Friday Update #2: Early reports suggest The Maze Runner is trending for an opening weekend around $24 million based on Friday business. The west coast isn't yet a factor in that projection, though. Unfortunately, it's looking like the latest young adult adaptation will fall well short of tracking, but Fox is still likely in the black thanks to a modest production budget.

Liam Neeson's A Walk Among the Tombstones could net around $15 million this weekend as he continues to prove his box office drawing power. While it doesn't quite match the star's recent openers, the gritty flick was always going to be harder sell than the mainstream-friendly likes of Non-Stop and Taken.

Last but not least, This Is Where I Leave You is pacing for an opening weekend close to $10 million.

We'll have official studio estimates for Friday's grosses tomorrow morning, along with more concrete weekend projections. Check back then.

Friday Update #1: Sources report that The Maze Runner hauled in $1.1 million from Thursday night shows. That's a far cry from Divergent's $4.9 million Thursday start earlier this year and conflicts with this week's reports of strong weekend tracking in the $40 million+ range. The early bow also fell under Ender's Game's $1.4 million last November (onward to a $27 million weekend). As Friday progresses, the hope is that young audiences will turn out after school hours instead--a significant possibility given that Maze debuted at 10pm last night. Fortunately, the film's $34 million production budget means huge numbers aren't necessarily required for success.

Meanwhile, A Walk Among the Tombstones posted $428,000 last night. By comparison, fellow Liam Neeson thriller Non-Stop earned $720,000 on Thursday as part of a $28.9 million weekend back in February.

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By Daniel Garris

Sony's No Good Deed took in $1.05 million on Thursday to lead the daily box office for a seventh straight day. The low-budget thriller from Screen Gems starring Idris Elba and Taraji P. Henson fell 11 percent from Wednesday. No Good Deed was off to a very nice start this week with a stronger than expected first place seven-day take of $29.91 million. That places the film 7 percent ahead of the $25.96 million seven-day take of 2009's I Can Do Bad All By Myself and 35 percent ahead of the $22.20 million seven-day gross of last year's The Call.

Guardians of the Galaxy held steady in second place with $0.558 million. The blockbuster sci-fi superhero adaptation from Disney and Marvel was down 5 percent from Wednesday, which represented one of the day's stronger daily percentage holds among wide releases. Guardians of the Galaxy placed in third for the week with $10.60 million. That was down just 21 percent from the previous week and brings the seven-week total for the film to a massive $308.49 million.

Dolphin Tale 2 rounded out its first week of release with a third place take of $0.459 million. The family film sequel from Warner Bros. fell 9 percent from Wednesday's performance. Dolphin Tale 2 placed in second for the week with a seven-day start of $18.06 million. That is on the low end of pre-release expectations and places the film 22 percent behind the $23.27 million seven-day gross of 2011's Dolphin Tale.

Fox's Let's Be Cops was up one spot from Wednesday to place in fourth on Thursday with $0.319 million. The low-budget action comedy was down 8 percent from Wednesday. Let's Be Cops claimed fifth place for the week with $5.85 million. The film was down only 22 percent from the previous frame and has grossed a very solid $74.52 million in 37 days of release.

Fox Searchlight's The Drop was down one spot from Wednesday to round out Thursday's top five with $0.294 million. The crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini fell a concerning 20 percent from Wednesday. The Drop still performed well for the week as a whole, with a sixth place seven-day start of $5.64 million while playing in a modest 809 locations.

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By Alex Edghill

Thursday Morning Update: The Maze Runner took it easy again on Wednesday as it fell 8 tweets from its Tuesday tally of 12,375 tweets - not very inspiring as face value. Facebook continued to impress though as it rose by over 30k to 865k likes. While its Twitter numbers have not increased much on the week its still good to see a film which is based off a young adult novel generate the type of awareness to rake in over 10,000 tweets each day. The timing is right here for the film I believe and we here at Box Office have it pegged to open with $37 million and easily walk away with the weekend crown.

A Walk Among The Tombstones fell 2% to 2,227 tweets on Tuesday, down from 2,366 tweets the day before while Facebook had another miniscule rise to 279,084 likes, up less than .5% from 278,342 likes. By comparison, Liam Neeson's last film Non-Stop had 3,235 tweets and 391,653 likes its Wednesday before release. We are predicting a $14 million start for the film on the weekend which will likely allow it to turn a profit after its worldwide dollars are counted, thereby giving Liam Neeson yet another win in a genre he has dominated in the past 5 years.

This Is Where I Leave You was the only new opener to see an increase on Wednesday as it rose 7% to 1,860 tweets, up from 1,727 tweets on Tuesday, while Facebook grew to 206,049 likes, up from 203,857 likes the day before. By comparison, director Shawn Levy's last film The Internship had 3,320 tweets and 261,380 likes on its Wednesday before release. Nothing special here at all to suggest breakout status, and while our predicted $11.5 million is a respectable total it would mark the lowest opening total of Levy's storied career.

