama starring Mark Wahlberg, especially since the decision to initially release the film wide was fairly last minute. One potentially troubling early sign for The Gambler is its lackluster C+ rating on CinemaScore.

Annie rounded out its first week of release with an estimated sixth place take of $4.6 million. Sony's musical remake increased 127 percent over Wednesday. Annie held up well on Thursday, especially given the new direct competition from Into the Woods. Annie placed in third for the week with a seven-day start of $29.24 million.

The Weinstein Company's The Imitation Game had a very successful expansion on Christmas Day as the awards season hopeful placed in seventh with an estimated $3.08 million from 747 locations. The Imitation Game has grossed $6.70 million to date and looks to have a very lengthy box office run ahead of it.

Other estimated opening day performances on Christmas included $1.42 million for The Weinstein Company's Big Eyes from 1,307 locations, $1.04 million for Sony's much buzzed about The Interview from 331 locations, $322,000 for Paramount's Selma from 19 locations and a promising $240,000 for Warner's American Sniper from just 4 locations.

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By Alex Edghill

Friday Morning Update: The Interview kept rolling this past week as it racked up a staggering 470k tweets leading up to its release. The worldwide buzz has been huge for the film and reached a pinnacle over the last few days. Critic reaction has been mixed at best but the word from those who have actually seen it is strong as evidenced by its 8.4/10 at IMDb from almost 70,000 votes as I write this. Though not as precise, my spot-checking of its Twitter reaction has also been largely positive. Sony appears to be harnessing all the buzz surrounding the release well with its multi-tiered release strategy and based on these early reactions it should have no problem making back its money even if it takes a little longer than usual.

After a long wait the first trailer for the Bros In The City movie aka Entourage hit on Tuesday where it generated close to 38,000 tweets. Strong start here as it seems as though the characters from the now-ended TV show still has a lot of loyal followers.

Focus also saw a mini-bump again with another trailer, leading to a 7,447 tweet day on Monday. The Will Smith actioner has been doing well over the past few weeks in general and should be making many for top 5 appearances over the next few weeks leading up to release.

Twitter Top 5 Movies for the week of December 19th to December 25th

Date Movie Tweets Rank Peak Change
12/25/14 The Interview (2014) 471,913 1 (-) 1 358.18%
12/25/14 Into The Woods 96,143 2 (+2) 2 106.67%
6/05/15 Entourage 48,427 3 (+38) #N/A 3411.75%
2/27/15 Focus (2015) 29,114 4 (+6) 4 22.68%
12/25/14 Unbroken 29,062 5 (-) 5 -26.04%

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Please check the methodology page for information about our Twitter project or here for historic data.

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By Alex Edghill

The Minions led all films we track over the past couple weeks on Facebook for total likes gained. A position it has firmly occupied for the better part of a month now. Really can't say much more about it at this point outside of echoing my previous columns' conclusion that the brand here is so strong and this is shaping up to be an event movie which has triple digit opening potential. Something which Hollywood greatly needs for next year. 

The Boy Next Door has started to heat up as well ahead of its January release and crossed the 130,000 like mark yesterday. Lopez's last film Parker had only 50k likes at this point before release and she had Jason Statham to help attract more people for that film too. This could be a winner in January and something else for Lopez to add to her expansive mantle.

The only other film I'll mention is Get Hard which started its Facebook page recently and has quickly moved up to 20k likes in the past couple weeks. Both Will Ferrell and Kevin Hart have a strong draw on social media so this could quickly climb into the hundreds of thousands of likes over the next couple months. This will be a good page to keep an eye on, anything more than 750k likes prior to release should translate to $40 million+ on opening weekend.

Facebook Top 15 Movies by Like Increase for the Week Ending Thursday December 25th

Rank Release Movie Likes Previous Change % Change
1 07/10/15 Minions 27,837,133 27,544,841 292,292 1.06%
2 03/13/15 Cinderella (2015) 12,949,015 12,847,704 101,311 0.79%
3 03/20/15 The Divergent Series: Insurgent 4,052,761 3,977,215 75,546 1.90%
4 01/23/15 The Boy Next Door 133,550 63,091 70,459 111.68%
5 02/13/15 Fifty Shades of Grey 6,811,337 6,751,439 59,898 0.89%

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By Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $6.02 million on Wednesday to lead the daily box office for an eighth straight day. The third and final chapter of Peter Jackson's The Hobbit trilogy experienced a 39 percent decline on Christmas Eve. In comparison, last year's The Hobbit: The Desolation of Smaug declined 33 percent on Christmas Eve to gross $5.27 million (though it should be noted that was the film's twelfth day of release). The Battle of the Five Armies has grossed $113.96 million in eight days. That places the film 9 percent ahead of the $104.67 million eight-day take of The Desolation of Smaug and 7.5 percent behind the $123.23 million eight-day gross of 2012's The Hobbit: An Unexpected Journey.

Fox's Night at the Museum: Secret of the Tomb grossed an estimated $2.78 million on Christmas Eve to remain in second. The third installment of the Ben Stiller led franchise was down 33 percent from Tuesday. Night at the Museum: Secret of the Tomb has grossed a softer than expected $27.43 million in six days. The film is currently running 17 percent behind the $32.97 million six-day start of 2011's Alvin and the Chipmunks: Chipwrecked.

Fellow family film Annie held steady in third place with an estimated $2.03 million. Sony's musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz was down a sizable 43 percent from Tuesday. Annie continues to remain within shouting distance of Secret of the Tomb, as it has grossed $24.64 million in six days. That places Annie 25 percent behind the pace of Alvin and the Chipmunks: Chipwrecked.

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By Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.80 million on Tuesday to lead the daily box office for a seventh consecutive day. In the process, the third and final chapter of Peter Jackson's The Hobbit trilogy surpassed the $100 million domestic milestone yesterday. The Battle of the Five Armies was up a solid 9 percent over Monday's performance. The film has grossed $107.94 million in its first week of release. That places The Battle of the Five Armies 12 percent ahead of the $96.05 million seven-day start of last year's The Hobbit: The Desolation of Smaug and 5 percent behind the $113.15 million seven-day take of 2012's The Hobbit: An Unexpected Journey.

Fox's Night at the Museum: Secret of the Tomb grossed $4.14 million to remain in second. The third installment of the Ben Stiller led franchise had another nice daily hold on Tuesday, as it was up a strong 22 percent over Monday. With that said, the film is still running significantly below expectations with a five-day start of $24.65 million. That places Night at the Museum: Secret of the Tomb 16 percent behind the $29.46 million five-day take of 2011's Alvin and the Chipmunks: Chipwrecked.

Fellow family film Annie held steady in third place with $3.54 million. Sony's musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz increased 11 percent over Monday's performance. Annie continues to remain within shouting distance of Secret of the Tomb, as it has grossed $22.61 million in five days. Annie is currently running 23 percent behind the pace of the already mentioned Alvin and the Chipmunks: Chipwrecked.

The Hunger Games: Mockingjay - Part 1 continued to claim fourth place with $1.91 million. The third installment of Lionsgate's blockbuster franchise was up 11 percent over Monday and up 39 percent over last Tuesday. Mockingjay - Part 1 has grossed $292.98 million in 33 days. The film is now just $7.02 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

Fox's Exodus: Gods and Kings rounded out the day's unchanged top five with $1.56 million. The pricey Ridley Scott directed biblical epic was up 21 percent from Monday and down 29 percent from last Tuesday. Exodus: Gods and Kings has grossed a lackluster $41.79 million through twelve days of release.

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