Kevin Smith's Tusk has had a tough week on social media as it hasn't even bested 600 tweets on any day and its Facebook like total stand at under 50,000. I'm surprised they went with as wide release as they did with the film and might have been better off having a more limited release and letting word of mouth build. We are predicting $1.8 million for the film by the end of the weekend.

Twitter Top 15 Movies for Wednesday September 17th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Hunger Games: Mockingjay Part 1 33,344 19,736 213,108 -40.81%
2 (-) If I Stay 15,942 14,939 45,503 -6.29%
3 (-) The Maze Runner 12,375 12,367 38,801 -0.06%
4 (+3) Annabelle 6,029 10,940 23,502 81.46%
5 (+1) Guardians of the Galaxy 7,680 7,287 24,459 -5.12%
6 (+16) The Judge 1,038 6,956 8,558 570.13%
7 (-3) Avengers: Age of Ultron 11,638 5,983 22,458 -48.59%
8 (-3) Into the Woods 9,582 5,614 16,784 -41.41%
9 (-1) Interstellar 5,844 4,641 11,141 -20.59%
10 (-1) No Good Deed (2014) 4,692 3,389 13,820 -27.77%
11 (-1) The Hobbit: The Battle of the Five Armies 3,173 2,752 10,219 -13.27%
12 (-1) Before I Go to Sleep 2,967 2,397 8,700 -19.21%
13 (-1) A Walk Among the Tombstones 2,366 2,227 5,308 -5.87%
14 (+6) Star Wars: Episode VII 1,388 2,226 4,783 60.37%
15 (-1) The Equalizer 1,983 2,131 5,463 7.46%
18 (-) This Is Where I Leave You 1,727 1,860 5,444 7.70%

Please check the methodology page for information about our Twitter project or here for historic data.

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sep12.pngSony reports that No Good Deed took in $1.18 million on Wednesday, off 35 percent from the day prior. That gives the thriller a 6-day haul of $28.9 million, an impressive start for the pic which is running 7 percent ahead of the pace of Tyler Perry's I Can Do Bad All By Myself and 37 percent ahead of The Call.

Guardians of the Galaxy posted another $0.59 million yesterday for a 19.5 percent drop from last Wednesday. The Disney/Marvel blockbuster continues to show aggressive staying power in the post-summer market as its domestic tally has now reached $307.9 million. The film is running 3 percent ahead of the pace of the original Iron Man.

Warner Bros.' Dolphin Tale 2 grabbed $0.51 million yesterday as it was off 28 percent from Tuesday. The family-driven sequel has earned $17.6 million in its first six days, 18.5 percent less than its 2011 predecessor.

Fox Searchlight's The Drop continues to impress in limited release. The Tom Hardy/James Gandolfini thriller added $0.37 million from 809 locations yesterday for a strong $453 per-theater average. With $5.35 million in the bank through six days of release, the film will expand into wider release starting this weekend.

Rounding out the top five, Let's Be Cops grossed $0.35 million for a 21 percent week-to-week drop. The comedy has certainly found its audience since opening in August, ringing up $74.2 million to-date.


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nac-nationalassociationofconcessionaires.pngThe National Association of Concessionaires (NAC) has announced that the 31st Al Lapidus/Variety Boys & Girls Club Scholarship Golf Classic will be moving to the Bali Hai Golf Club next to Mandalay Bay on the Strip in Las Vegas, Nevada. The tournament is held each year on the first day of CinemaCon which in 2015 will be Monday April 20th.

The move from Anthem Country Club, which was a very special golf experience, was made largely due to golfer's desires to be closer to Caesars Palace. Bali Hai, a world-class course right on the strip, will allow for an earlier start time (7:30) and should afford golfer's the opportunity to get back to Caesars hours earlier to resume their activities, including trade show set-up, on the first day of the show.

More information on the event and registration links will be available shortly.

The Golf Classic is named for the late NAC past president Al Lapidus, and proceeds from the tournament benefit college scholarships for the Variety Boys & Girls Club of East Los Angeles, the Will Rogers Motion Picture Pioneers Foundation, and the educational programs of the National Association of Concessionaires.

The Bali Hai Golf Club is the nationally-ranked Las Vegas golf course that takes you from the hustle and bustle of the casino floor, to 7,002 yards of tropical golf paradise. Find yourself transported to the tranquility and beauty of the South Pacific, with the Strip still in your sights.

CinemaCon will be held on April 20-23 at Caesars Palace in Las Vegas, Nevada.


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